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Planning for the 21st Century<br />

MAY 15, 2016 PRE-RELEASE DRAFT U WORK-IN-PROGRESS EXPIRES JULY 31, 2016


A Park System Linked by Scenic Highways “from the Mountains to the Sea”<br />

LA’s freeway system began as a 1912 plan for a system of<br />

parkways linking public parks. To create a contiguous<br />

greenbelt, tunnels were dug through Elysian Park.<br />

Seen here in 1938, this section of the<br />

Arroyo Seco Parkway is still in use<br />

today near Dodger Stadium. The<br />

“Progressive Republican City”<br />

section (p.31) and the<br />

“Hand-Made City”<br />

section (p.36) detail<br />

the Arroyo Seco<br />

vision.<br />

The Colorado Street Bridge<br />

Built in 1913, the landmark bridge<br />

helped initiate Pasadena’s<br />

City Beautiful Movement.


“Home Made City Planning”<br />

Based on the Work of Dean George A. Damon<br />

And the Conversations of Generations of Pasadena Planners,<br />

Residents, and Visionaries who are Co-Authors of this Work,<br />

Past Present and Future.


“Remembering that a noble,<br />

logical diagram once recorded will never die,<br />

but long after we are gone be a living thing,<br />

asserting itself with ever-growing insistency.”<br />

George A. Damon<br />

Dean of Engineering<br />

The forgotten Father of Civic Pasadena<br />

Pasadena’s City Beautiful Movement<br />

The Four Corners Competition, 1914<br />

The Pasadena Plan, 1915<br />

The “My City” Exhibit, 1916<br />

The Pasadena Museum of History, 1916-1924<br />

The Norton Simon Museum, 1924<br />

This document is based on his work.<br />

Daniel Burnham<br />

Jeanne Carr<br />

Horticulturalist<br />

The Mother of Pasadena Beauty<br />

Carmelita Gardens, 1880<br />

Mentor to John Muir<br />

Planner of Gardens<br />

Protector of Native Culture<br />

Her gardens led to the creation<br />

of the Norton Simon Museum.<br />

NOTE TO THE READER SPRING 2016 DRAFT<br />

This is a pre-release draft to solicit feedback.<br />

See pasadenapassages.org/feedback A pdf of this document<br />

is can be accessed at pasadenapassages.org/draft<br />

Please do not post or make viral until release, Fall 2016 at<br />

which time this document will expire with the final release.<br />

Paul Revere Williams<br />

The largely forgotten beginning of the first prominent<br />

African-American architect was launched by his<br />

First Place entry in Pasadena’s 1914 “Four-Corners<br />

Competition,” sponsored by Throop College, now Caltech.<br />

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THESE ARE LINKS that allow the document to be navigated like a webpage in the electronic versions of this<br />

document. Words and page numbers that are underlined are also links. Triangles that appear here might look like they<br />

turn the page but are actually webpage-like back and forward buttons that allow you to go back after looking at a link.<br />

CONTENTS<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


Updating the City Beautiful<br />

Movement for the 21st Century<br />

The Gazing Globe at the “My City” First Horticultural Court The back alley behind the Pasadena Board of Trade Offices.<br />

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CONTENTS, PART II: REVIVING “MY CITY” FOR THE 21ST CENTURY<br />

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Hotel Green: the Missing Bridge<br />

This is Pasadena’s bridge to nowhere<br />

(left), which originally connected to the<br />

other side of Raymond Avenue and where<br />

one block north, at 34 South Raymond<br />

Avenue, an exhibit called “My City”<br />

invited the people of Pasadena to<br />

envision their future in 1916.<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


Contents<br />

Part I: the Birth of the Modern City<br />

Part I of this document is a study of the first century of modern city planning, using Pasadena,<br />

California as a case study. Among the first cities to come of age at the dawn of the 20th<br />

Century, Pasadena had more cars per capita by 1915 than anywhere in the world. This is the<br />

story of the modern city, its rise, fall and resurrection.<br />

PREFACE........................................................................................................................................................11<br />

INTRODUCTION..........................................................................................................................................12<br />

“MY CITY” 1916: THE STORY OF THE ORIGINAL EXHIBIT...........................................................27<br />

27<br />

The Rise of the City Beautiful: Progressive City Planning.......................................................28<br />

City of Gardens..........................................................................................................................30<br />

