Little Style Magazine | KIDS.FASHION.TRENDS

INTERNATIONAL E-MAGAZINE DEDICATED TO CHILDREN’S FASHION & TRENDS 

MAY/JUN 2016 

STYLEISSUE 01 

BENETTON.COM 

SPRING SUMMER 2016

The Spring 2016 collection takes you on a stroll 

through the famous Château de Versailles, from 

Le Nôtre’s Gardens to Marie-Antoinette’s Le Petit 

Trianon via the glittering Hall of Mirrors and 

Louis XV’s opulent apartments. It provides little 

girls with a striking and romantic wardrobe 

where light and transparency blend with a wide 

palette of colours and textures to create modern 

and elegant outfits.

BOYS COLLECTION SPRING 2016 

DIOR.COM

DIOR.COM 

SPRING 2016

ROBERTOCAVALLI.COM

KARL.COM

SPRING SUMMER ‘16

MARCJACOBS.COM

FENDI.COM +39 0633450970

SPRING SUMMER 2016

ITALY 

FOLLIESGROUP.IT +39 081 8272163

When a child is born 

A mom is born too! 

FOLLIESGROUP.IT +39 081 8272163

+39 0731 2301

SUMMER 2016

ZARA.COM

ZARACare @ Zara_care 1-855 635 9272

+39 02 8721 5108

Giuseppe Junior 16-18 

VEGAS 

DOLLY

Giuseppe Junior 26-33 

TAYLOR 

GIUSEPPEZANOTTIDESIGN.COM

SUMMER 2016 

SHOP GUESSKIDS.GUESS.EU

EDITOR IN CHIEF 

Nurettin Gümüşbaş 

Creative Director 

Managing Editor 

Strategy Director 

Fashion Director 

Fashion Editor 

Contributing Fashion Editor 

Theodor Valmsdir 

Lida Tresale 

Ercan Yüzgeç 

Ebru Tekin 

Nadia Ghazali 

Adile Karal 

Assignment Editor 

Lifestyle Editor 

Charity Researcher 

Copy Editor 

Laurie Frisk 

Fernanda Capillari 

Olga Mendev 

Adelaide M. 

Art Director 

Associate Art Director 

Senior Graphic Designer 

Associate Designer 

Ali Salehzad 

Chris Hartzel 

Cecilia Perriard 

Melinda Heinrich 

Photo Director 

Photo Editor 

Photo Researcher 

Associate Photo Director 

Mehmet Ali Saraç 

A.Kemal Burnak 

Editha Cruz 

Melis Batmanlı 

Marketing Manager 

Social Media Manager 

Web Development 

Advertising Coordinator 

Tolga Meıiç 

Vladka Matic 

Özdemir Sarıkaya 

Metin Avcı 

Contributors in this issue 

Merve Gürpınar Gül, Yasemin Gümüşbaş, Hülya Demirci, 

David Latterfeld 

littlestylemag 

LittleStyleMag 



littlestyle 

Little Style is an international bi-monthly e-magazine devoted to children’s fashion 

& trends. It is registered trademark of “Aregon Yazılım İnovasyon” Company. For 

all inquiries please use the below contact address. 

Aregon Yazılım İnovasyon 

Muallim Naci Caddesi Melek İş Merkezi 

No.17 C Kat.4 No.64-65 Ortaköy-Beşiktaş 

ISTANBUL / TURKEY 

TEL: +90 212 3270024 

info@littlestylemag.com

IT’s 

PARTY 

TIME

SHOP ONLINE at STELLAMCCARTNEY.COM 

SPRING SUMMER ‘16

SPRING SUMMER 2016 

BLUMARINE.COM

SPRING SUMMER ‘16

R omantic 

Softness 

CHLOE.COM

SHOP at CHILDRENSALON.COM

OSCARDELARENTA.COM

OSCARDELARENTA.COM

EDITOR 

01 

the 

from 

EDITOR 

Hello Dear Readers, 

We are full of joy and 

excitement, Our first 

issue has been just 

published! 

For parents, shopping clothes and 

accessories for their children is an important 

issue, and constitutes one of the major 

expenses in life. The child and youth-wear 

market is growing day-by-day and makes 

up a significant portion of the ready-to-wear 

clothing sector, thus we cannot ignore this 

huge industry and those who work within 

the sector indefatigably to serve parents & 

their children in a way they deserve it! 

Utilizing the latest technological 

developments, our magazine’s first issue 

has been digitally published. Our objective 

is to help the readers and businesses in the 

children’s apparel sector to develop the 

right strategies for success. We believe those 

firms will be able to find opportunities to 

market overseas, expand their market and 

exhibit their different wares under a roof 

called “Little Style Magazine”. 

We aim to provide companies, designers 

& related business owners with support in 

48 MAY/JUN 2016 

market and product development, in order 

for them to develop business relationships 

and engage with new companies & 

customers. We believe the development of 

consumer and manufacturer relationships 

requires flexibility & bilateral recognition. 

With our magazine, we aim to strengthen 

the existing networks of relationships 

between firms, end consumers & those who 

serve the kids’ fashion market & accordingly 

establishing new partnerships. 

Throughout our first issue, You will find a 

variety of eye-catching 2016 designs, and 

collections from the leading companies in 

the sector. Moreover, you will be able to 

access brand stories, latest trends, styling 

suggestions, company promotions, and 

exciting contents covering many different 

subjects that will attract your attention.We 

appreciate you to accompany us on this 

journey & we hope you will like our new 

magazine. 

Enjoy your reading & looking forward to 

meeting you again with the next issue... 

Nurettin Gümüşbaş 

Editor in Chief 

n_gumusbas@littlestylemag.com

ERMANNOSCERVINO.IT 

View Page 124

ARMANI.COM

ARMANI.COM

SPRING SUMMER 2016

Sweet Sophistication for 

Special Moments 

MONCHERIBRIDALS.COM

Style No. 215353

Style No. 215345

Beautiful clothing designed for 

little girls and created to inspire 

the design conscious.

HUCKLEBONES.CO.UK

+44 (0) 207 732 0247 

SPRING SUMMER ‘16

Hucklebones Ltd 

5 Choumert Mews 

Peckham, London 

SE15 4BD

Monnalisa SpA 

Via Curie Madame, 7, 52100 Arezzo 

AR, Italy

+39 0575 98501

SPRING SUMMER ‘16

CONTENTS 

HIS BEACH STYLE 

ART/LIFESTYLE 

218 

MIMMO THE DOG! 

136 

280 

SUMMER SHOPPING TIPS 

LICEO EUROPA 

LOOK STORY 

285 

NEWS 

232 

142 

92 

248 

TRASLUZ FASHION CAMP 

SIMONETTA ABU DHARA 

H&M PUERTO RICO 

KENZO / H&M 

COLLABORATION 

162 

MOLO OEKO-TEX 

CERTIFICATION 

FLORAL BREEZE 

BEACH HEROES 

HER BEACH STYLE 

198 

224 

284 226 

ON THE COVER 

BENETTON SPRING 2016 BOYS 

TODDLER COLLECTION 

Photo: Stefano Azario 

66 MAY/JUN 2016

SPRING SUMMER 2016 FENDI.COM

SPRING SUMMER 2016

TWINSET.COM

Via Tortona, 27, Milano, Italy

CONTENTS 

244 

TRADE FAIR 

143 

268 

GIRLS OF SUMMER 

PLAYTIME PARIS 

New Records 

PLAYTIME NEW YORK 

First Solo Edition 

CHARITY 

TREND 

244 

194 

GIRLS OF SUMMER 

SUMMER RUMPUS 

288 

LOOK STORY 

269 

PLAYTIME TOKYO 

Winds of Changes 

FEATURED LOOK 

150, 172 

MANGO SHOP 

INDUSTRY 

110 

174 

AS THEY DREAM 

THE LOLLIPOP BOUTIQUE 

FEATURED ARTICLE 

254 

THE CURATED WARDROBE 

124 

ONLINE SHOP 

100 

MELIJOE 

72 MAY/JUN 2016

FENDI.COM +39 0633450970

KENZO.COM

SPRING SUMMER ‘16

RUBACUORI.IT

SPRING SUMMER 2016

+39 088 353 8702

#RUBACUORIGIRL

SPRING SUMMER ‘16

MONNALISA.EU

DOLCEGABBANA.COM 

82 MAY/JUN 2016

SHOP AT MELIJOE.COM

GAUDÌ TRADE s.p.a. 

Sede legale e operativa 

Via Nuova Ponente, 29 

41012 Carpi (MO) 

ITALY

+39 (0)59 69 12 77 GAUDI.IT 

SPRING SUMMER 2016

SPRING SUMMER 2016

+39 0731 2301

SIMONETTA.IT

Simonetta Spa - Via San Marcello, 102 

63035 JESI (AN) - ITALY

NEWS 

H&M’s first store in Puerto Rico 

opens to excited customers 

After months of anticipation, the first 

H&M store in Puerto Rico, located in The 

Mall of San Juan, has finally opened its 

doors. More than 1400 H&M fans lined 

up for over seven hours to be the first 

inside the new store when it opened at 

noon on June 9th. Customers were also 

treated to a special appearance by model 

Joan Smalls! 

