Mens Grooming Products Market

Mens Grooming Products Market: Global Industry
Analysis and Forecast 2016 - 2026

P e r s i s t e n c e M a r k e t R e s e a r c h
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Report Media Releases
Mens Grooming Products Market: Global Industry Analysis and Forecast
2016 - 2026
Beauty consciousness among the male population is increasing day by day globally. Male consumers are
being more attentive for their looks and this trend is further pushed by the male celebrities, film personalities
and sportsmen. The global organisations are increasingly focusing on finding new ways of capitalizing the
emerging characteristics of male consumer segment.
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Currently, the market of men's grooming products is significantly contributing to the growth of global men’s
grooming products market. Men's grooming products market is expanding considerably from the shaving
products and deodorants to products for hair and skin care. In addition, demand for products such as men’s
body washes and shower gels is increasing in men, which are exclusively targeted at them.
The market is expected to experience a double digit CAGR during the forecast period, owing mainly to the
increased interest and influence from women-related skin care product claims and technologies.
Men’s Grooming Products Market Segmentation:
On the basis of type of product, men’s grooming products market can be segmented into shaving products
(including pre-shave products, post-shave products, and razors/blades) and toiletries (including bath and
shower products, hair care products, skin care products, deodorants). Given its importance, men’s razor and
blades is the most dynamic sub-segment followed closely by pre-shave products. The demand for the other
products such as hair care products, skin care products, bath and shower products, and deodorants, is also
growing with a brisk pace.
Global Men’s Grooming Products market is sub-segmented into seven key regions- North America, Latin
America, East Europe, West Europe, Asia-Pacific excluding Japan, Japan and Middle East & Africa.
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P e r s i s t e n c e M a r k e t R e s e a r c h
Currently, the men's grooming products market is dominated by Europe and the United States. Shaving
products such as pre-shave products, post-shave products, and razors/blades constitutes the largest group
within the market. Toiletries consisting of bath and shower products, hair care products, skin care products,
and deodorants, is expected to register the fastest growth.
Asia Pacific region, especially China and India, is expected to show highest growth rate in this segment in
the coming years due to the increasing disposable incomes, growing acceptance for men's grooming,
prevailing life style trends in the western world and rising awareness about personal care products in the
region.
Moreover, the increasing consciousness of men towards grooming products, especially in India, can be owed
to the effective advertising and marketing of these products chasing the increased spending power from the
growing number of youngsters in the working class of the country.
Men’s Grooming Products Market Dynamics:
The global market of men’s grooming products is expected to grow at a healthy CAGR during the forecast
period due the factors such as continuous rise in men’s hair styling products(hair gels , serums etc.),
awareness among males to control age-related skin imperfections, innovations in product formulations, and
increasing demand for natural and organic skin care products in this segment.
Additionally, attractive packaging and growing fashion trends along with the increasing consumer health
awareness about the personal care are expected to drive the global market of men’s grooming products.
Prestige products and mass products are the prime opportunity market for men’s grooming products market.
Although the mass products are expected to witness a higher CAGR than prestige products during the
forecast period - but the demand for prestige products is also expected to experience steady upsurge due to
rising customer loyalty.
The report covers exhaustive analysis on:
Men’s Grooming Products Market Segments
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Men’s Grooming Products Market Dynamics
Historical Actual Market Size, 2012 - 2014
Men’s Grooming Products Market Size & Forecast 2016 to 2026
Supply & Demand Value Chain
Men’s Grooming Products Market Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain
Men’s Grooming Products Market Drivers and Restraints
Regional analysis for Men’s Grooming Products Market includes
North America
o US & Canada
Latin America
o Brazil, Argentina & Others
Western Europe
o EU5
o Nordics
o Benelux
Eastern Europe
Asia Pacific
o Australia and New Zealand (ANZ)
o Greater China
o India
o ASEAN
o Rest of Asia Pacific
Japan
Middle East and Africa
o GCC Countries
o Other Middle East
o North Africa
o South Africa
o Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry
analysts, inputs from industry experts and industry participants across the value chain. The report provides
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in-depth analysis of parent market trends, macro-economic indicators and governing factors along with
market attractiveness as per segments. The report also maps the qualitative impact of various market factors
on market segments and geographies.
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Report Highlights:
Detailed overview of parent market
Changing market dynamics of the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective towards market performance
Must-have information for market players to sustain and enhance their market footprints
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