Mens Grooming Products Market

P e r s i s t e n c e M a r k e t R e s e a r c h
Currently, the men's grooming products market is dominated by Europe and the United States. Shaving
products such as pre-shave products, post-shave products, and razors/blades constitutes the largest group
within the market. Toiletries consisting of bath and shower products, hair care products, skin care products,
and deodorants, is expected to register the fastest growth.
Asia Pacific region, especially China and India, is expected to show highest growth rate in this segment in
the coming years due to the increasing disposable incomes, growing acceptance for men's grooming,
prevailing life style trends in the western world and rising awareness about personal care products in the
region.
Moreover, the increasing consciousness of men towards grooming products, especially in India, can be owed
to the effective advertising and marketing of these products chasing the increased spending power from the
growing number of youngsters in the working class of the country.
Men’s Grooming Products Market Dynamics:
The global market of men’s grooming products is expected to grow at a healthy CAGR during the forecast
period due the factors such as continuous rise in men’s hair styling products(hair gels , serums etc.),
awareness among males to control age-related skin imperfections, innovations in product formulations, and
increasing demand for natural and organic skin care products in this segment.
Additionally, attractive packaging and growing fashion trends along with the increasing consumer health
awareness about the personal care are expected to drive the global market of men’s grooming products.
Prestige products and mass products are the prime opportunity market for men’s grooming products market.
Although the mass products are expected to witness a higher CAGR than prestige products during the
forecast period - but the demand for prestige products is also expected to experience steady upsurge due to
rising customer loyalty.
The report covers exhaustive analysis on:
Men’s Grooming Products Market Segments
Mens Grooming Products Market, 2016 - 2026 Page |