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STORAGE<br />

MAGAZINE<br />

The UK’s number one in IT Storage<br />

May/June 2024<br />

Vol 24, Issue 3<br />

HARD DRIVES:<br />

Optimising the service life of HDDs<br />

MANAGEMENT:<br />

Data strategies for SMEs<br />

RESEARCH:<br />

Getting backup right<br />

STRATEGY:<br />

Multi-cloud grows in popularity<br />

COMMENT - RESEARCH - INTERVIEWS - CASE STUDIES - OPINIONS - PRODUCT REVIEWS


7000 SERIES<br />

7000 SERIES


The UK’s number one in IT Storage<br />

HARD DRIVES:<br />

Optimising the service life of HDDs<br />

May/June 2024<br />

Vol 24, Issue 3<br />

CONTENTS<br />

STOR<br />

MAGAZINE<br />

STORAGE<br />

CONTENTS<br />

MANAGEMENT:<br />

Data strategies for SMEs<br />

RESEARCH:<br />

Getting backup right<br />

STRATEGY:<br />

Multi-cloud grows in popularity<br />

COMMENT - RESEARCH - INTERVIEWS - CASE STUDIES - OPINIONS - PRODUCT REVIEWS<br />

COMMENT….....................................................................4<br />

Getting experts round the table<br />

06<br />

TECHNOLOGY: HARD DRIVES……..............................….6<br />

Rainer W. Kaese, Senior Manager Business Development for storage products at<br />

Toshiba Electronics Europe, explains how to get the maximum service life out of hard<br />

drives<br />

ANALYSIS: MICROSOFT …....…..................................…..8<br />

Microsoft entering the backup market is great news for customers and for the data<br />

protection community, argues Paul Robichaux, Microsoft MVP and Senior Director of<br />

Product Management at Keepit<br />

10<br />

EVENT: STORAGE AWARDS 2024………..................…10<br />

The full list of finalists for this year's Storage awards is right here - don't forget to cast<br />

your vote!<br />

ROUNDTABLE: STORAGE TRENDS…….................……16<br />

Storage magazine asked a selection of industry experts to compare the data storage<br />

challenges of 2014 to today<br />

CASE STUDY: OTTOMAN'S LIFE HOTEL DELUXE…21<br />

Ottoman's Life Hotel Deluxe, a hotel in Istanbul, Turkey, is protecting its business-critical<br />

Microsoft 365 and VMs with Nakivo Backup & Replication<br />

16<br />

FEATURE: BACKUP…………......................................……22<br />

Another year, another World Backup Day been and gone - but does having an official<br />

day to remind us of the importance of data protection actually change anything in the<br />

real world? Storage magazine gathers the views of experts from across the sector<br />

MANAGEMENT: SME STRATEGIES……...................….26<br />

Uwe Kemmer, Director of Field Engineering EMEA at Western Digital, looks at how UK<br />

SME's can boost performance through their data<br />

21<br />

STRATEGY: DISASTER RECOVERY……..................…..28<br />

Richard Connolly, Regional Director for UKI at Infinidat, describes three critical<br />

capabilities for successful recovery from a cyberattack<br />

TECHNOLOGY: AREAL DENSITY….…….…...............….30<br />

Areal density technologies are paving the way for a whole new generation of data<br />

centres, says B.S. Teh, Chief Commercial Officer, Seagate<br />

MANAGEMENT: DATA PROTECTION………..............…32<br />

Jon Fielding, Managing Director, EMEA Apricorn, describes how failing to implement<br />

the right backup strategy can compromise data recovery<br />

30<br />

RESEARCH: CLOUD ADOPTION…….......................……34<br />

Nutanix has announced the findings of its sixth annual Enterprise Cloud Index (ECI)<br />

survey and research report, which measures global cloud adoption and related trends<br />

www.storagemagazine.co.uk @STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

03


COMMENT<br />

EDITOR: David Tyler<br />

david.tyler@btc.co.uk<br />

SUB EDITOR: Mark Lyward<br />

mark.lyward@btc.co.uk<br />

REVIEWS: Dave Mitchell<br />

PUBLISHER: John Jageurs<br />

john.jageurs@btc.co.uk<br />

LAYOUT/DESIGN: Ian Collis<br />

ian.collis@btc.co.uk<br />

SALES/COMMERCIAL ENQUIRIES:<br />

Lucy Gambazza<br />

lucy.gambazza@btc.co.uk<br />

Stuart Leigh<br />

stuart.leigh@btc.co.uk<br />

MANAGING DIRECTOR: John Jageurs<br />

john.jageurs@btc.co.uk<br />

DISTRIBUTION/SUBSCRIPTIONS:<br />

Christina Willis<br />

christina.willis@btc.co.uk<br />

PUBLISHED BY: Barrow & Thompkins<br />

Connexions Ltd. (BTC)<br />

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Published 6 times a year.<br />

No part of this magazine may be<br />

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writing, from the publisher.<br />

©Copyright 2024<br />

Barrow & Thompkins Connexions Ltd<br />

Articles published reflect the opinions<br />

of the authors and are not necessarily those<br />

of the publisher or of BTC employees. While<br />

every reasonable effort is made to ensure<br />

that the contents of articles, editorial and<br />

advertising are accurate no responsibility<br />

can be accepted by the publisher or BTC for<br />

errors, misrepresentations or any<br />

resulting effects<br />

GETTING EXPERTS ROUND<br />

THE TABLE<br />

BY DAVID TYLER<br />

EDITOR<br />

The May/June issue of Storage magazine includes not one but two of our everpopular<br />

roundtable features, where we gather the views of many of the great and<br />

good from around the sector to establish their views. In the first, we take a look<br />

back at the storage issues of the day from ten years ago and compare them with the<br />

big stories of today - and even try to imagine what we might be talking about in<br />

another ten years time!<br />

From the article it might seem that the data storage challenges that IT organisations<br />

faced in 2014 are very similar to those they face today - at least at a high level. "The<br />

challenges haven't changed much, even though the technology has," said Randy Kerns,<br />

senior strategist and analyst at the Futurum Group. "Probably the biggest was dealing<br />

with ever-increasing demands for storage capacity. The second challenge was<br />

protecting the data. Even though the intensity of ransomware attacks was not the same<br />

as it is today, data protection was still a major issue. The third challenge was not<br />

having enough staff to handle the storage workload. That staffing problem has only<br />

gotten worse since then."<br />

Sound familiar? I thought it might. David Norfolk of Bloor Research added: "The<br />

technical issues of ten years ago have largely gone. Storage is now cheap, reliable<br />

and easy to scale. But storage management is now a source of cost."<br />

Our second expert roundtable looks at backup - and specifically, whether the idea of<br />

World Backup Day has passed its useful sell-by date. Is having a day dedicated to the<br />

importance of a potentially critical business issue really appropriate? And does it<br />

actually make any difference to organisational awareness of backup and data<br />

protection?<br />

Kevin Cole of Zerto made the possibly contentious argument that one of backup's<br />

problems is that it is - well, boring: "It can be hard to get attention for a computing<br />

practice that dates many decades. Yet, backup remains more relevant than ever thanks<br />

to the explosive growth in data, distributed from edge to cloud, and an ever-evolving<br />

cyber threat landscape. Backup is still one of the foundational pillars in data<br />

protection alongside disaster recovery, archive, and cyber recovery."<br />

Carl D'Halluin of Datadobi was equally outspoken in his advice - and his words are<br />

unquestionably wise: "Backup isn't just a technical formality. Given the virtually<br />

unavoidable risks of ransomware, malicious or accidental deletions, and countless<br />

other threats - it's absolutely crucial for the health of your business. The first step? Get<br />

your arms around your data. You cannot protect it if you do not know what you have."<br />

04 STORAGE<br />

MAGAZINE<br />

May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk


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TECHNOLOGY: HARD DRIVES<br />

