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PALLADIO: THE ARCHITECTS’ WALLPAPER<br />

This booklet accompanies the display,<br />

<strong>Palladio</strong>: the Architects’ Wallpaper<br />

organised by the Museum of Domestic<br />

Design and Architecture (MoDA) at<br />

Middlesex University in September 2016.<br />

MoDA holds one of the country’s finest<br />

collections of mass market wallpapers.<br />

Often overlooked, wallpaper makes a<br />

significant contribution to design histories.<br />

<strong>Palladio</strong> was an ambitious series of artistdesigned<br />

wallpapers dating from 1955<br />

to 1971, reflecting both the optimism of<br />

post-war design and the tensions between<br />

industry, design reformers and architects<br />

in constructing the post-war interior.<br />

MoDA’s collection of <strong>Palladio</strong> wallpaper<br />

dates from 1955 to 1964 and is the most<br />

comprehensive collection of early <strong>Palladio</strong><br />

ranges in a UK public institution.<br />

WPM advertisement featuring Peter Smithson’s Schema design<br />

in Architectural Review, November 1959.<br />

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From 1955 to 1964 the <strong>Palladio</strong> series was<br />

led by brothers Richard and Guy Busby of<br />

Lightbown Aspinall, a branch of the Wallpaper<br />

Manufacturers Limited (WPM). The Busbys<br />

provided over fifty artists and designers with the<br />

creative freedom to produce wallpaper designs<br />

and reinvented wallpaper as an exciting, fresh<br />

and credible component of the post-war interior.<br />

<strong>Palladio</strong> wallpaper was specifically designed<br />

for architects and public spaces by artists and<br />

designers including Terence Conran, Audrey Levy<br />

and Peter Smithson. It aimed to transform interior<br />

spaces, changing the perception of wallpaper from<br />

providing domestic background to creating public<br />

backdrops that framed social and public lives.<br />

<strong>Palladio</strong> designs were characterised by their<br />

large-scale pattern repeats and expanses of<br />

colour. The introduction of the silkscreen<br />

process to the wallpaper industry in the<br />

late 1940s was instrumental in this shift in<br />

design, allowing manufacturers to produce<br />

bigger and bolder mural-like prints.<br />

Above: Workers at Lightbown Aspinall hand screen-printing<br />

Romek Marber’s Structura from the <strong>Palladio</strong> Magnus series,<br />

around 1959.<br />

Right: Advertisement for WPM Architects’ Department,<br />

around 1956.<br />

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Architects undertaking post-war public building<br />

projects were the target market for <strong>Palladio</strong>.<br />

Although the 1950s witnessed a surge in pattern<br />

and colour within the interior, wallpaper took a<br />

recessive role in contrast to textiles, furnishings<br />

and lighting. Wallpaper continued to be a hard<br />

sell to architects and interior designers.<br />

Ultimately <strong>Palladio</strong> wallpapers were not a<br />

commercial success; however the designs in the<br />

range received critical acclaim receiving multiple<br />

Designs of the Year awards from the Council of<br />

Industrial Design. As artist and <strong>Palladio</strong> designer<br />

Humphrey Spender observed, the wallpapers<br />

‘enjoyed a reputation and prestige quite out<br />

of proportion to their commercial success’.<br />

We have selected eight wallpapers to feature<br />

in this booklet to demonstrate the breadth of<br />

designs. There are over one hundred <strong>Palladio</strong><br />

wallpaper designs in MoDA’s collections<br />

and you are welcome to visit us in-person<br />

and online to explore them further.<br />

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Robert Nicholson (1920- 2004)<br />

Sicilian Lion<br />

1956<br />

PO2.18<br />

This bold design features a repeat lion motif that is<br />

nearly three feet high. It was available in a variety<br />

of striking colourways including gold and black.<br />

The lion, a symbol of British national identity,<br />

strength and authority made it a fitting choice<br />

for public buildings. It provided a civic welcome<br />

in the entrance spaces of the Miners’ Welfare<br />

Centre, Nottinghamshire and the Engineering<br />

and Allied Employers’ Federation offices,<br />

Birmingham. It was also used as a backdrop<br />

at the Colony Restaurant in Zimbabwe, before<br />

independence in 1980.<br />

Robert Nicholson studied at the Medway College of<br />

Art in Kent. Teaming up with his brother and fellow<br />

designer Roger Nicholson, the pair established<br />

Nicholson Brothers in 1945, specialising in graphic<br />

and industrial design. Together they worked on<br />

room sets for the Festival of Britain and exhibition<br />

and interior design for the Design Centre in<br />

London, the national showroom for good design.<br />

Left: Sicilian Lion installed in the Miner’s<br />

Welfare Centre, Nottinghamshire. (Courtesy of<br />

Architectural Press Archive / RIBA Collections).<br />

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Peter Shuttleworth<br />

Gala<br />

1957<br />

PO4.113<br />

This crisp geometric design was praised in<br />

Design magazine in 1957 as being, ‘…useful<br />

in correcting the balance of the range which<br />

might otherwise have seemed too heavily<br />

weighted with naturalistic subjects’. Gala was<br />

paired with Robert Nicholson’s Sicilian Lion in<br />

a retail store in Leicester in the late 1950s.<br />

Some of Shuttleworth’s wallpaper designs had<br />

featured in the Festival of Britain and he produced<br />

many geometric designs for the <strong>Palladio</strong> series. He<br />

was one of the few <strong>Palladio</strong> designers who worked<br />

in-house for Lightbown Aspinall from 1946 to 1981.<br />

WPM advertisement featuring Gala<br />

in Architectural Review, July 1957.<br />

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Walter Hoyle (1922-2000)<br />

