16.08.2016 Views

Communities: From Insights to Intelligence

How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

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50<br />

FROM MARKETING, TO STRATEGY, TO<br />

INNOVATION, COMMUNITIES FUEL<br />

Product Life Cycle, Innovation & Co-Creation,<br />

Market Assessment & Segmentation, Pricing &<br />

Marketing Optimization, Consumer Journey &<br />

Cus<strong>to</strong>mer Experience, and Trends & Foresights.<br />

No matter how you choose <strong>to</strong> leverage yours, it<br />

will be designed around your growth initiatives.<br />

Single or multiple approaches can pack a punch<br />

in 90 days; or last for a year or more <strong>to</strong> align with<br />

ongoing, larger-scale initiatives. Member-wise,<br />

you can engage as few as 15 or as many as 15,000.<br />

Not only do we cus<strong>to</strong>mize based on your business<br />

needs, we connect the dots across learnings from<br />

multiple initiatives, ensuring insights are laddered<br />

12<br />

up and continue <strong>to</strong> add value <strong>to</strong> the organization.<br />

we dare you<br />

<strong>Communities</strong>: <strong>From</strong> <strong>Insights</strong> <strong>to</strong> <strong>Intelligence</strong>

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