EXTENDING THE LIFE OF YOUR HDDS<br />

RAINER W. KAESE, SENIOR MANAGER BUSINESS DEVELOPMENT FOR STORAGE PRODUCTS AT TOSHIBA<br />

ELECTRONICS EUROPE, EXPLAINS HOW TO GET THE MAXIMUM SERVICE LIFE OUT OF HARD DRIVES<br />

Hard drives are extremely reliable and<br />

only rarely fail. Treated properly, they<br />

can generally be used beyond the<br />

guarantee period without any notable increase<br />

in the failure rate. But what are the specific<br />

factors influencing the service lives of hard<br />

drives? And what are the optimum operating<br />

and ambient conditions?<br />

Hard drive reliability is extremely important,<br />

especially for professional applications.<br />

Although backups and data replication may<br />

provide protection against data losses, the<br />

replacement of defective drives and the<br />

restoration of regular operation involve<br />

resources in personnel and financial terms that<br />

companies prefer to keep to a minimum as far<br />

as possible.<br />

The major operators of data processing<br />

centres and cloud providers are exceptionally<br />

good at doing this. Their failure rates are often<br />

between 0.1 and 0.2 percent - meaning that<br />

for every 1,000 drives, just one to two fail each<br />

year. In addition, because of very good<br />

ambient conditions, they use their hard drives<br />

well beyond the guarantee period without a<br />

significant increase in failure rates. As a<br />

general rule they only ever replace their data<br />

storage media when they require additional<br />

storage capacity and replace older HDDs with<br />

the latest new models with much higher<br />

storage capacities.<br />

But how do you get the maximum service life<br />

out of hard drives? As storage media with<br />

moving parts, HDDs ideally prefer steady and<br />

smooth operation - every form of movement<br />

of, or shock to, the devices in which they are<br />

located is deadly for their mechanical<br />

elements. NAS systems and other devices<br />

which are not installed in a server rack should<br />

therefore never be moved while in operation.<br />

Ideally, they should not even be stood on or<br />

underneath the desk, where there is an everpresent<br />

risk of bumping them or knocking<br />

them with your feet. In addition, the desktop<br />

can easily transfer vibrations on the desk to the<br />

device, thereby acting as a resonant body<br />

which amplifies the rotational vibrations<br />

occurring in the device. Although NAS,<br />

Surveillance and Enterprise HDDs have special<br />

vibration protection which detects undesirable<br />

vibrations and adjusts the operating<br />

parameters to minimise them, this is quickly<br />

strained to the limit by externally induced or<br />

amplified vibrations.<br />

For this reason, it is important that hard drives<br />

are properly secured in the device and not<br />

simply inserted in the housing. All of the<br />

supplied fastening material should be used to<br />

install the drives so that they are not loose in<br />

any way. Nevertheless, it is still possible<br />

(especially in the<br />

case of cheaper systems with clamps or plastic<br />

trays) that the HDDs or the trays may not be<br />

held completely securely. In such cases it is<br />

advisable to secure them in place with small<br />

pieces of rubber or similar materials to<br />

eliminate any remaining play.<br />

HARD DRIVES NEED COOLING<br />

High temperatures are just as much of a<br />

problem for hard drives as movement. If they<br />

get hot, their electronic and mechanical<br />

components no longer work properly and<br />

individual parts wear out more quickly. As an<br />

example, the oil used for lubricating the<br />

spindle bearing can become too liquid under<br />

excessive heat and then escape - with a<br />

significant reduction in service life. This is why<br />

hard drives require continuous temperature<br />

monitoring and reliable cooling, especially<br />

under heavy load.<br />

The temperature of the drives can be read via<br />

SMART (Self-Monitoring Analysis and<br />

Reporting Technology) and must be within the<br />

temperature range specified by the<br />

manufacturer. For Enterprise HDDs this means<br />

5 to 60°C, for NAS systems 5 to 65°C and for<br />

Surveillance HDDs as much as 0 to 70°C. The<br />

reason for these differences is that<br />

Enterprise HDDs<br />

06 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


TECHNOLOGY: HARD DRIVES<br />

"The service life of a hard drive also depends on usage or, more<br />

specifically, the annual workload and - in case of models not<br />

designed for 24/7 operation - the daily operating time. PC<br />

drives are designed for a workload of 55 TB and an operating<br />

time of eight to 16 hours per day. NAS and Surveillance HDDs,<br />

on the other hand, are rated for reliability considering a<br />

workload of up to 180 TB and can be in operation around the<br />

clock. The same applies to Enterprise HDDs, whose high<br />

reliability is rated assuming a workload as high as up to 550 TB."<br />

are normally used in air-conditioned rooms,<br />

whereas NAS and Surveillance HDDs are often<br />

run in environments in which the temperatures<br />

are not stable and are not easy to control.<br />

Video surveillance systems, for example, are<br />

frequently used in warehouse buildings or<br />

storage areas.<br />

However, the temperature range specified by<br />

the manufacturers is of relevance merely with<br />

respect to the pure functionality of the hard<br />

drives. To last as long as possible, the drives<br />

need to be operated at an average temperature<br />

of 40°C maximum, because it is this value<br />

which is used as the basis for the mean time to<br />

failure (MTTF) information in the data sheets.<br />

A typical Enterprise HDD has an MTTF of 2.5<br />

million hours, which equates to an annual<br />

failure rate (AFR) of 0.35 percent. Experience<br />

shows that for every 5 degrees over 40°C, the<br />

failure rate increases by around 30 percent.<br />

Continuous operation at 55°C therefore means<br />

that the AFR can be more than double (0.76<br />

percent). In this case, the failure rate per year<br />

for every 1,000 drives is no longer likely to be<br />

three to four, but more like seven to eight drives.<br />

Especially in the summer months, when<br />

temperatures in rooms without airconditioning<br />

regularly exceed 30°C, the inside<br />

of a system quickly reaches more than 40°C.<br />

A home or office NAS is therefore better<br />

located in a cool basement than in a sunny<br />

living room or home office.<br />

Professional systems need to be in airconditioned<br />

rooms anyway, where a wellthought-out<br />

cooling concept ensures that cold<br />

air gets to it effectively and does not mix with the<br />

warm exhaust air flowing out of the back of the<br />

device. Where top loaders with several dozen<br />

drives are used, companies may also need to<br />

ensure that very low air intake temperatures are<br />

provided in order to keep the rear rows of<br />

HDDs, which are only reached by the air which<br />

has already been warmed by the front HDDs,<br />

below 40°C on a permanent basis.<br />

If the hard drive temperature is permanently<br />

more than 15°C above the air intake or<br />

ambient temperature, this indicates that there is<br />

a problem with the thermal design of the<br />

system. It may be that the fan is not working<br />

properly, or the air flow is not reaching the hard<br />

drives to optimum effect. This can certainly be<br />

the case with consumer devices when<br />

manufacturers give greater priority to visual<br />

appearance over efficient cooling.<br />

BEAR THE WORKLOAD IN MIND<br />

The service life of a hard drive also depends on<br />

usage or, more specifically, the annual<br />

workload and - in case of models not<br />

designed for 24/7 operation - the daily<br />

operating time. PC drives are designed for a<br />

workload of 55 TB and an operating time of<br />

eight to 16 hours per day. NAS and<br />

Surveillance HDDs, on the other hand, are<br />

rated for reliability considering a workload of<br />

up to 180 TB and can be in operation around<br />

the clock.<br />

The same applies to Enterprise HDDs, whose<br />

high reliability is rated assuming a workload as<br />

high as up to 550 TB. It is generally immaterial<br />

for the workloads whether the data is read or<br />

written. In terms of write cycles, hard drives are<br />

not subject to any limitations and can be<br />

written over any number of times, if the data<br />

volume is within the specified workload.<br />

If the limits for workload and operating time<br />

are exceeded, this does not mean that there is<br />

an immediate risk of failure but the probability<br />

of failures does increase. Anyone wishing to<br />

maximise the service lives of their drives should<br />

therefore observe the specified workloads and<br />

operating times, protect their HDDs against<br />

knocks and vibrations and operate them at a<br />

constant temperature not exceeding a<br />

maximum of 40°C.<br />

More info: toshiba.semicon-storage.com/eu<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

07


ANALYSIS: MICROSOFT<br />

WELCOMING MICROSOFT TO THE BACKUP SPACE<br />

MICROSOFT ENTERING THE BACKUP MARKET IS GREAT NEWS FOR CUSTOMERS AND FOR THE DATA<br />

PROTECTION COMMUNITY, ARGUES PAUL ROBICHAUX, MICROSOFT MVP AND SENIOR DIRECTOR OF<br />

PRODUCT MANAGEMENT AT KEEPIT<br />

Last fall, Microsoft announced that they<br />

were working on a backup tool for<br />

Microsoft 365. Formally named<br />

Microsoft 365 Backup, their tool is in public<br />

preview and is expected to go into general<br />

availability in the next couple of months.<br />

That makes it a great time to share some<br />

perspective on what their entry to the<br />

market means for SaaS data<br />

protection now and going forward.<br />

AN EXPECTED<br />

UNEXPECTED ENTRY<br />

Microsoft is not new to the<br />

world of data protection.<br />

Their coverage stretches<br />

back a couple of decades,<br />

to the days of trusty old<br />

Windows Backup, and<br />

they've also made<br />

significant investment in<br />

their Azure Backup toolset.<br />

But to date they have been<br />

pretty steadfast in ignoring<br />

Microsoft 365 as a backup<br />

opportunity, broadcasting the<br />

message that the native data<br />

protection features in the service<br />

provide adequate coverage.<br />

As a long-time Microsoft community<br />

member, 20-year Microsoft MVP, and<br />

Senior Director of Product<br />

Management at an industry-leading<br />

data protection vendor, I'd say<br />

Microsoft's entry into the<br />

market validates what SaaS<br />

data protection vendors<br />

have long been saying<br />

about the strong need<br />

for Microsoft 365 data<br />

protection.<br />

WHAT HAVE WE BEEN SAYING,<br />

EXACTLY?<br />

Keepit and its industry peers have been<br />

trying to get a simple message out:<br />

Microsoft is not responsible for your data,<br />

you are. Therefore, you need to back up<br />

that data!<br />

This message seems counterintuitive in<br />

the face of Microsoft's massive investments<br />

in data integrity and redundancy. So, why<br />

have we been saying it?<br />

First, we know that an overwhelming<br />

percentage of Microsoft's enterprise<br />

customers have no backup at all.<br />

Customers' reasoning is - and I meet this<br />

in organisations all over the world, all the<br />

time - that cloud SaaS data doesn't need<br />

backup at all, because Microsoft won't<br />

lose it.<br />

In truth, though, what Microsoft is really<br />

saying is that they won't lose all your data<br />

at the same time. Their track record bears<br />

this out. But what they don't - what they<br />

can't - promise is that you'll never lose any<br />

of your data because of something you<br />

do, or something that is done to your<br />

tenant. In the backup and recovery space,<br />

we've been trying to get that message<br />

across for many, many years.<br />

This popular perception is a real<br />

problem: to the organisations who fail to<br />

protect their data, to their customers and<br />

users, and to the communities they play<br />

a role in. Consequently, it's in the<br />

interest of all of us to bring that number<br />

down to boost cyber resilience of the<br />

many critical infrastructure services we<br />

rely on in our lives.<br />

08 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


ANALYSIS: MICROSOFT<br />

"... an overwhelming percentage of Microsoft's enterprise customers have no backup<br />

at all. Customers' reasoning is - and I meet this in organisations all over the world,<br />

all the time - that cloud SaaS data doesn't need backup at all, because Microsoft<br />

won't lose it. In truth, though, what Microsoft is really saying is that they won't lose<br />

all your data at the same time. Their track record bears this out. But what they don't<br />

- what they can't - promise is that you'll never lose any of your data because of<br />