Bardfield<br />

1958<br />

PO3.3<br />

The title of this design is mostly likely a reference<br />

to Great Bardfield in Essex, home to a community<br />

of artists, designers and illustrators including<br />

Edward Bawden from the mid-twentieth century.<br />

Bawden taught many of the <strong>Palladio</strong> designers,<br />

including Hoyle, at the Royal College of Art.<br />

Hoyle chose to install Bardfield in his own home.<br />

In the photograph (right) Hoyle, who was also a<br />

painter and printmaker, can be seen working in his<br />

studio next to his wife Denise, with the Bardfield<br />

wallpaper in the background.<br />

Hoyle taught printmaking at the Cambridge School<br />

of Art from 1964 until his retirement in 1985.<br />

Walter Hoyle in his Essex home with his wife Denise in<br />

around 1961, with the Bardfield design in the background.<br />

(Image courtesy of Denise Hoyle).<br />

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Walter Hoyle (1922-2000)<br />

Unicorns<br />

1958<br />

PO3.59<br />

This fun and brightly coloured design was probably<br />

intended to appeal to children and was used in the<br />

restroom of a school in Portsmouth.<br />

Hoyle’s heraldic unicorn has similarities to those<br />

created by Edward Bawden, particularly the<br />

unicorn for the royal coat of arms designed for<br />

the Observer newspaper (image right). The<br />

unicorn was a familiar post-war motif; the lion<br />

and unicorn were revived for the 1951 Festival<br />

of Britain as symbols of national identity.<br />

Edward Bawden, Coat of Arms, around 1962, originally<br />

produced for the Observer newspaper. (Courtesy of the Estate<br />

of Edward Bawden, photograph courtesy of Fry Art Gallery).<br />

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Audrey Levy (b.1928)<br />

Cluster<br />

1960<br />

PO4.99<br />

The design Cluster features a singular motif<br />

and was designed as a half-drop repeat. The<br />

image here shows Audrey Levy in her studio<br />

examining her designs; Cluster can be seen on<br />

the back wall and she is holding Treescape.<br />

Other designs for <strong>Palladio</strong> wallpapers, including<br />

Maze and Pebble can be seen on the table.<br />

Levy studied textile design at the Royal College<br />

of Art and set up a studio at her home in 1948 to<br />

work as a freelance designer for fashion prints. The<br />

Council of Industrial Design recommended Levy<br />

to Lightbown Aspinall. It was important to her<br />

to retain control of her designs until completion.<br />

Richard Busby was supportive of Levy and allowed<br />

her to compose the repeat and select colourways.<br />

Levy remembers visiting the factory to ensure the<br />

design was precisely what she had envisaged.<br />

Audrey Levy in her studio, Kew, London, 1958. (Courtesy of<br />

John Maltby / RIBA Collections).<br />

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Audrey Levy (b.1928)<br />

Treescape<br />

1958<br />

PO4.134<br />

The elongated and abstract tree trunks of this<br />

design required an expansive wall space for the<br />

striking pattern to be distinguished; it was used in<br />

the restaurant of the Euston Hotel, Morecambe.<br />

Audrey Levy was one of the most prolific<br />

contributors to the <strong>Palladio</strong> series and it was<br />

her wallpapers that first provided the range<br />

with the accolade of ‘good design’. Levy won<br />

two Design of the Year awards with Impasto<br />

in 1957 and Phantom Rose in 1958.<br />

Audrey Levy, Treescape, displayed with table by<br />

J W G Payne and table lamp by Genie Products.<br />

(Image reproduced from the Design<br />

Council Slide Collection at Manchester<br />

Metropolitan University Special Collection).<br />

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Roger Nicholson (1922-1986)<br />

Montacute<br />

1960<br />

PO4.112<br />

The title of the design, Montacute, suggests Roger<br />

Nicholson’s inspiration may have come from<br />

the façade of Montacute House, in Somerset,<br />

which features nine classical statues in arcaded<br />

niches. Although <strong>Palladio</strong> was intended for<br />

large-scale public buildings, the image right<br />

shows Montacute in a domestic setting and<br />

demonstrates that wallpaper was inextricably<br />

associated with the domestic interior.<br />

After training as a painter at the Royal College<br />

of Art in the 1940s, Nicholson went on to teach<br />

illustration and graphic art at Central Saint Martins<br />

from 1945 and became Professor of Textiles at the<br />

RCA in 1958. Nicholson worked closely with Richard<br />

and Guy Busby of Lightbown Aspinall to select<br />

designers for the <strong>Palladio</strong> ranges from 1955 to 1964.<br />

Scheme for a living room featuring Nicholson’s Montacute<br />

design, 1960s.<br />

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Peter Smithson (1923–2003)<br />

