After MA - site report - 54 attunga

Licensed Real Estate Agents
Sales and Acquisition of Property Development sites
Project Sales and Marketing
Greg Sharp
Principal
Peter Leckie Site Sales Ursula Delaney Sales Support
MARKETING PROPOSAL
54 Attunga Road Yowie Bay
Prepared for
David McGowen and the Estate of the late J M McGowen
In conjunction with

1 st March 2016
Dear David,
Re: 54 Attunga Road Yowie Bay
We are writing to thank you for the opportunity of recently discussing the potential sale of
your family property at the above address, and we have outlined below an estimate of
the property’s redevelopment potential, subject to council approval.
Address
54 Attunga Road Yowie Bay
Title details Lot 2 DP 403960
Local Government Area
Zoning
Land size aprx
Sutherland Shire Council
E4 Environmental Living – Area A
1120 m2 approx – sourced from RP Data

Extract – Sutherland Shire Council Zoning map – LEP 2015

Target Market and Main Selling points
The likely purchasers of your property are:
Builder / developers seeking a site for dual occupancy development
Homeowners seeking a liveable home to renovate or redevelop
Advantages of your property are:
Private position in quiet street
Sunny aspect
Potentially no drainage easement necessary
Potential rental return from existing home
Dual Occupancy redevelopment potential, s.t.c.a.
Pre – Marketing
Prior to marketing any site, our office undertakes a thorough evaluation of the site’s
potential, including;
Permitted uses under the current zoning, along with any recent or proposed
changes
The number and the most practical, marketable mix of dwellings that can be
developed on the site
Location of any easements, sewer lines and trees likely to affect
development potential
Marketing is tailored towards buyers who will appreciate the ‘highest and best use’ for
the site.
Marketing
The site will be accurately aimed at the “target “market described above. The
initial marketing is sent directly and individually to our extensive client database.
Internet advertising is utilized, with a total of 6 websites used, focused on
developer industry websites, as well as residential websites, including;
realcommercial.com.au
commercialrealestate.com.au
forsite.com.au
realestate.com.au
domain.com.au
sharpdevelopmentsites.com.au

Our experience and consistent personal contact with developers allows us to
discuss the financial viability of your site in detail with prospective purchasers – this
means buyers can’t unreasonably talk us down on the value of your site.
Reports detailing enquiries are issued weekly to both vendors and agent from the
various websites. These reports allow you to gauge the level of interest and
enquiry in your site. The reports also highlight from which site the highest number
of enquiries are derived, allowing us to fine tune the advertising to the most
suitable site.
The prime role of our agency is to generate price competition between potential buyers
– these buyers know that our office sells only development sites and that we maintain the
marketing until a buyer is secured and contracts are exchanged.
Providing confidence to developers
Our office also works in unison with Abode Property Agents in Caringbah, in the Project
Marketing of the completed projects on many of the sites we have sold.
With our up to the minute Comparable Sales Data, we can provide your potential buyer
with faith in the potential finished product sale prices, and thus the confidence to pay
the best market price for your site.
Property Development sites effectively need to be sold twice today, firstly to the buyer,
then to the lender’s valuer.
Our 30 years of experience and credibility in selling property development sites and
developers’ finished product equips us in providing our vendors, purchasers and bank
valuers with;
financial feasibility studies
strong local product knowledge
continuously updated comparable sales data
project marketing experience and data

ealcommercial.com.au and realestate.com.au - vendor and agent report

ealestate.com.au

domain.com.au

sharpdevelopmentsites.com.au website

commercialrealestate.com.au

ealcommercial.com.au

Agency Profile – Sharp Development Sites Pty Ltd
Sharp Development Sites deals in the sale of all types of property development sites and
has a client base of of over 300 pre - qualified buyers - all builders and developers, large
and small, looking to buy property development sites either in “raw potential" form or
with Development Approval.
These client contacts, built up over 32 years of our dealings in the sale of property
development sites and the developers’ finished product, are always looking to find a
new site to move onto after their current project is completed.
These are the first prospects we contact when you list your site for sale with our office,
either personally, via email or mobile sms message
We keep up to the minute Comparable Sales Data, required by developers and valuers
in assessing the maximum value of a development site.
Agency Principal Profile Greg Sharp Licensed Real Estate Agent
Greg Sharp co-owned and operated one of Hurstville’s leading real estate agencies,
H.T.Wills and Co, between 1982 and 1997, establishing a reputation in the field of
consolidating and selling residential development sites and the professional Project
Marketing of the developers’ finished product.
The combined background and experience of the company’s directors in real estate
agency practice, and the property development field, allowed us to offer a unique
range of services to our developer clients, in conjunction with standard estate agency
sales expertise.
Sharp Development Sites Pty Ltd was established by Greg Sharp to assist clients in taking
a potential development site from inception through to a successful and profitable
conclusion. Greg’s extensive personal experience in property development, combined
with his tried and tested sales and marketing skills, ensure that the unique goals of his
property developer clients are achieved when buying or selling.
Agent Profile Peter Leckie Licensed Real Estate Agent
An experienced, well respected real estate agent with over 20 years experience, and a
local resident of Caringbah South, Peter provides a rare expertise in selling and acquiring
property development sites and works in unison with Sharp Development Sites in this field.
Peter is uniquely skilled and experienced in the amalgamation and marketing of
development sites, both DA Approved and subject to DA Approval, and in sourcing
buyers on professionally negotiated terms and conditions acceptable to both vendor
and purchaser.
His experience in the development site area equips him with an innate understanding of
the importance of professional marketing in achieving the required nett return on the
developers’ project.