something you do, or something that is done to your tenant."<br />

HOW DOES MS RELEASING THEIR<br />

OWN SOLUTION HELP?<br />

The minute Microsoft announced<br />

Microsoft 365 Backup, they legitimised<br />

the idea that "Hey, maybe I do need to<br />

back up my Microsoft 365 data". Before<br />

that introduction, all the vendors in this<br />

space have long had to challenge the<br />

popular notion that data in the cloud<br />

was, by default, automatically and<br />

perfectly protected.<br />

Many of us vendors talked at length<br />

about Microsoft's shared responsibility<br />

model, where Microsoft themselves clearly<br />

state that the customer is responsible for<br />

backup of information and data, including<br />

devices, accounts, and identities.<br />

The introduction of Microsoft 365<br />

Backup marks the start of Microsoft's<br />

journey into protecting your Microsoft 365<br />

data against a range of threats, including<br />

malicious attacks, mistakes, misbehaving<br />

automations, and other misfortunes.<br />

And that's great! But it's early days yet:<br />

Microsoft's solution is still very new, so it<br />

doesn't include the range of coverage<br />

(e.g. there's no backup for Entra ID,<br />

Teams, or Power Platform) or restore<br />

granularity that third-party data protection<br />

products can offer. As always, it's crucial<br />

to have your backups separated physically<br />

and logically from the Microsoft<br />

infrastructure. You don't leave your spare<br />

key in the car, after all.<br />

The optimist in me hopes that now, with<br />

Microsoft themselves developing their own<br />

backup service, we can finally put the<br />

shared responsibility model into its proper<br />

perspective and start getting protection for<br />

the many, many enterprise customers who<br />

don't have it today.<br />

WHAT'S REALLY CHANGED?<br />

Good question. Until Microsoft 365<br />

Backup reaches GA, you can argue not<br />

that much has actually changed - except<br />

now we can start the burial service for the<br />

original "I don't need backup" objection.<br />

That frees us to skip over the boring<br />

question of whether or not you should<br />

back up Microsoft 365 data, then jump<br />

into the interesting conversations. For<br />

example:<br />

What do you need to back up? Entra<br />

ID is the control plane for your entire<br />

Microsoft 365 tenant - since it holds all<br />

the identities, permissions, and policies<br />

for your estate it's an excellent example<br />

of something that you'll probably want<br />

to consider protecting. In the same<br />

vein, there are other key SaaS<br />

workloads (notably Salesforce!) that<br />

might be important to your business.<br />

<br />

What does a good backup look like?<br />

What are the most important criteria<br />

for good backup? That it's completely<br />

separate from your production<br />

environment? That the data can't be<br />

tampered with? That recovery is fast<br />

and precise? That you can protect all<br />

your most critical SaaS applications?<br />

Lots to think about here.<br />

One exciting part of Microsoft's entry<br />

that's not getting a lot of attention in the<br />

broad market is that they're making the<br />

storage layer, Microsoft 365 Backup<br />

Storage, available to third-party<br />

independent software vendors (ISVs).<br />

Clever use of this storage layer makes it<br />

possible for these ISVs to marry the best of<br />

Microsoft's technology with the unique<br />

advantages that each vendor offers. This<br />

fusion is where I expect to see the most<br />

innovation and growth in backup for<br />

Microsoft's platforms.<br />

Anyway, it's great to see Microsoft<br />

entering the market because that entry is<br />

newly awakening interest in data<br />

protection. And I'm optimistic that their<br />

marketing and technical muscle will help<br />

mature the conversations out there so<br />

that everyone who needs SaaS data<br />

protection gets it.<br />

More info: www.keepit.com<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

09


EVENT:<br />

EVENT: STORAGE AWARDS 2024<br />

THE CLOCK IS TICKING…<br />

THE 21ST STORAGE AWARDS CEREMONY IS FAST APPROACHING -<br />

SEE BELOW FOR THE FULL LIST OF FINALISTS AND DETAILS ON<br />

HOW TO MAKE YOUR VOICE HEARD<br />

This year's Storage awards ceremony<br />

takes place in London on June 6th -<br />

and in this case, D-Day stands for<br />

Decision-Day.<br />

If you haven't yet cast your votes in the<br />

storage industry's biggest and longest<br />

established awards process, time is<br />

running out.<br />

The key dates for your calendar are:<br />

Voting closes - May 24<br />

Ceremony date - June 6<br />

There are still some sponsorship<br />

opportunities available at the time of<br />

publication, so if your organisation wants<br />

to take advantage of the marketing<br />

opportunities that being involved with the<br />

awards can bring, don't leave it too late to<br />

get in touch: email Stuart<br />

(stuart.leigh@btc.co.uk) or Lucy<br />

(lucy.gambazza@btc.co.uk) now.<br />

Remember you don't have to vote in every<br />

category, just select the ones relevant to<br />

you and your organisation - as ever, the<br />

winners of the Editor's Choice awards are,<br />

as the name suggests, chosen by Storage<br />

magazine editor David Tyler, so not open<br />

to voting.<br />

As always, it's shaping up to be an<br />

amazing night of networking, socialising<br />

and of course trophy-collecting for the<br />

lucky winners.<br />

There are still places available on the<br />

night if you've left it late to decide you want<br />

to attend. Again, see the website below for<br />

full details.<br />

More info: www.storage-awards.com<br />

THE STORRIES XXI<br />

10 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


EVENT:<br />

EVENT: STORAGE AWARDS 2024<br />

STORAGE AWARDS 2024 FINALISTS IN FULL - VOTE NOW<br />

STORAGE INNOVATORS OF THE YEAR<br />

Arcserve<br />

Arcitecta<br />

Boston<br />

Cloudian<br />

Cohesity<br />

CTERA<br />

Dell EMC<br />

Hitachi Vantara<br />

HPE<br />

Hornetsecurity<br />

IBM<br />

Infinidat<br />

Lenovo<br />

Nasuni<br />

NetApp<br />

Object First<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Seagate<br />

SoftIron<br />

Spectra Logic<br />

Stormagic<br />

Storpool<br />

Tintri<br />

Vast Data<br />

Veeam<br />

Veritas<br />

ZaveIT<br />

ONE TO WATCH - VENDOR<br />

Arcitecta<br />

Assured Data Protection<br />

Boston<br />

Datadobi<br />

Hammerspace<br />

Hitachi Vantara<br />

Hornetsecurity<br />

Infinidat<br />

Keepit<br />

Nasuni<br />

Nexsan<br />

Object First<br />

Panzura<br />

Quest<br />

Qumulo<br />

Scale Computing<br />

Scality<br />

SoftIron<br />

StorMagic<br />

Storpool<br />

Storetec Services<br />

Storware<br />

Tintri<br />

Vast Data<br />

Wasabi<br />

ZaveIT<br />

ONE TO WATCH - CHANNEL<br />

101 Data Solutions<br />

CDS<br />

Climb Channel Solutions<br />

Coolspirit<br />

Ethos Technology<br />

Insurgo<br />

iSystems<br />

Logicalis<br />

M2M<br />

N2S<br />

Nexstor<br />

Oriium<br />

Primesys<br />

Procurri<br />

Relltek<br />

Ultra Support<br />

Westcoast<br />

ZaveIT<br />

IMMUTABLE STORAGE COMPANY<br />

OF THE YEAR<br />

Acronis<br />

Arcserve<br />

Cloudian<br />

Commvault<br />

Datto<br />

ExaGrid<br />

Hornetsecurity<br />

HPE<br />

IBM<br />

Infinidat<br />

Komprise<br />

Object First<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Seagate<br />

Spectra Logic<br />

Synology<br />

Tintri<br />

Veritas<br />

Wasabi<br />

STORAGE INDUSTRY CHAMPION -<br />

COMMERCIAL<br />

101 Data Solutions - Brett Edgecombe<br />

Barracuda - Chris Ross<br />

CDS - Ian Burton<br />

Climb Channel Solutions - Yvonne Prest<br />

DataCore - Nicola Houghton<br />

Epaton - Tom Gibson<br />

Exagrid - Belinda Fairon<br />

Hitachi Vantara - Paul Jassies<br />

Infinidat - Sapna Capoor<br />

iSystems - Mick Cooper<br />

Logicalis - Andy Griffiths<br />

M2M - Ged Mitchell<br />

Nexstor - Russ Sampson<br />

Scale Computing - Gary Lynch<br />

Stormagic - Elliot Goodman<br />

Tintri - Mark Walsh<br />

Titan Data Solutions - Jade Easton<br />

Ultra Support - Richard Morgans<br />

Veeam - Sarah Quennell<br />

Veritas - Simon Jelley<br />

STORAGE INDUSTRY CHAMPION -<br />

TECHNICAL<br />

Arcserve - Carl Green<br />

Climb Channel Solutions - Gary Morris<br />

Epaton - Pete Aspinall<br />

Exagrid - Graham Woods<br />

Exertis Enterprise - Simon Regan<br />

Hammerspace - Mark Lucas<br />

Nexsan - Richard Hornsby<br />

Titan Data Solutions - Stefan Ferrari<br />

Vast Data - Ross Cooper-Smith<br />

Wasabi - Neale "Nelly" Simpkins<br />

STORAGE INDUSTRY CHAMPION -<br />

MARKETING<br />

Arcserve - Bradina Freedman<br />

Barracuda - Tilly Tavers<br />

Boston - Miodrag Relic<br />

ExaGrid - Mary Domenichelli<br />

HPE - Adam Jennings<br />

Infinidat - Eric Herzog<br />

Nexstor - Catherine Osborne<br />

Pure Storage - Julie Murray<br />

Quantum - Tom Hassall<br />

Seagate - Cassie Newman<br />

StorMagic - Leigh Grainger<br />

Tintri - Ken Man<br />

Titan Data Solutions - Harry Berner<br />

Veeam - Clare Angood<br />

Veritas - Varun Verma<br />

CHANNEL EXCELLENCE AWARD<br />

Arrow ECS - William "Billy" Bond<br />

Assured Data Protection - Ron Mackle<br />

Barracuda - Giovanni Goduti<br />

Cameo - Luke Walker<br />

CDS - Chris Gregory<br />

CDS - Ricky Patel<br />

Climb Channel Solutions - Peter De Lange<br />

DataCore - Craig Hatter<br />

Epaton - Jonathan Lassman<br />

Hammerspace - Giada Ligato<br />

Infinidat - James Lewis<br />

M2M - Patrick Mitchell<br />

Nasuni - Kenz Mroue<br />

Nexstor - Troy Platts<br />

Pure Storage - David Lewis<br />

Pure Storage - Geoff Greenlaw<br />

Quantum - Robert Clark<br />

Seagate - Andy Palmer<br />

SoftIron - Philip Crocker<br />

Spectra Logic - Iain Hamilton<br />

StorMagic - Brian Grainger<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

11


EVENT:<br />

EVENT: STORAGE AWARDS 2024<br />

Titan Data Security - Steve Low<br />

Veritas - Toby Keen<br />

CYBER RESILIENT STORAGE COMPANY OF<br />

THE YEAR<br />

Acronis<br />

Arcserve<br />

Assured Data Protection<br />

Barracuda<br />

Cloudian<br />

Commvault<br />

DataCore<br />

Datto<br />

ExaGrid<br />

Hornetsecurity<br />

IBM<br />

Infinidat<br />

Komprise<br />

Nasuni<br />

Object First<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Seagate<br />

Spectra Logic<br />

Synology<br />

Vast Data<br />

Veeam<br />

Veritas<br />

Wasabi<br />

CLOUD BACKUP COMPANY OF THE YEAR<br />

Acronis<br />

Arcserve<br />

Asigra<br />

Barracuda<br />

Cloudian<br />

Commvault<br />

Datto<br />

Hornetsecurity<br />

HPE<br />

IBM<br />

NetApp<br />

Rubrik<br />

Scality<br />

SpectraLogic<br />

Veeam<br />

Veritas<br />

Wasabi<br />

DATA PROTECTION COMPANY OF THE<br />

YEAR<br />

Arcserve<br />

Barracuda<br />

Cloudian<br />

Commvault<br />

Exagrid<br />

Hornetsecurity<br />

HPE<br />

IBM<br />

Infinidat<br />

Object First<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Spectra Logic<br />

Tintri<br />

Vast Data<br />

Veeam<br />

Veritas<br />

ZaveIT<br />

ENTERPRISE BACKUP HARDWARE VENDOR<br />

OF THE YEAR<br />

Boston<br />

Cloudian<br />

Dell EMC<br />

Exagrid<br />

HPE<br />

IBM<br />

Infinidat<br />

Lenovo<br />

NetApp<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Seagate<br />

Spectra Logic<br />

Tintri<br />

DATA MANAGEMENT & MONITORING<br />

VENDOR OF THE YEAR<br />

Assured Data Protection<br />

Cirrus Data Solutions<br />

DataCore<br />

DataDobi<br />

Hammerspace<br />

Hitachi Vantara<br />

HPE<br />

IBM<br />

Komprise<br />

Nagios<br />

NetApp<br />

Paessler<br />

Park Place Technologies<br />

Pure Storage<br />

Solarwinds<br />

Splunk<br />

StorMagic<br />

Storetec Services<br />

Veeam<br />

Veritas<br />

ZaveIT<br />

OBJECT STORAGE VENDOR OF THE YEAR<br />

Cloudian<br />

Datacore<br />

Hitachi Vantara<br />

HPE<br />

IBM<br />

MinIO<br />

NetApp<br />

Pure Storage<br />

Quantum<br />

Scality<br />

Seagate<br />

Spectra Logic<br />

Wasabi<br />

HYPER-CONVERGENCE VENDOR OF THE<br />

YEAR<br />

Boston<br />

DataCore<br />

Dell EMC<br />

HPE<br />

Lenovo<br />

Nutanix<br />

Open-E<br />

Scale Computing<br />

StarWind<br />

Stormagic<br />

Storpool<br />

Supermicro<br />

Synology<br />

Virtuozzo<br />

'AS A SERVICE' PLATFORM OF THE YEAR<br />

Acronis<br />

Arcserve<br />

Carbonite<br />

Cirrus Data Solutions<br />

Cohesity<br />

Crashplan<br />

Hitachi Vantara<br />

Hornetsecurity<br />

HPE<br />

Infinidat<br />

Komprise<br />

MinIO<br />

NetApp<br />

Nexstor<br />

Nutanix<br />

Pure Storage<br />

Rubrik<br />

Storpool<br />

Storetec Services<br />

Titan Data Solutions<br />

Veritas<br />

Wasabi<br />

Zadara<br />

ZaveIT<br />

FLASH STORAGE VENDOR OF THE YEAR<br />

Accelstor<br />

Dell EMC<br />

Hitachi Vantara<br />

HPE<br />

Huawei<br />

IBM<br />

Infinidat<br />

NetApp<br />

Nexsan<br />

Panasas<br />

Pure Storage<br />

Quantum<br />

Seagate<br />

12 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


EVENT: STORAGE EVENT:<br />

AWARDS 2024<br />

Tintri<br />

Toshiba<br />

Vast Data<br />

PERFORMANCE STORAGE VENDOR<br />

OF THE YEAR<br />

Accelstor<br />

Dell EMC<br />

Hitachi Vantara<br />

HPE<br />

Huawei<br />

IBM<br />

Infinidat<br />

MinIO<br />

NetApp<br />

Nexsan<br />

Panasas<br />

Panzura<br />

Pure Storage<br />

Quantum<br />

Seagate<br />

SoftIron<br />

Tintri<br />

Toshiba<br />

Vast Data<br />

CLOUD ENABLER OF THE YEAR<br />

Acronis<br />

Arcserve<br />

Asigra<br />

Barracuda<br />

Cloudian<br />

Datacore<br />

IBM<br />

NetApp<br />

Pure Storage<br />

Spectra Logic<br />

Veeam<br />

Veritas<br />

Virtuozzo<br />

Wasabi<br />

SOFTWARE DEFINED STORAGE (SDS)<br />

VENDOR OF THE YEAR<br />

DataCore<br />

Hammerspace<br />

IBM<br />

Infinidat<br />

Lightbits<br />

NetApp<br />

Open-e<br />

Pure Storage<br />

Scality<br />

SoftIron<br />

StarWind<br />

Stormagic<br />

Storpool<br />

Veritas<br />

STORAGE OPTIMISATION COMPANY OF<br />

THE YEAR<br />

Arcitecta<br />

Cloudian<br />

Exagrid<br />

Hammerspace<br />

IBM<br />

Infinidat<br />

Komprise<br />

Nasuni<br />

NetApp<br />

Panzura<br />

Park Place Technologies<br />

Pure Storage<br />

Qumulo<br />

Scality<br />

Storpool<br />

Vast Data<br />

Veeam<br />

Veritas<br />

ELECTRONIC DATA WAREHOUSING<br />

Climb Channel Solutions<br />

Creative ITC<br />

Databricks<br />

Google<br />

HPE<br />

IBM Netezza<br />

Natrinsic<br />

Oracle<br />

Rimini Street<br />

Snowflake<br />

Support Revolution<br />

Terradata<br />

CAPACITY STORAGE VENDOR OF THE YEAR<br />

Boston<br />

Cloudian<br />

Dell EMC<br />

Exagrid<br />

HPE<br />

Huawei<br />

IBM<br />

Infinidat<br />

Lenovo<br />

NetApp<br />

Nexsan<br />

Pure Storage<br />

Quantum<br />

Seagate<br />

Scality<br />

Spectra Logic<br />

Supermicro<br />

Toshiba<br />

Veritas<br />

CHANNEL PARTNER PROGRAM OF THE YEAR<br />

Arcserve<br />

Barracuda<br />

Cloudian<br />

Datacore<br />

Exagrid<br />

Infinidat<br />

Lenovo<br />

Pure Storage<br />

Quantum<br />

Seagate<br />

Spectra Logic<br />

Stormagic<br />

Veeam<br />

Veritas<br />

MULTI-VENDOR SERVICE PROVIDER<br />

OF THE YEAR<br />

Cameo<br />

CDS<br />

Centerprise<br />

Logicalis<br />

Park Place Technologies<br />

Procurri<br />

Service Express<br />

SL3 Technologies<br />

Stortrec (a Jiliti company)<br />

Ultra Support<br />

STORAGE REPAIR CENTRE AND BROKER<br />

OF THE YEAR<br />

Evernex<br />

Gentronics<br />

Intec Microsystems<br />

Park Place Technologies<br />

Procurri<br />

SL3 Technologies<br />

Sprague Europe<br />

Ultratec<br />

SUSTAINABILITY CHAMPION OF THE YEAR<br />

Base IT<br />

Cameo<br />

CDS<br />

Gentronics<br />

N2S<br />

Park Place Technologies<br />

Procurri<br />

Relltek<br />

Restyle Systems<br />

Service Express<br />

Stone Group<br />

Ultra Support<br />

ITAD COMPANY OF THE YEAR<br />

Base IT<br />

Computacenter<br />

Iron Mountain<br />

N2S<br />

Park Place Technologies<br />

Procurri<br />

Relltek<br />

Restyle Systems<br />

Stone Group<br />

Techbuyer<br />

SECURITY STORAGE RESELLER OF THE YEAR<br />

Cognitive Network Solutions<br />

CoolSpirit<br />

ITEC Group UK - A Xerox Company<br />

Logicalis<br />

www.storagemagazine.co.uk @STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

