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COM 295 FINAL EXAM (LATEST)
COM 295 FINAL EXAM (LATEST) -
YOUR COWORKER LARITA HAS ASKED YOU TO REVIEW
HER SLIDE PRESENTATION. YOU NOTICE THAT IT IS
DIFFICULT TO RECOGNIZE AND PROCESS THE MOST
IMPORTANT IDEAS AND INFORMATION. TO HELP HER FIX
THIS, WHAT WILL YOU RECOMMEND THAT SHE CHANGE?

SHE SHOULD INCLUDE A COMPELLING IMAGE
EVERY FEW SLIDES.
SHE SHOULD CHOOSE DARK BACKGROUNDS AND TEXT
COLORS.
SHE SHOULD USE BOLD OR ITALICS TO HIGHLIGHT KEY
IDEAS.
SHE SHOULD LIMIT HER TEXT TO FIVE WORDS PER LINE
AND THREE TO FOUR LINES PER SLIDE.
A COLLEAGUE ASKS YOU FOR ADVICE ON HOW TO
UNDERSTAND THE AUDIENCE OF HIS PERSUASIVE
MESSAGE. WHICH OF THE FOLLOWING PIECES OF ADVICE
WILL YOU OFFER?
ASK AS FEW QUESTIONS AS POSSIBLE TO AVOID
ANNOYING THEM.
FOCUS ON THEIR VALUES AND NOT THEIR NEEDS.
WAIT UNTIL THE MESSAGE IS PERFECTED BEFORE
CHOOSING THE RIGHT AUDIENCE.
CONSIDER THE PSYCHOLOGICAL PRINCIPLES THAT
IMPACT PEOPLE'S DECISIONS.
WHICH OF THE FOLLOWING IS TRUE OF COMPETENCE?
IT IS OFTEN EVALUATED BY ONE'S TRACK RECORD OF
ACHIEVEMENTS.
IT HAS GROWN LESS IMPORTANT IN THE POST-TRUST
ERA.
IT IS INNATE AND CANNOT BE GAINED THROUGH
EXPERIENCE.
IT INCREASES WHEN INDIVIDUALS FOCUS ON
CONNECTING WITH OTHERS.
IN ORDER TO FOCUS YOUR PRESENTATION ON PEOPLE,
YOU SHOULD:
USE A LOT OF "I" STATEMENTS

INCLUDE AS MANY PHOTOGRAPHS AS POSSIBLE
IN YOUR SLIDES
MAKE INDIVIDUALS AND GROUPS THE SUBJECT OF YOUR
SENTENCES
AVOID USING PRESENTATION SOFTWARE OR OTHER
TECHNOLOGY
_____ IS THE PROCESS OF CONVERTING MEANING INTO
MESSAGES COMPOSED OF WORDS AND NONVERBAL
SIGNALS.
FILTERING
ENCODING
DECODING
TRANSLATING
WHICH OF THE FOLLOWING IS A TRAIT OF
INDIVIDUALISTS?
THEY COMMUNICATE DIRECTLY TO EFFICIENTLY DEAL
WITH WORK TASKS AND OUTCOMES.
THEY STAY IN RELATIONSHIPS EVEN WHEN THEY ARE NO
LONGER MUTUALLY SATISFYING.
THEY TEND TO FOLLOW THE PERCEIVED DREAMS AND
GOALS OF THE GROUP AS A MATTER OF DUTY.
THEY TEND TO STAY IN CONTACT WITH AND WORK
THROUGH EXTENDED NETWORKS.
PERFORMING AT THE HIGHEST STANDARDS, NOT JUST
FOR ONESELF, BUT FOR THE TEAM, FOR THE
SUPERVISOR, FOR THE CONSUMER, AND FOR THE
COMPANY'S SHAREHOLDERS, INDICATES A SENSE OF
_________.
OPPORTUNITY
ACCOUNTABILITY
INDIVIDUALITY
FUTURE-ORIENTATION

