CVB_AR
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A REALLY BIG IDEA FOR FAYETTEVILLE <strong>CVB</strong><br />
PUBLIC RELATIONS<br />
1
Hi. <strong>CVB</strong>.<br />
Let’s do something absolutely amazing together.<br />
100 million downloaders can’t be wrong. Pokémon GO players around the<br />
world have fully embraced the magic of Augmented Reality (<strong>AR</strong>).<br />
The <strong>CVB</strong> <strong>AR</strong> Experience provides another application for this cutting edge<br />
technology by incorporating interactive elements that bring Fayetteville’s<br />
trail markers, signs and landmarks to life with rich media - including videos,<br />
photos and music clips that allow users to instantly interact with links to<br />
share, follow and like their location on social media networks.<br />
2
A REALLY BIG IDEA<br />
Connect with Fayetteville<br />
Outdoor enthusiasts, historians, explorers and<br />
Millennials alike will use their device to see real-time<br />
information, learn about unique trails and landmarks<br />
and immerse themselves in the magic of Fayetteville!<br />
The new <strong>AR</strong> Experience will lend added excitement to<br />
citywide exploration and provide another point of<br />
differentiation for Fayetteville.<br />
An interactive PR campaign will engage media with an<br />
<strong>AR</strong>-style media mailer introducing the new <strong>AR</strong><br />
Experience while showcasing its capabilities. A social<br />
media campaign will encourage fans and followers to<br />
explore the city and select <strong>AR</strong> markers will reveal prizes<br />
including local event tickets, branded merchandise and<br />
more.<br />
3
Behind the Scenes.<br />
Meet (some of) your team.<br />
4
#219Crew<br />
Creators. Innovators. Challengers.<br />
Kirk deViere<br />
Entrepreneur<br />
Strategic Marketing<br />
Business Development<br />
Disruptive Marketing<br />
President / Thought Leader<br />
Veteran Business Owner<br />
Social Media Evangelist<br />
Creative Champion<br />
Operational Ninja<br />
20+ years of Leadership Experience (Military + Private Sector)<br />
Top 20 People Under 40<br />
Started 10 Successful Businesses<br />
Young Professional of the Year<br />
US Army<br />
Veteran<br />
Tough<br />
Mudder<br />
City<br />
Councilman<br />
Published in INC, TIME & Forbes Magazine<br />
5
#219Crew<br />
Creators. Innovators. Challengers.<br />
Aneisha McMillon<br />
Public Relations / Big Idea Generator<br />
Media Outreach<br />
Creative Concepts<br />
Biz Development<br />
Planning/Execution<br />
Social Media<br />
Endorsements and Partnerships<br />
Publicity Events<br />
Eternal Optimism<br />
15 Years of Public Relations + Marketing Experience<br />
Michigander<br />
Born+Raised<br />
Army Ranger<br />
Wife<br />
Fluffy Monster<br />
Owner<br />
6
#219Crew<br />
Creators. Innovators. Challengers.<br />
Becky Hamilton<br />
Creative Director / Real Life Farmer<br />
Multidisciplinary Designer<br />
Multi-Industry Art Guru<br />
Production Streamliner<br />
Brand Boss<br />
National Co-Op Liaison<br />
Print Queen<br />
On-Set Director<br />
Audio Editor<br />
9 Years of Design + Media Experience<br />
Gutenburg Award<br />
March of Dimes Best Corporate Design<br />
Cupcake Maker<br />
Extraordinaire<br />
Grass Fed<br />
Beef Farmer<br />
PICA Award<br />
American Graphic Design Award, Published in Graphic Design USA<br />
7
Next Steps<br />
What’s your dance card look like?<br />
Let’s connect and discuss!<br />
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