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PALLADIO: THE ARCHITECTS’ WALLPAPER<br />
This booklet accompanies the display,<br />
<strong>Palladio</strong>: the Architects’ Wallpaper<br />
organised by the Museum of Domestic<br />
Design and Architecture (MoDA) at<br />
Middlesex University in September 2016.<br />
MoDA holds one of the country’s finest<br />
collections of mass market wallpapers.<br />
Often overlooked, wallpaper makes a<br />
significant contribution to design histories.<br />
<strong>Palladio</strong> was an ambitious series of artistdesigned<br />
wallpapers dating from 1955<br />
to 1971, reflecting both the optimism of<br />
post-war design and the tensions between<br />
industry, design reformers and architects<br />
in constructing the post-war interior.<br />
MoDA’s collection of <strong>Palladio</strong> wallpaper<br />
dates from 1955 to 1964 and is the most<br />
comprehensive collection of early <strong>Palladio</strong><br />
ranges in a UK public institution.<br />
WPM advertisement featuring Peter Smithson’s Schema design<br />
in Architectural Review, November 1959.<br />
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From 1955 to 1964 the <strong>Palladio</strong> series was<br />
led by brothers Richard and Guy Busby of<br />
Lightbown Aspinall, a branch of the Wallpaper<br />
Manufacturers Limited (WPM). The Busbys<br />
provided over fifty artists and designers with the<br />
creative freedom to produce wallpaper designs<br />
and reinvented wallpaper as an exciting, fresh<br />
and credible component of the post-war interior.<br />
<strong>Palladio</strong> wallpaper was specifically designed<br />
for architects and public spaces by artists and<br />
designers including Terence Conran, Audrey Levy<br />
and Peter Smithson. It aimed to transform interior<br />
spaces, changing the perception of wallpaper from<br />
providing domestic background to creating public<br />
backdrops that framed social and public lives.<br />
<strong>Palladio</strong> designs were characterised by their<br />
large-scale pattern repeats and expanses of<br />
colour. The introduction of the silkscreen<br />
process to the wallpaper industry in the<br />
late 1940s was instrumental in this shift in<br />
design, allowing manufacturers to produce<br />
bigger and bolder mural-like prints.<br />
Above: Workers at Lightbown Aspinall hand screen-printing<br />
Romek Marber’s Structura from the <strong>Palladio</strong> Magnus series,<br />
around 1959.<br />
Right: Advertisement for WPM Architects’ Department,<br />
around 1956.<br />
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Architects undertaking post-war public building<br />
projects were the target market for <strong>Palladio</strong>.<br />
Although the 1950s witnessed a surge in pattern<br />
and colour within the interior, wallpaper took a<br />
recessive role in contrast to textiles, furnishings<br />
and lighting. Wallpaper continued to be a hard<br />
sell to architects and interior designers.<br />
Ultimately <strong>Palladio</strong> wallpapers were not a<br />
commercial success; however the designs in the<br />
range received critical acclaim receiving multiple<br />
Designs of the Year awards from the Council of<br />
Industrial Design. As artist and <strong>Palladio</strong> designer<br />
Humphrey Spender observed, the wallpapers<br />
‘enjoyed a reputation and prestige quite out<br />
of proportion to their commercial success’.<br />
We have selected eight wallpapers to feature<br />
in this booklet to demonstrate the breadth of<br />
designs. There are over one hundred <strong>Palladio</strong><br />
wallpaper designs in MoDA’s collections<br />
and you are welcome to visit us in-person<br />
and online to explore them further.<br />
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Robert Nicholson (1920- 2004)<br />
Sicilian Lion<br />
1956<br />
PO2.18<br />
This bold design features a repeat lion motif that is<br />
nearly three feet high. It was available in a variety<br />
of striking colourways including gold and black.<br />
The lion, a symbol of British national identity,<br />
strength and authority made it a fitting choice<br />
for public buildings. It provided a civic welcome<br />
in the entrance spaces of the Miners’ Welfare<br />
Centre, Nottinghamshire and the Engineering<br />
and Allied Employers’ Federation offices,<br />
Birmingham. It was also used as a backdrop<br />
at the Colony Restaurant in Zimbabwe, before<br />
independence in 1980.<br />
Robert Nicholson studied at the Medway College of<br />
Art in Kent. Teaming up with his brother and fellow<br />
designer Roger Nicholson, the pair established<br />
Nicholson Brothers in 1945, specialising in graphic<br />
and industrial design. Together they worked on<br />
room sets for the Festival of Britain and exhibition<br />
and interior design for the Design Centre in<br />
London, the national showroom for good design.<br />
Left: Sicilian Lion installed in the Miner’s<br />
Welfare Centre, Nottinghamshire. (Courtesy of<br />
Architectural Press Archive / RIBA Collections).<br />
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Peter Shuttleworth<br />
Gala<br />
1957<br />
PO4.113<br />
This crisp geometric design was praised in<br />
Design magazine in 1957 as being, ‘…useful<br />
in correcting the balance of the range which<br />
might otherwise have seemed too heavily<br />
weighted with naturalistic subjects’. Gala was<br />