Suzanne Hibberd, Licensee & Accredited Auctioneer, Abode Property
Proudly, we differ from the more bureaucratic agencies which tend to swamp their senior
people in red-tape, leave inexperienced juniors to do the real work and at times can be
less than prudent with client monies.
At Abode Property you deal only with senior, fully qualified, dedicated professionals, all
of whom are adaptable, responsive to marketplace trends and customer focused.
We know that it is harder to keep a business great than to build it in the first place
because success can breed complacency. But no matter how big a pond Abode finds
itself in, we will always live by the “small fish” doctrine:
• never think yourself invincible
• never underestimate competition
• never rest on your laurels
• always strive to improve, and
• never take your customers’ loyalty for granted
performance, knowledge and tenacity and absolute discretion

Suzanne Hibberd
Licensee
Suzanne has more than 20 years of sales and marketing experience in
residential property, development site acquisition, and completed
developments in the Sutherland and St George areas.
Before founding Abode Property Suzanne was:
- A Trainer with the Real Estate Institute of NSW
- Trainer of the Diploma of Property course at Gymea TAFE College
- Sales Manager at The Professionals Kogarah, and
- A Director of Cronulla Real Estate
Proficient in knowledge of council zoning and local environmental
planning issues, developers often seek her counsel on matters such as
location, viable architectural designs, the state of the market, and
pricing off the plan and completed projects.
Peter Leckie
Licensed Real Estate Agent
With over 20 years’ experience, Peter is a well-respected real estate
agent and local resident. Peter’s expertise ranges from achieving
outstanding results in residential sales to sourcing, securing and
marketing development sites.
In the residential market, Peter's clients often recommend him to other
clients looking for superior customer service. Peter’s experience with
development sites also equips him with a thorough understanding of
the importance of professional marketing in achieving the required
nett return on every project.
Peter is also instrumental in the Project Marketing of developers'
finished product and residential sales. He is experienced in the
amalgamation and marketing of development sites, both DA
Approved and subject to DA Approval, and in sourcing buyers on
professionally negotiated terms and conditions acceptable to both
vendor and purchaser for all types of property transactions.

Ingrid Rogers
Licensed Real Estate Agent
Having lived her entire life in the Sutherland Shire, Ingrid combines
exceptional local knowledge, professionalism, integrity and 20 years
experience in real estate.
Ingrid has been fully licensed since 1997, and has vast experience in all
facets of the business, including private treaty sales, public auction
and sale by tender. Her professional business manner and integrity
ensures that vendors receive the personal attention required and the
best possible outcome.
This high level of success over an extended period has resulted in a
large amount of repeat business that obviously highlights the
professional manner in which Ingrid conducts her business
Gary Delaney
Licensed Real Estate Agent, Quantity Surveyor, Master Builder
A Quantity Surveyor, Licensed Agent and Master Builder and has
extensive experience in the sale residential homes and development
sites throughout the Sydney Metropolitan area. Having an extensive
team of professionals on hand including architects, stormwater
engineers, surveyors, plumbers and solicitors specialising in
development applications he is able to assist owners and purchasers
with obtaining Development consent whether it be through local
council or at the Land and Environment Court. This provides Gary with
access to many developers throughout the Sydney Metropolitan area.

Ursula Delaney
Licensed Real Estate Agent
With exceptional Real Estate knowledge, gained from having spent
the past eleven years in the industry, Ursula makes sure the office runs
smoothly to provide first class customer service for Abode Property’s
clients.
An experienced Property manager, she also enjoys forging new
relationships with landlords and tenants. Ursula strives to maximize
landlord outcome through managing property. She is reliable and
motivated in conducting business.
Ursula prides herself on her strong time management skills and
attention to detail. She values the strong teamwork and work ethic
that has made Abode Property one of the leading agencies in the
Sutherland Shire and relishes the opportunity to provide outstanding,
friendly and straightforward service to our customers.

