EAGLE'S NEST1

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SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS PROPOSED CAMPAIGN (DURATION – 90 DAYS ) : CAMPAIGN FOLLOWUP : 4) SMS Blasts & E-mailers : Over the period of 90 days we will target and market the project to our 5 Lakh strong database of clients looking for properties in the locality. Simultaneously we will keep on acquiring fresh data from various sources and drive the sales campaign through messaging and e-mailers and online mediums. 5) Marketing / Branding Booklet : An innovative way of marketing and branding the project would be to target all the lifestyle locations such as Fine Diners, Retro’s, Hangouts, 3 star and 5 Star Hotels and resorts, Spa’s, Amusement parks etc all along the Mumbai- Pune road with a booklet/ sort of a lifestyle magazine providing all the valuable info regarding happenings (nature trails, adventures excursions, temples and religious places, lakes, dams and tourism hotspots as well as the economic growth and investment profile of the locality along with info about the project and brand ‘ EAGLE’S NEST’). As the ‘Sole-seller ‘we would like to work out an incentive scheme with all such businesses for lead generation & sales.
SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS DIGITAL MARKETING Digital Marketing plays a very vital role these days in creating awareness as well as for generating leads, We would look forward maximum utilization of this medium , with the use of following platforms, Before starting the campaign first of all finding the TA and understanding their behavior is very important. SOCIAL MEDIA • Creation of facebook page , talking about location , future development , growth then going for our project and its USP’s • Updating current trends , market results and real estate related developments , # tagging of project and location related posts • Targeting of professional in that Industrial area for proximity to work , HR managers for corporate tie-up and offers • Posting blogs to the targeted audience GOOGLE MARKETING • Using SEO with google Ad-words as well as remarketing tools for lead generation • Posting of project on online property portals & putting up banners and we can run CPC campaign for lead generation
Page 1 and 2: S O L E S E L L I N G P R O P O S A
Page 3 and 4: OVERVIEW LIFESTYLE COMMERCE EXCURSI
Page 5 and 6: O U R P I T C H - E A G L E ’ S N
Page 7 and 8: GRIHAPRAVESH T E R MPROPERTIES S &
Page 9 and 10: EVENTS & EXHIBITIONS OUTDOOR TV & R
Page 11: SUGGESTED STRATEGY / CAMPAIGN, SCHE
Page 15: D E L I V E R A B L E S We will be

EAGLE'S NEST1

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