paired with Robert Nicholson’s Sicilian Lion in<br />
a retail store in Leicester in the late 1950s.<br />
Some of Shuttleworth’s wallpaper designs had<br />
featured in the Festival of Britain and he produced<br />
many geometric designs for the <strong>Palladio</strong> series. He<br />
was one of the few <strong>Palladio</strong> designers who worked<br />
in-house for Lightbown Aspinall from 1946 to 1981.<br />
WPM advertisement featuring Gala<br />
in Architectural Review, July 1957.<br />
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Walter Hoyle (1922-2000)<br />
Bardfield<br />
1958<br />
PO3.3<br />
The title of this design is mostly likely a reference<br />
to Great Bardfield in Essex, home to a community<br />
of artists, designers and illustrators including<br />
Edward Bawden from the mid-twentieth century.<br />
Bawden taught many of the <strong>Palladio</strong> designers,<br />
including Hoyle, at the Royal College of Art.<br />
Hoyle chose to install Bardfield in his own home.<br />
In the photograph (right) Hoyle, who was also a<br />
painter and printmaker, can be seen working in his<br />
studio next to his wife Denise, with the Bardfield<br />
wallpaper in the background.<br />
Hoyle taught printmaking at the Cambridge School<br />
of Art from 1964 until his retirement in 1985.<br />
Walter Hoyle in his Essex home with his wife Denise in<br />
around 1961, with the Bardfield design in the background.<br />
(Image courtesy of Denise Hoyle).<br />
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Walter Hoyle (1922-2000)<br />
Unicorns<br />
1958<br />
PO3.59<br />
This fun and brightly coloured design was probably<br />
intended to appeal to children and was used in the<br />
restroom of a school in Portsmouth.<br />
Hoyle’s heraldic unicorn has similarities to those<br />
created by Edward Bawden, particularly the<br />
unicorn for the royal coat of arms designed for<br />
the Observer newspaper (image right). The<br />
unicorn was a familiar post-war motif; the lion<br />
and unicorn were revived for the 1951 Festival<br />
of Britain as symbols of national identity.<br />
Edward Bawden, Coat of Arms, around 1962, originally<br />
produced for the Observer newspaper. (Courtesy of the Estate<br />
of Edward Bawden, photograph courtesy of Fry Art Gallery).<br />
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Audrey Levy (b.1928)<br />
Cluster<br />
1960<br />
PO4.99<br />
The design Cluster features a singular motif<br />
and was designed as a half-drop repeat. The<br />
image here shows Audrey Levy in her studio<br />
examining her designs; Cluster can be seen on<br />
the back wall and she is holding Treescape.<br />
Other designs for <strong>Palladio</strong> wallpapers, including<br />
Maze and Pebble can be seen on the table.<br />
Levy studied textile design at the Royal College<br />
of Art and set up a studio at her home in 1948 to<br />
work as a freelance designer for fashion prints. The<br />
Council of Industrial Design recommended Levy<br />
to Lightbown Aspinall. It was important to her<br />
to retain control of her designs until completion.<br />
Richard Busby was supportive of Levy and allowed<br />
her to compose the repeat and select colourways.<br />
Levy remembers visiting the factory to ensure the<br />
design was precisely what she had envisaged.<br />
Audrey Levy in her studio, Kew, London, 1958. (Courtesy of<br />
John Maltby / RIBA Collections).<br />
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Audrey Levy (b.1928)<br />
Treescape<br />
1958<br />
PO4.134<br />
The elongated and abstract tree trunks of this<br />
design required an expansive wall space for the<br />
striking pattern to be distinguished; it was used in<br />
the restaurant of the Euston Hotel, Morecambe.<br />
Audrey Levy was one of the most prolific<br />
contributors to the <strong>Palladio</strong> series and it was<br />
her wallpapers that first provided the range<br />
with the accolade of ‘good design’. Levy won<br />
two Design of the Year awards with Impasto<br />
in 1957 and Phantom Rose in 1958.<br />
Audrey Levy, Treescape, displayed with table by<br />
J W G Payne and table lamp by Genie Products.<br />
(Image reproduced from the Design<br />
Council Slide Collection at Manchester<br />
Metropolitan University Special Collection).<br />
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Roger Nicholson (1922-1986)<br />
Montacute<br />
1960<br />
PO4.112<br />
The title of the design, Montacute, suggests Roger<br />
Nicholson’s inspiration may have come from<br />
the façade of Montacute House, in Somerset,<br />
which features nine classical statues in arcaded<br />
niches. Although <strong>Palladio</strong> was intended for<br />
large-scale public buildings, the image right<br />
shows Montacute in a domestic setting and<br />
demonstrates that wallpaper was inextricably<br />
associated with the domestic interior.<br />
After training as a painter at the Royal College<br />
of Art in the 1940s, Nicholson went on to teach<br />
illustration and graphic art at Central Saint Martins<br />
from 1945 and became Professor of Textiles at the<br />
RCA in 1958. Nicholson worked closely with Richard<br />
and Guy Busby of Lightbown Aspinall to select<br />
designers for the <strong>Palladio</strong> ranges from 1955 to 1964.<br />
Scheme for a living room featuring Nicholson’s Montacute<br />
design, 1960s.<br />
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Peter Smithson (1923–2003)<br />
Schema<br />