Daniel Kulle, President of H&M North 

America, model Joan Smalls and 

Store Manager Amanda Fuentes, 

were there to cut the opening ribbon 

along with the staff of the brand new location. 

For the grand opening of this new market for the 

retailer, the first 1,000 customers in line received 

giveaways valued from $10 to $1,000 and 20 lucky 

customers won a meet and greet with Joan Smalls 

before the ribbon cutting. As part of H&M’s 

Garment Collecting initiative, excited customers 

who brought in garments to donate were entered 

to win up to $1,000 in gift cards. 

“We are thrilled with the amazing response we have 

had from our customers here. This enthusiasm makes 

us feel part of the local community”, said Kulle. “We 

look forward to offering even more quality fashion 

at the best price to the people of Puerto Rico through 

our continued expansion here.” 

“Seeing H&M arrive in San Juan is truly an exciting 

and important moment for the people of Puerto Rico,” 

said Joan Smalls. “I couldn’t be more excited to be 

back home to help celebrate this amazing opening!” 

H&M will continue to grow on the island with a 

second store at Plaza del Sol located in Bayamon in 

the fall of 2016. For more information, visit www.hm.com and follow the conversation using the official 

hash tag #HMPUERTORICO. Regular store hours for H&M at The Mall of San Juan are Monday through 

Saturday 10:00am – 9:00pm, Sunday 11:00am – 7:00pm. 

92 MAY/JUN 2016

Crew-neck T-shirt in 

soft jersey with a 

printed design 

$12.99 

SHOP at HM.COM

Denim Shorts 

with Appliqués 

$12.99 

Jersey Top 

with Motif 

$9.99

SUMMER 2016

MAXIMO-STRICKMODEN.DE

Strickmoden Bruno Barthel GmbH & Co.KG 

Clemens-Winkler-Straße 6a 

09116 Chemnitz Germany

Direct Purchase line: +49 (0) 371 81551-250

ONLINE SHOP 

SHIPPING WITHIN 24 HOURS TO MORE THAN 

150 COUNTRIES IN REFINED PACKAGING 

100 MAY/JUN 2016 

MELIJOE.COM

ABSORBA 

Broderie anglaise lace dress 

Embroidery English lace dress 

in white color 

$ 64,47 

Shop at 

MELIJOE.COM

Swimsuit 2 pieces 

Botanical Garden 

$ 1,082.69 

Printed brocade skirt 


$ 163.95 

$ 514.28 

Silk dress with Swarovski 

rhinestones 

Botanical 

Summer Sandals 

$ 538.25 

Small barocade handbag 

Jardin Botanique 

$ 224.27 

with platform soles 

Jardin Botanique 

$ 357.29 

$ 477.93 

Dress printed brocade 


Silk satin headband 

with Swarovski 

rhinestones Jardin 

Botanique 

Printed poplin trousers 


$ 453.96 

Slip-on leather 


$ 284.59

SHOP AT MELIJOE.COM 

D&G

Available size: 

$ 119.87 

6 months 

9 months 

12 months 

18 months 

Printed dress and matching bloomers 

MELIJOE.COM 

104 MAY/JUN 2016

Ralph Lauren

E-BOUTIQUE SONIA RYKIEL SONIARYKLIEL.COM

+33 (0)1 80 06 98 59

INDUSTRY 

AS 

THEY 

DREAM! 

is a brand 

of the “Noor 

Mimarlik Tekstil 

San. Ve Dis Tic. 

GGoose 

Ltd. Co. The company was 

founded in 1997 in order to 

help girls dress “AS THEY 

DREAM” and to design, 

manufacture and market 

the clothes all around the 

world. Goose began its 

first retail experience with 

outlets in Boyner multi-story 

department stores. Since 

then, it has taken its place 

successfully in the children’s 

clothing industry. In 

designing its product profile, 

Goose has never comprised 

on its policy of “Child, Like 

A Child” In the female child 

clothing sector, from the 

fabric to the accessory, from 

the original design to the 

models, from the stitch-work 

to the presentation, Goose 

has aimed to maintain the 

standards of uniqueness and 

high quality,. With its supply 

and manufacturing approach 

that focuses on safeguarding 

children’s health, Goose has 

been manufacturing world 

class products in terms of 

safety and quality. 

The objective of Goose is 

to establish its name in the 

existing market and to focus 

on gaining a bigger market 

share in the retail sector. 

Goose has been growing, 

with a young and talented 

team that make innovative, 

creative and simple designs. 

In Istanbul/ Turkey, Goose 

has retails shops in Trump 

Plaza Mall, Istanbul Capitol 

Mall, Marmara Park Mall, 

and Kozyatagi Shop. In 

other cities it has a presence 

in the Izmir Alsancak Store, 

Ordu Store, Trabzon Cevahir 

Outlet Mall, Izmir Mavi 

Bahce Mall, Corlu Trend 

Arena Mall, and 50 other 

points of sale. 

110 MAY/JUN 2016

GOOSE.COM.TR

Goose.com.tr 

Merkez Mah. Çifte Cevizler Cad. 

İyi Niyet Sok No:33 Karper Plaza Kat:1 

Şişli/İstanbul, Turkey 

+90 212 232 50 04

SPRING SUMMER 2016

:) 

SUMMER VIBES

SUMMER 2016

SHOP.MANGO.COM

SPRING SUMMER 2016

FRACOMINA.IT 

Customer Care +39 081 787 06 39

SPRING SUMMER 2016

MINIRODINI.COM +46 8 124 539 62

LOOK STORY 

ERMANNO SCERVINO 

COLLECTION 

SPRING SUMMER ‘16 

PREVIEW 

124 MAY/JUN 2016

SMILE PLEASE!

LOOK STORY 

At Pitti Bimbo 81, Ermanno Scervino 

presents the new Spring-Summer 2016 

collection, oozing 90s and matelot 

influences. The collection is divided into 

two parts which guarantee a total-look 

Ermanno Scervino experience. 

The first part is devoted to daywear 

and streetwear, featuring practical and 

playful shapes and fabrics, such as fleece 

and jersey, with unexpected new jean 

styles in pole position. 

Matelot Sport! Stripes, always one of 

the Maison’s great passions, in whiteand-cornflower, 

blue with two tone 

embroidered lace with a French flavour, 

striped sweatersand jeans in a blue as 

blight as the sea. 

MATELOT SPORT 

126 MAY/JUN 2016

NINETIES THEME 

A plunge into the 90s, looks 

in used and torn denim, 

short T-shirts over shorts, 

miniskirts and “boyfriend” 

jeans. 

MILITARY FLOWER 

Items with military inspiration for the 

“Military Flower” theme: Olive drab field 

and desert jackets are reinterpreted with 

a feminie touch with color enhanced by 

multicolor floral embroideries. Sport 

and romanticism come together in the 

“Romantic Retro”, with a poplin print 

combined with stripes and flowers on retro 

volumes. 

127

LOOK STORY 

The second part is more elegant & 

sophisticated, with all-over embroideries, 

plisse, more elaborate processing and 

delicate prints on linear shape and volumes. 

The result is a perfect mini-me: the little girl 

who loves playing with mummy’s wardrobe. 

RETRO LACE 

A retro and elegant look for a 

little lady, with dresses, skirts 

and tops in filet brode lace in 

shades of light blue and green, 

to be worn with the men’s-style 

shirts in light blue end-on-end 

fabric. 

128 MAY/JUN 2016

FLOWER POWER 

The “Flower power” theme encompasses 

georgette, printed with hippy-style micro 

and macro flower patterns of a 70s feel: 

shades of pink, yellow and green blouses 

and long dresses in roomy and light 

volumes. 

TOTAL WHITE 

VINTAGE ARCHIVE 

“Total white”: is the common denominator for various 

material: lace, plumetis, tulle and embroideries. Details 

in Valenciennes lace and layeredfrills onitems with an 

ethereally light look such as the long dress in tulle or 

the embroidered tops. Finally, the “Vintage archive” 

look introduces a precious blue broderie anglaise on 

off-white organza inspired by research in the Maison’s 

rich archive. This is played down by jeans with inserts 

in blue and ecru cloth embellished with micro sequins 

, for a strong vintage look. For more looks please visit: 

www.ermannoscervino.it 

129

© Gilmar S.p.a.


JUNIOR.ICEICEBERG.COM

SPRING SUMMER 2016

LIUJO.COM

ART/LIFESTYLE 

BY ADILE KARAL 

Summer 

Shopping 

Tips 

FOR 

CHILDREN’S 

CLOTHES 

Summer is here and it is 

time to dress your children 

in comfortable and 

cooling clothes that are 

as bright as the weather. It is hard 

to not be drawn into a children’s 

clothing store this season—this 

summer, it is about peppy colours, 

interesting prints and inspirations 

from the surf culture 

and vintage pieces. 

While these trends will make 

any parent’s eyes gleam with excitement, 

shopping clothes for 

children can be a challenge. 

Therefore, here are some tips for 

mums and dads out there who 

are looking to shop the latest 

summer trends for their children. 

