GADE Cosmetics se

NOW
Founded in 1985, the brand GA-DE has become a major player in the color cosmetics, skin care products
and perfumes.
Danya Cosmetics, a leading cosmetics houses, defends the values established by its founder and owner,
Moshe Bensason, a man with a natural and artistic style with a deep love of art and photography. He
was the first to introduce a local brand by creating colors to nurture and enhance women's natural
beauty. For him, creating a new product, a quest for perfection and eternity. The love of colors and
textures, like music, is his real reason for living. He has always pushed the brand to deliver the very best
products, helping women everywhere to look their best
GA-DE brand offers a wide range of color cosmetics in terman of shades and collections, nails and skin
care products and fragrances. GA-DE has consolidated its leading position in the local market with the
highest cosmetics sales, not just the quantity but also of value.
Based in Netanya, 30 km from Tel Aviv, GA DE headquarters houses all departments within a 7000
square meter complex. With a strong belief in the company spirit, GA-DE's 700 employees in research
and development, product management, QC, logistics, administration, marketing and sales, and
production and distribution, are all located in-house to ensure optimum efficiency, fast and flexible
decision-making and effective organization that aims to answer the most dynamic market conditions.

GA The Brand Code
Inspire women to "feel the beauty," we have a responsibility to deliver the best products that will help
every woman to reveal their own unique beauty.
Our goal is to provide the absolute pleasure of each product: look good through product efficacy; feel
good thanks to the fine textures that offer absolute comfort.
GA-DE Brand success
Premium products at affordable prices which combines elegance, comfort, style and luxury.
With deluxe individual packages that provide complete convenience, we offer beauty products of the
highest quality to our various customers of all ages at affordable, competitive prices. Leading in the local
market, our brand stands for "affordable luxury".
We develop products that are fully in line with our vision for the brand. We create the best quality
products and adhere to international standards for quality, based on extensive research and thorough
testing of the product. Our passion for the smallest details gives each product a unique prestige.
Our strategy is based on our core values, we are constantly seeking new ways to present the next GA-DE
evolution through all our product launches.
1 of 2 women on the local market, the GA-DE be their main cosmetics brand.
3 out of 4 women in the local market have been using GA-DE brand.
Source: Rushinek Research
CREATIVITY
Inspired by life, nature, art, history, painting, design, fashion and jewelry, we create innovative products
that provide flawless beauty. Each season we discover new influences, colors and concepts that bring
out the customer's personality and fit her needs.
INNOVATION
Exciting creative ideas into innovative products. Our team of chemists and colorists are studying new
materials and techniques with great care and extreme precision in order to present a very sensual
experience for consumers. During this process, we want to balance science and artistry with
international rules and market requirements.
ART & BEAUTY
A world of colors, is the ultimate expression of art at the highest level. Create new colors and textures is
a constant challenge.
Every year borrowing GA-DE mark out its creative team with its colorful vision of Shenkar College of Art,

a leading Israeli establishment in art, design and fashion. The partnership emphasizes that creativity is at
the heart of our brand, while preserving and promoting talented young artists who have the opportunity
to express their personal interpretation of color and fashion. Our cooperation with one of the world's
finest art institutions inspires us and promises a bright future.
12 YEARS OF SUCCESS
Create a close relationship with our customers allows us to take care of their needs and look out for
their interests.
GA-DE brand has received SUPER -PHARM's prestigious "Best Supplier of the Year" award for 10
consecutive years in the category "Outstanding Service and Excellent Quality products". We are very
proud to be honored year after year for the best sales, quality, service, ethics, communication and
innovation.
BranD GLOBAL EXPANSION
The brand began exporting its products in 1990, through local distributors in each overseas market,
enjoying growing success in this business. In several countries, the brand has achieved remarkable
positions of market share.
In recent years, the brand has evolved, developing new colors and collections to cater to the wishes of
other cultures.
Our marketing team evaluates every opportunity to communicate, to present our brand spirit, products,
knowledge and tools to our distributors around the world.
MAKEUP ARTIST TEAM
An expert and a dedicated team of creative professional makeup artists present new color collections
and product launches in a number of different stores.
We believe the colors, textures and fashion is a dialogue with consumers. Fashion and beauty will touch
our lives in so many ways, and we are proud to offer these flattering colors and textures to our
customers, to bring out their best. In line with developments in fashion trends, products that are
natural, sophisticated and timeless will always be the focus of our brand.
BRAND AMBASSADOR
The international supermodel Valentina Zelyaeva, the face of the GA-DE brand, embodies many of our
core values. Aside from her strikingly classical nature, she is intelligent, successful, elegant and warm,
lives his life with serenity and strength.
GA-DE Creative Art Director and General Manager Sibel Ben-Reytan says: "When I met Valentina, I felt
that she was a natural fit for our brand. I found her strength of character, combined with a secure and
powerful style, ignited their passion for life and her career. She believes in improving women's natural
beauty and appreciate the GA-dE products are manufactured under the highest quality standards,

making them suitable for women around the world. "
Valentina's lifestyle and commitment to a healthy lifestyle will inspire women everywhere to take a
more active role in their lives. Not only is Valentina extremely talented, but her extremely likeable
personality and passion for beauty will inspire women everywhere to look and feel their best.
INVOLVEMENT our society
We always appreciate the support of our community, and are happy to give back by supporting nonprofit
organizations through donations and sponsorships. Our high level of environmental awareness
leads us to recycle all the plastic, paper and glass, using recyclable packaging and biodegradable
packaging materials and avoid animal testing.
VISION
Our success in recent years leaves us perfectly ready for a robust future. Every step of the way,
bekräftari our belief that consumers worldwide are passionate about beauty products.
We will be true to our core values, create distinctive collections with a coherent vision to strengthen the
GA-DE brand awareness around the world.
https://www.gadecosmetics.se/om-GA-DE