2016 BRAND BOOK
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SYMPHOPAY<br />
<strong>BRAND</strong> <strong>BOOK</strong><br />
AUG <strong>2016</strong>
SYMPHOPAY <strong>BRAND</strong> <strong>BOOK</strong>, AUG <strong>2016</strong>. ALL RIGHTS RESERVED.
© <strong>2016</strong> SymphoPay.<br />
All rights reserved.<br />
The SymphoPay name,<br />
logo, and this brand<br />
manual are trademarks of<br />
SymphoPay Payment<br />
Solutions, Ltd.<br />
All other trademarks<br />
mentioned here belong to<br />
their respective owners.<br />
This manual is for internal<br />
use only. If it is not<br />
directly addressed to you,<br />
please notify SymphoPay<br />
and delete it from your<br />
system.<br />
Page 03
An organization's ability to learn,<br />
and translate that learning into<br />
action rapidly, is the ultimate<br />
competitive advantage.<br />
JACK WELCH<br />
SYMPHOPAY <strong>BRAND</strong> <strong>BOOK</strong>, AUG <strong>2016</strong>. ALL RIGHTS RESERVED.
Page 05
SYMPHOPAY<br />
<strong>BRAND</strong> <strong>BOOK</strong><br />
SYMPHOPAY <strong>BRAND</strong> <strong>BOOK</strong>, AUG <strong>2016</strong>. ALL RIGHTS RESERVED.
STATEMENT<br />
TABLE OF CONTENTS<br />
INTRODUCTION TO<br />
SYMPHOPAY DESIGN<br />
STANDARDS<br />
THE TOOLKIT<br />
THE LOGO<br />
THE COLOR PALETTE<br />
EXCLUSION ZONE<br />
LOGO MISUSE<br />
LOGO ALIGNMENT<br />
LOGO COLOR WAYS<br />
TYPEFACE<br />
THE IMAGERY<br />
SUB-<strong>BRAND</strong>S<br />
04<br />
06<br />
09<br />
12<br />
14<br />
16<br />
18<br />
20<br />
22<br />
33<br />
44<br />
55<br />
66<br />
Page 07
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