Marketing Methods and costs
Client Database / Personal contact – with selected existing clients advising
them of the details of your newly listed property.
Email mailout campaign
I Information Memorandum emailed to selected prospective buyers within our
client database
sSMS message to selected prospective buyers within our client database
No charge
No charge
Professional Site Photography
High and low resolution images – external and internal
Signboard
6’ x 4’ with photos and aerial image + 100 brochures
A3 or A4 size colour window card with 2 photos
Floorplan diagram
$195
$360
No charge
$170
Internet Website listing on
realcommercial.com.au
commercialrealestate.com.au
forsite.com.au
sharpdevelopmentsites.com.au
ensuring top exposure to an online audience of genuine prospective builder
and developer buyers.
Also utilized to attract general / house and land buyers
$490
Realestate.com.au
Domain.com.au
Leader Domain colour display advertising
¼ page $350
½ page $700
Auctioneers Fee $695
Applicable to Auction
campaign only
Total $ 1215
Selling Fee We request an exclusive agency agreement with a selling fee of 1.8 %
plus GST as there is considerable effort expended in sourcing a buyer, negotiating the
highest potential sale price, securing terms acceptable to all parties and their respective
lawyers, and bringing the sale to a close. We also reiterate that our considerable
experience in negotiating the various contract terms and conditions assists in securing a
sale on the best possible terms from the vendors’ viewpoint.

Market Opinion
The opinion of market worth is merely an indication of market value, whereas real market
value can only be determined by the amount a willing purchaser is actually prepared to
pay for the property.
This opinion has been prepared solely for the information of the clients for the purposes of
considering the sale of the property, and not for any third party. Although every care
has been taken in arriving at this figure, we stress that this is only an opinion of reasonable
selling price and not to be taken as a sworn valuation.
We consider the property may fetch in the range of $1,200,000 plus, if effectively and accurately
marketed with emphasis on its redevelopment potential under Sutherland Shire
Council LEP 2015 .
This opinion has been prepared solely for the information of the vendors for the
purposes of considering the sale of the property, and not for any third party.
Although every care has been taken in arriving at this figure, we stress that this is
an opinion of reasonable selling price only and is not a valuation.
We welcome the opportunity of meeting with you and your family to discuss our
proposed marketing methods and answer any queries you may have regarding
the potential redevelopment sale value of your property.
We believe we have prospective buyers for the site and we look forward to your
response to our proposal.
Yours Faithfully,
Greg Sharp
Sharp Development Sites Pty Ltd
Suzanne Hibberd
Abode Property Agents
*The anticipated pricing has been based upon recent local sales, including
renovated/valued-added properties nearby. Also taken into consideration is the dual
occupancy potential of the property and the expected sale price of any finished dual
occupancy dwellings.
Disclaimer Land dimensions and areas and dwelling areas referred to herein have not
been verified by survey or Deposited Plans.

Recent Development Site sales by Sharp Development Sites Pty Ltd
Kingsway Woolooware Townhouse site $3.45 m 2270 m²
Epacris Ave Caringbah South Townhouse/villa site $2.0 m 1185 m²

Kingsway, Caringbah South Townhouse site $4.15 m 2535 m²
Caldarra Ave, Engadine Townhouse site $930,000 920m²

Kingsway Woolooware Townhouse site $2.7 m 1548 m²
Glencoe Street, Sutherland Townhouse / Villa site $1,300,000 1,348m²

Old Princes Highway, Engadine Townhouse site $1,840,000 1,568m²
Testimonials from some of our satisfied clients
Greg, with the sale finally settled just a short email to thank you very much in acquiring a sale
of our development site in a depressed market
Your persistence & professional manner never faltered & your guidance was most appreciated
You went the extra mile to make both parties happy with the deal
I have no hesitation in recommending Sharp Project Sales to either vendor our Purchaser
Thanks again
Laurie Bourke Mobile: 0400 558 489 Phone: 1300 66 2345
Sharp Project Sales was instrumental in the success of a DA submission to Randwick Council for a
home unit development project at 153 - 155 Brook Street, Coogee NSW .
Through the various stages of the project including referrals to architects, builders, lenders, insurers
and so on, Greg Sharp was an experienced professional with a hands on attitude. Sharp Project Sales’
previous experience in liaising with Councils and Financial institutions was a cornerstone in the
success of the project.
We then engaged Greg Sharp to sell the site after DA approval was obtained, which he successfully
did a short time later. I would recommend Sharp Project Sales to anyone considering buying or selling
a development site as the money spent on their services was more than compensated for with the
overall bottom line.
Trevor Glover 0419 556 060

