Asia Pacific Nutraceuticals Market Value Share and Key Trends 2014-2020
Future Market Insights has announced the addition of the “Nutraceuticals Market: Asia Pacific Industry Analysis and Opportunity Assessment 2014 - 2020” report to their offering.
Future Market Insights has announced the addition of the “Nutraceuticals Market: Asia Pacific Industry Analysis and Opportunity Assessment 2014 - 2020” report to their offering.
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<strong>Asia</strong> <strong>Pacific</strong><br />
<strong>Nutraceuticals</strong> <strong>Market</strong><br />
<strong>Share</strong>, Global <strong>Trends</strong>,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation <strong>and</strong> Forecast,<br />
<strong>2014</strong>-<strong>2020</strong><br />
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Report Description<br />
With improved st<strong>and</strong>ard of living <strong>and</strong> changing lifestyle in <strong>Asia</strong>-<strong>Pacific</strong>, market has<br />
experienced a sea change in consumer’s food habits <strong>and</strong> buying pattern. Irregular eating,<br />
junk food <strong>and</strong> hectic lifestyle has resulted in their ill health. Thus, giving rise to a number of<br />
diseases, mostly related to nutritional deficiencies. <strong>Nutraceuticals</strong> can play a vital role in<br />
curbing the above mentioned health issues. They provide medicinal <strong>and</strong> health benefits for<br />
the treatment of diseases. The potential of this market is increasing particularly in <strong>Asia</strong>-<strong>Pacific</strong><br />
due to the challenging lifestyle of the people who are looking for a modern <strong>and</strong> quick<br />
approach to fight for diseases or to prevent them.<br />
<strong>Nutraceuticals</strong> promotes longevity <strong>and</strong> various health benefits. They are easily available <strong>and</strong><br />
economically affordable. It claims to have a psychological benefits too in diseases like Chronic<br />
Inflammatory disorder, degenerative diseases <strong>and</strong> antidiabetics. Few nutraceutical products<br />
like green tea, omega 3 fatty acids prevents obesity, helps in weight loss, improved glowing<br />
skin <strong>and</strong> cancers too.For example milk is a nutraceutical which is good for the heart <strong>and</strong><br />
muscles.<br />
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<strong>Nutraceuticals</strong> can be segmented into three major groups - Dietary Supplements, Functional<br />
Foods <strong>and</strong> Functional Beverages. Dietary supplements is sub segmented into vitamin &<br />
mineral supplement, herbal supplements like ayurvedic extracts, plant extracts <strong>and</strong> protein<br />
supplements like protein powder & lifestyle products. Functional Food is sub segmented into<br />
may have omega fatty acid foods, probiotic foods <strong>and</strong> functional beverage market has energy<br />
drinks, sports drinks <strong>and</strong> fortified juices. Few commonly used nutraceuticals in India are
Report Description<br />
Arjuna Sheerapka (for cardio protection), Shatavari Grihta (for women’s health during various<br />
physiological states) <strong>and</strong> Brahma Rasayana (for protection from mental stress).<br />
The market is growing substantially at a healthy CAGR 2015-<strong>2020</strong> primarily due to rising<br />
dem<strong>and</strong> of the dietary supplements <strong>and</strong> increasing shift towards preventive therapies. Many<br />
companies are entering in this market to meet the consumer dem<strong>and</strong> of the nutraceuticals.<br />
In India, it is still at a very nascent stage, however, other <strong>Asia</strong> <strong>Pacific</strong> countries such as China,<br />
Japan, Brazil <strong>and</strong> Australia are key growth regions where the dem<strong>and</strong> for nutraceuticals is<br />
huge. Also they are the key target markets for manufacturers. Globally, U.S. <strong>and</strong> Europe are<br />
the largest markets. Germany is the largest market in the European region. The biggest driver<br />
could be that these countries are the best destination for innovations in the nutraceutical<br />
ingredient industry. Strict legislation against the use of chemical ingredients in food products<br />
<strong>and</strong> more usage of ingredients derived from natural products is another reason why these<br />
markets are flourishing in this sector. Rising disposable income coupled with growing<br />
awareness about health & wellness are also major drivers for augmented nutraceuticals<br />
dem<strong>and</strong> in <strong>Asia</strong>-<strong>Pacific</strong> countries.<br />
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Fortification, alteration, enhancement are few of the technologies which are used for<br />
nutraceuticals. To improve the bioavailability of nuetraceuticals, patenting of new delivery<br />
systems is a new trend like in nanotechnology which is a rapidly evolving interdisciplinary<br />
field based on the manipulation of matter on a submicron scale. Recently it has been found<br />
that Cactus plant’s spectrum, which is anti-cancer, anti-viral, anti-diabetic has a rich source of
Report Description<br />
active constituent of nutraceuticals. WHO(World Health Organization)has launched the first<br />
Global Strategy to address issues related to traditional medicine. The European Commission<br />
has confirmed that health claims would be on their next agenda for disease risk reduction.<br />
Major players in this industry are Cadilla Healthcare, Pfizer, Nature’s Answer, USA, Celestial<br />
Biolabs LtdMagnum, Numico, APS, Omvita.
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