THE CAREER SUMMARY SECTION OF A RÉSUMÉ SHOULD
PROVIDE THE CANDIDATE'S ________.
MAJOR ACCOMPLISHMENTS, ABILITIES, AND ATTRIBUTES
MEMBERSHIPS, AWARDS, CERTIFICATIONS AND
LICENSURE, AND ACTIVITIES
OBJECTIVE FOR THE JOB SEARCH
LIST OF PERSONAL REFERENCES
WHICH OF THE FOLLOWING IS TYPICALLY INCLUDED IN
THE REVIEWING STAGE OF WRITING AN EFFECTIVE
BUSINESS MESSAGE?
ENSURING THE COMMUNICATION IS FAIR
IDENTIFYING THE PRIMARY MESSAGE AND KEY POINTS
FINDING THE NEEDS OF THE AUDIENCE
SETTING A POSITIVE AND OTHER-ORIENTED TONE
GREGOR, WHO WORKS AT A TEXTBOOK COMPANY, HAS
PUT TOGETHER A PRESENTATION PROPOSING THAT THE
COMPANY SAVE MONEY BY GETTING ITS IMAGES FROM
LESS EXPENSIVE STOCK PHOTO SITES. GREGOR NEEDS
TO PRESENT HIS IDEA TO THE EXECUTIVE COMMITTEE.
CONSIDERING THE CONTENT OF HIS PRESENTATION,
WHICH OF THE FOLLOWING PEOPLE ON THE COMMITTEE
SHOULD HE MOST TRY TO INFLUENCE?
THE DESIGN DIRECTOR
THE EDITORIAL DIRECTOR
THE MARKETING DIRECTOR
THE PRODUCTION EDITOR
WHICH OF THE FOLLOWING SHOULD CONTAIN ALL YOUR
RESEARCH SOURCES AND SHOULD BE PROVIDED AT THE
END OF YOUR REPORT?
THE REFERENCE LIST
CITATIONS

TABLE OF CONTENTS
THE EXECUTIVE SUMMARY
JAVIER IS AN EDITORIAL MANAGER AT A PUBLISHING
COMPANY. HE WANTS TO GIVE ONE OF HIS SUPERVISORS
AN "EMPLOYEE OF THE YEAR" AWARD. WHICH OF THE
FOLLOWING SUPERVISORS SHOULD HE CHOOSE IF HE IS
LOOKING FOR AN EMPLOYEE WITH A STRONG SENSE OF
CARING?
AYESHA, WHO ALWAYS TAKES ON EXTRA WORK TO HELP
THE DEPARTMENT MEET ITS DEADLINES
JENNY, WHO HELPS HER EMPLOYEES DEVELOP THE
SKILLS THAT WILL ALLOW THEM TO ADVANCE
PAUL, WHO IS THE BEST COPY EDITOR AND
PROOFREADER IN THE DEPARTMENT
JON, WHO SETS SHORT- AND LONG-TERM DEADLINES
FOR EVERY PROJECT AND MEETS THEM PROMPTLY
BAO IS CONDUCTING A STUDY THAT COMPARES THE
COST OF KEEPING PRINT MESSAGES ON FILE VERSUS
STORING DIGITAL MESSAGES IN THE CLOUD. WHAT
ASPECT OF COMMUNICATIONS RELATES TO THE
STORAGE OF MESSAGES?
PLANNING
CONSTRAINT
COORDINATION
PERMANENCE
WHICH OF THE FOLLOWING FACILITATES A ONE-STOP
WORK SPACE CONTAINING PROJECT AND MEETING
INFORMATION, SHARED FILES, AND COMMUNICATION
PLATFORMS?
SOCIAL NETWORKING
WRITTEN MESSAGES
WEBINAR