Progressive Republican City.....................................................................................................31<br />

The Four Corners Competition..................................................................................................33<br />

“What Happened in Pasadena: the Story of a Municipal Triumph” A 1909 article ...............34<br />

Hand-Made City: the Arts & Crafts Movement........................................................................36<br />

Home-Made City: The “My City” Planning Exhibit of 1916....................................................38<br />

“How to Get Started in City Planning: The Pasadena Way” by Dean Damon, 1916..............44<br />

After World War I: “In Memory of 1917-1918” and Carmelita Gardens..................................45<br />

“The Jubilee Year Passes to Greater Opportunities:” by Dean Damon, 1924.........................48<br />

The Bennett Plan: Pasadena Builds its Civic Center.................................................................50<br />

MAIN STREET: THE PASADENA CASE-STUDY...................................................................................53<br />

53<br />

Colorado St<br />

The Last Main Street Before Reaching Los Angeles................................................................55<br />

Main Street in Decline...............................................................................................................58<br />

Experiment 1: Redevelopment and the Story of the Plaza Pasadena Mall................................58<br />

Experiment 2: The Revitalization of Old Pasadena...................................................................64<br />

The Results of the Two Experiments.........................................................................................70<br />

TODAY: PLANNING IN 2015......................................................................................................................77<br />

77<br />

The Early Visioning and Later Logistical Stages of Planning...................................................78<br />

Important Topics of Planning: Parts and Pieces........................................................................81<br />

People in the Planning Process Today.......................................................................................82<br />

The General Plan and 710 Freeway Environmental Impact Report..........................................83<br />

THE PROFESSION OF PLANNING TURNS 100: LESSONS LEARNED............................................87<br />

87<br />

A Century of Modern Planning: The Centennial of the Profession of Planning.......................88<br />

Turning Vision into Results: Lessons of Momentum................................................................91<br />

Lessons of Form and Process....................................................................................................96<br />

Creating a Stronger Link Between Vision and Outcome...........................................................99<br />

Contents continue on the following page<br />

The Arroyo Seco Parkway (the Pasadena Fwy & the 110)<br />

Planning began in 1912 as a vision for a greenbelt park system.<br />

By the time it was constructed in 1939, the plan had shifted to the<br />

West’s first freeway. In 2010, the original name of 1912 was reinstated.<br />

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Contents Part II<br />

“MY CITY”<br />

T H E P R O C E S S<br />

The second half of this document explores<br />

how a revived and updated participatory<br />

planning process could work in your city<br />

today. Based on Pasadena’s City Beautiful<br />

initiatives of 1914-1916, this renewed<br />

“My City” process would “support, not<br />

supplant” the current process of planning,<br />

helping citizens to be more effective<br />

advocates of their common future while<br />

successfully engendering the enduring<br />

commitment required to meet the growing<br />

challenges of the 21st Century.<br />

“The atmosphere here is<br />

that of planning a future<br />

home to which everyone<br />

who is to live in it has<br />

an opportunity for<br />

contributing<br />

something.<br />

This expression<br />

of public opinion<br />

is the crux of the<br />

whole exhibit.”<br />

Dean George A. Damon<br />

The American City, 1916<br />

Navigating this Document These tabs at the bottom of the page highlight the current chapter and in electronic<br />

versions of this document, tabs are also links to navigate around the document.<br />

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CONTENTS<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


“MY CITY” FOR THE 21ST CENTURY: AN OVERVIEW................................ 100<br />

100<br />

Updating “My City” for Planning Today................................................................................. 101<br />

Principle 1: Bottom-Up Planning in the Visioning Stages that Supports the Public Process.. 104<br />

Principle 2: Transparency, Ideas Presented in a Manner All Can Understand........................106<br />

Project-Event-Survey-Proposal: Citizen Roles of Leadership, part 1 ....................................108<br />

“MY CITY” PROJECTS ....................................................................... 111<br />

111<br />

Principle 3: A “Clearinghouse Approach”...............................................................................112<br />

The Structure of the Project Proposal and the Approach of Video Overviews.......................113<br />

The Process of the “My City” Project.....................................................................................114<br />

The “My City” Visioning Proposal is a Potential Specific Plan for the City..........................115<br />

The Passages Project: An Example “My City” Visioning Proposal........................................116<br />