13


EVENT:<br />

EVENT: STORAGE AWARDS 2024<br />

MTI Technology - A Ricoh Company<br />

Nexstor<br />

NGS<br />

Primesys<br />

SHI International<br />

Telefonica Tech<br />

TruStack<br />

SPECIALIST STORAGE RESELLER OF THE YEAR<br />

101 Data Solutions<br />

CoolSpirit<br />

Cristie Data - An IOmart Company<br />

Epaton<br />

iSYSTEMS - An Ekco Company<br />

ITPS<br />

Logicalis<br />

NAS UK Ltd<br />

Nexstor<br />

Primesys<br />

Vespertec<br />

Virtual Effect<br />

ENTERPRISE STORAGE RESELLER<br />

OF THE YEAR<br />

Academia<br />

Bytes<br />

CDW<br />

Computacenter<br />

Insight<br />

Logicalis<br />

Nexstor<br />

Phoenix Software<br />

SCC<br />

Softcat<br />

Stone Group<br />

Trustmarque<br />

MANAGED SERVICE PROVIDER (MSP)<br />

OF THE YEAR<br />

Aspire Technology Solutions<br />

Autodata<br />

BCN Group<br />

Capita Plc<br />

Daisy Corporate Services<br />

DataVita<br />

IONOS UK<br />

ITEC Group UK - A Xerox Company<br />

Keepit<br />

Nexstor<br />

Node4<br />

Redcentric<br />

Softcat<br />

Trustmarque<br />

SPECIALIST STORAGE DISTRIBUTOR<br />

OF THE YEAR<br />

Climb Channel Solutions<br />

CMS Distribution<br />

Ethos Technology<br />

Global Distribution<br />

M2M Direct<br />

Titan Data Solutions<br />

ENTERPRISE STORAGE DISTRIBUTOR<br />

OF THE YEAR<br />

Arrow ECS<br />

Exertis Enterprise<br />

Infinigate<br />

Ingram Micro<br />

Northamber<br />

Nuvias<br />

TD Synnex<br />

Titan Data Solutions<br />

Westcoast<br />

CLOUD PRODUCT OF THE YEAR<br />

Arcserve - Cloud Direct<br />

Asigra - SaaSBACKUP<br />

Barracuda - Cloud-to-Cloud Backup<br />

Cirrus Data - Migrate Cloud<br />

Commvault - Metallic<br />

Databricks - Lakehouse<br />

Hornetsecurity - 365 Total Protection Enterprise<br />

Backup<br />

HPE - Greenlake<br />

IBM - Cloud Platform<br />

Infinidat - InfuzeOS Cloud edition<br />

Nasuni - Nasuni File Data Platform<br />

Nutanix - Cloud Platform<br />

Pure Storage - Cloud Block Store<br />

Seagate - Lyve<br />

Snowflake - Horizon<br />

Spectra Logic - Vail<br />

Storetec Services - FreeDocs<br />

Veeam - Cloud Platform<br />

Veritas - Alta SaaS<br />

Virtuozzo - Hybrid Cloud<br />

Wasabi - Cloud Sync Manager<br />

ZaveIT - ZaveIT Platform<br />

STORAGE PRODUCT OF THE YEAR<br />

Arcserve - N-Series Storage Appliance<br />

Barracuda - Barracuda Backup<br />

Boston - Igloo Series<br />

Cloudian - HyperBalance<br />

Commvault - Backup and Recovery<br />

DataCore - Bolt<br />

ExaGrid - Tiered Backup<br />

HPE - GreenLake for Block Storage<br />

IBM - Spectrum Sentinel<br />

Infinidat - InfiniSafe Cyber Detection Cloud<br />

NetApp - AFF A150<br />

N Cloud - Nexstor<br />

Pure Storage - Flashblade//E<br />

Quantum - TS-h1290FX<br />

Seagate - EXOS X VelosCT/4006<br />

Scality - ARTESCA<br />

SoftIron - HyperDrive<br />

StorMagic - StorMagic Edge Control<br />

Storetec Services - FreeDocs<br />

Tintri - VMstore T7000 Series<br />

Veeam - Data Platform<br />

Veritas - Backup Exec<br />

CLOUD COMPANY OF THE YEAR<br />

AWS<br />

Acronis<br />

Asigra<br />

Arcserve<br />

Barracuda<br />

Cloudian<br />

Commvault<br />

DataCore<br />

Datto<br />

Google<br />

Hitachi Vantara<br />

Hornetsecurity<br />

HPE<br />

IBM<br />

Infinidat<br />

Microsoft Azure<br />

Nasuni<br />

NetApp<br />

Nexstor<br />

Pure Storage<br />

Rubrik<br />

Scality<br />

Seagate<br />

Veeam<br />

Veritas<br />

Virtuozzo<br />

Wasabi<br />

STORAGE COMPANY OF THE YEAR<br />

Arcserve<br />

Barracuda<br />

Boston<br />

Cloudian<br />

Commvault<br />

Datacore<br />

Dell EMC<br />

Exagrid<br />

HPE<br />

IBM<br />

Infinidat<br />

Lenovo<br />

NetApp<br />

Nexstor<br />

Pure Storage<br />

Quantum<br />

Seagate<br />

Spectra Logic<br />

Stormagic<br />

Tintri<br />

Vast Data<br />

Veeam<br />

Veritas<br />

Storage Solution of the year - Corporate*<br />

Storage Solution of the year - Public Sector*<br />

Editor's Choice - Product*<br />

Editor's Choice - Company*<br />

*Not open for votes (A Panel of Industry Experts<br />

working with the Editor of Storage Magazine will<br />

decide the winner)<br />

14 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


ROUNDTABLE: STORAGE TRENDS<br />

TEN YEARS IS A LONG TIME IN STORAGE<br />

STORAGE MAGAZINE ASKED A<br />

SELECTION OF INDUSTRY<br />

EXPERTS TO COMPARE THE<br />

DATA STORAGE CHALLENGES<br />

OF 2014 TO TODAY<br />

As Einstein explained, the perception of<br />

how fast time is passing depends on the<br />

perspective of the observer. In the data<br />

storage industry, changes happen at a far<br />

faster rate than in many other spheres of<br />

human activity. We spoke to a panel of<br />

experts about the data storage and<br />

management challenges that enterprises<br />

faced ten years ago with those they face now.<br />

We also asked the panel to discuss the way<br />

that the current storage landscape and its<br />

increasingly complex challenges are now<br />

influencing technology developments.<br />

It seems that the data storage challenges<br />

that IT organisations faced in 2014 are very<br />

similar to those they face today - at least at a<br />

high level. "The challenges haven't changed<br />

much, even though the technology has," said<br />

Randy Kerns, senior strategist and analyst at<br />

analyst firm the Futurum Group. "Probably<br />

the biggest was dealing with ever-increasing<br />

demands for storage capacity. The second<br />

challenge was protecting the data. Even<br />

though the intensity of ransomware attacks<br />

was not the same as it is today, data<br />

protection was still a major issue. The third<br />

challenge was not having enough staff to<br />

handle the storage workload. That staffing<br />

problem has only gotten worse since then."<br />

Brock Mowry, CTO & VP of products at<br />

storage system vendor Tintri agreed but<br />

added an important qualification: "The<br />

challenges are fundamentally the same as<br />

they were ten years ago, while the scope<br />

and scale of these challenges have<br />

dramatically changed."<br />

CAPACITY FOR CHANGE<br />

Erfane Arwani, CEO at Biomemory, a start-up<br />

focused on DNA storage and synthesis,<br />

stressed the difficulties of keeping up with data<br />

growth in 2014. "Companies struggled to<br />

manage exponential data growth with<br />

technology solutions that weren't yet optimised<br />

16 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


ROUNDTABLE: STORAGE TRENDS<br />

"Capacity demand continues, but the scale and<br />

performance of flash allow for greater consolidation<br />

and fewer physical systems, less power/cooling/space<br />

demands, and simpler means for addressing<br />

performance. The technology to address problems is<br />

available and more effective than ten years ago.<br />

Having the staff to take advantage of it is the big<br />

issue." - Randy Kerns, Futurum Group<br />

for large data volumes," he said. Arwani<br />

pointed out that ten years ago, enterprise disk<br />

drive capacities ranged from only 1TB to 4TB.<br />

In the ten years since then, disk capacities<br />

have soared, and the highest capacity disk<br />

drives now handle 30TB. Meanwhile data<br />

centre usage of flash storage has surged, and<br />

the largest enterprise flash drives now exceed<br />

60TB in capacity.<br />

In 2014 enterprises were still focused on onpremise<br />

storage and were using public cloud<br />

storage services to a lesser extent than now. "It<br />

was a matter of choosing between NAS and<br />

SAN, and cloud solutions were comparable to<br />

ice baths - beneficial but not suitable for<br />

everyone," said Ferhat Kaddour, VP of sales<br />

and alliances at Atempo. Ensuring sufficient<br />

overall capacity for an organisation was a<br />

multi-faceted activity. "The scalability challenge<br />

involved predicting future storage needs,<br />

optimising storage utilisation, and<br />

implementing effective storage tiering<br />

strategies," added Drew Wanstall, VP of<br />

business development at Scale Logic.<br />

Fast forward to now, and data is still<br />

expanding at a very rapid rate. "It's interesting<br />

to see how data keeps growing at a crazy<br />

pace," said Enrico Signoretti, VP of products<br />

and partnerships at Cubbit.<br />

BIG DATA GETS BIGGER<br />

Valéry Guilleaume, CEO at Nodeum,<br />

identified some of the new sources of data<br />

that are perpetuating this growth and have<br />

already ushered in the era of so-called Big<br />

Data. "Today, it's not just users that are<br />

generating data, but also the systems being<br />

developed within each industry, for example:<br />

data-generating cars, electronic microscopes,<br />

blade scanners, or seismic sensors. These new<br />

sources are creating data at a speed that is<br />

incommensurate with the data-generating<br />

sources of ten to fifteen years ago," he said.<br />

However, the difficulties of scaling up<br />

physical storage capacity to keep up with<br />

data growth have been lessened to at least<br />

some extent by the increased use of public<br />

cloud storage, and by improvements in data<br />

storage technology. Among the last ten years'<br />

technology developments, the most notable<br />

has been the enormous reduction in the price<br />

of flash memory, which has led to the<br />

widespread use of flash in enterprise data<br />

centres. "Capacity demand continues, but the<br />

scale and performance of flash allow for<br />

greater consolidation and fewer physical<br />

systems, less power/cooling/space demands,<br />

and simpler means for addressing<br />

performance," said Futurum's Kerns. "The<br />

technology to address problems is available<br />

and more effective than ten years ago.<br />

Having the staff to take advantage of it is the<br />

big issue."<br />

David Norfolk, practice leader at analyst firm<br />

Bloor Research, said: "The technical issues of<br />

ten years ago have largely gone. Storage is<br />

now cheap, reliable and easy to scale. But<br />

storage management is now a source of cost."<br />

The threats that Norfolk referred to include<br />

cyberattacks. "Security is clearly today's top<br />

data storage challenge," said Paul Speciale,<br />

CMO at cloud storage software vendor<br />

Scality. "While there have always been security<br />

threats from malicious actors and users,<br />

today's issues are indeed harder and more<br />

expensive to address, as a result of the wellorganised<br />

and funded ransomware actors,<br />

often from state-sponsored groups."<br />

"With the ongoing ransomware boom and<br />

the emergence of malicious AI tools and as-aservice<br />

cybercrime models, data protection is<br />

at the forefront of storage challenges today,"<br />

said Sergei Serdyuk, VP of product<br />

management at Nakivo. "Breaches are not<br />

only more frequent, but they also pack a more<br />

powerful punch with improved tactics like<br />

double - and triple - extortion and the more<br />

recently observed dual-strain attacks."<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

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ROUNDTABLE: STORAGE TRENDS<br />

