EAGLE'S NEST1

S O L E S E L L I N G P R O P O S A L P I T C H F O R :
A
NAIKNAVARE DEVELOPERS
PRESENTED BY ;
G R I H APRAVESH P R O PERT I E S
S h o p n o 2 1 0 , 2 nd f l o o r,
Z e n B u s i n e s s C e n t e r, B h u m k a r C h o w k ,
W a k a d , P u n e
g r i h a p r a v e s h p r o p e r t i e s p u n e @ g m a i l . c o m
8 0 0 7 4 9 2 4 9 2 / 8 6 0 0 0 0 6 4 8 2

E A G L E ’ S N E S T –
L O C A T I O N H I G H L I G H T S
‘ U l t r a M o d e r n R e s o r t h o m e s i n t h e c o u n t r y s i d e ’

OVERVIEW
LIFESTYLE
COMMERCE EXCURSIONS
CONNECTIVITY ADVENTURE BUSINESS
U L T R A M O D E R N
R E S O R T H O M E S I N
T H E C O U N T R Y S I D E !
GROWTH
F U T U R E
R E A D Y
OPPORTUNITIES

C O N C E P T D E V E L O P M E N T
T h e P r o j e c t ‘ E a g l e ' s N e s t ’ c o u l d b e m a r k e t e d &
s o l d a s a p r e m i u m S e c o n d H o m e / V a c a t i o n /
W e e k e n d R e s o r t H o m e d e v e l o p m e n t l o c a t e d i n a
b l i s s f u l n a t u r a l s e t t i n g s & w i t h i n c l o s e p r o x i m i t y
t o a l l t h e m a j o r l i f e s t y l e & c o m m e r c i a l h u b s i n
P C M C , P u n e , L o n a v a l a & K a m s h e t e t c …

O U R P I T C H –
E A G L E ’ S N E S T
• Builder’s Profile - Name recognized for Quality, Timely possession, Value for
money / ROI, Experience (30 years) and Brand value & Post sales
service. Technical pitch of the unit as a product by a presenter.
• Location
• Pricing
- Ideal location for first home buyers owing to great
connectivity by rail & road to the various commercial and fun
getaways, peaceful and serene surroundings with essential hub for
career & life style opportunities within few minutes of drives.
Great option for second home buyers and investors looking for
investment hotspots around emerging and life style locations.
- Reasonable pricing, provided the amenities and value proposition of
the project and brand name of the developer stands out in the
market.
• Future Prospects - A strategic and promising investment choice for both first & second
buyers at an emerging hub surrounded by Industry, Business &
Commerce, Adventure, Excursions and natural beauty and plenty of
life style choices.
‘ U l t r a M o d e r n R e s o r t h o m e s i n t h e c o u n t r y s i d e ’

A B O U T U S
We as a consultancy offer services that are cost effective and
focus on efficient use of manpower, resources & time for the
maximum benefit of our clients.
Quality, Speed and Best management practices are the core
principles we follow in all our endeavors…
Architecture
Structural Design
Land & Building Surveying
Project Management Consulting
Contracting
Sales, Marketing & Branding

GRIHAPRAVESH T E R MPROPERTIES S & C O N D I– TReal I O estate N S made easy.
Architecture, Structural Design, Land & Building Surveying, Project
Management, Contracting, Sales, Marketing & Branding
We are a company formed by a talented and dedicated team of construction professionals, set out to make
valuable transformations in the way the real estate is developed, marketed & consumed in India. We
believe real estate is an universal trade and each and every individual in the world is affected by real estate
in some way or the other. After all shelter and also a place of work or business is a basic requirement for
any individual to survive, sustain and grow in life. Through our services and tools we hope to provide a
valuable add-on for everyone right from a remote buyer with limited funds and resources residing in a
small town to contractors, developers, consultants & brokers, to the biggest investors and movers & shakers
of this industry.
Currently we offer our services as;
1) Contractors and Project Management Consultants.
2) Brokers and Real Estate Investment Advisors.
3) Sales, Marketing & Branding Solution Providers.
In the years to come we would be venturing into areas of sustainable and affordable housing development,
Online tools and services providers for a whole bunch of key real estate areas, Energy and BIM modeling
and overall a one stop solution for everything that required in today’s real estate.
Reach us;
Grihapravesh Properties,
210, Zen Business Center,
Wakad
411057
Call US - 8007492492
7887513105 ( Dedicated What's app No )
Email - grihapraveshpropertiespune@gmail.com
Website www.grihaconsult.com

W HD AE T L I VW E RE A OB LFE FS
E R ?
FEASIBILITY STUDY, REPORT & PITCH
CURRENT MARKETING SCENARIO/OVERVIEW OF THE LOCALITY
CURRENT TRENDS (SELLING RATES, TICKET SIZES, TARGET CUSTOMERS, CURRENT
MARKETING STRATEGIES & SALES PITCHES, COMPETITION WATCH)
• We will be targeting approx 35 bookings within 3 months period.
KEY RESOURCES AND AREAS OF FOCUS
ANALYSIS OF CURRENT MARKETING STRATEGY AND AREAS OF IMPROVEMENT
SALES & MARKETING
KICKSTARTER CAMPAIGN
LEAD NURTURING & CAMPAIGN PUBLICITY
OVERALL MARKETING, BRANDING AND SALES PLAN
OVERALL MEDIA PLANNING & SALES PITCH
SCHEDULE OF ACTIVITIES FOR THE CAMPAIGN
OVERALL BUDGET PLANNING FOR THE CAMPAIGN AND COST/BENEFIT ANALYSIS
PROJECTIONS
CRM
DAY TO DAY FOLLOW UP OF FEEDBACK FORMS, INQUIRY/BOOKING FORMS, DEMAND
LETTERS & CHEQUE COLLECTION, FOLLOW UP LETTERS AND DOCUMENTATION
DAY TO DAY MONITORING AND EXECUTION OF THE OVERALL WORK BY
PROFESSIONALLY TRAINED EXECUTIVES & MANAGERS