1Purchase clothes made from natural 

materials such as cotton and linen— 

they are naturally cooling and kinder 

to children’s skin. Avoid synthetic materials 

as much as possible. They are 

more likely to be harsher to your 

child’s young skin which will lead to 

various allergic reactions. 

2 

Choose health and comfort before 

style and fashion. Clothing labels contain 

important information about the 

garments so do not ignore them. Make 

136 MAY/JUN 2016 

sure that the clothes are safe for your 

child and practical for them to wear. 

Gladiator sandals are chic to wear but 

if it restricts the way your child move, 

it could pose a threat. 3D appliques 

add personality to the garment but if 

your child feels uncomfortable with it, 

do not force them to wear it. 

3 

Always factor in your children’s 

opinion—after all, they are the ones 

who will be wearing the clothes. Allow 

them to choose what they want to wear 

and advise them on it. If there is a particular 

piece that you like, ask them to 

try it on but leave the purchasing decision 

for them. This will help them boost 

their self-esteem while teaching them 

about making responsible choices and 

negotiation. It will also keep them 

happy. 

4 

If you are looking to purchase sunglasses 

for your children, make sure 

that the material is safe and that it provides 

the best amount of eye-protection. 

Find a pair that provides 99%–100% 

UVA and UVB protection—this will ensure 

that your child’s eyes are protected 

from harmful rays. Also, look out for 

bigger lenses—the more skin covered, 

the better. It is also important to remember 

that your children run, trip, fall and 

bounce when they play; therefore, their 

sunglasses should be as durable as they 

are active. Not only are plastic lenses 

safer, they are also lighter. The frames 

should bendable to allow comfort but 

not easily breakable. 

5 

Last but not least, remember that 

they are children. While they may 

have a penchant for beautiful clothes, 

your children may prefer simplicity and 

comfort above anything else. They do 

not need to wear couture while they are 

out playing with their friends at the 

playground or on the beach. It is also 

important to keep them cool in summer 

to avoid any unwanted heat stroke! 

Now that you are armed with these 

tips, good luck and have fun shopping 

with your children!

137

The Taste of

SPRING SUMMER 2016 FAKINI.COM.BR

HASHLEYKIDS.COM

WILD CITY 


/ hashleykids / hashleykids / hashleykids

NEWS 

Simonetta Floral 

Tea Party at 

Tryano Yas Mall 

Abu Dhabi 

Saturday 23rd of April, Simonetta, 

the Italian luxury childrenswear 

brand, celebrated with a Floral 

Tea Party the opening of its 

corner at Tryano, the new department 

store located in Yas Mall. The fashionistas 

of UAE and their children were treated to 

a magical tea party at ‘La Patisserie des 

Reves’ where the little guests were invited 

to decorate cookies. During this exclusive 

event Simonetta corner has been turned 

into a photo shoot and the little girls were 

treated to an afternoon of fun dressed in 

beautiful Simonetta clothing. The venue 

was dressed up with charming pink 

flowers, creating the perfect theme for 

every girl’s dream. The great participation 

of moms and children at the event 

confirms the appreciation of Simonetta in 

the Middle East Market. 

142 MAY/JUN 2016

TRADE FAIR 

RESULTS 

OF THE LATEST EDITION OF 

PLAYTIME TRADE SHOWS 

19 TH EDITION 

JANUARY 24-26, 2016 / PARC FLORAL DE PARIS 

12 TH EDITION 

FEBRUARY 14-16, 2016 / METROPOLITAN PAVILION 

14 TH EDITION 

FEBRUARY 23-24-25, 2016 / BELLE SALLE SHIBUYA GARDEN 

143

TRADE FAIR 

PLAYTIME PARIS 

Sticking to its course, 

Playtime has just achieved a 

NEW RECORD! 

At the dawn of its 20th edition, Playtime Paris chose the theme of 

‘Marvelous’ for its gathering of professionals from the children’s and 

maternity universes. 

This 19th edition gathered over 

500 collections (+11% more 

than last winter), two thirds 

of which came from abroad, 

covering all of the children’s and maternity 

universes (71 % children’s fashion, 

21% design and layette, 8% maternity). 

Around one hundred brands exhibited 

at Playtime for the first time, and 

for some of them, it was the launch of 

their very first children’s collection (à 

l’ombre les enfants, carrousel & bazaar, 

dancing in the grass, de cavana, 

gosaoaky, howlin, minois paris, wynken, 

see concept, sawa shoes, sways,... ). 

Exceptionally, the trade fair started 

one day later (from Sunday to Tuesday) 

in order to allow some of our visitors to 

organize back-to-back visits with Playtime 

and Pitti Bimbo in Florence, Italy. 

This shift resulted in a whopping 2684 

visitors on Sunday January 24, an alltime 

record number of attendees for one 

day. In all, over three days, the fair had 

7457 professional visitors. 

In spite of the recent events that 

pushed numerous visitors, particularly 

from Asia and North America, to cancel 

their trip to France, we noted a strong 

increase in foreign visitors for a rise of 

8 points over January 2015 (57% vs. 

49%), thereby surpassing, for the first 

time ever, the percentage of French 

buyers. Well anchored in the international 

scene for several seasons now, 

Playtime thus became the most international 

European professional trade fair, 

an undeniable advantage in a difficult 

national economic context. 

In terms of details, European buyers 

made up the top contingent of visitors, 

in front of the French, the Asians and 

the Americans. And, although their 

numbers were smaller, several prestigious 

sales points in the Middle East 

and Australia were also present. 

Finally, thanks to a strong communication 

campaign and continuous 

prospection efforts, the trade fair managed 

to attract a high proportion of 

new buyers, representing just as many 

development opportunities for the exhibitors. 

Beyond sheer numbers, this edition 

will also go down as a formidable 

source of inspiration for professionals, 

who were able to discover: 

• The 3 children’s trend spaces put 

together by our trend-setter Julie Malait 

which presented the themes of ‘Winter 

Wonderland’, ‘Frozen Landscapes’ and 

‘Surreal utopia’ designed, respectively, 

by artists Odette Picaud, Brigitte Amarger, 

and Hélène B. Caperna. 

• A selection of accessories from Marie-Claire 

Enfant Magazine presented in 

vitrines in the 2 rest areas of the fair. 

• The winners of 4 prizes given by the 

editors of Milk magazine (the Best Fashion 

prize for wolf & rita, the Shoes prize 

for pom d’api, the Design prize to camomile 

london and the Must-Have prize 

for the combination of fox prints from 

hello simone). 

• The Carlin trend office contributed 

a detailed spotlight on the ‘Textures’ 

that future mothers will be wearing, in 

the trend space designed by artist Zoé 

Landry situated in that sector of the 

show. 

144 MAY/JUN 2016

Trade Fair>268 

145

SUMMER 2016 

Collection 

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MISCHKAAOKI.COM

The 

Sleeping 

Beauty 

Sun shines over the kingdom as the announcement of a new Royal. Princess 

Aurora is praised as one of the fairest in the land as she is shown to the royal 

court for the first time in the dramatic pink damask beauty “And they Called 

Her Aurora” dress. This dress symbolizes a great new era to the kingdom with 

spring blossoming along with her birth. Aurora grows into a beautiful young 

woman and over the years many forget about the curse that has been bestowed 

on her because of her ethereal beauty and wonderful gentleness. 

Upon her 16th birthday, as promised by the evil fairy, she falls into the deep 

sleep of her curse. Aurora wears the “The Sleeping Beauty” dress; a wondrous 

enchantment in itself with tiered tulle and handmade embroidery is the 

essence of style and grace, as she lies waiting to be awoken. After many years of 

slumber, a prince comes to finally save her from endless sleep with the “Love’s 

First Kiss” dress, a beautiful statement of love with pleated tulle and flower 

embroidery not to be matched by anyone in the kingdom, including Maleficent. 

Of course, Maleficent is not pleased that the beauty, Aurora has been awoken 

and in turn battles the young prince for awakening her! The “It’s Maleficent” 

dress almost overcomes, but Aurora prevails alongside her prince with the “Hail 

to the Queen “dress when she blossoms into the woman she was always meant to 

be! 

Aurora and her prince go on to rule the kingdom and are loved by all, living 

happily ever after. 

The Mischka Aoki Spring/Summer collection 2016 was inspired by the story 

of Aurora, who fell to a horrible enchantment but overcame her enemies to 

bloom into a beautiful woman. Using crystal beads, embroidered French lace, 

Jacquard, Brocade, specialized pleated tulle and many of the finest materials 

for the finest of little Queens, this collection is bold, yet feminine, in a modern 

way. The signature exquisite dresses shine with magnificent embroidery and 

Swarovski crystals that serves as a reminder of style and beauty in an enchanted 

kingdoms.

ADVERTISE 

MISCHKAAOKI.COM 

SPRING SUMMER 2016

SPRING SUMMER 2016

PIERROTLALUNE.DK +45 26 83 2967

PIERROT LA LUNE 

DENMARK

SPRING SUMMER ‘16

GRACI.ES +34 94 453 17 15

NEWS 

Molo gets Oeko-Tex Certified 

As part of its long term strategy to 

further develop its sustainable 

production and products, Molo is 

pleased to announce that all of molo’s 

iconic all over printed textiles in jersey will be, as 

of Spring Summer 2016, certified in accordance 

with the global Oeko-Tex Standard 100. 

