Why Auction Digital File 2

If You’re Thinking Auction… 

THINK GARNER AUCTIONS, INC.! 

Call 877-914-SOLD Today! 

www.GarnerAuctionsInc.com

WE SET THE AUCTION INDUSTRY STANDARDS FOR OTHERS IN OUR AREA TO FOLLOW! 

WHY AUCTIONS WORK 

Psychology of Auctions 

• The perception is, from a buyer’s point of view, that the price of a 

property is removed 

• The buyers believe they will be able to purchase at their own 

price, a buyer-driven price, dictated by the buyer instead of the seller 

• The actual number of buyers is increased due to this perception 



WHY AUCTIONS WORK 

Psychology of Auctions 

• Users are easily attracted when the desirability of the properties are 

coupled with an auction 

• Speculators also become interested 

• Many speculators become users 

• Resulting in the entire buying market being assembled and forced to 

competitively bid for the right to own the property 



BENEFITS TO SELLERS 

• Market value is obtained through highly competitive bidding 

• Sells without contingencies 

• Showing dates and times are definitive 

• Seller determines terms and conditions of the sale 

• Focuses the market’s attention on the property being sold 



BENEFITS TO SELLERS 

• Buyers make the all important emotional decision to buy due to their perception of 

being able to buy the property at their own price, thus increasing their desire for the 

property 

• Auctions bring buyers to a point of decision 

• Bids reflect visible market value 

• Ownership costs are eliminated 

• And when ABSOLUTE, a guaranteed sale 

• Broadens the buying market 

• Motivates buyers to make the emotional decision to buy 

• Realizes true market value that day 



BENEFITS TO BUYERS 

• Buyers’ have confidence that the prices are a buyer driven price 

• Visible market value demonstrated at auction 

• Sellers are committed to sell 

• Ample viewing opportunities 

• Prepackaged due diligence 



CHALLENGES WITH 

THE ORDINARY SALES 

APPROACH 

• Your property is one of many being shown 

• Property on market for months or years 

• You waiting for a buyer is the passive approach 

• Often times price reduction encouraged to attempt to generate 

buyer interest 

• Many times pricing is over or under the property value 

• Contingencies are common 



THE BENEFITS TO AUCTION 

• Your Property is the Spotlight Property 

• Your Property is only available on the advertised date 

• You force the buyers to be there on the date of your choice, thus 

the Aggressive Approach 

• The price is never negotiated downward, always upward 

• Your property is being sold with no contingencies 





The Garner Auctions, Inc. Organization is one of the Most Extensive Networks of 

Auction and Real Estate Professionals in the Region: Headquartered in Athens, Alabama 

with Auctioneers and Real Estate Brokers serving Alabama, Tennessee, Mississippi, 

Georgia, Arkansas, Kentucky and Louisiana. 

Your Auction will be Promoted by EVERY Member of Our Highly Energetic, 

Very Aggressive Team! Real Estate Auction Specialist, Equipment Auction Specialist, 

Business Liquidation and Estate Specialist, Firearm Auction Specialist 

Not only can Garner Auctions, Inc. produce results with a live auction, we are skilled in 

hosting an online auction to be able to generate the highest sales price for your assets. 

Everything We Do Is Directed Toward Getting You The Most Money For Your Property! 



• Award Winning, Customized Marketing Campaigns 

• Expertise in Sub Dividing Real Estate to Generate the highest sales prices 

• Knowledge of what Site Preparation will pay off in greater profits 

• Experience in Setting Up Equipment and Personal Property Auctions to Maximize Proceeds 

• Fully Equipped with Portable High Quality Equipment, Tents and Auction Computer System 

Enabling us to Efficiently Conduct your Auction on site – in order to generate the most proceeds. 

• Right from the start, we ensure that potential purchasers get the best impression of your property 

• That is why we ONLY print FULL COLOR brochures and postcards for our clients 

• That is why we have aerial photography and video of your property 

• That is why we use FULL COLOR signs and flagging 

• Expertise in Online Auction Market Place to produce the highest profit for your property. 

As you can see Our Main goal is to get the most MONEY for you the Seller 





Our Clients Include: Attorneys, Financial Institutions, Government Agencies- State, 

Counties, and Cities; Other Real Estate Firms and Individuals. 

The NUMBER of Referrals & Repeat Clients we Receive is due to the RESULTS we Achieve! 



Ken Garner 

Auctioneer/Broker 

Larry Garner 

Auctioneer/Broker 

Chris Coddington 

Auctioneer/Affiliate Broker 

Laurie McGuire 

Auction Marketing Specialist 

Ken Garner, President of Garner Auctions, Inc. is a second-generation auctioneer. After graduating from Ft. Smith Auction School in Ft 

Smith, Arkansas in 1983 he joined the business that he had grown up in. In 1985, Ken graduated from T.R.E.E.S Real Estate School in 

Nashville, TN. In 1998, Ken graduated Certified Auctioneers Institute, Indiana University. In 2005, Ken was a graduate of Accredited 

Auctioneer Real Estate San Antonio, TX. With all this education Ken has conducted thousands of Real Estate and Personal Property 

auctions. His 30+ years experience is a true testament for his love of the auction industry and the joy it brings him to help his clients 

achieve the highest price for their property. 

Larry Garner, began his auction career in Pulaski, Tennessee at the age of 17, Graduate of Reppert Auction School, Reppert, Indiana. 

Since that time he has conducted thousands of auctions throughout the Southeastern United States. Auctions ranging from, estate 

auctions to multi million dollar real estate auctions and equipment auctions. His 55 + years of experience is a testament to his love of the 

auction business and the satisfaction he gets helping the seller achieve the maximum return on their property at auction. 



If you live in any one 

of these seven states, 

you’re never far 

Arkansas 

Tennessee 

Kentucky 

from a 

Mississippi 

Alabama 

Georgia 

Garner Auctions, Inc. 

Louisiana 

Auction! 



(256) 233-5699 or (877) 914-SOLD 

FOLLOW US ON

Why Auction Digital File 2

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