1960<br />
SC65<br />
In 1960 Lightbown Aspinall launched <strong>Palladio</strong><br />
Magnus, a series of twelve designs that were<br />
even larger in scale than the previous <strong>Palladio</strong><br />
series. The range focused on abstract and<br />
geometric patterns with an absence of the pictorial<br />
designs which had featured heavily in <strong>Palladio</strong>.<br />
Peter Smithson is the only architect known to have<br />
designed wallpaper for the <strong>Palladio</strong> series. There<br />
are similarities between Smithson’s wallpaper<br />
design and his architectural drawings, for example<br />
this pencil sketch plan of municipal buildings<br />
(right), produced a few years prior to Schema.<br />
Smithson and his wife and architectural partner,<br />
Alison, set up their practice together in 1950. As<br />
members of the Independent Group, their interests<br />
in the everyday, ephemeral and the image made<br />
wallpaper a relevant medium for them to explore.<br />
Peter Smithson, pencil sketch of municipal buildings,<br />
1957. (Courtesy of the Frances Loeb Library, Harvard<br />
University Graduate School of Design).<br />
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The End of a Bold and Uncompromising Standard<br />
‘My company attempts to be in the lead…but the<br />
cost of this distinction can be considerable. In<br />
one extreme situation the finances of a particular<br />
wallpaper mill swung from substantial profit<br />
to a crippling loss due to a set of designs which<br />
won a number of awards but which were not<br />
commercially successful’. Colin King, Managing<br />
Director of Wallpaper Manufacturers Ltd, 1973.<br />
In 1965 the Wallpaper Manufacturers Ltd, which<br />
included Lightbown Aspinall were taken over<br />
by Reed International. However the <strong>Palladio</strong><br />
series was continued under new management<br />
of sales-minded designer Eddie Pond and was<br />
manufactured by Sandersons. Pond was the<br />
artistic director of five <strong>Palladio</strong> ranges from<br />
1966 to 1971, when it ceased production. Roger<br />
Nicholson and the Busby brothers were no<br />
longer involved in the selection of designers.<br />
<strong>Palladio</strong> under Lightbown Aspinall had not been<br />
a commercial success and Pond was charged<br />
with reversing this trend. A central design<br />
studio consisting of 15-20 designers was bought<br />
under Pond’s management. Pond sought to<br />
limit fees paid to freelance designers, combine<br />
machine and screen printing of designs and<br />
make <strong>Palladio</strong> appeal to a domestic market<br />
– all with the aim of increasing revenue.<br />
Designers who had created wallpapers for<br />
the earlier <strong>Palladio</strong> ranges, including Audrey<br />
Levy and Cliff Holden found themselves<br />
clashing with Pond’s new approach.<br />
For Holden, <strong>Palladio</strong> never aimed to meet the<br />
demands of a domestic audience and was intended<br />
instead to be a ‘shop window, which raised<br />
standards all round and which increased the sales<br />
of the so-called “bread and butter” ranges’.<br />
In 1955 Lightbown Aspinall had embarked on a bold<br />
venture with <strong>Palladio</strong> wallpapers. By 1971, when<br />
production ceased, the designers it employed had<br />
produced some of the most exciting and iconic<br />
wallpaper designs of the mid-century. Although not<br />
commercially successful, <strong>Palladio</strong> demonstrates the<br />
forward-thinking approach to design of mainstream<br />
manufacturers, who were so often accused by<br />
their critics of avoiding risk and experimentation.<br />
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MoDA would like to thank AIM (the Association of<br />
Independent Museums) for generously supporting<br />
the conservation of <strong>Palladio</strong> wallpapers in our<br />
collection with the award of an AIM Conservation<br />
Grant supported by The Pilgrim Trust.<br />
Research: Sim Panaser and Sophie Rycroft<br />
Booklet text: Sim Panaser<br />
Booklet design: Sam Smith<br />
Find out more about MoDA collections and how<br />
to make an appointment to view the collection<br />
on MoDA’s website www.moda.mdx.ac.uk<br />
The Museum of Domestic Design & Architecture<br />
(MoDA) is part of Middlesex University. MoDA’s<br />
collections are available Online, On Tour and On<br />
Request. The collections include wallpapers,<br />
textiles, designs, books, <strong>catalogue</strong>s and magazines<br />
from the late nineteenth to the mid twentieth<br />
century. They are a great resource if you are<br />
interested in the history of interiors, or if you are<br />
looking for visual inspiration for creative projects.<br />
All rights reserved. No part of this publication may be<br />
reproduced, stored in any retrieval system or transmitted<br />
in any form or by any means, electronic, mechanical,<br />
photocopying, recording or otherwise, without prior written<br />
permission of the copyright holder for which application<br />
should be addressed in the first instance to the publishers. No<br />
liability shall be attached to the author, the copyright holder<br />
or the publishers for loss or damage of any nature suffered as<br />
a result of reliance on the reproduction of any of the contents<br />
of this publication or any errors or omissions in its contents.<br />
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