Campaigns to Curb High Prevalence of Obesity and Heart Diseases to Bolster Demand for Phytosterols, says TMR

Phytosterols Market
REPORT DESCRIPTION
Recent technological advancements have made phytosterols fit for commercial extraction. In the last few
years demand for phytosterols has considerably increased across developed countries as they witness a
high incidence of heart diseases. Despite being structurally quite similar to cholesterols, phytosterols have
cholesterol lowering properties. The knowledge regarding the same has been fuelling their demand across
countries with high prevalence of obesity, which is a primary cause of heart diseases.
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However, as per Transparency Market Research (TMR), the phytosterols market is yet to establish a strong
footprint across developing countries. The inadequate awareness about the intrinsic health benefits of
phytosterols limits scope for the market’s growth across these regions.
Nevertheless, the prospects for the market in Asia Pacific seem very lucrative, as India and China witness a
rising incidence of coronary heart diseases. Spurred by these factors, the global phytosterols market is
expected to report a CAGR of 10% between 2015 and 2021. The market is expected to reach US$926.7 mn
in 2021 from a valuation of US$473.8 in 2014.
Use of Phytosterols as Food Ingredients to Increase Rapidly
Phytosterols exhibit diverse applications across industries such as pharmaceuticals, cosmetics, and food
and beverages. In 2014, the use of phytosterols as food ingredients held the largest market share in terms
of value. According to TMR, demand from food ingredients segment accounted for over 50.45% of the
market in 2014. The rising use of phytosterols as food ingredients due to their cholesterol lower properties
is expected to fuel demand from the segment during the forecast period. Manufacturers operating in the
food and beverages industry are including phytosterols in many of their food products to cater to their
consumers’ health requirements.
However, during the forecast period demand from the pharmaceuticals segment is expected to rise at the
highest rate. The increasing awareness among consumers about the benefits of phytosterols in reducing
the risk of heart diseases is fuelling demand from the segment. Furthermore, the incidence of heart
ailments is expected to increase in India and China, thereby escalating phytosterols demand from these
countries.
Besides this, the cosmetics industry is a niche segment in the global phytosterols market. However, the
demand from this segment is also expected to rise in the forthcoming years. The rising disposable income
of consumers will be the primary factor bolstering use of phytosterols in the cosmetics industry.
Europe and North America Emerge as Most Lucrative Markets for Phytosterols
Geographically, Europe accounted for 40.27% of the demand witnessed in the global phytosterols market
in 2014. The increasing application of phytosterols across end-use industries such as pharmaceuticals,
cosmetics, and food and beverages has been fuelling demand for phytosterols from the region. Besides
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