Oeko-Tex is the world’s leading certification 

for textiles that are tested and approved based 

on the international Oeko-Tex organization’s 

stringent demands regarding the chemical 

No Chemicals or other 

harmful substances… 

content of textiles, which harm, or are suspected 

of harming, the body. Molo has been certified in 

product class 1, which is the toughest product 

class since it concerns textiles that are used 

close to the body of children. 

Molo’s CEO, Mogens Jepsen, says that Molo 

has wanted to be Oeko-Tex certified for a long 

time. He says, ”Responsibility is a value that is 

near to our hearts. Sustainability has long been 

a focus at Molo, but it is important for us to get 

the Oeko-Tex Standard 100 certification since it 

gives our customers confidence in the products 

that they are purchasing and assures them that 

these products never contain chemicals or other 

harmful substances that are detrimental to the 

health of their child.” 

Molo’s all over printed jersey products make 

up a large part of the collections, and, as of 

December 2015, Molo’s customers can buy 

Oeko-Tex certified tops, t-shirts, leggings, 

dresses, under garments, accessories and 

blankets for both juniors and babies- all with a 

clear conscience. Molo strongly emphasises 

‘‘We don’t intend to stop 

there. We want to continue 

to contribute to responsible 

production, and we definitely 

intend to have more product 

groups certified in the future.’’ 

social responsibility to ensure a sustainable 

future. Molo works 

exclusively with certified suppliers, where 

90% of them havebeen BSCI and/or Oeko- 

Tex certified. About 95% of Molo’s technical 

outerwear suppliers are Bluesign certified. 

In addition, all Molo’s suppliers, as a natural 

part of their working partnership with Molo, 

must satisfy REACH rules that were created 

by the European Union in order to improve 

and secure personal health and environmental 

standards. Molo makes sure to avoid chemicals 

that are named in the EU’s observation list over 

potential problematic chemicals. 

Mogens Jepsen, CEO 

162 MAY/JUN 2016

Tricolore 

MOLO KIDS a/s 

Baltikavej 20, 2150 Nordhavn 

Copenhagen, Denmark

City Surf 

SHOP at MOLO.COM

Seagulls 

+45 8888 4040

SPRING SUMMER ‘16

AKIDBRAND.COM

SPRING SUMMER 2016

+32 473 99 02 82

MISSCHIPS.BE 

Boskapeldreef 4 

8750 Wingene 

Belgium

FEATURED LOOK 

Message t-shirt 

REF. 63017631 

Denim bermuda shorts 

REF. 63025507 


REF. 63090328 

More looks at 

SHOP.MANGO.COM 

172 MAY/JUN 2016

Embroidered cotton blouse 

REF. 63097548 

Metallic strap sandals 

REF. 63045602 

Denim shorts 

REF. 63063526 

173

INDUSTRY 

Lollipop 

The 

Boutique 

Annie St-Pierre, designer and owner of Lollipop Boutique is 

among those successful women who followed her dream & 

succeed to achieve whatever she had in mind! It was after her 

daughter Sandrine’s birth, while she was on maternity leave, 

the idea of opening this boutique started. 

Her European friends also helped her notice the lack of variety in 

child clothes offered around Quebec city in Canada. Her 10 years experience 

in the clothing industry was another motivation factor to push 

her forward for putting her experience to profit. So she decided to make 

the jump! “Everything seemed in place for the success of this project so 

I couldn’t simply ignore a challenge like that,” Annie says. 

So is born Boutique Lollipop! 

Boutique Lollipop is above all a high end clothing boutique. Annie in 

her boutique offers European collections marrying style and comfort for 

your little ones from 0 to 14 years old. She pays a special & precise attention 

in selecting the most beautiful pieces for her clients. 

After 4 years on Maguire street/ Quebec, and a growing clientele, She 

has moved the boutique to the Place Ste-Foy mall and got twice the 

surface. That big step allows Boutique Lollipop to offer greater choice, 

more brands and easier access to the boutique. Annie & we at littlestyle 

magazine invite you to come and visit her charming boutique, she will 

greet you with distinguished service & for sure you will find great 

pieces for your little ones from her well established boutique. Whether 

you are in Quebec or miles away from the boutique in other part of the 

world, Annie has variety of services to fulfill your shopping & help your 

purchased items get to you without any hassle! For more information 

& working hours please check out http://blog.boutique-lollipop.com 

“I was already 

in love with my 

darling little one 

& when I saw 

her dressed up in 

beautiful clothes, 

she gave me the 

inspiration to 

go further.” 

- ANNIE ST-PIERRE 

174 MAY/JUN 2016

DRESS COLLECTION 


Ul. 3 Maja 11/2, 

35-030 Rzeszów, 

Poland

ALICJA

+48 17 864 20 99 

farıa

leda

SHOP at AL-DA.PL 

alexa

flora

+44 (0)20 3637 3963

SUMMER 2016 

BEANIEANDBEAR.COM

SPRING SUMMER 2016

+34 910 25 51 08

OHSOLEIL.COM 

Calle Hermosilla, 52 

28001, Madrid 

SPAIN

BALLERINAS 

SPRING SUMMER ’16

PEPECHILDRENSHOES.IT . +39 (0)381 310994 

SANDALS

CLASSICS 

PèPè S.r.l. 

Viale dei Mille, 51 

27029 VIGEVANO (PV) 

ITALY

KRUTTER.DK +45 2877 5739

MADE IN DENMARK 

/ krutter.dk / krutter.dk

TREND 

Key West surf 

Deck the boys in washed out 

sky blues and charcoal greys. 

These hazy colours are paired 

with graphics that give homage 

to the surf culture like this fun 

print on this Slub jersey tee from 

BILLYBANDIT Pair it with these 

PEPE JEANS’ Casual bermudas in 

washed out stone grey plus these 

trendy Printed canvas slip-on 

shoes from LITTLE MARC JACOBS. 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Little Men 

Present these classy shirts to your 

little boys that cannot wait to grow 

up this summer. This Signature print 

polo from PAUL SMITH JUNIOR, 

Printed cotton piqué polo from 

ARMANI JUNIOR when paired with 

Light piqué bermudas and Leather 

boat shoes from ARMANI JUNIOR 

are great for boys who are ready 

to be little men, Still need more 

punch, let’s add this Natural Straw 

Trilby from NEXT! 

Melijoe.com 

194 MAY/JUN 2016 

Next.co.uk

Double exposure 

Melijoe.com 

We covet the tonal layering 

trend that is going on for 

boys this summer. Marble 

colours are mixed with tonal 

prints ranging from text to 

geometric shapes with 

inspirations drawn from the 

orient and the surf Gods. 

The JOHN GALLIANO KIDS’ 

Gazette cap and surfer shorts, 

TIMBERLAND‘s Flying Fox tee 

and ARCHIMEDE’s Shark Print 

Aqua Shoes are some of 

our favourites. 

Childrensalon.com 

Melijoe.com 


Summer Rumpus 

Let your boys break rules this summer but make 

sure they look good while they are at it! 

Melijoe.com 

Patchwork prince 

Melijoe.com 

This quirky trend consists of items that seem to be adorn 

with patches. Think of the garments like a scrapbook 

with odds and ends that make it livelier! It is impossible 

to not adore the Mini Me tee from DOLCE & GABBANA, 

the Graphic bear tee and Fancy shorts from 

STELLA McCARTNEY KIDS. 

Melijoe.com 

195

SPRING SUMMER 2016

JEANBOURGET.COM +33 (0) 148 01 99 77

LOOK STORY 

UNITED COLORS OF BENETTON 

COLLECTION 

SUMMER 2016 

PREVIEW 

198 MAY/JUN 2016

IT’S SUMMER! 

199

LOOK STORY 

Off to the beach! Yellow, light blue, 

pink and green, paired with tropical 

patterns,are the featured colors in 

the new United Colors of Benetton 

collection for summer. 

If you are looking for just the right 

beach style or a post-seaside look 

for the city then look no further 

than an outfit with hibiscus 

print with delightful fuchsia 

details.For your little girls, bank 

on tank tops and t-shirts with 

neon text and glittery details 

to pair with floral pattern shorts. 

SPORTY FLUO 

SUMMER FLOWERS 

The new United Colors of Benetton collection 

gets summer going with casual looks for boys, 

restyled in the coolest ways. Maxi text prints 

and neon colors will keepyour active boy 

company in the city or during fun seaside trips. 

Casual yet also athletic? 

A polo is perfect for unleashing pent-up energy 

outdoors. Pair it with the right accessories: 

brightly-colored sneakers and a baseball cap. 

He’ll hop on for bike rides alongside light 

jackets, printed t-shirts, shirts and bermudas. 

For a foolproof selfie look? Bank on versatile and 

trendy fabrics likelightweight denim, in pure 

cotton, and a sweatshirt. Power on summertime 

joy with tanks,sweatshirts and jackets with neon 

details, paired with joggers and jean shorts. 