TEXTING
IN THE CONTEXT OF DEVELOPING PERSUASIVE
MESSAGES, WHICH OF THE FOLLOWING IS MOST LIKELY
TO HELP YOU DEMONSTRATE A VOICE OF COMPETENCE?
FOCUSING ONLY ON LOGICAL APPEALS
DEVELOPING STRONG IDEAS IN THE INTEREST OF YOUR
AUDIENCE
ADOPTING THE TONE OF MASS ADVERTISING SUCH AS
OVER-THE-TOP APPEALS
USING ONLY EMOTIONAL APPEALS IN YOUR PERSUASIVE
MESSAGES
BY DOING AUDIENCE ANALYSIS, RADIKA DISCOVERS
THAT THE PEOPLE SHE WILL BE GIVING HER SALES
PRESENTATION TO KNOW VERY LITTLE ABOUT HER
PRODUCT. BECAUSE OF THIS, SHE IS LIKELY TO DECIDE
TO:
USE ONLY EMOTIONAL APPEALS IN HER PRESENTATION
ELIMINATE BULLETED AND NUMBERED LISTS FROM HER
SLIDES
INVOLVE THEM IN HER PRESENTATION
SPEND MORE PRESENTATION TIME INFORMING THE
AUDIENCE
WHICH OF THE FOLLOWING IS TRUE OF DOCUMENTING
SECONDARY RESEARCH SOURCES?
THE ONLY THING THAT HAS TO BE DOCUMENTED IS A
DIRECT QUOTATION.
STATEMENTS THAT ARE PARAPHRASED DO NOT
REQUIRE DOCUMENTATION.
WRITERS CAN USE A VARIETY OF DOCUMENTATION
SYSTEMS, INCLUDING MLA AND APA STYLES.
IDEAS THAT ARE SUMMARIZED DO NOT REQUIRE
DOCUMENTATION.

YOUR RÉSUMÉ SHOULD TELL A STORY OF:
HOW YOU PLAN TO IMPROVE YOUR AREAS OF
WEAKNESS
YOUR EDUCATIONAL ACCOMPLISHMENTS
THE VALUE CAN PROVIDE TO A COMPANY
EVERYTHING YOU HAVE LEARNED AND DONE IN YOUR
PREVIOUS JOB
A MISTAKE THAT MANY JOB APPLICANTS MAKE WHILE
CREATING RÉSUMÉS IS:
TRYING TO DISPLAY EVERYTHING THEY DO WELL
HIGHLIGHTING ONLY A FEW OF THEIR ABILITIES AND
ATTRIBUTES
FORGETTING TO INCLUDE THEIR HOBBIES AND OTHER
INTERESTS
NEGLECTING TO INCLUDE AREAS THEY NEED TO
IMPROVE ON
VANESSA HAS BEEN ASSIGNED THE TASK OF CREATING
AN EFFECTIVE BUSINESS MESSAGE AIMED AT
IMPROVING THE PRODUCTIVITY OF THE EMPLOYEES IN
HER COMPANY. IN THE PROCESS OF CREATING THE
BUSINESS MESSAGE, SHE STUDIES THE BACKGROUND
OF THE EMPLOYEES, THEIR NEEDS, AND PRIORITIES. TO
WHICH STEP OF THE PLANNING PROCESS FOR
DEVELOPING INFLUENTIAL MESSAGES DOES VANESSA'S
ACTION TYPICALLY BELONG?
MESSAGE REVIEW
MESSAGE STRUCTURING
AUDIENCE ANALYSIS
IDEA DEVELOPMENT
IN THE CONTEXT OF PERSUASIVE MESSAGES,
VALIDATING YOUR READERS MEANS THAT YOU ARE:

OVERCOMING OBJECTIONS BY PROVIDING
COUNTERPOINTS
RECOGNIZING AND APPRECIATING OTHERS' NEEDS AND
PREFERENCES AS LEGITIMATE
DEMONSTRATING A BUSINESS NEED—A GAP BETWEEN
WHAT IS AND WHAT COULD BE
PROVIDING SOLID REASONS WHY YOUR PRODUCT,
SERVICE, OR IDEA BENEFITS READERS
LORI IS USING SECONDARY RESEARCH TO DEVELOP A
BUSINESS REPORT. HOW CAN SHE WRITE HER REPORT IN
A WAY THAT DEMONSTRATES ORIGINALITY IN THOUGHT?
ADOPT A METHODICAL APPROACH TO DECISION MAKING
GENERATE HER OWN CONCLUSIONS AND
RECOMMENDATIONS
CITE ALL HER RESEARCH SOURCES
USE THE MOST CURRENT DOCUMENTATION GUIDELINES
RICK IS TRYING TO SCHEDULE A VIDEO
TELECONFERENCE WITH COLLEAGUES AT SEVERAL
LOCATIONS. TO DO SO, HE NEEDS TO COORDINATE
THEIR SCHEDULES AND ALSO CHECK TO SEE IF THE
COMPANY NEEDS TO INVEST IN ANY ADDITIONAL
RESOURCES TO MAKE IT HAPPEN. BY ADDRESSING
COORDINATION AND RESOURCE ISSUES, HE IS DEALING
WITH:
CONTROL
RICHNESS
CONSTRAINT
IMMEDIACY
ONE OF THE FIRST TASKS TO ACCOMPLISH WHEN
DEVELOPING A PRESENTATION IS TO:
USE HEADINGS TO CREATE A STORYBOARD
UNDERSTAND THE NEEDS OF YOUR AUDIENCE