“MY CITY” EVENTS........................................................................... 119<br />

119<br />

The Four Types of Public Participation at “My City” Events.................................................122<br />

Competitions...........................................................................................................................123<br />

Surveys and Straw Poles: Building Momentum.....................................................................124<br />

Principle 4: The Revision Principle, “Not Approved But Improved”.....................................125<br />

“MY CITY” PLANITORIUM.................................................................. 127<br />

127<br />

Carnegie Library for the 21st Century....................................................................................130<br />

The Initiatives of the Planitorium............................................................................................132<br />

What’s Happening at the Planitorium: An Example Activity Guide........................................136<br />

Charlie Munger’s Lollapalooza Effect: Logistical and Top-Down Benefits...........................138<br />

POTENTIAL NEXT STEPS...................................................................... 141<br />

141<br />

“My City” in Your City: Potential Stages and Steps...............................................................142<br />

Local and Parent Organization, the “My City” Board, Support Teams..................................143<br />

The Potential of Reviving “My City” in Pasadena.................................................................146<br />

CONCLUSIONS: MAKERS OF THE GRAND MIX ....................................... 149<br />

149<br />

The Future is Cities, Planning is the Key................................................................................150<br />

“My City” is the Ship: The Proposal and Benefits..................................................................161<br />

Makers of the Grand Mix: Be a Maker. Citizen Roles of Leadership, part II.........................163<br />

Chapter 11: You Are Here.......................................................................................................167<br />

Appendices, “My City” in Your City, Author’s Note, Acknowledgements............................185<br />

Bibliography and Endnotes.....................................................................................................192<br />

This is a visual study of what a revitalized Arroyo Seco would look like.<br />

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“A ‘HOME-MADE’ CITY<br />

PLANNING EXHIBIT”<br />

This 1916 article outlines efforts<br />

to create the “My City” Planning<br />

Exhibit.” For a copy, including local<br />

articles on the exhibit, see pages<br />

38-43, or download a pdf at:<br />

pasadenapassages.org/homemade.pdf<br />

GEORGE A. DAMON<br />

DEAN OF ENGINEERING<br />

A few years before Caltech changed<br />

its name from Throop, Dean George<br />

A. Damon authored the article (above)<br />

about the exhibit he helped to organize.<br />

The “Pasadena Plan” (right) is also a<br />

report on his efforts.<br />

“PASADENA<br />

PLAN”<br />

In 1915, Clara Burdettes’ Pasadena<br />

Woman’s Civic League produced<br />

this report on the work of Dean<br />

George Damon. To download a<br />

copy, go to pasadenapassages.org/<br />

pasadenaplan.pdf<br />

The Property Value Map Grounded in the financial practicalities fitting of its Board of Trade sponsor, this display mapped land values.<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


Preface<br />

This project explores the planning of the modern city,<br />

using Pasadena, California as a case study.<br />

Among the first cities to come of age at the dawn of the<br />

modern era, Pasadena tells the tale of both cautionary<br />

and exemplary results: a landmark civic center, the first<br />

freeway in the West, the decline of Main Street and the<br />

first city to build an urban mall to address that decline.<br />

As Pasadena’s new mayor, Terry Tornek seeks to<br />

“restore Pasadena to its rightful position as a model<br />

for other cities to emulate,” a this project explores how<br />

that reputation was created in the first place.<br />

Much of Pasadena’s model city reputation can be<br />

found in the City Beautiful Movement and the work of<br />

George A. Damon, Dean of Engineering. In creating a<br />

more participatory process during the early visioning<br />

stages of planning, community aspirations were shared,<br />

finances were measured, and an ambitious set of<br />

proposals were set in motion.<br />

Part I of this document describes Pasadena’s City<br />

Beautiful efforts and the century that has followed.<br />

Presentations on the “My City” process in 2014 elicited<br />

strong feedback that this approach could be revived. To<br />

that end, Part II explores how an updated process could<br />

work in any city today.<br />

A revived “My City” process works to support, not<br />

supplant the good efforts of the existing municipal<br />

planning department by enhancing planning literacy<br />

and enduring commitment in any city that seeks to<br />

create a stronger link between the early visioning and<br />

later logistical stages of planning.<br />

This exploration of how “My City” can be revitalized<br />

initiates the conversation, but does not lead the effort.<br />

Like the City Beautiful Movement, the potential of<br />

“My City” in your city is found in the leadership of<br />

those who champion the Dean Damon’s vision to<br />

more effectively and efficiently plan for the increasing<br />

velocity of change moving forward.<br />

This a symbol indicates an Endnote on page 194. An underline is a hyperlink in electronic versions of this document.<br />