After 25 years in the property industry, it has been refreshing to work with someone with such a
principled & professional approach. It is extremely rare to work with a Real Estate Agent who understands
the intricacies of development in such a complete way.
Greg has an innate ability to balance Vendor expectations & Purchaser requirements; as a result he is able
to achieve the right result for both parties.
I commend Greg to any prospective client who values the principles of professionalism, honesty, integrity
and diligence in achieving the best result for both Vendor & Purchaser.
Yours sincerely
HELM
MARK MONK
General Manager 8962 8990 0419 441 774
Dear Greg,
I am very happy to provide a testimonial attesting to the competence of your company as follows;-
Mr. Greg Sharp of Sharp Project Sales Pty. Ltd. negotiated the sale of my property and those of my four
neighbours. These negotiations were carried out during the last half of 2009 and necessitated numerous
meetings between the five property owners, as well as regular phone contact.
During this period Greg kept us all fully informed of the progress of the negotiations with the government
body who were the buyers and was available at all times to discuss any of our concerns We were all
totally satisfied with the outcome and more than satisfied with the prices we received for our properties.
I would not hesitate to recommend his company to anyone wishing to undertake a similar sale. Arranging
a sale which included five vendors was complicated but Greg's professionalism eased the way and
resulted in a smooth handover of all properties on the appropriate date.
We would commend Greg as a person with integrity and his company as totally competent.
Pauline Vial
39 Fauna Place, KIRRAWEE, 2232 9521 6914 0416 071 679

Dear Greg
We would both like to thank you for your efforts in securing the recent sale of our property and our four
neighbours’ properties in Hinkler Avenue Caringbah.
We are aware that the negotiated price was well above the figure achievable for a normal residential sale,
which subsequently allowed us to purchase a much newer home in a quality location.
We also appreciated the regular updates and the smooth settlement.
Yours Faithfully, Brian and Lesley Beazley 0414 784 899
Greg,
As mortgagee in possession both our role and yours was complicated by the legal provisions in the sale of
the property, particularly given the previous owners antics at auction. I would like to take this opportunity
to thank you for your professionalism, hard work and guidance through the sale process. The result was a
fair outcome for all expedited in the quickest, yet efficient time frame. I would have no hesitation in
recommending you to any vendors or mortgagees in a similar position who are looking for a no nonsense
sale of their property.
Regards,
Greg Hawes, Director
Palladium Finance Pty Ltd Mo:0414790222 Ph:02 9380 7222
http://www.palladiumfinance.com.au
Well, our journey of selling Mum & Dad’s home is now complete .... and the success of this is
largely due to you, Peter!
I personally want to say a huge “THANK YOU” for all the hard and dedicated work you put into
the sale. Right from the beginning Mum, Dad & myself were extremely comfortable with how
you presented all the options to us.
As you know, I didn’t want Mum & Dad to have any worry or pressure regarding the sale and
you definitely made everything so easy with keeping both of us informed and up to date of how
each Open House & sales enquiries were going.
The thing I most appreciated though was your empathy and sincerity when speaking with Mum
& Dad ... you truly put their minds at ease and again I appreciated this.
Elizabeth Mills, Bellinger Place, Sylvania Waters

From: Dr Peter Bouboulos [mailto:drpeterb@optusnet.com.au]
Sent: Wednesday, 9 February 2011 9:18 PM
To whom it may concern,
It is my pleasure to endorse Greg Sharp of Sharp Development Sites to anybody requiring the services of a
realtor.
I have had numerous dealings with property agents over the years but none have made an impact such as
Greg has.
He always made himself available. His manner and demeanor has always been impecable.
He has gone beyond the call of duty to facilitate the sale of a development site I owned.
His hard work and meticulous planning has resulted in a sale, the price of which, exceeded my
expectations.
I would continue to use Greg’s expertise in my future property dealings.
Yours sincerly
Dr Peter Bouboulos Director of Aris Consultants Pty Ltd. 0404 872 788
I am writing to thank you for the very professional way in which you approached the sale of my
property at Miranda.
The manner in which you provided expert advice at any time and the way you kept me informed
on a day to day basic was fantastic.
Given the slowing market conditions at the time of the sale you showed the skills of a true
professional at her best.
I would not hesitate to recommend your services or company for any property related
transaction.
I hope this year is a successful one and that you have a stress free time.
Tony Mangioni
Meldrum Avenue, Miranda