"Since public clouds are one of the main solutions<br />

for keeping the majority of organisations' data,<br />

the dependency on these external vendors for<br />

business continuity, or even other more important<br />

sovereignty-related matters, is now a growing<br />

challenge." - Ricardo Mendes, Vawlt<br />

That is not the only change in the IT<br />

landscape that has driven up storage<br />

management costs. Ten years ago, data<br />

growth was being driven by the overall<br />

digitisation of business and the increasing use<br />

of analytics. Now it is also being driven by the<br />

need to collect data to train AI and ML<br />

systems, and as Nodeum's Guilleaume<br />

described, the growth of the IoT as a data<br />

source. Unstructured data now accounts for<br />

the majority of data stored by enterprises.<br />

Unlike structured data, unstructured data is not<br />

organised according to pre-defined database<br />

schema, making it far harder to manage.<br />

MAINTAINING AN EDGE<br />

Edge computing and the use of public clouds<br />

as part of hybrid computing strategies have<br />

also complicated data storage. "Managing<br />

data at the edge efficiently has become<br />

crucial. Ensuring data availability and<br />

resilience in distributed environments present<br />

new challenges," said Johan Pellicaan, VP and<br />

managing director at Scale Computing.<br />

As well as securing data at the edge,<br />

enterprises must also move data between<br />

multiple locations. "Today's challenges are all<br />

related to the movement of data across multiand<br />

hybrid-cloud environments," said Scott<br />

Sinclair, practice director at analyst firm the<br />

Enterprise Storage Group (ESG). "Around 50%<br />

of organisations identify that they move data<br />

between on and off premises environments 'all<br />

the time' or 'regularly'. These issues are more<br />

difficult to address because of how disparate<br />

the environments are when your data spans<br />

AWS, Azure, GCP, the data centre, edge, etc."<br />

Data movement and the need for<br />

interoperability across multiple computing<br />

venues are not the only complications created<br />

by public cloud computing. "Since public<br />

clouds are one of the main solutions for<br />

keeping the majority of organisations' data, the<br />

dependency on these external vendors for<br />

business continuity, or even other more<br />

important sovereignty-related matters, is now a<br />

growing challenge," said Ricardo Mendes,<br />

cofounder CEO at Vawlt, a vendor of storage<br />

and security software. Data sovereignty was<br />

also named as a challenge for businesses<br />

using public clouds. Cubbit's Signoretti added:<br />

"Navigating complex data sovereignty<br />

regulations, such as GDPR and NIS2, adds a<br />

layer of complexity for businesses."<br />

LOCATION, LOCATION, LOCATION<br />

Public cloud SaaS services have also<br />

introduced new locations in which data must<br />

be protected. "One big difference today is in<br />

the number of different places where<br />

companies house critical data," said Kim King,<br />

senior director of product marketing at backup<br />

software vendor HYCU. "This is particularly<br />

apparent when you look at the increased use<br />

of SaaS applications. The average midsize<br />

company uses over 200 SaaS applications, but<br />

there are very few options available to deliver<br />

enterprise-class data protection that can scale<br />

to protect those applications and provide<br />

rapid, granular recovery." According to King,<br />

over 50% of successful ransomware attacks<br />

begin by targeting SaaS applications.<br />

Futurum's Kerns supported this view of SaaS<br />

data protection. "Meeting the same enterprise<br />

requirements for protection of information<br />

assets in the public cloud as on premises has<br />

been a learning experience that requires effort,<br />

and, usually, new software solutions," Hinting<br />

that enterprises should learn from others'<br />

mistakes: "There have been cases where some<br />

believed this effort was not necessary for data<br />

in a public cloud." Note his use of the past<br />

tense in that statement.<br />

But while public clouds have introduced<br />

challenges, the advantages they have<br />

delivered include the democratisation of<br />

18 STORAGE May/June 2024<br />

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MAGAZINE


ROUNDTABLE: STORAGE TRENDS<br />

"Today, it's not just users that are generating data, but also the<br />

systems being developed within each industry, for example:<br />

data-generating cars, electronic microscopes, blade scanners,<br />

or seismic sensors. These new sources are creating data at a<br />

speed that is incommensurate with the data-generating<br />

sources of ten to fifteen years ago." - Valéry Guilleaume, Nodeum<br />

technologies, to the benefit of smaller<br />

businesses. Norfolk said: "There used to be a<br />

huge difference between big firms with proper<br />

databases and small firms with data stores that<br />

didn't support ACID [Atomicity, Consistency,<br />

Isolation and Durability.] Cloud technologies<br />

have evened this up a lot."<br />

We asked our experts how today's challenges<br />

are changing vendors' storage technologies<br />

and services. Security challenges are being<br />

addressed by developing yet more<br />

sophisticated defences against cyber-attacks,<br />

according to Serdyuk at Nakivo: "Vendors are<br />

incorporating advanced encryption<br />

mechanisms, access controls, and compliance<br />

features into their solutions. Many offer secure<br />

enclaves and hardware-based security to<br />

address the evolving threat landscape.<br />

However, many storage solutions remain<br />

lacking in terms of comprehensive backup and<br />

recovery tools."<br />

The need to extract and categorise data from<br />

diverse sources is driving the development of<br />

software tools that automate that process.<br />

Serdyuk goes on: "Management tools like<br />

metadata tagging, version control, and<br />

analytics capabilities are gaining traction."<br />

Guilleaume of Nodeum added: "Emerging<br />

solutions providing data analysis now make it<br />

possible to make data talk, and to extract<br />

metadata from it in a way that is incomparable<br />

with what was possible in the past."<br />

"There is a push for consistency of technology<br />

across environments. Some vendors are<br />

putting their technology in the cloud," said<br />

Sinclair. One example of such vendors is<br />

NetApp, whose on-premises storage and data<br />

management software is now also<br />

incorporated into the AWS, Microsoft Azure,<br />

and Google Cloud public clouds. "Others are<br />

integrating third-party technologies like<br />

VMware or Red Hat OpenShift that can be<br />

deployed in multiple locations," Sinclair<br />

added.<br />

With respect to the complications caused by<br />

the need to maintain data sovereignty and<br />

comply with multiple data regulations that<br />

apply to data storage in what may be multiple<br />

public clouds and multiple countries, Signoretti<br />

at Cubbit commented: "Vendors are<br />

prioritising sovereign solutions for regulated<br />

industries like healthcare and the public sector,<br />

emphasising compliance in regions such as<br />

EMEA and APAC. Though still subject to the<br />

CLOUD Act, Microsoft and AWS recently<br />

introduced sovereign cloud storage offers."<br />

The CLOUD (Clarifying Lawful Overseas Use<br />

of Data) act is US legislation implemented in<br />

2018 that gives US and non-US authorities<br />

investigating crimes the right to access<br />

enterprise data held by service providers.<br />

On a technical front, Craig Carlson, an<br />

advisor to the technical council of the Storage<br />

Networking Industry Association (SNIA),<br />

referred to the need to provide AI systems with<br />

fast access to data. "AI is currently being<br />

addressed by looking at what can be done to<br />

bring networks to their highest performance<br />

while also being highly scalable. This work is<br />

ongoing in groups such as Ultra Ethernet," he<br />

said.<br />

A body called the Ultra Ethernet Consortium<br />

is developing an architecture that it says will<br />

make Ethernet as fast as current<br />

supercomputing interconnects, while being<br />

highly scalable and as ubiquitous and costeffective<br />

as current Ethernet, and backwards<br />

compatible. Members of the heavily-backed<br />

consortium include AMD, Arista, Broadcom,<br />

Cisco Systems, Huawei, HPE, and Intel.<br />

AND THE NEXT TEN YEARS?<br />

Our final questions for our experts were about<br />

the future challenges they expect enterprises to<br />

www.storagemagazine.co.uk<br />

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MAGAZINE<br />

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ROUNDTABLE: STORAGE TRENDS<br />