200 MAY/JUN 2016

COLORFUL DRESSES 

Bright colors or floral patterns? 

Dresses from the new United 

Colors of Benetton collection 

for little princesses are an assembly 

of style, adorned with cute 

appliques. Made of 100% cotton, 

soft and lightweight, they’re ideal 

for hot days. The silhouettes, 

delightfully bon ton with gathered 

waists and flared skirts, 

make the dresses perfect for both 

formal occasions and free time. 

Choose between two variations: 

solid colored in the brightest 

shadeswith three-dimensional 

flowers affixed to the shoulders, 

or with allover floral print. 

TRÈS JOLIE 

The United Colors of Benetton 

Collection for girls unveils 

delightful garment for 

spring that are designed for 

important celebrations. Floral 

patterns in shades of yellow 

or pastel pink give her looks 

an extra dose of color and 

cheeriness,while sailorstripes 

liven up cute muslin cotton 

dresses. Birthday party or 

important ceremony coming 

up? Put your faith in a frilled 

floral dress, covered with a 

delicate layer of sheer tulle. 

For an additional sweet touch, 

pair it with a jean jacket with 

a cascade of flowers. For a party with friends in the garden, opt for a two-tone striped dress, 

decorated with soft tulle and chiffon flowers that are affixed under the neckline. Achieve 

whimsical and elegant look with a cascade of flowers and colors! 

201

LOOK STORY 

The new United Colors of Benetton Collection 

brings along an explosion of flowers and 

colors. The happy bouquets with white, 

yellow, pink and fuchsia colors adorn your 

looks as she heads off to new adventures. The 

fabrics, pure cotton and lightweight jersey, 

are perfect for running around and playing 

with friends, even on the hottest days. 

An important event on the horizon? Bank 

on a mini suit embellished by a cascade of 

flowers: a Mandarin collar jacket and shorts 

to make your girl happy for the special day. 

CASCADES OF FLOWERS 

Stretch pants and a 

floral pattern blouse 

are just the right combo 

to turn your little girl 

into a flower princess. 

Looking to combine 

functionality and style? 

Make it a fun game with 

a fuchsia jumpsuit, 

featuring a drawstring 

at the waist and 

convenient maxi 

pockets at the sides. 

If you’re on the edge of your seat for vacation 

time, so you can pack the most whimsical 

summer clothes, don’t skip out on a candy 

pink sundress. You can find stylish details on 

casual outfits too,such as a 100% cotton tank 

top with multicolor print and a bow on the 

back. For the queen of your heart, put your 

faith in a skater skirt with flowers and t-shirts 

with rouches, or, a floral dress to pair with a 

small matching cardigan with cute heart inlay. 

Forever whimsical, even on afternoons in the 

park, with an embroidered blouse and a pretty 

hat. 

202 MAY/JUN 2016

SWEET SEA 

The United Colors of Benetton Baby Girl Collection offers up numerous delightful outfits, 

perfect for your little princess. The dresses pinpoint delicate pastels and gracious patterns. 

The most stylish models? Dresses with ruches embellished by flowers, or overalls with an 

embroidered skirt,pairing nicely with a romantic t-shirt adorned with crochet roses. 

For a picnic in the outdoors, 

add an extra hint of fun with 

a tricot sweater in multicolor 

thread paired with a tulle skirt 

with lurex polka dots. Round 

out the ensemble with tender 

accessories. 

Adorable floral shoes for her 

first steps and a hat with flap 

and bow, for sun protection. 

For more information please 

visit: world.benetton.com 

203

ARGENTINA

MIMO.COM.AR

TIENDA.MIMO.COM.AR

SS 2016 

SHOP at LELLIKELLYDIRECTSHOP.IT

Tela 

Lelli Kelly S.p.a 

Via Bocchi n. 233 

55012 Lammari 

Capannori (LU) 

ITALY

LACOQUETAKIDS.COM

SPRING SUMMER ‘16

+44 (0) 207 435 1875

La Coqueta 

5 Heath Street 

London NW3 6TP

LOUISEMISHA.COM

22 rue de la roquette - 75011 Paris France +33 (0)1 40 28 47 13

ART/LIFESTYLE 

Mimmo 

THE 

DOG 

BY 

DOLCE & GABBANA 

A 

dog is a man’s best friend, 

and a stuffed toy is a child’s 

best friend. Mimmo, the 

youngest of three Labrador 

companions of the Dolce&Gabbana 

family has had puppies. Animal lovers 

Stefano Gabbana and Domenico Dolce 

have given Mimmo a very special gift 

for his birthday (posterity) and created 

a tiny Mimmo for each and every dog 

lover out there. 

Stefano Gabbana’s fluffy companion 

has been transformed into a cuddly toy 

which will fill with joy any child’s, or 

dog lover’s heart! Mimmo, the labrador 

puppy with honey-colored fur has 

lived with Stefano Gabbana for three 

years and is the inspiration for a soft 

toy which takes the name #mimmothedog 

on his Instagram profile. This toy 

is part of the Dolce&Gabbana children’s 

collection and was created for 

all little dog-lovers. In beige, Mimmo 

always has his collar, which has his 

name inscribed, and is always by his 

kennel: a little yellow house with a red 

roof, created from and inspired by children’s 

drawings. 

Mini Mimmo is available to buy in 

stores and online, and comes with his 

own little house, and collar, both exact 

replicas of the real Mimmo’s prized 

possessions. You may want to shop at 

www.luisaviaroma.com 

218 MAY/JUN 2016

YOUR GLOBAL STYLE 

DESTINATION FOR KIDS 

The World’s Best Kid’s Brands 

www.alexandalexa.com 

219

SUMMER 2016 

Estrada dos Bandeirantes, 1700 Galpão 03 

Armazem 104, Taquara - CEP 22710-112 

Rio de Janeiro, Brazil

FABULA.COM.BR

FABULA.COM.BR

STYLE 

Multi Parrot 

Print Maxi Dress 

Orange 

Pom Pom 

Trilby 

Tortoiseshell Effect 

Preppy Style Sunglasses 

Multi 

Parrot 

Print 

Swimsuit 

FLORAL 

BREEZE 

LET YOUR LITTLE PRINCESS ROCKS THE 

BEACH WITh THESE COOL TINY STUFFS! 

Floral Printed Clogs 

Reversible Sun Hat 

Multi Floral 

Print Swimsuit 

224 MAY/JUN 2016

Dress Available in Green 

and Orange Colors 

Khaki Printed 

Bikini 

HER 

BEACH 

Ombre Trilby 

STYLE 

Navy White 

Stripe Skirt 

Drawstring 

Bag 

Navy White Stripe Bikini 

With Fluorescent Band 

225

STYLE 

Aqua Palm 

Print Leggings 

Aqua Bikini 

Lilac Plaited Toe 

Thong Sandals 

N Cap 

Pink Trekkers 

Pink Fisherman’s Hat 

and Five Other Colors 

Multi Floral Sunsafe 

Two Piece Set 

226 MAY/JUN 2016

SHOP FANTASTIC COLLECTIONS 

IN 72 COUNTRIES WORLDWIDE 

227

+351 220 991 665

Rua Padre Luís Cabral, 973, 4150-759 Porto, Portugal 

PIUPIUCHICK.COM

PORTUGAL

NEWS 

3 to16 

July 2016 

TRASLUZ FASHION CAMP 

Pattern making 

Graphic design, 

Drawing, 

Photography & 

Make up courses. 

From 3 to 16 July 2016 will open new doors 

to Palace of Saldañuela of Burgos to welcome 

40 participants from the fourth edition 

of camp design and fashion TRASLUZ 

FASHION CAMP. 

Our camp is focused on developing the skills 

and creativity of the participants in the world of 

fashion and design, through courses, workshops, 

lectures ... 

All our teachers and speakers are professionals 

from the fashion industry and help students to 

carry out collections to be presented on the 16th 

in a parade. 

232 MAY/JUN 2016

Ceramic, Cookery, Hats workshops plus 

Cultural, leisure and companies visits. 

During the camp 

period there are 

several educational 

talks from important 

people in the 

fashion industry 

and other fields are 

organized for the 

attendees. 

Throughout the camp each participant 

will design a model that will parade on 

the closing day. The winning garment 

will be included in subsequent collections 

TRASLUZ. 

IF FASHION IS YOUR 

VOCATION, THINK ABOUT 

SUBSCRIBE YOU IN THE NEXT 

EDITION OF TRASLUZ FASHION 

CAMP 2016. 

To register please email to 

trasluz@trasluz.net or call +34 947473261 

233 

233

+34 935 518 020

SUMMER 2016

KIDS ADVANTURES

Pg Mare Nostrum, 15 

08039 Barcelona, Spain

SPRING SUMMER ‘16

Colorful collection of cool, funny, tough, 

sweet chest prints and all-over prints 

De Marne 106 

8701 MC Bolsward 

The Netherlands

+31 (0)515 57 23 36


LUNTERTEXTIEL.NL

TREND 

Girls of summer 

Have fun dressing up your daughters for their adventures 

under the summer sun! 

