Acumen Portfolio Book

diet pepsi
Acumen’s relationship with Pepsi began when we were
invited to participate in the rebranding of the signature
Diet Pepsi brand look and feel to spark the shrinking diet
category within the cola industry. Acumen transitioned
the brand from a female-centric cola into a brand with
masculine appeal without alienating their core audience,
and our concepts were selected for the global rollout of
the new design of the entire Diet Pepsi portfolio. Also we
created a series of memorable consumer touch points with
core Pepsi messages in a unique interactions space within
the Dallas Cowboys Stadium in Arlington, Texas.