Acumen Portfolio Book
V_1 7_2016
V_1 7_2016
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history<br />
of acumen<br />
<strong>Acumen</strong> was created over 19 years ago by these guys right here. They met working as<br />
architects in a big corporate firm here in Houston, where they experimented with a new<br />
organizational approach for a company that combines architecture and interiors with<br />
branding, communications and packaging concepts to connect with consumers. They<br />
eventually left to create a new type of design company that combines marketing, advertising<br />
and branding with an architectural design process to consider projects holistically. A<br />
company that focuses on all aspects of design and produces end-to-end solutions covering<br />
all consumer touch points. The architectural spaces and materials speak in much the same<br />
way as the brand, the marketing and the packaging, combined with the web and digital<br />
elements, to connect with the target audience in ways most people never consider. They<br />
have applied this to a variety of clients in a variety of industries across the country. Not<br />
even close to your typical design firm.<br />
JERRY ALEXANDER<br />
“THE MOUTH”<br />
PARTNER<br />
TEQUILA AFICIONADO<br />
LIKES TO TALK<br />
BIG PICTURE THINKER<br />
DICK LEW<br />
“THE HAND”<br />
PARTNER<br />
PREFERS VODKA<br />
DETAIL ORIENTED<br />
DOG LOVER