Prints that Pop 

Melijoe.com 

Rosy Punch 

Melijoe.com 

Accentuate your child’s personality 

by mixing bold prints to create fund 

individual pieces. We love pairing 

this choupette t-shirt from Karl 

Lagerfeld Kids with the pink ‘Kyoto’ 

floral leggings by Roberto Cavalli 

for a quirky girl. 

Energise your daughters’ 

summer with something 

bright and fun like this 

punchy Printed poplin dress 

from Mayoral. It can be 

a perfect dress for your 

spirited and curious little 

ones. Shop at Melijoe.com 

Vintage 


Princess 


It is never too early to start teaching 

your daughter to love vintage-inspired 

items like Simonetta’s vintage tulle 

dress and Alviero Martini’s Gold 

Vintage Map Print Headband. These 

are perfect for summer dinner 

parties at the beach house! 

Melijoe.com 

244 MAY/JUN 2016

Groovy Staples 

Melijoe.com 

shop.nordstrom.com 

Get you girls into the hippie chic vibe 

with groovy tie dye pieces. For a girl 

that loves all that glitters, the tie dye 

kaftan with sequins from Diesel is the 

perfect bathing suit cover for a day 

out at the beach. The Tommy Hilfiger 

yellow and green tie dye tank top 

would be perfect for a summer hike 

to the top of the hill but what about 

to add this Stone-washed blue jean 

shorts from Dsquared2 to the tank top 

and combine them with Double Tongue 

Perforated Sneaker from Converse in 

white/ blue! 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Melijoe.com 

Tropical Prints 

Exotic tropical prints will contrast well on 

the day out on the beach. This one-piece 

Exotic print stretch lycra swimsuit from 

Kiwi will let your daughter stand out 

among the crowd. For an exotic casual look 

let’s mix Slim fit palm-tree printed jeans 

from Scotch & Soda with Tiger T-shirt from 

Kenzo Kids. 

Melijoe.com 

245

MORE THAN 40 YEARS WITH YESTERDAY, TODAY 

AND TOMORROW’S CHILDREN 

MINICONF.IT

SHOP.MANGO.COM

NEWS 

Introducing a new world of creativity, 

playful energy and love of fashion... 

H&M is proud to announce that its next designer collaboration will be with KENZO, 

the vibrant and playful Parisian house that captures the energy of global culture to 

create its unique, youthful spirit. Creative Directors Carol Lim and Humberto Leon 

will bring the spirit of KENZO to H&M, creating collections for women and men as 

well as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, 

as well as online, from November 3, 2016. 

Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda 

with collections full of bold colours and vivid prints, revealed through high-impact shows, artist 

collaborations and creative digital campaigns. Global influences and traditions are remixed and 

fused with the energy of the street, resulting in collections that are both inspirational and accessible 

to their fans around the world. At KENZO, fashion expresses freedom, joy and individuality for 

all. 

“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun 

and love of fashion,” says Ann-Sofie Johansson, Creative Advisor at H&M. 

“With this collaboration with H&M we want to think big, push the boundaries and bring the new 

energy of KENZO to everyone around the world,” says Carol Lim and Humberto Leon, Creative 

Directors at KENZO. 

248 MAY/JUN 2016

PH. Stefano Azario

SPRING SUMMER ‘16

SARABANDA.IT +39 0575 533 506 

MINIBANDA

MINICONF.IT +39 0575 5331


SARABANDA.IT

FEATURED ARTICLE 

The Curated 

Children’s 

Wardrobe 

Most parents should plead 

guilty of these first world 

problems. 

Guilty of collecting 

mountains of clothes for their children. 

Guilty of staring into their children’s 

bloated wardrobe and say “My baby 

has nothing to wear.” Guilty of dressing 

their children in a garment only once. 

But really, who can blame them? 

It is hard for the modern parents to 

escape the images of children in beautiful 

clothes. Be it on TV or on their social 

media feeds, it is hard to shake off 

the presence of budding fashion icons 

like Romeo Beckham, Aila Wang, North 

West and Kingston Rossdale. Any parent 

would get caught up in ‘who wore 

what’, the new collections in children’s 

fashion and the latest ‘must have’ 

items. Even if you are not a consciously 

trend-following parent, there is a high 

chance that you try to keep up with 

what the media is telling you. 

A curated wardrobe makes life 

simpler. 

Some people will roll their eyes or 

chuckle at this ‘problem’ but your children’s 

clothes can have a big impact on 

your life. It may be a small collection at 

first with one or two additions every 

other week. Eventually, your children’s 

clothes will spill over into your wardrobe 

or the attic. Plus, like any other 

cluttered wardrobe, the noise it creates 

will distract you from your main aim: 

getting your children dressed. Choosing 

what they would wear each morning 

should not take much energy—it should 

be a quick and effortless process. 

The key concept of a curated wardrobe 

is simple: only own pieces that 

truly resonate your personal style, 

makes you look and feel good, and can 

be easily mixed and matched. With 

a minimal amount of clothes, it is easier 

to get your wardrobe organized. 

Dressing up will be easy because everything 

will make your feel good and 

confident. 

Sounds simple? It is. 

However, there is a ‘but’ when 

it comes to curating your children’s 

wardrobe. 

Children wardrobe curating tips 

Admittedly, it is a harder task and 

requires a longer amount of time to 

complete. This is simply because you 

children are constantly outgrowing 

their clothes. They are also still figuring 

their sense of self, what more their 

own personal fashion style. It is also 

harder because you are editing for 

someone else that may not share the 

same fashion beliefs. 

Do not be demotivated. There are 

some tips that you can abide by 

when you are curating your children’s 

wardrobe. 

254 

MAY/JUN 2016

BY NADIA GHAZALI 

–This 

is truly 

a case 

where 

LESS 

REALLY IS 

MORE! 

Do not purchase an item in anticipation. 

Children grow at different rates 

and their body shapes are constantly 

changing based on their environment. 

Think twice before snatching that beautiful 

winter coat in summer—your child 

may outgrow the coat before winter 

comes or not be big enough to fill it out. 

You should also refrain from getting 

shoes in sizes they are not currently 

wearing for future use; the shape of 

your child’s feet may change and the 

shoes would no longer be comfortable 

for them to wear. This will lead to clutter 

and lost the opportunity for clothes 

that actually fit your children. 

Take into account what you children 

likes and dislikes are. We all know that 

some parents love dressing in ornate 

garments. Some children love it but if 

yours keep on fussing over it or blatantly 

take it off, get rid of it. Take note 

of what they like to wear and keep 

their wardrobe stocked with similar 

items. When they have outgrown these 

items and they are still wearable, check 

with your younger children if they 

would like to have any of them before 

culling them off to the donation bin. 

Chances are that your younger children 

have been admiring their elder 

siblings’ clothes. 

Buy good shoes and keep them to a 

minimum. Build your child’s footwear 

collection around a well-made pair of 

sneakers; these could be the most expensive 

pair your child has so make 

sure you plan for this purchase. Depending 

on where you are living, you 

children may need to have season-appropriate 

shoes—a pair for each season 

will be more than enough. 

How many clothes do children need? 

This is hard to estimate—it would 

probably depend on how often you do 

the laundry or if your child has a clothing-related 

skin condition that requires 

them to change clothes often. Project333, 

a minimalist fashion challenge, 

contests people to dress with 33 items 

or less for three months. This would be 

a great base if you need a guiding number. 

This is rather generous for a child 

and while there are many ways you can 

curate their wardrobe with this number, 

here is a good list to start with: 10 

tops, six bottoms, three pairs of shoes, 

two sweaters or hoodies, one seasonal 

jacket and one bathing suit. 

Now that you know the basics, try it 

out! Your mornings will be much easier. 

It is also great if you are trying to 

encourage your children to dress themselves—they 

would be more confident 

in doing so with lesser clothing in the 

wardrobe. This is truly a case where 

less really is more. 

255

JUNONASTORE.COM 

MADE IN BULGARIA

SPRING SUMMER 2016

+34 96 336 04 81

SHOP at RUBIOKIDS.COM

SHOP CHILDRENCHIC.COM

Made in Italy | Designed in California

Pico Red 

Larchmont 

Yellow 

Slverlake 

Pink Cloud 

Fairfax 

Cyan 

PAXLEYSHOP.COM

TRADE FAIR 

PLAYTIME NEW YORK 

A successful first 

“SOLO” EDITION 

This winter, Playtime New 

York chose to liberate itself 

from the American trade 

show calendar and follow the 

beat of its own drummer. By shifting its 

dates to mid-February, the organizers 

felt that they could better address the 

needs of professionals being pulled in 

too many directions by trade shows that 

were either too early or too late in the 

season. And what better way to show its 

love for children’s fashion than by 

choosing to open on Valentine’s day? 

And that is how 170 children’s brands 

came together February 14 - 16 at the 

Metropolitan Pavilion to present their 

Fall/Winter 2016/17 collections. Which is 

13% more compared to last season, 

ranging from ready-to-wear, accessories, 

decoration items to gifts, to offer a 

complete and creative presentation of 

all the universes of children. 