"Security is clearly today's top data storage challenge.<br />

While there have always been security threats from<br />

malicious actors and users, today's issues are indeed<br />

harder and more expensive to address, as a result of<br />

the well-organised and funded ransomware actors,<br />

often from state-sponsored groups." - Paul Speciale, Scality<br />

face as data volumes continue to grow,<br />

especially in the context of AI and ML. A<br />

consensus view about the relationship<br />

between data size and management<br />

difficulties was typified by Mowry at Tintri,<br />

who said: "More data absolutely drives<br />

increasingly complex challenges related to<br />

storage. Data growth stretches demands in<br />

every dimension, illuminating the need for<br />

more leverage - the proverbial 'do more<br />

with less'."<br />

The much-needed bigger levers are likely<br />

to be available from advances in data<br />

management systems - the metadata<br />

tagging, version control, and analytics<br />

capabilities referred to by Guilleaume.<br />

AI is also set to drive advances in data<br />

mobility, according to Guilleaume, who<br />

said: "AI/ML will further accelerate the need<br />

for data mobility between the levels where<br />

data is stored and where it is analysed."<br />

These storage management and mobility<br />

advances may not be restricted purely to AI<br />

usage. Carlson at SNIA said: "There's<br />

always a trickle down in technology. So,<br />

technologies being developed now for the<br />

highest-end AI data centres will become<br />

more mainstream in a few years."<br />

Roy Illsley, chief analyst at research firm<br />

Omdia, said: "I think the big question is:<br />

how can storage and all the data we have<br />

be as 'green' as possible? At some point we<br />

either have to change our lives and the way<br />

we do things, or technology rides to the<br />

rescue. I think it will be a combination of<br />

these two, which means we need to work<br />

out how we can generate less data or be<br />

more precise about what data we have."<br />

Arwani also named the environmental<br />

impact of storage, particularly in terms of<br />

CO2 emissions and energy use, as a<br />

current storage challenge, alongside<br />

platform interoperability and security. He<br />

cited an estimate by the International<br />

Energy Agency (IEA) that data centre<br />

electricity consumption in 2022 was<br />

around 1% to 1.3% of global demand. The<br />

IEA has also predicted that data centre<br />

energy consumption could rise three to<br />

four-fold by 2026. Arwani said: "These<br />

problems are more costly and complex to<br />

solve, as they require not only<br />

technological advances, but also<br />

awareness and changes in data<br />

governance."<br />

On the hardware side, Carlson<br />

commented on the fact that the flash<br />

technology curve appears to be running<br />

out of steam, as it has become very much<br />

harder for flash chip makers to reduce<br />

costs by packing yet more data bits into<br />

each flash memory cell. "What will be the<br />

next technology to bring reliable high<br />

performance to storage in the next ten to<br />

20 years?" he asked. "Long-term usage of<br />

the current tape-disk-flash model may not<br />

be feasible. Hence the development of<br />

new (and still highly experimental)<br />

technologies such as DNA storage."<br />

Not surprisingly, Arwani at Biomemory<br />

suggested that DNA storage will indeed<br />

be the solution. "Suppliers are developing<br />

greener solutions, such as helium hard<br />

disks that reduce energy consumption, or<br />

DNA storage technologies such as those<br />

being developed by Biomemory and<br />

Catalog DNA. These technologies<br />

promise a storage density of one exabyte<br />

per gram and a durability of several<br />

millennia. What's more, they open up the<br />

possibility of new use cases, such as the<br />

first space data centres." If that last<br />

prediction comes true, remember that you<br />

read it here first. ST<br />

20 STORAGE May/June 2024<br />

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MAGAZINE


CASE STUDY:<br />

CASE STUDY: OTTOMAN'S LIFE HOTEL DELUXE<br />

THE DELUXE APPROACH TO BACKUP<br />

OTTOMAN'S LIFE HOTEL DELUXE, A HOTEL IN ISTANBUL, TURKEY, IS PROTECTING ITS BUSINESS-CRITICAL<br />

MICROSOFT 365 AND VMS WITH NAKIVO BACKUP & REPLICATION<br />

Ottoman's Life Hotel Deluxe is located<br />

in the historical peninsula, where the<br />

heart of Istanbul beats. The hotel is<br />

only 4 kilometres from important historical<br />

landmarks such as the Blue Mosque, Hagia<br />

Sophia, Topkapi Palace and the Old Bazaar.<br />

The hotel's infrastructure consists of 3 physical<br />

servers and 30 virtual machines. The virtual<br />

machines store various files and the ERP<br />

system. As a company in the hospitality industry,<br />

the hotel generates and stores large volumes of<br />

front- and back-office data. This data is critical<br />

to both day-to-day operations and business<br />

decision-making. Data loss can have a<br />

considerable impact on revenue and<br />

operational continuity. A VM backup solution is<br />

vital for the IT department to ensure operational<br />

recovery and system availability.<br />

Despite having a VM backup solution, the<br />

hotel was looking for a replacement because<br />

that solution and support costs exceeded their<br />

budget. "We were looking<br />

for a solution<br />

with an affordable price and good<br />

performance," says Omer Akosman,<br />

Information Technology Manager at Ottoman's<br />

Life Hotel Deluxe. "We found that NAKIVO<br />

Backup & Replication fit our expectations in<br />

terms of both features and pricing."<br />

"EVERYTHING WAS PERFECT"<br />

NAKIVO Backup & Replication is a robust VM<br />

backup solution that offers flexible installation<br />

and configuration options, including installation<br />

on QNAP NAS. With QNAP NAS, installation<br />

can be completed in minutes to create a fully<br />

functional and affordable backup appliance.<br />

"Everything was perfect, from deployment to<br />

configuration and backup process," says Omer.<br />

"The web interface is very friendly and easy to<br />

use. We are backing up on QNAP NAS. In<br />

both ways, the backup and recovery process is<br />

very successful and fast."<br />

With NAKIVO Backup & Replication and<br />

QNAP NAS, backups are sent directly to QNAP<br />

disks to reduce storage space usage with<br />

compression and deduplication. Moreover,<br />

backup copies can be kept offsite by sending<br />

them directly from NAS disks to remote<br />

or cloud storage. "Backup of our<br />

entire environment takes<br />

around three<br />

hours. Almost all the features are useful and<br />

straightforward, but I was very impressed with<br />

the backup copy, as we are able to send copies<br />

to a number of destinations," says Omer.<br />

The hotel also uses the Backup for Microsoft<br />

365 functionality, which offers fast incremental<br />

backups, instant granular recovery,<br />

compliance, and archiving for Exchange<br />

Online, Microsoft Teams, SharePoint Online<br />

and OneDrive for Business. "Microsoft 365<br />

backup is essential for us, and we back up all<br />

the supported applications. Backups are fast,<br />

steady, and incremental, thus allowing us to<br />

save time," says Omer.<br />

FASTER AND MORE COST-EFFECTIVE<br />

"NAKIVO Backup & Replication is faster and<br />

more cost-effective than other solutions on the<br />

market," concluded Omer. "Since our previous<br />

VM backup solution became too expensive,<br />

NAKIVO Backup & Replication is definitely a<br />

lifesaver. We pay a minimal amount per user<br />

for one year, and we are very happy that all<br />

Microsoft 365 applications are protected.<br />

When needed, technical support is fast and can<br />

be reached via an online chat. All<br />

conversations with support were successful so<br />

far for us."<br />

More info: www.nakivo.com<br />

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STORAGE<br />

MAGAZINE<br />

21


FEATURE: BACKUP<br />

WHAT A DIFFERENCE A DAY MAKES<br />

ANOTHER YEAR, ANOTHER<br />

WORLD BACKUP DAY BEEN<br />

AND GONE - BUT DOES<br />

HAVING AN OFFICIAL DAY TO<br />

REMIND US OF THE<br />

IMPORTANCE OF DATA<br />

PROTECTION ACTUALLY<br />

CHANGE ANYTHING IN THE<br />

REAL WORLD? STORAGE<br />

MAGAZINE GATHERS THE VIEWS<br />

OF EXPERTS FROM ACROSS THE<br />

SECTOR<br />

There is a very real danger that<br />

World Backup Day (March 31st, in<br />

case you missed it!) is becoming<br />

somewhat lost as pretty much every<br />

single date in the calendar seems to be<br />

ascribed some hitherto unrealised<br />

significance - often by the PR industry, it<br />

has to be said. April 30th is International<br />

Jazz Day, for instance, while May 1st is<br />

National Cockapoo Day - in some<br />

countries at least.<br />

So is having a day dedicated to the<br />

importance of a really serious business<br />

issue really appropriate? And does it<br />

actually make any difference to<br />

organisational awareness of backup and<br />

data protection? We asked a selection of<br />

industry experts for their views - not just on<br />

World Backup Day itself, but on what<br />

people should really be focused on.<br />

Spoiler alert, neither jazz nor cockapoos<br />

were mentioned once.<br />

Nearly half (48 per cent) of businesses<br />

may lack the necessary backup measures<br />

to prevent catastrophic data losses,<br />

according to new research from Fasthosts<br />

released ahead of this year's World<br />

Backup Day. And data loss doesn't just<br />

pause operations: it can spell the end for<br />

some, while for others it becomes a costly<br />

saga of data theft, reputational damage<br />

and missed opportunities.<br />

Marco Pozzoni, EMEA Storage Sales<br />

Director at Lenovo, commented: "As data<br />

breaches continue to rise at an alarming<br />

rate, World Backup Day is a timely<br />

reminder of the importance of protecting<br />

data and maintaining powerful safeguards<br />

against cybercrime. Eight million data<br />

records were exposed worldwide through<br />

breaches in the first quarter of 2023<br />

alone. While artificial intelligence (AI)<br />

could help cybercriminals broaden their<br />

attacks, it can also help businesses stay<br />

one step ahead."<br />

BACKUP IS BORING<br />

Kevin Cole, Director of Product and<br />

Technical Marketing for data protection at<br />

Zerto, added: "World Backup Day is a<br />

22 STORAGE May/June 2024<br />

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MAGAZINE


FEATURE: BACKUP<br />

"Modern cyberattacks, data leaks and ransomware<br />

outbreaks all reveal the same thing: the current<br />

approach to cybersecurity is failing, and failure is the<br />

result of weak technologies, heightened complexity and<br />

human mistakes caused by clever social engineering<br />

tactics. Backup is essential for when cybersecurity<br />

solutions fail." - Candid Wüest, Acronis<br />

welcome chance to remind ourselves of<br />

the importance of protecting our data and<br />

ensuring its availability. As the old saying<br />

goes: 'the best time to put in place a<br />

modern data protection strategy was<br />

yesterday; the second-best time is today'.<br />

However, for most people there's a simple<br />

reality: backup is boring. It doesn't get the<br />

same hype as the latest trends in IT,<br />

whether artificial intelligence,<br />

cryptocurrency, or Web 3.0. It can be<br />

hard to get attention for a computing<br />

practice that dates many decades. Yet,<br />

backup remains more relevant than ever<br />

thanks to the explosive growth in data,<br />

distributed from edge to cloud, and an<br />

ever-evolving cyber threat landscape.<br />

Backup is still one of the foundational<br />

pillars in data protection alongside<br />

disaster recovery, archive, and cyber<br />

recovery."<br />

Candid Wüest, VP Product Management,<br />

Acronis builds on this point: "Modern<br />

cyberattacks, data leaks and ransomware<br />

outbreaks all reveal the same thing: the<br />

current approach to cybersecurity is<br />

failing, and failure is the result of weak<br />

technologies, heightened complexity and<br />

human mistakes caused by clever social<br />

engineering tactics. Backup is essential for<br />

when cybersecurity solutions fail. At the<br />

same time, backup solutions can be<br />

compromised or disabled, and often<br />

perform slowly, causing significant<br />

financial losses due to downtime. Even if<br />

backup solutions are working well and<br />

remain uncompromised in an attack, it<br />

usually takes hours or days to restore<br />

systems and data to an operational state."<br />

To solve these problems, Wüest argues<br />

for an integrated cyber protection solution<br />

that combines anti-malware, EDR, DLP,<br />

email security, vulnerability assessments,<br />

patch management, RMM and backup<br />

capabilities into a single agent.<br />

Justin Bateman of Fasthosts added: "It's<br />

incredibly worrying that half of<br />

organisations may lack the necessary<br />

backup measures to prevent a data crisis.<br />

It's a bit like half of drivers on roads<br />

having no insurance… Most data loss<br />

incidents don't have a happy ending. For<br />

businesses with existing backup measures,<br />

they should ensure these are activated<br />

and efficient, and for those without, this is<br />

the time to invest in securing their<br />

information before it's too late."<br />

LETTING GO OF TRADITION<br />

Camellia Chan, CEO and co-founder of<br />

Flexxon, argues that it's no longer enough<br />

simply to 'do backup'; rather that the need<br />

is to take a truly proactive approach to<br />

cybersecurity itself in order to be prepared<br />

against data loss and theft: "Traditionally,<br />

many businesses have used only softwarebased<br />

cybersecurity solutions, but these<br />

have significant shortcomings and<br />

vulnerabilities. They rely too much on<br />

human intervention like actioning updates<br />

and fail at achieving true Zero Trust<br />

protection. In today's rapidly changing<br />

cyber environment, businesses must invest<br />

in hardware-based security and embrace it<br />

as an essential layer of protection. When<br />

combined with software, hardware<br />

security's ability to detect quickly, respond<br />

immediately, and in some cases even<br />

allow for near-immediate recovery, the<br />

fallout from data loss and theft is greatly<br />

minimised. It's better to be safe rather than<br />

sorry and let go of traditional approaches<br />

to security."<br />

Carl D'Halluin, CTO, Datadobi is<br />

outspoken in his advice: "Backup isn't just<br />

a technical formality. Given the virtually<br />

unavoidable risks of ransomware,<br />

www.storagemagazine.co.uk<br />

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STORAGE<br />

MAGAZINE<br />

23


FEATURE: BACKUP<br />

"Backups have become a popular target for<br />

cybercriminals as they've learned that an organisation is<br />

more likely to pay a ransom if their backup data has<br />

been compromised. Reports show 93% of attacks target<br />

backup repositories with a 68% success rate. And in 75%<br />

of these events, cybercriminals succeed in debilitating<br />

their victims' ability to recover." - Candida Valois, Scality<br />

malicious or accidental deletions, and<br />

countless other threats - it's absolutely<br />

crucial for the health of your business.<br />

The first step? Get your arms around your<br />

data. You cannot protect it if you do not<br />

know what you have. A well thought-out<br />

and tested data backup strategy, together<br />

with a combination of robust data security<br />

and management solutions, can<br />

significantly enhance operations<br />

resilience. Add to that the crucial but<br />

sometimes missed step of a 'golden copy'<br />

(i.e., an immutable copy of your businesscritical<br />

data in a secure and remote site)<br />

and your business will be protected today,<br />

as well as ideally positioned to support<br />

business continuity well into the future."<br />

PROTECTING THE BACKUPS<br />

THEMSELVES<br />

According to Candida Valois, Field CTO<br />

at Scality, "Backups have become a<br />

popular target for cybercriminals as<br />

they've learned that an organisation is<br />

more likely to pay a ransom if their<br />

backup data has been compromised.<br />

Reports show 93% of attacks target<br />

backup repositories with a 68% success<br />

rate. And in 75% of these events,<br />

cybercriminals succeed in debilitating<br />

their victims' ability to recover. This year's<br />

World Backup Day therefore no longer<br />

serves as simply a reminder to back up<br />

data, but also to make sure those<br />

backups are protected."<br />

Immutable storage has emerged as a<br />

potential solution to protect those<br />

backups. One recent survey suggested<br />

that 69% of IT leaders consider immutable<br />

storage essential to their corporate<br />

security strategy. However, what is not<br />

getting enough attention is that not all<br />

immutable storage is equal. Valois<br />

explains: "To strengthen their security<br />

postures, we'll see more organisations<br />

take a much needed closer look at their<br />

immutable storage solutions to determine<br />

if they are truly immutable. They will begin<br />

to understand the five key areas that<br />

constitute 'true immutable storage' and<br />

include no deletes or overwriting ability,<br />

instant data store lockdown, configurable<br />

retention policies, support for S3 Object<br />

Locking APIs, and compliance mode to<br />

prevent immutability configuration<br />

changes."<br />

Michael Cade of Veeam suggests that,<br />

while the rise of ransomware and<br />

regulatory legislation have meant more<br />

companies are taking the backup of their<br />

data seriously, the fundamentals - having<br />

multiple, protected, reliable copies of<br />

data - remain the same: "What has<br />

changed in regards to backup are the<br />

environments businesses now need to<br />

protect. Workloads aren't all under one<br />

roof anymore, there are multiple<br />

platforms to protect and backup. Physical,<br />

virtual, cloud-native and SaaS<br />

environments, which all interlock and<br />

integrate, must be reliably backed up and<br />

recovered. It's no surprise that according<br />

to our recent research, the two most<br />