Central Library Designed by Myron Hunt and H.C. Chambers in 1924, the vision and planning began in the decade before.<br />

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Introduction<br />

This journey is an exploration of the rise of the modern city,<br />

and two themes that weave throughout:<br />

The first is Old World, top-down rule<br />

and ideas imposed from above.<br />

The second is bottom-up vision and the<br />

public search for a beautiful and useful solution.<br />

One city discovered the key to an optimal balance.<br />

Their “My City” approach and how it can be revitalized<br />

is explored in the pages that follow.<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


This map from 1664 was created by Joan Blaeu was titled<br />

“Nova et Accuratissima Terrarum Orbis Tabula.”<br />

Some modifications have been made to highlight added text.<br />

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Queen Calafia<br />

The name California comes from<br />

the myth of a warrior queen who<br />

ruled a land of black women in the<br />

Adventures of Esplandián, circa<br />

1500, by Spaniard Garci Rodríguez<br />

de Montalvo. He drew inspiration<br />

from the frontier of the New World<br />

in the same way that science-fiction<br />

is inspired by the frontier of space.<br />

Pt. Reyes<br />

Monterey<br />

Pt. Conception<br />

Santa Barbara<br />

San Diego<br />

Johannes Vingboons Map of California. Circa 1650.<br />

When California was first encountered by Spanish explorers in the 1500s, the<br />

tip of what is now called Baja California appeared to be an island. Until the<br />

1700s, maps of the world and North America continued to depict California as<br />

an island with some continuing to do so as late as 1865. Johannes Vingboons<br />

Map of California that is the background of this page draws from many source<br />

maps of this period. Some areas accurately portray coastal points of interest<br />

as reported by Spanish explorers, such as San Diego, Point Conception above<br />

Santa Barbara. As Vingboons drew from incomplete information, a great deal<br />

of inference and conjecture was also needed, which unwittingly perpetuated the<br />

myth of California as an island.<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


AN ISLAND CALLED CALIFORNIA<br />

The name California is born of a mythic island paradise ruled by a queen named Calafia.<br />

Along with the tale of the Seven Golden Cities, these Old World fables sparked the<br />

imaginations of Spanish mariners in the 1500s, explorers who gambled fortunes and<br />

lives, searching in vain to find the cities of gold.<br />

As the puzzle of the world fell into place, the mistaken idea that California is<br />

an island was difficult to correct. Before there were public schools and libraries,<br />

knowledge was handed down and rarely corrected. Most people were still illiterate<br />

and believed what they were told. Even as the truth emerged, fixing the error took<br />

hundreds of years in some cases, with new maps showing California as an island<br />

still being produced as late as 1865. a<br />

With a more complete picture of the world taking shape, the rise of science and<br />

the printing of books brought the Enlightenment in the 1700s. This shift from the<br />

divine right of kings to the value of people ruling their own lives marked the rise of<br />

reason, evidence, free choice and people following their own vision of life.<br />