In addition to the usual suspects (akid 

brand, atsuyo et akiko, bacabuche, beau 

loves, bobo choses, devon’s drawer, everbloom, 

herschel, jess brown, little creative 

factory, maá / manuela de juan, 

misha and puff, nobodinoz, oaks of 

acorn, oeuf, rose pistol kids, sons + 

daughters eyewear, tia cibani kids, tinycottons, 

…), visitors also discovered the 

38% of brands exhibiting for the very fi 

rst time, at Playtime New York, who 

were attracted by the selective approach 

of the show’s organizers. 

Some came from far away to meet the 

American market (47% were American 

IN DETAIL 

brands + 53% came from the rest of the 

world). 1,947 professional visitors 

braved the arctic temperatures to attend 

the show, meaning an increase of 7% 

and a new record attendance. 

In detail, the majority of visitors were 

American (84%), with a strong East 

Coast showing (87%). The proportion of 

buyers/press was maintained and refl 

ected a level of quality that guaranteed 

rich interactions amongst professionals. 

Diving into the theme of ‘Marvelous!’, 

the crème de la crème of buyers and specialized 

press were able to discover the 

future trends in the show’s dedicated 

trend spaces: 

• The ‘Winter Wonderland’ theme 

space, designed by artist Tara Linzalone, 

presented the lush wardrobes of the little 

queens and kings of the snow. 

•‘Frozen Landscapes’, designed by artist 

Alex Hammond, proved to be the 

ideal setting to highlight subtle mixes 

of mineral colors and warm and cozy 

textures. 

• Finally, creativity was given 

free reign in the ‘Surreal Utopia’ 

theme space, designed by Cecilia 

Elguero, where bright colors 

and arty patterns were on 

display. www.taralinzalone.com • 

www.alexhammondart.com • www. 

ceciliaelguero.com 

In order to inspire buyers, 

but also act as a brand consultant, 

Playtime also proposed, 

in collaboration with its partner 

Earnshaw’s, a conference on the theme 

of the Mobile Revolution. www.earnshaws. 

com 

And finally, to leave visitors with 

pleasant memories of these three days, 

Babiekins and Kid’s Wear invited visitors 

to be photographed in a vintage 

photo booth, or in front of the poetic 

panels illustrated by Elsa Dray-Farges. 

www.kidswear-department.com • www.babiekinsmag.com 

268 MAY/JUN 2016

PLAYTIME TOKYO 

BOOSTED 

by the international activity 

Staying true to a concept that is 

rather unique in Japan, the 

fair brought together brands 

from across the children’s and 

maternity universes, representing fashion, 

accessories, gifts, layette and design, 

in a warm and pleasant work 

environment. 

Next to the ‘regulars’ (aden + anais, 

anaïs & i, arch & line, bobo choses, easy 

peasy, emu Australia, isabella oliver, 

herschel supply,…), many brands were 

participating for the very fi rst time at 

Playtime Tokyo, attracted by the opportunity 

to get introduced to the Japanese 

market. A choice that proved to be 

a good investment, as visitors were very 

receptive and did not hesitate to place 

their first orders. 

In fact, the editorial staff of Milk Japon 

ended up giving their Milk Prizes 

only to brands who were participating 

at the fair for the very first time: Best 

IN DETAIL 

Fashion to motoreta, Best Design to 

nailmatic kids, and Editor’s Choice to 

sways. 

The winds of change also blew over 

the visitor statistics, refl ected by a 

strong increase in international visitors. 

Though the majority of visitors remained 

Japanese (91%), the percentage 

of foreign visitors (lead by South Korea, 

Taiwan, China and Hong Kong) enjoyed 

an extraordinary +73% rise over last season! 

A shift that crowns the efforts of 

the organizers to grow the event beyond 

the Japanese borders. 

Overall, the fair established a new record 

with 2,994 professional visitors, for 

a double increase of +12% over last August 

and +23% over February 2015. 

The principal buyers were out in force 

(department stores and multi-brand 

shops), as was the cream of the specialized 

press. 

All were able to take in the forecasts of 

the coming trends presented on video 

by trend-setter Julie Malait, as well as in 

the three trend spaces at the fair. Visitors 

could soak up the royal allure of the 

‘Winter Wonderland’ trend in a setting 

illustrated by artist Kaori Kato; the sober 

and natural ‘Frozen Landscapes’ trend in 

a setting imagined by artist Aurélie 

Mathigot; and the unbelievable style 

that emanated from the ‘Surreal Utopia’ 

setting designed by David Takahashi. 

www.geocities.jp/kaorikato555 • www.aureliemathigot.com 

• davidtakahashi.amebaownd. 

com 

And, since one never works as well as 

when one is also having fun, while the 

little ones were welcomed by the workshop 

of Abi Loves illustrated by Akiko 

Kawamura, the big ones were able to 

dive into the poetic universe of Elsa 

Dray Farges in front of the lens of Kid’s 

Wear Magazine. abiloves.com • www.kidswear-department.com 

• elsadray-farges.com 

269

TUTTOPICCOLO.COM

+34 965 546 899 

SPRING SUMMER 2016

TUCHINDADESIGN.COM

+44 (0)20 8144 2118

SUMMER 2016 

Photo: Ella Parkes 

ANNALIV.CO.UK

Annaliv 

Unit 3 Indigo Mews 

32 Carysfort Road 

London N16 9AE 

Photo: Ella Parkes

ART/LIFESTYLE 

LICEO EUROPA 

Rosan Bosch Studio has designed a new holistic learning environment for 

the KG area at Liceo Europa in Zaragoza, Spain. The dynamic learning 

environment is designed in detail with a focus on supporting the educational 

institution’s applied pedagogy ‘Multiple Intelligences’, based on a unique 

concept design that accommodates children’s need to learn & develop based on a 

combination of different learning styles. 

Rosan Bosch Studio has designed challenging custom-made 

furnishings in different learning zones with room for the 

individual student to facilitate differentiated learning in a 

kinder garden, where the physical space is one of the most 

important tools for educational development. Instead of a 

classic classroom setup with desks and chairs, a landscape 

consisting of a cave in a big mountain, a valley and sand dunes 

where toys and books can be stored & a desert with flexible 

furnishing now form the setting for many different types of 

formal and informal learning situations. 

280 MAY/JUN 2016

ROSANBOSCH.COM 

Learning through the body with hands-on learning, 

physical challenge, teamwork & exposure to music 

& art are just a few of the learning styles considered 

integral to young children’s education at the school. 

Generouscapacity for these learning styles has been 

built into the indoor and outdoor learning environment. 

By offering overlapping & differentiated learning zones 

containing areas for knowledge sharing, inspiration 

andpersonal challenge, the design supports, develops 

& engages each young student. 

The building fit out includes 650 m2, and has a capacity for 200 students in KG. The design 

concept is a high quality and forward-looking design solution that meets international 

standards based on a strong visual identity, with reference to the local culture. 

281

LOSAN S.L.U. 

Ctra. Alcañiz s/ Aptdo, 

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SPAIN

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STYLE 

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Oxford Lace-Ups 

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284 MAY/JUN 2016 

White Minions All Over 

Print T-Shirt

Black Green 

Wetsuit 

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Multi Surfboard Sunsafe Suit 

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285

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286 MAY/JUN 2016

SHOP FANTASTIC COLLECTIONS 

IN 72 COUNTRIES WORLDWIDE 

287

CHARITY 

The 

Water 

Project 

Nearly one billion people worldwide lack access 

to safe drinking water. 

Nearly one billion people 

worldwide lack access to safe 

drinking water. Dirty water 

causes illnesses such as diarrhea 

and typhoid. Diarrhea alone kills 

1.8 million children each year. Unsafe 

water causes a cycle of sickness and 

poverty. It is very sad to know that the 

poorest people in the world actually pay 

some of the world’s highest prices for 

drinking water, and the water they get 

is less clean and less plentiful. the poor 

pay more in the form of lost time, 

health, education, and life, but also in 

monetary terms. More than any other 

factor, water scarcity keeps the “BOT- 

TOM BILLION” entrapped in a cycle of 

extreme poverty. In the end all of humanity 

pays the price. The GOOD 

NEWS is that it DOESN’T HAVE TO BE 

THIS WAY! 

Let’s start with an example, People 

living in the slums of Nairobi, Jakarta, 

and Manila actually pay 5 to 10 times 

more for water than those in high income 

areas of those same cities. They 

even pay more than consumers in London 

or New York. The poorest 20 percent 

of households in El Salvador and 

Nicaragua spend on average more than 

10 percent of their household income on 

water. In the U.S. the median household 

spends only 1.1 percent of its income on 

water and sewage. For the poorest of the 

poor, the water bill may be the world’s 

most retrogressive tax—on life itself. 

Infant mortality is highest where 

clean water access is lowest. Infant mortality 

is highest where clean water access 

is lowest. Every year 1.8 million 

children die from diarrhea, far more 

than armed conflict and terrorism combined. 

Picture a pre-school 

classroom blowing up every six 

minutes, day and night. The 

irony is that high infant mortality 

increases population. Demographers 

call it the 

“demographic-economic paradox.” 