important attributes sought in an<br />

'enterprise backup' solution are reliability<br />

and the protection of cloud-hosted<br />

workloads (IaaS & SaaS). As businesses<br />

broaden their tech horizons and embrace<br />

the cloud, virtualisation, containers or<br />

whatever environment helps them<br />

optimise performance and lower costs,<br />

when it comes to backing these up - you<br />

need the right tool for the job. Naturally,<br />

the tech comes first, but backup can't be<br />

an afterthought. Make it part of the<br />

thinking from day one and you'll see a<br />

radical shift in your organisation's<br />

resilience."<br />

24 STORAGE May/June 2024<br />

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MAGAZINE


FEATURE: BACKUP<br />

"As data breaches continue to rise at an alarming rate, World<br />

Backup Day is a timely reminder of the importance of protecting<br />

data and maintaining powerful safeguards against cybercrime. Eight<br />

million data records were exposed worldwide through breaches in<br />

the first quarter of 2023 alone. While artificial intelligence (AI) could<br />

help cybercriminals broaden their attacks, it can also help<br />

businesses stay one step ahead." - Marco Pozzoni, Lenovo<br />

Tim Sherbak of Quantum was<br />

particularly concerned about the impact<br />

of wider AI use - and the data held in<br />

LLMs - on backup planning: "Having a<br />

rock-solid data protection strategy and a<br />

tried and tested disaster recovery plan are<br />

essential. With increasing regulations and<br />

corporate recognition of inherent risk<br />

around the use of AI, retaining model<br />

training and input data is also nonnegotiable<br />

for documenting solutions,<br />

explaining the models and their<br />

outcomes, complying with internal policies<br />

and mitigating legal risks. Massive data<br />

growth and its required retention will drive<br />

the need for new levels of cost efficiency<br />

and accessibility in our data protection<br />

solutions. Emerging high-performance<br />

solid-state flash backup storage targets<br />

will become mainstream along with<br />

automated, software defined tape<br />

solutions for massive scale, low cost, and<br />

simple operations to effectively reuse and<br />

retain these valuable data assets for<br />

decades to come."<br />

KEEPING IT CLEAN<br />

Darren Thomson, Field CTO EMEAI at<br />

Commvault focuses on the importance of<br />

recovery as well as backup itself: "Backups<br />

remain critical - how else can<br />

organisations quickly return to minimal<br />

viable operation after an attack and<br />

maintain performance? But now a key<br />

target for cybercriminals, the main focus<br />

should be on clean backups and recovery.<br />

Anomaly detection and early warning<br />

systems are essential to this. Only then<br />

can businesses stay ahead of the game<br />

and prevent cybercriminals from<br />

infiltrating backups in the first place."<br />

However, clean backups are only useful<br />

if you have a clean environment to<br />

recover into. In addition, a recovery plan<br />

that is not tested is no recovery plan at<br />

all, as Thomson goes on: "The issue is<br />

that properly testing and recovering to a<br />

clean environment has historically been<br />

very expensive and complex. Now,<br />

utilising the power of the cloud and AI,<br />

this is possible at a low cost and in a<br />

scalable manner. The cloud enables<br />

virtual environments to be created that<br />

are guaranteed to be malware-free so<br />

that clean backups and datasets can be<br />

restored and tested with confidence. Such<br />

cloud environments can be spun up and<br />

down to allow for regular testing whilst<br />

keeping costs low so that, in the most<br />

critical circumstances, rapid, frictionless,<br />

and reliable recovery is ensured."<br />

Anthony Cusimano, Technical Director,<br />

Object First, summed up many of the<br />

points already made: "There are three<br />

peaks of opportunity to grant backupminded<br />

individuals the effective tools<br />

required to secure data and peace of<br />

mind. The first is zero trust, which hasn't<br />

been appropriately applied at large when it<br />

comes to backup. However, implementing<br />

a Zero Trust Data Resilience strategy that<br />

underlines data backup systems with<br />

immutable storage, contextual<br />

authentication, and strong access controls<br />

is key for enterprises to heighten their<br />

security posture against data attacks. Next,<br />

there's encryption. Among today's<br />

advanced ransomware tactics, adopting<br />

end-to-end encryption ensures data is<br />

locked to those without a key. Lastly,<br />

implementing immutable backups can curb<br />

malicious actors by guaranteeing that even<br />

the most privileged user can't alter or<br />

delete critical data. World Backup Day is a<br />

reminder to prioritise data protection, but<br />

taking actionable steps is how we certify<br />

that our data will be resilient against<br />

threats and disasters." ST<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

25


MANAGEMENT: SME STRATEGIES<br />

DATA KEY TO SME COMPETITIVENESS<br />

UWE KEMMER, DIRECTOR OF FIELD ENGINEERING EMEA AT WESTERN DIGITAL, LOOKS AT HOW UK<br />

SME'S CAN BOOST PERFORMANCE THROUGH THEIR DATA<br />

In the UK, 99.2% of enterprises are<br />

considered "small businesses". Yet, despite<br />

their size, these organisations produce<br />

significant amounts of data in their day-to-day<br />

operations. They can use this information to<br />

develop and process insight to boost revenue<br />

and improve customer experiences.<br />

To keep business moving quickly, SMEs need<br />

suitable data storage infrastructure to access<br />

and act on their insights. These storage<br />

solutions must not only be able to capture<br />

insight and offer a range of capacities but must<br />

also offer improved performance, flexibility and<br />

agility to help SMEs improve operations. The<br />

need for suitable reliable storage solutions is<br />

essential in SMEs trying to get ahead, no<br />

matter the industry they work in.<br />

TECH DEVELOPMENTS & DATA<br />

GROWTH<br />

Having a suitable storage architecture in place<br />

is even more crucial as continuing rapid<br />

technological development means the data<br />

deluge shows no sign of abating. Indeed,<br />

recent advancements have created new<br />

opportunities and efficiencies. For example,<br />

modern offices, factories, and warehouses now<br />

often rely on Internet of Things (IoT)<br />

technologies which use huge amounts of data<br />

that must be recorded and analysed to<br />

optimise operations. AI is only contributing<br />

further to the deluge in available information.<br />

For SMEs with physical premises, leaders are<br />

increasingly deploying AI-powered smart video<br />

for security, facilities optimisation and analytics.<br />

In large facilities such as factories, this can<br />

ensure that equipment is functioning efficiently<br />

and safely. The technology can also be used in<br />

the resolution of incidents such as health and<br />

safety concerns. If technology is needed for<br />

legal or business optimisation purposes, this<br />

creates large amounts of high-quality video<br />

content which needs to be safely stored.<br />

Further data is created through the use of AI<br />

analytics which needs to be stored to record<br />

how the facility is functioning as well as<br />

reporting on any particular incidents.<br />

Conversely, SMEs with a mostly online<br />

presence are also producing and storing more<br />

data in their operations. One such example is<br />

retailers and e-commerce platforms which rely<br />

on customer details and buying behaviours,<br />

which are held for marketing purposes,<br />

particularly for email communications to<br />

increase traffic to online stores. In recent years,<br />

this has been developed with specific<br />

algorithms to ensure that campaigns impact<br />

relevant audiences and personalised<br />

advertising is maximised. The analysis of<br />

customer data leads to further data being<br />

created as insights for use in marketing and<br />

sales strategies.<br />

SOLVING DATA CHALLENGES<br />

While data can play an important role in<br />

helping an SME become successful, if this data<br />

is not stored on a reliable storage solution,<br />

then it could be a huge opportunity lost.<br />

Today's SMEs benefit from a huge number of<br />

technology options, including cloud storage<br />

and local external storage. To avoid losing<br />

data, using more than one form of backup is<br />

recommended. These backups should also be<br />

stored in different locations so that even when<br />

unexpected events like theft or fire occur, data<br />

is protected.<br />

Many SME leaders opt for network-attached<br />

storage (NAS) systems, which allow small<br />

businesses to share information via a network<br />

or using network connections with colleagues<br />

working remotely or even internationally. This<br />

facilitates the easy exchange of insights and<br />

boosts collaboration, which reduces cost<br />

wastage and accelerating productivity.<br />

The main benefit of NAS is that the data is<br />

stored centrally, making data backup and<br />

protection more straightforward while still<br />

allowing remote access and sharing. NAS<br />

systems contribute to work and collaboration<br />

allowing SMEs to save and share files from<br />

anywhere with an Internet connection, and<br />

have files organised in one place to help<br />

streamline workflows.<br />

No matter the storage solutions SMEs opt for,<br />

as they grow and adapt their processes, data<br />

will be created almost constantly. Throughout<br />

the business lifecycle, regardless of the sector<br />

or function of the organisation, data is<br />

increasingly important in day-to-day<br />

operations, planning and analytics. This is<br />

especially true as many sectors are facing<br />

economic pressures: it is crucial for businesses<br />

to use all means and tools at their disposal to<br />

stay ahead of the competition, and data is a<br />

key part of this.<br />

More info: www.westerndigital.com<br />

26 STORAGE May/June 2024<br />

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STRATEGY:<br />

STRATEGY: DISASTER RECOVERY<br />

THREE 'MUST-HAVES' TO HELP CONVERT A DATA<br />

DISASTER INTO A TRIUMPH<br />

RICHARD CONNOLLY, REGIONAL DIRECTOR FOR UKI AT INFINIDAT, DESCRIBES THREE CRITICAL<br />

CAPABILITIES FOR SUCCESSFUL RECOVERY FROM A CYBERATTACK<br />

When we think about disaster recovery<br />

planning, our thoughts tend to focus<br />

on natural disasters. While flood,<br />

fire, earthquakes and other natural disasters<br />

are an IT disaster too, they are not as frequent<br />

as many think.<br />

But another type of disaster is looming large.<br />

It's entirely preventable. I'm talking about a<br />

cyberattack. Cyber threats are much more<br />

likely to occur than a natural disaster.<br />

Cyberattacks are now widely regarded as one<br />

of the single biggest risks that any organisation<br />

faces and almost always cited by CEOs as<br />

their #1 or #2 existential threat.<br />

The risks of a cyber attack are evident in the<br />

UK Government's Cyber Security Breaches<br />

Survey 2024. This study reported that half of<br />

UK businesses (50%), have experienced some<br />

form of cyber security breach or attack in the<br />

last 12 months. Among the largest businesses<br />

in the study, the frequency of cyber incidents is<br />

even higher.<br />

Seventy percent (70%) of mid-range<br />

businesses and 74% of large businesses<br />

reported an attack. And these threats are not<br />

limited to the UK, as both the European Union<br />

and the United States have put out cyber<br />

security guidelines for business to follow to try<br />

to reduce the impact of cyber crime.<br />

40% OF BIG BUSINESS CYBERATTACKS<br />

ARE MALWARE RELATED<br />

Cybersecurity attacks come in many forms and<br />

include a broad range of activities. Of all the<br />

possibilities, a malware attack is known to be<br />

the most disruptive to business operations.<br />

Malware incidents account for 40% of all<br />

cyberattacks on large businesses in the UK<br />

specifically and are a significant threat because<br />

of the risks they pose to data integrity. Regarded<br />

as 'data disasters' by storage experts, even a<br />

small malware incident can result in a business<br />

being shut down for days or weeks. Could your<br />

business survive an incident like that?<br />

MINIMISE THE THREAT OF A<br />

CYBERATTACK<br />

If your business becomes the subject of a cyber<br />

attack, what steps can you take to minimise<br />

disruption and ensure the fastest possible<br />

recovery? In the past, one way a business<br />

could protect its data from disaster was by<br />

having data backups stored at multiple<br />

locations. If one site was hit, there would<br />

always be another copy available.<br />

Unfortunately, things are no longer that<br />

straightforward.<br />

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MAGAZINE


STRATEGY:<br />

STRATEGY: DISASTER RECOVERY<br />

"In the past, one way a business could protect its data from disaster was by having data<br />

backups stored at multiple locations. If one site was hit, there would always be another<br />

copy available. Unfortunately, things are no longer that straightforward. Data disasters,<br />

like massive ransomware attacks, have completely changed the rules of disaster recovery<br />

and business continuity."<br />

Data disasters, like massive ransomware<br />

attacks, have completely changed the<br />

rules of disaster recovery and business<br />

continuity. Added to this, the significance<br />

of business data as a strategic asset is<br />

much greater today than it was previously.<br />

It's why KPMG advises that 'data is the<br />

most significant asset many organisations<br />

possess' and protecting it isn't just a case<br />

of having it stored at multiple locations.<br />

3 MUST-HAVES FOR A DATA<br />

DISASTER TRIUMPH<br />

There are three absolute 'must-haves'<br />

when it comes to being prepared for a<br />

data disaster with an iron-clad recovery<br />

strategy. These are as follows:<br />

<br />

<br />

<br />

Must have #1: The ability to take<br />

'immutable snapshots' of data that<br />

cannot be altered in any way and then<br />

isolate them in a forensic environment,<br />

when an attack hits. This means the<br />

copies can safely be analysed to<br />

identify a good replica of the data to<br />

recover.<br />

Must have #2: The ability to perform<br />

cyber detection on primary storage,<br />

i.e. the data, programmes and<br />

instructions that are being used in realtime<br />

by the business; and secondary<br />

storage - data that is accessed less<br />

frequently or retained for compliance<br />

and historical reasons. Both are<br />

critically important.<br />

Must have #3: The ability to<br />

instantaneously recover data.<br />

WHY ARE THE DATA RECOVERY 'MUST<br />

HAVES' SO CRITICAL?<br />

Looking into each of these capabilities in<br />

detail, immutable snapshots are the<br />

foundation of a robust data disaster recovery.<br />

Without a good copy of your data, you cannot<br />

recover quickly after a ransomware attack,<br />

which is likely to have corrupted or encrypted<br />

your data. By segregating the data copies with<br />

logical air-gapping and then having a fenced<br />

forensic environment, you can create a safe<br />

space to review the data prior to recovery.<br />

Even if datasets have been "taken hostage",<br />

it's possible to complete a recovery back to the<br />

most recent known good copy of data. This<br />

can completely obliterate the impact malware<br />

attacks can have because if the data is fully<br />

recoverable, there's potentially no need to pay<br />

the cybercriminals.<br />

The second "must-have" ability is cyber<br />

detection on primary and secondary storage.<br />

This is important because it can be an early<br />

warning sign of a cyberattack. It also ensures<br />

that there is no ransomware or malware<br />

hidden in the last known copy of data that you<br />

could revert back to. But before going through<br />

to the recovery stage, how do you know that a<br />

data copy is really "clean?"<br />

This is where advanced cyber detection<br />

capabilities built into a software-defined<br />

primary storage platform can make the<br />

difference. They make it possible to do highly<br />

intelligent, deep data scanning and to identify<br />

any corruption whilst the data is still segregated<br />

in a fenced forensic environment. Additionally,<br />

identifying the highest integrity copy is more<br />

straightforward and it also provides indexing to<br />

identify potential issues.<br />

The third "must-have" ability is rapid data<br />

recovery. This is obvious, but it's easier said<br />

than done. When a business experiences a<br />

data disaster, time is of the essence. They can't<br />

wait for days or weeks to recover a known<br />

good data copy. Even six hours of downtime is<br />

too much. Recovery should ideally take<br />

minutes to avoid a negative impact on the<br />

business. For this reason, experts measure how<br />

quickly you can recover your data and the<br />

quality of the data. Can you bounce back from<br />

a cyberattack quickly? Would your employees<br />

and customers notice if you were hit by a<br />

malware incident?<br />

HALF OF UK BUSINESSES EXPERIENCED<br />

A CYBERATTACK IN 2023<br />

The Government's research says it all:<br />

cyberattacks are taking place all the time and<br />

the latest study shows that 1 in 2 businesses<br />

are being affected. 40% of the attacks involved<br />

ransomware. As data becomes ever more<br />

important as a business asset, we can expect<br />

that these types of data disasters will become<br />

even more commonplace.<br />

Even though your business might not be able<br />

to completely avoid a malware or ransomware<br />

attack, you can avert a full blown disaster and<br />

avoid the disruption they cause. By protecting<br />

your business with the three disaster recovery<br />

must haves - immutable snapshots, fenced<br />

forensic environments and advanced cyber<br />

scanning and rapid recovery - you will have<br />

done everything possible to mitigate this risk.<br />

More info: www.infinidat.com<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