Schema<br />

1960<br />

SC65<br />

In 1960 Lightbown Aspinall launched <strong>Palladio</strong><br />

Magnus, a series of twelve designs that were<br />

even larger in scale than the previous <strong>Palladio</strong><br />

series. The range focused on abstract and<br />

geometric patterns with an absence of the pictorial<br />

designs which had featured heavily in <strong>Palladio</strong>.<br />

Peter Smithson is the only architect known to have<br />

designed wallpaper for the <strong>Palladio</strong> series. There<br />

are similarities between Smithson’s wallpaper<br />

design and his architectural drawings, for example<br />

this pencil sketch plan of municipal buildings<br />

(right), produced a few years prior to Schema.<br />

Smithson and his wife and architectural partner,<br />

Alison, set up their practice together in 1950. As<br />

members of the Independent Group, their interests<br />

in the everyday, ephemeral and the image made<br />

wallpaper a relevant medium for them to explore.<br />

Peter Smithson, pencil sketch of municipal buildings,<br />

1957. (Courtesy of the Frances Loeb Library, Harvard<br />

University Graduate School of Design).<br />

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The End of a Bold and Uncompromising Standard<br />

‘My company attempts to be in the lead…but the<br />

cost of this distinction can be considerable. In<br />

one extreme situation the finances of a particular<br />

wallpaper mill swung from substantial profit<br />

to a crippling loss due to a set of designs which<br />

won a number of awards but which were not<br />

commercially successful’. Colin King, Managing<br />

Director of Wallpaper Manufacturers Ltd, 1973.<br />

In 1965 the Wallpaper Manufacturers Ltd, which<br />

included Lightbown Aspinall were taken over<br />

by Reed International. However the <strong>Palladio</strong><br />

series was continued under new management<br />

of sales-minded designer Eddie Pond and was<br />

manufactured by Sandersons. Pond was the<br />

artistic director of five <strong>Palladio</strong> ranges from<br />

1966 to 1971, when it ceased production. Roger<br />

Nicholson and the Busby brothers were no<br />

longer involved in the selection of designers.<br />

<strong>Palladio</strong> under Lightbown Aspinall had not been<br />

a commercial success and Pond was charged<br />

with reversing this trend. A central design<br />

studio consisting of 15-20 designers was bought<br />

under Pond’s management. Pond sought to<br />

limit fees paid to freelance designers, combine<br />

machine and screen printing of designs and<br />

make <strong>Palladio</strong> appeal to a domestic market<br />

– all with the aim of increasing revenue.<br />

Designers who had created wallpapers for<br />

the earlier <strong>Palladio</strong> ranges, including Audrey<br />

Levy and Cliff Holden found themselves<br />

clashing with Pond’s new approach.<br />

For Holden, <strong>Palladio</strong> never aimed to meet the<br />

demands of a domestic audience and was intended<br />

instead to be a ‘shop window, which raised<br />

standards all round and which increased the sales<br />

of the so-called “bread and butter” ranges’.<br />

In 1955 Lightbown Aspinall had embarked on a bold<br />

venture with <strong>Palladio</strong> wallpapers. By 1971, when<br />

production ceased, the designers it employed had<br />

produced some of the most exciting and iconic<br />

wallpaper designs of the mid-century. Although not<br />

commercially successful, <strong>Palladio</strong> demonstrates the<br />

forward-thinking approach to design of mainstream<br />

manufacturers, who were so often accused by<br />

their critics of avoiding risk and experimentation.<br />

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MoDA would like to thank AIM (the Association of<br />

Independent Museums) for generously supporting<br />

the conservation of <strong>Palladio</strong> wallpapers in our<br />

collection with the award of an AIM Conservation<br />

Grant supported by The Pilgrim Trust.<br />

Research: Sim Panaser and Sophie Rycroft<br />

Booklet text: Sim Panaser<br />

Booklet design: Sam Smith<br />

Find out more about MoDA collections and how<br />

to make an appointment to view the collection<br />

on MoDA’s website www.moda.mdx.ac.uk<br />

The Museum of Domestic Design & Architecture<br />

(MoDA) is part of Middlesex University. MoDA’s<br />

collections are available Online, On Tour and On<br />

Request. The collections include wallpapers,<br />

textiles, designs, books, <strong>catalogue</strong>s and magazines<br />

from the late nineteenth to the mid twentieth<br />

century. They are a great resource if you are<br />

interested in the history of interiors, or if you are<br />

looking for visual inspiration for creative projects.<br />

All rights reserved. No part of this publication may be<br />

reproduced, stored in any retrieval system or transmitted<br />

in any form or by any means, electronic, mechanical,<br />

photocopying, recording or otherwise, without prior written<br />

permission of the copyright holder for which application<br />

should be addressed in the first instance to the publishers. No<br />

liability shall be attached to the author, the copyright holder<br />

or the publishers for loss or damage of any nature suffered as<br />

a result of reliance on the reproduction of any of the contents<br />

of this publication or any errors or omissions in its contents.<br />

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