The Enlightenment was crucial to all aspects of the American Revolution.<br />

Its bottom-up ideals went hand-in-hand with the creation of the public<br />

school and the public commons. The American invention of the public<br />

library, once deemed worthy of taxation in the 1800s, brought<br />

the rise of libraries in the decades surrounding 1900, fueling<br />

people’s appetite to know more about the world around them.<br />

California distilled this mix. Amid its sunshine<br />

and wide open space, immigrants envisioned an<br />

“Athens of the West,” educating all people,<br />

independent of the status in life. Free<br />

libraries and schools, they reasoned,<br />

would create a well-educated populace<br />

and that strong and innovative<br />

government institutions led by<br />

informed citizens would also<br />

pay great dividends in the<br />

century that followed.<br />

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S E C O<br />

Abbot Kinney At 30 he<br />

founded PLAVIS, worked to<br />

preserve the mountains, and<br />

later created Venice, CA.<br />

Carmelita, 1880-1968: (aka the Norton Simon). From John Muir to<br />

Helen Hunt Jackson, the long list of luminaries gathered to socialize,<br />

garden, write and do good work at this social and intellectual nexus<br />

continues to this day. Its story weaves through pages 30, 45, 46, 50, 96.<br />

Jeanne Carr Conservationist,<br />

horticultural expert, writer, and<br />

mentor to naturalist John Muir,<br />

planner and planter of Carmelita.<br />

PASADENA LIBRARY AND VILLAGE<br />

IMPROVEMENT SOCIETY (PLAVIS)<br />

In 1880, not far from the “colony” that would<br />

become Pasadena, 30 year old Abbot Kinney arrived<br />

to find no room at the Sierra Madre Inn. He slept<br />

instead on their billiard table and though he was an<br />

asthmatic, he woke breathing free and a convert to<br />

this new frontier town, population 391.<br />

A young man of ideas and enterprise, Kinney bought<br />

500 acres and was soon active in the preservation<br />

of both the nearby mountains and native culture.<br />

He also set about bringing new culture to this land<br />

of sunshine and possibility. Looking back fifteen<br />

years later, historian Hiram Reid writes that Kinney<br />

conceived what he called the Pasadena Library and<br />

Village Improvement Society<br />

(PLAVIS).<br />

“Some thought the colony settlers too much<br />

scattered and too poor to make or use such a<br />

library;” wrote Reid “but the more cultivated<br />

and progressive people grew more in favor of the<br />

undertaking as they kept on talking about it.” b<br />

Another new arrival, Jeanne Carr, also served on<br />

the board of PLAVIS. A “gregarious and gifted<br />

woman with a vast network of progressively minded<br />

and influential friends” d her Carmelita gardens<br />

served as a cultural nexus of the region. In turn, she<br />

helped PLAVIS to become a movement that mixed<br />

education, music, socializing, community and<br />

culture, helping turn this frontier village into a true<br />

society with an educated populace.<br />

Carmelita<br />

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John Muir’s Carmelita<br />

visits, gardening and<br />

socializing.“I owe to you<br />

all my best friends.”<br />

The First Library<br />

(1884-1890) was PLAVIS’<br />

simple structure and<br />

included a social hall.<br />

Pasadena’s Second Library<br />

At Walnut and Raymond, PLAVIS built Pasadena’s<br />

second library, finally realizing a free library system.<br />

Today, the arched corner still stands in Memorial Park<br />

Helen Hunt Jackson<br />

worked on “Ramona”<br />

a book on Native<br />

culture at Carmelita.<br />

Many were swept up in the “public-spiritedness.”<br />

Reid continues, “Mr. Kinney had planned it to<br />

be a popular movement in which all could take<br />

part.” Though its goal was a free library, funding<br />

was needed to get it off the ground. With space<br />

provided on the Central School grounds, a simple<br />

two story wooden structure was built that also<br />

had a social hall. “A fee of twenty-five cents per<br />

month was charged for loan of books, although the<br />

reading room remained free to all.”<br />

Reid writes of the following events in the 1880s:<br />

Public Concerts, “to provide needful furnishings<br />

for the Library parlor and reading room.”<br />

Book Socials, with guests contributing a book.<br />

Art Exhibits, organized by Kinney, included a “rare<br />

collection of stone implements and Indian relics.”<br />

The Great Citrus Fair of 1885 “was ‘the most<br />

extensive of anything yet attempted.’ To advertise<br />

this Fair, and advertise Pasadena at the same time,<br />

Mr. Rust and others got out a pamphlet of 96 pages<br />