DEVELOP EFFECTIVE SLIDES
GATHER CONTENT FOR AN EFFECTIVE REVIEW
WHICH OF THE FOLLOWING IS AN EXAMPLE OF
PSYCHOLOGICAL NOISE?
JENNA'S BOSS DOES NOT TAKE HER COMPLAINT
SERIOUSLY BECAUSE HE THINKS TEENAGERS ALWAYS
EXAGGERATE.
JENNA'S BOSS DOES NOT UNDERSTAND THAT WHEN SHE
SAYS A PRODUCT IS "BAD," SHE MEANS SHE LIKES IT.
JENNA'S BOSS DOES NOT UNDERSTAND WHAT SHE
TELLS HIM BECAUSE HIS HEARING AID BATTERY DIES.
JENNA'S BOSS DOES NOT TAKE HER COMPLAINT
SERIOUSLY BECAUSE CONSTRUCTION NOISE
PREVENTED HIM FROM HEARING IT.
WHICH OF THE FOLLOWING IS TYPICALLY INCLUDED IN
THE DRAFTING STAGE OF WRITING AN EFFECTIVE
BUSINESS MESSAGE?
IDENTIFYING THE PRIMARY MESSAGE AND KEY POINTS
ENSURING THAT THE COMMUNICATION IS FAIR
FINDING THE NEEDS OF THE AUDIENCE
SETTING A POSITIVE AND OTHER-ORIENTED TONE
WHICH OF THE FOLLOWING IS USEFUL ADVICE ON
CONDUCTING BUSINESS ACROSS CULTURES WITH
THOSE WHO HAVE LIMITED ENGLISH ABILITY?
SPEAK AT YOUR NORMAL, REGULAR PACE INSTEAD OF
SPEAKING SLOWLY AS THIS MAY BE VIEWED AS
DISRESPECTFUL.
USE SLANG AND JARGON INSTEAD OF LITERAL
LANGUAGE AS MUCH AS POSSIBLE.
ALLOW THOSE WITH LIMITED ENGLISH ABILITY ENOUGH
TIME TO PROCESS THEIR THOUGHTS INTO ENGLISH.

DETERMINE A PERSON'S LEVEL OF
COMMUNICATION PROFICIENCY WITHIN THE FIRST FEW
MOMENTS OF YOUR INTERACTIONS WITH THEM.
_____ NOISE OCCURS WHEN COMMUNICATORS APPLY
DIFFERENT MEANINGS TO THE SAME WORDS OR
PHRASES.
PHYSICAL
SEMANTIC
COGNITIVE
PSYCHOLOGICAL
WHICH OF THE FOLLOWING IS AN EXAMPLE OF
PROJECTED COGNITIVE SIMILARITY?
BILL ASSUMES THAT THE CULTURAL STEREOTYPES
SHOWN IN THE POPULAR MEDIA ARE TRUE.
DEIRDRE ASSUMES THAT OTHER CULTURAL GROUPS
HAVE THE SAME VALUES AS HERS.
RICO ASSUMES THAT ALL CULTURES ARE INFERIOR TO
HIS CULTURE.
ELANA ASSUMES THAT NO TWO CULTURES ARE ALIKE IN
TERMS OF VALUES AND NORMS.
IN ORDER TO DESIGN` YOUR SLIDES TO FACILITATE EASE
OF PROCESSING, YOU SHOULD:
USE COMPLEX CHARTS FOR COMPLEX INFORMATION
PROVIDE AS MUCH INFORMATION AS POSSIBLE ON
EVERY SLIDE
USE AT LEAST ONE COMPELLING IMAGE ON EVERY SLIDE
LIMIT YOUR TEXT TO TEN WORDS PER LINE
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