Asia Pacific Nutraceuticals Market Value Share and Key Trends 2014-2020

Report Description
Arjuna Sheerapka (for cardio protection), Shatavari Grihta (for women’s health during various
physiological states) and Brahma Rasayana (for protection from mental stress).
The market is growing substantially at a healthy CAGR 2015-2020 primarily due to rising
demand of the dietary supplements and increasing shift towards preventive therapies. Many
companies are entering in this market to meet the consumer demand of the nutraceuticals.
In India, it is still at a very nascent stage, however, other Asia Pacific countries such as China,
Japan, Brazil and Australia are key growth regions where the demand for nutraceuticals is
huge. Also they are the key target markets for manufacturers. Globally, U.S. and Europe are
the largest markets. Germany is the largest market in the European region. The biggest driver
could be that these countries are the best destination for innovations in the nutraceutical
ingredient industry. Strict legislation against the use of chemical ingredients in food products
and more usage of ingredients derived from natural products is another reason why these
markets are flourishing in this sector. Rising disposable income coupled with growing
awareness about health & wellness are also major drivers for augmented nutraceuticals
demand in Asia-Pacific countries.
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Fortification, alteration, enhancement are few of the technologies which are used for
nutraceuticals. To improve the bioavailability of nuetraceuticals, patenting of new delivery
systems is a new trend like in nanotechnology which is a rapidly evolving interdisciplinary
field based on the manipulation of matter on a submicron scale. Recently it has been found
that Cactus plant’s spectrum, which is anti-cancer, anti-viral, anti-diabetic has a rich source of