(2,000 copies of it).” The Fair proved a great<br />

success, raising :$531 (about $18,000 today).<br />

Through the late 1880s PLAVIS continued to<br />

raise funds, sell shares and hold social<br />

events to both promote the<br />

improvement of<br />

Pasadena<br />

and to pay for a more substantial and permanent<br />

library on Raymond Avenue and Walnut Street.<br />

Finally, in 1889, with the new stone library<br />

half completed, a ten day event was held in the<br />

unfinished shell of the new building. A theme<br />

each day brought a blend of cultural offerings.<br />

The Ten Day Art Exhibition of 1889 “was the<br />

most ambitious and elaborate Art Loan show that<br />

had yet been attempted on the Pacific coast; and<br />

having been in some sort repeated yearly ever<br />

since, it became an historic event which has won<br />

fame to Pasadena in literary and art circles both<br />

East and West, through illustrated periodicals and<br />

descriptive pens,” writes Reid.<br />

The Ten Day Exhibition presented: “Senor Arturo<br />

Bandini will daily conduct a Spanish conversazione<br />

upon suggested subjects of interest to strangers.”<br />

Forestry Day: An address by Abbot Kinney, State<br />

Forestry Commissioner. Children’s Day: School<br />

children’s day. Russian Day: “Exhibits from<br />

Alaska. Russian tea.” On Mexican Day: Don<br />

Antonio Coronel exhibited rare Mexican relics.<br />

Spanish Day presented “Senator Del Valle and<br />

relics from his hacienda of Camulos, the reputed<br />

home of Ramona.” On California Day: The<br />

“widow of Hon. B. D. Wilson, former owner of the<br />

Rancho San Pasqual, will pour tea.”<br />

There was Oriental Day and Chinese Day.<br />

Three years prior to the Ten Day<br />

Exhibition, a mob ran<br />

the Chinese<br />

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The Colorado Street Bridge, 1913 Initiated by Pasadena’s Board of Trade three years before it sponsored “My City,”<br />

this new automobile link to Los Angeles was an engineering marvel that helped usher in the modern age.<br />

out of downtown<br />

Pasadena. Jeanne Carr’s<br />

husband Ezra, a professor<br />

and state Superintendent of<br />

Public Instruction, exposed the<br />

mob’s members in the LA Times.<br />

Perhaps, then,“the Chinese candlemaker”<br />

who gave“receipted bill in his<br />

own language,” may also have been a token<br />

measure of cultural equanimity.<br />

Reid recalls, “The ten days’ proceedings showed<br />

a vast resource of ingenuity, enterprise, skill,<br />

working energy and steadfastness.” In the end,<br />

however, PLAVIS did not raise the final money<br />

needed to complete the half-built library. Instead,<br />

an 1890 bond initiative by the City of Pasadena<br />

completed the free library Kinney envisioned a<br />

decade before.<br />

Throughout the history of Pasadena’s development<br />

that is explored in Part I of this document, the<br />

blending of bottom-up visioning and top-down<br />

logistics—a kind of “Grand Mix”—is a repeating<br />

pattern that marks both the cautionary tales and<br />

exemplary results that followed.<br />

PLANNING<br />

THE CITY<br />

BEAUTIFUL<br />

Pasadena’s<br />

With the<br />

Neighborhood<br />

Village Improvement<br />

Libraries served to be the ‘the heart of the<br />

every<br />

Society<br />

Pasadena<br />

setting<br />

resident<br />

a higher<br />

is within<br />

standard<br />

walking distance of a library. The b<br />

for Pasadena, the town attracted<br />

services into the neighborhood and each branch library,/ through its p<br />

increasingly wealthy and progressively<br />

the unique character and needs of the neighborhood that surrounds it<br />

minded citizens. By 1900, Pasadena’s 9000<br />

residents owned 4000 bicycles, which were<br />

the cutting edge of technology in the 1890s.<br />

Bicycle shops produced the Wright Brothers and<br />

the first automobiles, which appeared in Pasadena<br />

about this time. By 1915, Pasadena had the highest<br />

rate of car ownership in the world. c<br />

At this dawn of the Modern Age, engineering and<br />

architecture now took the lead. Helping lead civic<br />

improvement, Pasadena’s Board of Trade initiated<br />

the city’s new bridge to Los Angeles in 1913.<br />

George A. Damon, an electrical engineer from<br />

Chicago’s 1893 Fair, arrived in Pasadena about<br />

this time, becoming Dean of Engineering at what<br />

is now Caltech. In 1910, they were building a new<br />

campus at the edge of Pasadena. Concerns about<br />

the development of nearby intersections at Lake<br />

Street and California prompted the 1914 “Four<br />

Pasadena’s branch Libraries are “the heart of the neighborhoods,” often located beside a park or school.<br />