EVENTS &
EXHIBITIONS
OUTDOOR
TV & RADIO
MARKETING
DIRECT
PRINT
PHONE
WEB

PRINT – NEWSPAPER ADS, MAGAZINES
WEB – WEBSITE, EMAILERS, SEO, DIGITAL MARKETING, VIRALS
PHONE – SMS BLAST, MOBILE APPS, VIRALS
OUTDOOR – HOARDINGS, BANNERS, ENTRANCE ARCHES
TV & RADIO – ADVERTISEMENTS, PROGRAM SPONSORSHIP
EVENTS & EXHIBITIONS – EXHIBITION STALLS, EVENT
SPONSORSHIPS
DIRECT – BROKERS, REFERRALS , SOFT LAUNCH

SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS
PROPOSED CAMPAIGN (DURATION – 90 DAY’S ) :
CAMPAIGN KICKSTARTER :
1) Hoardings : As per our observation a substantial amount of visits and eventually
sales in the locality is achieved through hoardings along the Mumbai-
Pune Highway and small banners (pointers) all along the site approach
from the highway. We have identified a few locations and obtained
rough quotations for the same.
a) 80’ x 30 ‘ - (Back to Back ) – At the entrance to the project from the
Mumbai-Pune Highway (2 No’s)
b) 80’ x 30’ - (Back to Back) - At Kamshet on the Mumbai – Pune
Highway. (2 No’s )
c) 35 ‘x 25’ - (One Sided) – At ‘Sheetal Dhaba’ on the Mumbai-Pune
Highway (1 No)
2) Banners / Pointers : 3’ x 4’ pointers (banners) can be placed all along the approach road
to the project from Mumbai-Pune highway. (100 No’s)
3) Newspaper Ad : In order to kick start the campaign and generate a buzz and
enquiries we suggest a Newspaper Advertisement in a leading
daily preferably published and popular in Mumbai .

SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS
PROPOSED CAMPAIGN (DURATION – 90 DAYS ) :
CAMPAIGN FOLLOWUP :
4) SMS Blasts & E-mailers : Over the period of 90 days we will target and market the
project to our 5 Lakh strong database of clients looking for
properties in the locality. Simultaneously we will keep on
acquiring fresh data from various sources and drive the sales
campaign through messaging and e-mailers and online
mediums.
5) Marketing / Branding Booklet :
An innovative way of marketing and branding the project
would be to target all the lifestyle locations such as Fine
Diners, Retro’s, Hangouts, 3 star and 5 Star Hotels and
resorts, Spa’s, Amusement parks etc all along the Mumbai-
Pune road with a booklet/ sort of a lifestyle magazine
providing all the valuable info regarding happenings (nature
trails, adventures excursions, temples and religious places,
lakes, dams and tourism hotspots as well as the economic
growth and investment profile of the locality along with
info about the project and brand ‘ EAGLE’S NEST’). As the
‘Sole-seller ‘we would like to work out an incentive scheme
with all such businesses for lead generation & sales.

SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS
DIGITAL MARKETING
Digital Marketing plays a very vital role these days in creating awareness as well as for
generating leads, We would look forward maximum utilization of this medium , with the
use of following platforms, Before starting the campaign first of all finding the TA and
understanding their behavior is very important.
SOCIAL MEDIA
• Creation of facebook page , talking about location , future development , growth then
going for our project and its USP’s
• Updating current trends , market results and real estate related developments , #
tagging of project and location related posts
• Targeting of professional in that Industrial area for proximity to work , HR managers
for corporate tie-up and offers
• Posting blogs to the targeted audience
GOOGLE MARKETING
• Using SEO with google Ad-words as well as remarketing tools for lead generation
• Posting of project on online property portals & putting up banners and we can run CPC
campaign for lead generation

SUGGESTED STRATEGY / CAMPAIGN, SCHEDULE & PROJECTIONS
PROPOSED CAMPAIGN (DURATION – 90 DAYS ) :
SCHEDULE :
We would begin the campaign work ASAP , once approved by the client and provide
the schedule of works, organization structure of the campaign, details regarding any
teething issues about the Marketing, Sales and Branding of the Project with 2-3
working days of the approval.
PROJECTIONS :
We expect 400-500 visits within a span of 90 days and conversion of 25-30 visits
into actual sales through this campaign. At all the times we shall continue to analyze
and evaluate the strategy, planning and pitch for this campaign to track all the
essentials of the strategy for the improvement and better performance of our mutual
objective.
Note:
All the softcopies & hardcopies of details regarding the study, analysis and
photographs will be made available to the client within a day after the
presentation.

D E L I V E R A B L E S
We will be targeting approx 25 bookings within 3 months period.
C O M M E R C I A L S
We intend to offer our services at the following rates ;
Sole Selling –
Marketing –
3.5 % (Of the Agreement Value)
6.5 % (Of the Agreement Value)
On acceptance of our proposal the detailed quotation along with the terms of service
shall be presented for the client review within 2 working days.
Thank you!