Elderly people in extreme 

poverty depend on their 

children for sustenance in old 

age. When people know some 

of their offspring will die, others 

will move away, and some 

will not be able help, they tend 

to have more children. So it is 

that India’s former minister of 

population, Karan Singh, coined the 

phrase, “development is the best contraceptive.” 

Studies show that access to 

safe water reduces child death rates by 

more than 20 percent in Uganda. In 

Peru a toilet in the home reduces infant 

death by more than 30 percent. The 

world over, the people with lowest reproduction 

rates are those who know 

their babies are not going to die. 

In Sub-Saharan Africa alone, 40 billion 

hours a year are spent mostly by 

women—just hauling water. That’s 

equivalent to a year’s labor for the entire 

workforce of France. The result, known 

as “time-poverty,” affects women and 

girls most. About half the girls in 

Sub-Saharan Africa who drop out of primary 

school do so because of poor water 

and sanitation. At any given time 

close to half of the people in the developing 

world are suffering from one or 

more of the diseases associated with 

inadequate water and sanitation.6 Each 

year, 443 million school days are lost 

from water-related illness—equivalent 

to an entire school year for all sevenyear-old 

children in Ethiopia.7 Lack of 

education keeps children from getting 

out of poverty. Lack of water deprives 

children from education. 

The payoff for water provision is big. 

288 MAY/JUN 2016

Every $1 invested in water and sanitation 

generates on average an $8 return 

in the form of saved time, increased 

productivity, and reduced health costs. 

The long-term benefits of access to 

clean water would be felt by all of us in 

the form of decreases in economic aid, 

increased productivity, lower infant 

mortality, decreased population burden, 

increased educational opportunity, 

and decreased “time poverty”—not 

to mention the ethical payoff of giving 

life to those who most need it. 

You’re not alone if you had never 

fully contemplated how lack of water 

keeps people in poverty. The world is 

only beginning to take a close look at 

the root causes of extreme poverty. Almost 

two in three people lacking access 

to clean water survive on less than $2 a 

day. One in three lives on less than $1 a 

day.9 Their world and their challenges 

are foreign to us. Dripping taps in rich 

countries lose more water than is available 

to the poorest billion people on 

earth.10 It’s no surprise we’ve never put 

ourselves in their shoes and fully under- 

stood how water scarcity perpetuates 

this cruel cycle of poverty. 

The good news is that there is more 

than enough water in the world for domestic 

purposes, agriculture, and industry. 

And the payoff for its more 

equitable distribution is great. Gary Evans 

from LWI (The Water Project’s partner 

organization) puts it this way, 

“We’re in a world where there are 900 

million people barely treading water, 

and the water’s too low for them to 

reach the ladder. They don’t need a 

boat. They don’t need a helicopter to 

rescue them. They just need a little 

boost so they can reach the ladder. Then 

they can climb out on their own. Clean 

water provides that boost.” And if you 

want to reach out and give that boost, 

then you’re in the right place. 

The Water Project is a 501(c)(3) organization 

that’s bringing relief to communities 

around the world who suffer 

needlessly from a lack of access to clean 

water. The organization currently funding 

water wells, rain catchment systems, 

latrines, community mobilization, and 

sanitation and hygiene training in Africa 

and India. The Water Project’s work is a 

cooperative, grass-roots effort 

between its supporters, donors, 

partners in the field, and the 

communities it serves. They follow-up 

with local communities, 

helping to ensure long-term success. 

Then, through innovative 

web tools, it shows everyone the 

outcome, every time! 

The Water Project teams with 

implementing partners in the 

field to dig wells or construct 

other systems to provide clean, 

safe water to thirsty communities. 

When a community, 

church, or school receives a new 

water project, women no longer spend 

hours searching for a source of water. 

Children, especially girls, return to 

school. Water-borne illnesses are reduced. 

Hope is restored. 

Let’s join the organization today, 

Even a small donation can make a big 

difference! Let’s help those who are really 

in need of clean water & sanitation, 

help them to relieve from various 

diseases & to help children to go to 

school! Good living is their right too! 

We support this organization & we 

would like to invite you to support 

them too! See you there: www.thewaterproject.org 

289

INDEX 

A 

AKID 

AKIDBRAND.IT 

AL-DA 

AL-DA.PL 

ANNALIV 

ANNALIV.CO.UK 

ARMANI BABY 

ARMANI.COM 

ARMANI JUNIOR 

ARMANI.COM 

B 

BABY DIOR 

DIOR.COM 

BEANIE & BEAR 

BEANIEANDBEAR.COM 

BUGABOO 

BUGABOO.COM 

C 

CHILDREN CHIC 

CHILDRENCHIC.COM 

CHILDRENSALON 

CHILDRENSALON.COM 

CHLOE 

CHLOE.COM 

D 

DESIGUAL 

DESIGUAL.COM 

DODIPETTO 

DODIPETTO.IT 

DOLCE&GABBANA 

DOLCEGABBANA.IT 

DUTCH HEROES 

LUNTERTEXTIEL.NL 

E 

ERMANNO SCERVINO 

ERMANNOSCERVINO.IT 

F 

FABULA 

FABULA.COM.BR 

FAKINI KIDS 

FAKINI.COM.BR 

FENDI 

FENDI.COM 

FOLLIES GROUP 

FOLLIESGROUP.IT 

FRACOMINA MINI 

FRACOMINA.IT 

G 

GAUDI 

GAUDI.IT 

GIUSEPPE ZANOTTI DESIGN 

GIUSEPPEZANOTTIDESIGN.COM 

GOOSE 

GOOSE.COM.TR 

GRACI 

GRACI.ES 

GUESS KIDS 

GUESSKIDS.GUESS.EU 

H 

H&M 

HM.COM 

HASHLEY 

HASHLEYKIDS.COM 

HITCH-HIKER 

MONNALISA.EU 

HUCKLEBONES 

HUCKLEBONES.CO.UK 

I 

ICEBERG 

JUNIOR.ICEICEBERG.COM 

I DO 

IDO.IT 

J 

JEAN BOURGET 

JEANBOURGET.COM 

JOAN CALABRESE 

JUNIOR.ICEICEBERG.COM 

JUNONA 

JUNONASTORE.COM 

K 

KARL LAGERFELD KIDS 

KARL.COM 

KENZO KIDS 

KENZO.COM 

KRUTTER 

KRUTTER.DK 

L 

LA COQUETA 

LACOQUETAKIDS.COM 

LELLI KELLY 

LELLIKELLYDIRECTSHOP.IT 

LES ENFANTINES 

LESENFANTINES.COM 

LITTLE MARC JACOBS 

MARCJACOBS.COM 

290 MAY/JUN 2016

LIU JO JUNIOR 

& BABY 

LIUJO.COM 

LOSAN 

LOSAN.COM 

LOUISE MISHA 

LOUISEMISHA.COM 

LUNTER 


LE BEBE 

ENFANT 

FOLLIESGROUP.IT 

M 

MANGO KIDS 

MANGO.COM 

MAXIMO 

MAXIMO-STRICKMODEN.DE 

MELIJOE 

MELIJOE.COM 

MIM-PI 

MIM-PI.COM 

MIMO&CO 

MIMO.COM.AR 

MINI CONF 

MINICONF.IT 

MINi RODINI 

MINIRODINI.COM 

MISCHKA AOKI 

MISCHKAAOKI.COM 

MISS BLUMARINE 

BLUMARINE.COM 

MISS CHIPS 

MISSCHIPS.BE 

MOLO 

MOLO.COM 

MONCHERI 

BRIDALS 

MONCHERIBRIDALS.COM 

MONNALISA 

MONNALISA.EU 

N 

NEXT 

NEXT.CO.UK 

O 

OHSOLEIL 

OHSOLEIL.COM 

OSCAR DE LA RENTA 

OSCARDELARENTA.COM 

P 

PAXLEY 

PAXLEYSHOP.COM 

PEPE CHILDREN 

SHOES 

PEPECHILDRENSHOES.IT 

PIERROT LA LUNE 

PIERROTLALUNE.DK 

PIUPIUCHICK 

PIUPIUCHICK.COM 

R 

ROBERTO CAVALLI 

JUNIOR 

ROBERTOCAVALLI.COM 

RUBACUORI 

RUBACUORI.IT 

RUBIO KIDS 

RUBIOKIDS.COM 

S 

SARABANDA 

SARABANDA.IT 

SIMONETTA 

SIMONETTA.IT 

SONIA RYKIEL 

SONIARYKIEL.COM 

STELLA McCARTNEY 

KIDS 

STELLAMcCARTNEY.COM 

T 

TRASLUZ 

TRASLUZ.NET 

TUCHINDA 

TUCHINDADESIGN.COM 

TUTTO PICCOLO 

TUTTOPICCOLO.COM 

TWIN-SET 

SIMONA BARBIERI 

TWINSET.COM 

U 

UNITED COLORS 

OF BENETTON 

BENETTON.IT 

Z 

ZARA KIDS 

ZARA.COM 

ZIEZOO 


291

WHERE THE INDUSTRY PROFESSIONALS 

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LITTLE STYLE E-MAGAZINE 

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LESENFANTINES.COM +33 984 14 01 01 

SPRING SUMMER 

2016

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