gum (1)

How Social Media
14
the Media
Controls
The World's Best DIY
18
Parks Skate
The Basics with
23
Riley
James
Artist of the Month:
31
Yoko
Kenkyusha
Meet the Artists of
48
WOW! Arts
POW!
Hawaii in
Festival,
Dreamers"
"Heavy
MLA Walls
50
Raphael Castro's
54
Art
Cityscape
The Story Behind
69
Future
MOVE
Campaign
Fortnightly Newsletter | Edition 1
J Somaiya Institute Of Management Studies & Research,Mumbai
K
9158256641 | 9769886091
Contact:
Retail
Chronicles
03 New in the City!
04 In Focus!
08 Youth Art Connection
12 LUNA x GUM BTS
08 12 14
Pg.3
23
43 75 Years of Street Art
Pg.4
50
Retail Lab SIMSR
retaillab.simsr@somaiya.edu

IF WE ARE A
GOOD TEAM AND
KNOW WHAT WE
WANT TO DO,
ONE OF US CAN
DEFEAT TEN OF
THEM.
JACK MA, ALIBABA

NEW IN THE CITY!
H&M
COMES TO
MUMBAI!
fashion retailer Hennes and Mauritz (H&M) will
Swedish
it's first 2 stores in Mumbai in August and a third
launch
store in the city by winter.
first H&M store in Mumbai opened on 13th August at
The
Street Phoenix and the 2nd will open on 25th August
High
y J o y c e Wright
B
h o t o g r a p h s b y Mark Halberg
P
Phoenix Market City, Kurla. The third store will be at
at
Mall, Malad.
Inorbit
Rush to the High Street Phoenix store to experience H&M!
I N T H E S P O T L I G H T
03

to Wikipedia, a news article
According
current or recent news of either
discusses
interest (i.e. daily newspapers) or of a
general
topic (i.e. political or trade news
specific
club newsletters, or technology
magazines,
websites).
news
news article can include accounts of eyewitnesses
A
the happening event. It can contain photographs,
to
debates on the topic, etc. Headlines can be
polls,
to focus the reader’s attention on a particular
used
main) part of the article. The writer can also give
(or
and detailed information following answers to
facts
questions like who, what, when, where, why
general
how. and
news article is usually on a well-defined topic or
A
that are related in some way, such as a factual
topics
of a newsworthy event. The writer is
account
and shows all sides to an issue.
objective
a good conclusion is an important ingredient
While
newspaper articles, the immediacy of a deadline
for
means that copy editing often takes
environment
form of deleting everything past an arbitrary
the
in the story corresponding to the dictates of
point
space on a page. Therefore, newspaper
available
are trained to write in inverted pyramid
reporters
with all the most important information in the
style,
paragraph or two. If the less vital details are
first
towards the end of the story, then the
pushed
destructive impact of draconian copy
potentially
will be minimized.
editing
to Wikipedia, a news article discusses
According
or recent news of either general interest (i.e.
current
newspapers) or of a specific topic (i.e. political
daily
trade news magazines, club newsletters, or
or
references can also be helpful. References to
Quoted
can also be made through the written
people
IN FOCUS!
MYNTRA BUYS JABONG
TO RULE THE GAME!
accounts, statistics, graphs, recollections, interviews,
technology news websites).
accounts of interviews and debates.
04

T H E U L T I M A T E L I S T O F
SUMMER
ESCAPES
y A n i t a Wren
B
h o t o g r a p h s b y P a t S a n t o s
P
A news article discusses current or
recent news of either general
interest (i.e. daily newspapers) or
of a specific topic (i.e. political or
trade news magazines, club
newsletters, or technology news
websites).
A news article can include
accounts of eyewitnesses to the
happening event. It can contain
photographs, accounts, statistics,
graphs, recollections, interviews,
polls, debates on the topic, etc.
Headlines can be used to focus
the reader’s attention on a
particular (or main) part of the
article. The writer can also give
facts and detailed information
following answers to general
questions like who, what, when,
where, why and how.
While a good conclusion is an
important ingredient for newspaper
articles, the immediacy of a
deadline environment means that
copy editing often takes the form
of deleting everything past an
arbitrary point in the story
corresponding to the dictates of
available space on a page.
Therefore, newspaper reporters are
trained to write in inverted
pyramid style, with all the most
important information in the first
paragraph or two. If the less vital
details are pushed towards the end
of the story, then the potentially
destructive impact of draconian
copy editing will be minimized.
A news article can include
accounts of eyewitnesses to the
happening event. It can contain
photographs, accounts, statistics,
graphs, recollections, interviews,
polls, debates on the topic, etc.
Quoted references can also be
helpful. References to people can
also be made through the written