Connected TV’s Market Segments and Forecast By End-use Industry 2015-2025
Future Market Insights has announced the addition of the “Connected TV’s Market: Global Industry Analysis and Opportunity Assessment 2015-2025” report to their offering.
Future Market Insights has announced the addition of the “Connected TV’s Market: Global Industry Analysis and Opportunity Assessment 2015-2025” report to their offering.
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<strong>Connected</strong> <strong>TV’s</strong> <strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation <strong>and</strong> <strong>Forecast</strong>,<br />
<strong>2015</strong>-<strong>2025</strong><br />
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Report Description<br />
The television sector all across the world is facing a deep restructuring. The connected <strong>TV’s</strong><br />
have gained traction over the past few years all over the world. It is basically a TV set that<br />
links to the internet. <strong>Connected</strong> <strong>TV’s</strong> allows the consumer to access all forms of non-linear<br />
web content through a form of remote control. The connected <strong>TV’s</strong> allow <strong>use</strong>rs to access<br />
social networking sites such as Google, Facebook <strong>and</strong> others through Wi-Fi connectivity <strong>and</strong><br />
offer a facility to record TV programs. Due to effectiveness <strong>and</strong> efficiency, connected <strong>TV’s</strong><br />
have gained various features <strong>and</strong> has become affordable. With the change in technology,<br />
these <strong>TV’s</strong> are becoming as suitable as personal computers when it comes to web browsing<br />
as well as internet <strong>and</strong> video browsing. Apart from this, connected <strong>TV’s</strong> supports in Ethernet,<br />
USB, Wi-Fi, Bluetooth, <strong>and</strong> flash memory cards from digital cameras <strong>and</strong> HDMI <strong>and</strong> other<br />
video-audio connections. The global connected <strong>TV’s</strong> market shipments <strong>and</strong> revenue have<br />
showcased substantial growth in 2014 <strong>and</strong> is projected to escalate at a rapid pace during the<br />
period <strong>2015</strong>-<strong>2025</strong>.<br />
Global <strong>Connected</strong> <strong>TV’s</strong>: <strong>Market</strong> Segmentation<br />
The Global connected <strong>TV’s</strong> market is segmented on the basis of applications such as internet<br />
access, entertainment, <strong>and</strong> for the purpose of education. Besides this, the global connected<br />
<strong>TV’s</strong> market is also divided on the basis of capabilities which includes internet surfing, live<br />
videos, TV broadcasting, program recording, video on dem<strong>and</strong> <strong>and</strong> others. It has been<br />
observed that one of the major trends arriving in the global connected <strong>TV’s</strong> market is the<br />
rising acceptance of connected <strong>TV’s</strong> in advertising which aids advertisers in flourishing their<br />
customer base. Thus with the advent of connected <strong>TV’s</strong> advertisers can grasp the attention of<br />
viewers by placing striking advertisement such as multi-screen advertisements.
Report Description<br />
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Global <strong>Connected</strong> <strong>TV’s</strong> <strong>Market</strong>: Growth Drivers<br />
Higher spending on electronic items by consumers is one of the major growth drivers of the<br />
global connected <strong>TV’s</strong> market which is anticipated to bolster the market till <strong>2025</strong>. The rising<br />
number of technologically developed devices accessible in the market is anticipated to foster<br />
the dem<strong>and</strong> for devices that provides multi-functional capabilities to customers <strong>and</strong> is likely<br />
to enhance the adoption of connected <strong>TV’s</strong>. The huge investments in the advancement in<br />
technology by the manufacturers as well as the rising significance of internet in day to day<br />
activities will fortify the global connected <strong>TV’s</strong> market during the forecast period.<br />
Global <strong>Connected</strong> <strong>TV’s</strong> <strong>Market</strong>: Regional Outlook<br />
Geographically, the Global <strong>Connected</strong> <strong>TV’s</strong> market can be divided by major regions which<br />
include North America, Latin America, Western <strong>and</strong> Eastern Europe, Asia-Pacific region,<br />
Japan, Middle East <strong>and</strong> Africa. Due to maturity of the market <strong>and</strong> large number of<br />
technology savvy people, North America <strong>and</strong> Europe captured the significant share in the<br />
global connected <strong>TV’s</strong> market in 2014. Gradually connected <strong>TV’s</strong> are gaining popularity in<br />
Asia region with the rising awareness <strong>and</strong> change in preferences of Asian consumers. In the<br />
next 10 years till <strong>2025</strong>, Asian region will capture the major share in the global connected <strong>TV’s</strong><br />
market.<br />
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Report Description<br />
Global <strong>Connected</strong> <strong>TV’s</strong> <strong>Market</strong>: Players<br />
Some of the key vendors identified across the value chain of global connected <strong>TV’s</strong> market<br />
include LG Electronics, Samsung Electronics, Sony Corporation <strong>and</strong> Panasonic. It has been<br />
noticed that Samsung shipped the highest number of connected <strong>TV’s</strong> during the quarter 1,<br />
<strong>2015</strong>. Moreover, Sony still has the major connected <strong>TV’s</strong> in terms of device installed<br />
followed by Microsoft <strong>and</strong> Samsung. There are other prominent vendors dominated the<br />
global connected <strong>TV’s</strong> market which include Haier, Intel, Onida, Toshiba, Microsoft, Apple,<br />
Videocon, <strong>and</strong> others.
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