29


TECHNOLOGY: AREAL DENSITY<br />

TACKLING THE DATA DELUGE<br />

AREAL DENSITY<br />

TECHNOLOGIES ARE PAVING<br />

THE WAY FOR A WHOLE NEW<br />

GENERATION OF DATA<br />

CENTRES, SAYS B.S. TEH, CHIEF<br />

COMMERCIAL OFFICER,<br />

SEAGATE<br />

Businesses need data to fuel their<br />

growth, drive innovation, and<br />

enhance the customer experience.<br />

Fuelled by the AI boom, data demand is<br />

growing exponentially and IDC ('Worldwide<br />

IDC Global DataSphere Forecast, 2023-<br />

2027: It's a Distributed, Diverse, and<br />

Dynamic (3D) DataSphere')predicts the<br />

global datasphere will reach a massive<br />

291ZB in 2027.<br />

As the volume and velocity of data soar,<br />

many companies across diverse industries<br />

are unable to fully exploit the opportunities<br />

presented by today's data-driven world.<br />

They can only capture and use a small<br />

percentage of the data they generate and<br />

face the problem of storing all their data<br />

successfully.<br />

The challenge is for data centres to meet<br />

the escalating data needs of enterprises,<br />

while finding more sustainable ways to<br />

scale against restricted space, energy<br />

usage, and cost.<br />

MIND THE (DATA STORAGE) GAP<br />

In this age of AI, cloud and data centre<br />

customers have raced to invest in AI to<br />

deliver their services in new ways. They have<br />

initially focused on building out compute<br />

and AI architecture. Once the infrastructure<br />

is created, data storage and management<br />

requirements will accelerate rapidly and<br />

there is the risk these may even become<br />

overwhelming. To overcome these<br />

challenges, the issue of data storage<br />

capacity is more critical than ever for data<br />

centre operators.<br />

The immediate solution for many hard<br />

drive manufacturers for boosting data<br />

storage capacity within data centres is to<br />

increase the number of discs within them.<br />

But given the upward trajectory of data<br />

demand - to potentially the point of<br />

complete overload - this approach simply<br />

won't be sustainable in the long term.<br />

Each disc in a hard drive requires many<br />

materials, including non-renewable<br />

resources. The more discs added, the more<br />

it costs to build, and considerably increases<br />

the amount of floor space needed. Every<br />

extra disc also increases power<br />

consumption by up to 12.5%. When scaled<br />

in a data centre, that results in huge cost<br />

implications for power alone. The way to<br />

ensure the greatest efficiency of cost, space<br />

and energy usage by data centres is by<br />

boosting areal density.<br />

MEETING THE DEMANDS OF<br />

TODAY'S DATA-DRIVEN<br />

APPLICATIONS AND SERVICES<br />

In simple terms, areal density means<br />

expanding the amount of data each disc<br />

can hold. And being composed of fewer<br />

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MAGAZINE


TECHNOLOGY: AREAL DENSITY<br />

"The immediate solution for many hard drive manufacturers<br />

for boosting data storage capacity within data centres is to<br />

increase the number of discs within them. But given the<br />

upward trajectory of data demand - to potentially the point<br />

of complete overload - this approach simply won't be<br />

sustainable in the long term. Each disc in a hard drive<br />

requires many materials, including non-renewable<br />

resources. The more discs added, the more it costs to build,<br />

and considerably increases the amount of floor space<br />

needed. Every extra disc also increases power consumption<br />

by up to 12.5%. When scaled in a data centre, that results<br />

in huge cost implications for power alone."<br />

discs means less materials and less power<br />

are required. Data is more densely<br />

compacted on storage media, which<br />

supports faster read and write speeds. This<br />

solution improves the overall performance<br />

and responsiveness of data centres,<br />

ensuring they can meet the growing<br />

demands of today's data-driven applications<br />

and services.<br />

With the ability to store more data in a<br />

smaller space, data centres can optimise<br />

their physical footprint, meaning reduced<br />

power consumption and cooling<br />

requirements. This not only contributes to<br />

substantial cost savings but also aligns with<br />

the global imperative to build sustainable<br />

and environmentally conscious technology<br />

infrastructure.<br />

MAXIMISING DATA STORAGE<br />

CAPACITY<br />

Looking ahead, storing, accessing, and<br />

leveraging vast quantities of data will be<br />

essential for driving innovation and taking<br />

advantage of the full potential of digital<br />

technology.<br />

Companies worldwide are reliant on<br />

having the right data centre infrastructure<br />

in place to fully exploit the real value of<br />

all this available data. However, one of<br />

the core management challenges derives<br />

from the complexities of storing and<br />

managing scattered data. By residing in<br />

multiple locations, data often sprawls,<br />

extending through endpoints, the edge,<br />

and multiple clouds. This means<br />

businesses may be missing out on new<br />

data-driven opportunities and potential<br />

revenue.<br />

Rather than immediately expand their<br />

data storage capacity, enterprise data<br />

centres should first look to see how<br />

effectively data is being stored. They<br />

ultimately need to ensure that collected<br />

data will be usable for their customers.<br />

Attempting to capture all available data,<br />

however, would strain existing IT<br />

infrastructure and escalate costs. That's<br />

one of the many reasons why enterprises<br />

need to review their data management<br />

strategy. For example, the identification<br />

and classification of data at the start of its<br />

lifecycle ensures faster data pruning,<br />

which results in lower cost implications.<br />

The future of mass capacity is happening<br />

today. Areal density technology will play a<br />

key role at scale in tackling the everincreasing<br />

global datasphere. This<br />

innovation will lie at the heart of hard<br />

drive product evolution and development<br />

through the next decade and beyond.<br />

Ensuring data will remain accessible and<br />

secure, but not at the cost of the planet.<br />

More info: www.seagate.com<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

31


MANAGEMENT: DATA PROTECTION<br />

DON'T BUNGLE YOUR BACKUPS<br />

JON FIELDING, MANAGING DIRECTOR, EMEA APRICORN, DESCRIBES HOW FAILING TO IMPLEMENT<br />

THE RIGHT BACKUP STRATEGY CAN COMPROMISE DATA RECOVERY<br />

Defence, prevention, mitigation. When it<br />

comes to cybersecurity, many still think<br />

in a castle-and-moat manner.<br />

While fortifying your outer walls and thwarting<br />

any attackers who breach them might seem<br />

like a foolproof strategy, relying solely on this<br />

approach is no longer sufficient in today's<br />

rapidly evolving landscape.<br />

Security practices focused on detecting and<br />

eliminating threats such as endpoint detection<br />

and<br />

response (EDR) undoubtedly have a key role<br />

to play. However, it must be made clear that<br />

they form just one piece of a broader<br />

cybersecurity puzzle.<br />

Time and time again, we see examples of<br />

companies that considered their security<br />

strategies to be watertight, leaking under<br />

pressure. Why? Well, the simple fact of the<br />

matter is that even the most cyber-savvy<br />

enterprises will never be 100% secure.<br />

Today we're faced with highly complex<br />

environments that continue to change and<br />

evolve. And as the building blocks of the<br />

digital landscape shift and move, cracks<br />

emerge that threat actors look to find and<br />

exploit. In 2023 alone, according to the<br />

Qualys Threat Research Unit (TRU) as<br />

many as 26,447 vulnerabilities were<br />

disclosed - an increase of 1,500 CVEs<br />

on the previous year. Further, it's<br />

estimated that 25% of high-risk<br />

vulnerabilities were exploited on the<br />

same day that they were published.<br />

The point is, no matter how robust<br />

or prepared a company may be,<br />

there is always a chance that<br />

malware will get in, or a user will<br />

make an error that results<br />

in the loss of businesscritical<br />

data.<br />

CURRENT<br />

STRATEGIES ARE<br />

INADEQUATE<br />

For this reason,<br />

recovery is just as<br />

important as<br />

detection and<br />

response in security<br />

strategies. Here,<br />

most firms will have<br />

established<br />

backups as a means of recovering data when<br />

faced with attacks - a vital tool to lean on,<br />

especially with ransomware attacks on the up.<br />

In fact, according to Apricorn's annual survey<br />

of security leaders, nearly a quarter (24%) of<br />

respondents stated that ransomware has been<br />

the main cause of a data breach at their<br />

organisation - an increase from 15% last year.<br />

The ability to leverage backups in quickly<br />

restoring information and systems following a<br />

ransomware attack can be the difference<br />

between recovery and collapse. Given that<br />

Statista estimates that the average length of<br />

downtime following an incident can be as<br />

high as 26 days, and the fact that the hourly<br />

cost of downtime now exceeds $300,000 for<br />

90% of firms, it is clear that any delay can<br />

result in astronomical costs which are<br />

capable of toppling even the most financially<br />

secure enterprises.<br />

However, given the stakes, it is therefore<br />

equally concerning that those backup<br />

strategies adopted by organisations are<br />

proving to be increasingly inadequate.<br />

According to the Apricorn survey, only 27% of<br />

the 90% of companies that had been forced to<br />

turn to their backup system were able to<br />

recover all their data in 2023 - a significant<br />

drop from 45% in 2022.<br />

MANUAL BACKUP IS UNRELIABLE<br />

Interestingly, security leaders are aware of<br />

these shortcomings. Almost a third (32%) of<br />

the security decision makers that were surveyed<br />

attributed their unsuccessful recovery to a lack<br />

of robust backup processes - up from 2% in<br />

2022. Further, 22% also admitted that they<br />

don't have sufficiently robust backups in place<br />

to allow rapid recovery from any attack.<br />

While it's promising that security leaders are<br />

aware of their flaws, the fact that two out of<br />

32 STORAGE May/June 2024<br />

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MAGAZINE


MANAGEMENT: DATA PROTECTION<br />

"Almost a third (32%) of the security decision makers that were surveyed attributed their<br />

unsuccessful recovery to a lack of robust backup processes - up from 2% in 2022.<br />

Further, 22% also admitted that they don't have sufficiently robust backups in place to<br />

allow rapid recovery from any attack. While it's promising that security leaders are aware<br />

of their flaws, the fact that two out of three of those companies which needed to leverage<br />

backups were unable to recover all their data is worrying."<br />

three of those companies which needed to<br />

leverage backups were unable to recover all<br />

their data is worrying.<br />

One of the reasons why this gap is growing<br />

may be that organisations are turning away<br />

from technology-backed practices. Indeed, the<br />

survey reveals that backups were automated at<br />

just half (50%) of companies - a drop from<br />

93% in 2022. Further, manual backups are<br />

now carried out at 48% of companies, up<br />

significantly from just 6% in 2022.<br />

This dramatic shift to manual backups is likely<br />

to be underpinned by IT teams' desire to give<br />

their employees greater autonomy over routine<br />

tasks. And while, in theory, asking employees<br />

to make local backups of their data is a good<br />

thing, especially when working remotely, it is<br />

far from foolproof.<br />

Indeed, relying on manual backups is a<br />

strategy that relies on employees remembering<br />

to make them - and to make them correctly. If<br />

they don't, then firms may find themselves in a<br />

position where they are unable to recover<br />

business critical data.<br />

A MULTI-LAYERED RECOVERY<br />

STRATEGY<br />

For greater guarantees, organisations must<br />

ensure they are creating automated backups<br />

to a central location. Yet this shouldn't be the<br />

only method that enterprises rely upon. If any<br />

one single form of backup is either<br />

compromised, or fails to work when called<br />

upon, then organisations will find themselves<br />

unable to recover at speed as intended.<br />

Currently, the percentage of companies that<br />

back up both central and personal<br />

repositories is still relatively low, standing at<br />

38% across both automated and manual<br />

approaches. In other words, too many<br />

companies remain at risk of single points of<br />

failure. Instead, a combination of backup<br />

strategies should be embraced.<br />

Here, the 3-2-1 rule is accepted as best<br />

practice, dictating that an enterprise has at<br />

least three copies of data, stored on at least<br />

two different media, of which at least one is<br />

offsite. With such a setup, if one copy is<br />

compromised, then two others will still be<br />

available for a quick and full restoration of<br />

data. For an added layer of security, it's also<br />

recommended that the offsite backup is an<br />

offline copy, such as an encrypted, removable<br />

hard drive or USB that is completely<br />

disconnected from the central network.<br />

The ability to encrypt such drives is key.<br />

According to IBM's latest Cost of Data<br />

Breach Report, it is one of the most<br />

impactful ways in which enterprises can<br />

reduce the total cost of data breach, driving<br />

savings exceeding $220,000 per breach.<br />

Should an unauthorised individual manage<br />

to get their hands on a copy of the data,<br />

then encryption will ensure that the<br />

information remains unreadable.<br />

BAKING IN ATTACK SIMULATIONS AND<br />

PHYSICAL PLAYBOOKS<br />

Once each aspect of this more comprehensive<br />

backup strategy is in place, it is important to<br />

rigorously test the process itself on a regular<br />

basis. Here, carrying out breach and attack<br />

simulations can be highly insightful, as they<br />

can highlight any issues or shortcomings<br />

proactively to ensure that backups work<br />

effectively should a real crisis arise.<br />

It's also worth building a physical playbook<br />

that details backup processes on a step-bystep<br />

basis. By outlining exactly how the<br />

involved technologies should be used, where<br />

backups are located, and other key<br />

information that's required for an effective<br />

recovery, enterprises can ensure they are<br />

always able to execute effectively - even if key<br />

security or IT staff are absent during an attack.<br />

By diligently implementing and adhering to<br />

each of these recommended steps,<br />

organisations can significantly enhance their<br />

recovery strategies.<br />

And it's imperative that they do so now. With<br />

tens of thousands of new vulnerabilities arising<br />

every year, enterprises cannot solely rely on<br />

detection and response solutions. Indeed, the<br />

investments required to develop an effective<br />

recovery strategy will pale in comparison to the<br />

potential costs stemming from service<br />

disruptions, data loss, reputational damage<br />

and fines resulting from ransomware attacks.<br />

It is therefore crucial for firms to prioritise<br />

business continuity, ensuring they are<br />

adequately prepared to respond promptly and<br />

effectively to any breaches that may occur.<br />

More info: www.apricorn.com<br />

www.storagemagazine.co.uk<br />

@STMagAndAwards May/June 2024<br />

STORAGE<br />

MAGAZINE<br />

33


RESEARCH: CLOUD ADOPTION<br />

MULTI-CLOUD FLEXIBILITY GROWS IN APPEAL<br />

NUTANIX HAS ANNOUNCED THE FINDINGS OF ITS SIXTH ANNUAL ENTERPRISE CLOUD INDEX (ECI)<br />

SURVEY AND RESEARCH REPORT, WHICH MEASURES GLOBAL CLOUD ADOPTION AND RELATED TRENDS<br />

The 2024 ECI report reveals that 84% of<br />

UK respondents are adopting a "cloud<br />

smart" stance, placing the applications<br />

and workloads in data centres, multiple clouds,<br />

the network edge and wherever they feel is the<br />

best match for them.<br />

In the UK, hybrid multicloud models are set to<br />

increase from 19 per cent today to 26 percent<br />

over the next three years with use of multiple<br />

public clouds set to increase from 11<br />

per cent today to 46 per<br />

cent in one<br />

to three years, the research panel said. That<br />

latter number is well ahead of EMEA and<br />

global figures. The top five drivers of<br />

deployment platform choice are performance<br />

(55%), cost management (53%), data<br />

sovereignty/privacy (44%),<br />

ransomware/malware protection (33%) and<br />

flexibility (33%). Other factors included support<br />

for sophisticated data services such as backup<br />

and snapshots, ability to deploy AI optimally,<br />

and sustainability.<br />

Another key criterion was application<br />

migration support with 85% of the audience<br />

indicating that they swapped platforms for<br />

apps in the previous 12 months for<br />

reasons including costs, capacity<br />

management, data security,<br />

performance and access to<br />

innovation.<br />

As for threats, ransomware remains a<br />

key concern with 50% of respondents<br />

listing it as a key C-level concern and 42%<br />

saying recovering from attacks can take<br />

days or even weeks.<br />

Key findings from this year's report<br />

include:<br />

The UK will far surpass the global<br />

average in the next one to three years<br />

when it comes to use of multiple public<br />

clouds. Their use is forecast to increase<br />

to 46% over the next 1-3 years,<br />

compared to 26% globally.<br />

Performance and cost are #1 & #2<br />

drivers of infrastructure choice, higher<br />

than global and EMEA averages. The UK<br />

ranked data sovereignty and privacy as its<br />

#3 choice, behind performance and cost. UK<br />

focus on cost is worth a call-out, especially<br />

compared to the global and EMEA averages,<br />

where cost was placed last in the rank-order.<br />

87% of UK organisations moved/migrated<br />

apps across environments in the last 12<br />

months. IT decision makers in the UK indicate<br />

a unique set of priorities, ranking "capacity<br />

concerns," and "cost concerns" as their top two<br />

reasons for application migration. Arguably,<br />

the UK is also an application migration<br />

laggard. Globally and across EMEA, 95% of<br />

organisations say they moved/migrated<br />

applications in the last 12 months. The UK is<br />

8% lower than both global and regional<br />

averages, at 87%. Application migration seems<br />

to be less of a priority, and is executed for cost<br />

and efficiency reasons, rather than reasons<br />

associated with security and integration.<br />

Just 59% of UK organisations fully recover from<br />

ransomware attacks within hours. When looking<br />

at ransomware recovery by region, distribution<br />

of recovery times is relatively similar with slight<br />

differences in proportions of organisations able<br />

to recover within hours vs days. The UK indicates<br />

a significantly higher proportion of respondents<br />

saying their organisation recovered from<br />

ransomware attack within hours, at 59%. In fact,<br />

it was the highest incidence of this choice out of<br />

any country surveyed by a wide margin.<br />

"The research shows IT in a state of flux," said<br />

Rowen Grierson (pictured), Senior Director and<br />

General Manager, UK&I at Nutanix. "Leaders<br />

have a host of factors competing for attention<br />

from the menace of ransomware to data,<br />

workload and application manageability, and<br />

the sustainability mandate. The solution many<br />

are pursuing is the ultimate flexibility of hybrid<br />

multicloud. This is a progressive and pragmatic<br />

position to hold but they also need the<br />

management consoles and controls to<br />

orchestrate and secure their estates."<br />

More info:<br />

www.nutanix.com/enterprise-cloud-index<br />

34 STORAGE May/June 2024<br />

@STMagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


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