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STR 581 Week 6 Capstone 3

1. A company that attempts to lead its industry
in price and convenience by pursuing a focus on
lean and efficient operations is pursuing what
strategy?
Operational excellence
Low-cost leadership
Customer intimacy
Product leadership
2. One of the ways to change the course of a
brand is to modify the product. Under product
modification, ________ adds size, weight,
materials, supplements, and accessories that
expand the product’s performance, versatility,
safety, or convenience.
technological improvement
feature improvement

style improvement
quality improvement
3. Marketers need to identify the hierarchy of
attributes that guide consumer decision making
in order to understand different competitive
forces and how these various sets get formed.
This process of identifying the hierarchy is
called ________.
market estimation
brand association
market partitioning
market valuation
4. What is the perceived monetary value of the
bundle of economic, functional, and
psychological benefits customers expect from a
given market offering because of the product,
service, people, and image?

Ultimate service benefit
Complete marketing benefit
Total customer benefit
Total management benefit
5. A valuable result of task environment
analysis with respect to geographic,
demographic, psychographic and buyerbehavior
factors is called
competitor profile
financial position
vendor profile
customer profile
6. The ability to meet humanity’s needs without
harming future generations is now a top priority
in most corporate agenda
ethics

sustainability
rules
righteousness
7. Company X's principal strength is its
inbound and outbound logistics system; its
relative weakness, however, is after-sales
service. Its competitor, Company Y, however
is often plagued with lagging shipments and
an inflexible distribution setup. Company Y
remains successful because it maintains a fully
staffed service department and, as a result, the
company is known for its dependable service.
This type of analysis allows them to identify
ways to build on relative strengths and avoid
dependence on capabilities at which the other
firm excels.
Disaggregating
Benchmarking

Past performance comparison
Industry comparison
8. The strategic factor that involves the
beliefs, values, attitudes, opinions, and
lifestyles of persons in the firm’s external
environment, as developed from cultural,
ecological, demographic, religious,
educational, and ethnic conditioning.
Political factor
Stakeholder factor
Economic factor
Social factor
9. Leaders galvanize commitment to embrace
change through clarifying strategic intent,
building an organization, and
shaping organizational culture

developing a vision
developing a mission
planning strategy
10. How do functional tactics compare to
business strategies?
Functional tactics are more focused on the
general direction of the firm than business
strategies.
Functional tactics are more focused on a
commitment to corporate strategy than
business strategies.
Functional tactics are more specific than
business strategies.
Functional tactics are more long-term than
business strategies.

11. Under which of the following conditions is
the frequency the most important factor in
media selection?
When introducing flanker brands
When going into undefined target
markets
When launching infrequently purchased
brands
When there is high consumer resistance to
the product
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STR 581 Capstone Final Examination, Part
Three
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FIN 370 Final Exam
LAW 421 Final Exam
LDR 300 Final Exam
MKT 578 Final Exam
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