Central Library was proposed in 1915 and built 1925<br />

Hill Ave. Branch, 1925<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


neighborhoods, which is why<br />

ranch libraries bring information<br />

rograms and collections, reflects<br />

.\<br />

Corners<br />

Competition,”<br />

organized by Dean<br />

Damon to explore<br />

potential solutions. In a<br />

blind competition, first prize<br />

was awarded to a young man of<br />

20 from South Central Los Angeles<br />

named Paul R. Williams, launching the<br />

career of one the first prominent African<br />

American architects, who would be among<br />

the most prolific in the decades that followed.<br />

Like the Village Improvement Society, Dean<br />

Damon’s efforts repeated the bottom-up,<br />

participatory approach to creating a common vision.<br />

Sponsored by the Board of Trade, their efforts<br />

culminated with the “My City” Exhibit of 1916. It was<br />

“My City” that refined the vision of Pasadena’s future<br />

so that “its program for civic improvements includes<br />

nearly all of the elements which go to make up the very<br />

heart of the city’s design,” d wrote Dean Damon.<br />

From the dawn of the Modern Age in 1900 and on through<br />

the mid-1920s, the efforts of this World War I generation<br />

stand tall among the very best of what the Golden State<br />

had to offer. Though remembered for building California’s<br />

greatest bridges and public landscapes after 1925, e how they<br />

first created the bottom-up momentum for such audacious<br />

projects has faded from public memory amidst the cycle of<br />

change that has revised and sometimes reversed their efforts.<br />

Dean George<br />

A. Damon<br />

led the early<br />

visioning efforts<br />

in building momentum<br />

towards<br />

an ambitious<br />

Civic Center”<br />

Paul R.<br />

Williams<br />

He won first<br />

prize<br />

and got his<br />

start.<br />

Everyone in Pasadena is within walking distance of a library. These are ten branch libraries, plus local college libraries.<br />

La Pintoresca Park Branch Library, 1930<br />

Santa Catalina, 1930<br />

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Barack Obama lived<br />

in Pasadena<br />

when he<br />

made his first<br />

speech (p.68).<br />

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A<br />

1. Originally parks and an open Civic Center<br />

axis faced the 1930 Civic Auditorium. A<br />

1980: The Plaza<br />

Pasadena Mall<br />

blocked the axis.<br />

When it failed....<br />

A<br />

2001: The Paseo Colorado<br />

mall reopened the axis.<br />

In 2015 it sat half empty<br />

and waiting renewal.<br />

A<br />

Unintended Consequences<br />

The Natural Cycle of Inventing, Refining, Inverting & Revitalizing<br />

In the evolution of cities and human endeavor, there is<br />

a Natural Cycle that begins with invention followed<br />

by continual refining that transforms and can even<br />

invert the original vision. This often leads to a desire<br />

to revitalize and the cycle begins once again. Though<br />

this Natural Cycle of change can lead to unintended<br />

consequences, the pattern is also a natural part of<br />

growth, development, transformation and change.<br />

For example, when wandering<br />

tribes first created settlements<br />

with an enclosed area for grazing<br />

animals, this enclosed area<br />

would often become the park or<br />

plaza open space for city that<br />

grew around it.<br />

2. Refinement<br />

3. Inversion<br />

Downtown Pasadena<br />

demonstrates the Natural<br />

Cycle of change. The blocks<br />

surrounding the main<br />

intersection at Colorado<br />

Boulevard and Fair Oaks Avenue<br />

were the most valuable around<br />

1900. Fifty years later they were<br />

among the least. Revitalization brought new ideas and<br />

today they are once again among the most valuable.<br />

1. Invention<br />

The Natural Cycle of Change<br />

Pasadena’s main thoroughfare also repeats the cycle.<br />

Originally known as Colorado Street, it was widened<br />

to boulevard status and for decades it was the city’s<br />

main artery. Over time, the development of parallel<br />

streets and freeways transformed it into a destination<br />

that is more often driven to and from instead.<br />

Reacting to urban flight after WWII, Redevelopment<br />

marked a shift in the cycle from bottom-up to topdown<br />

planning in this cycle as its Plaza Pasadena<br />

mall inverted the normal pattern of development<br />

by moving pedestrians to the interior of the block<br />

(usually an alley) and locating<br />

loading docks adjacent to the<br />

sidewalk on Green Street.<br />

4. Revitalization<br />

This pattern repeats throughout this study,<br />

recurring on pages 88, 156, and 158.<br />

When the Plaza Pasadena mall failed,<br />

the revitalized Paseo Colorado mall<br />

continued the cycle, reopening the<br />

Civic Center axis and transforming<br />

it into an open-air mall. Fifteen years<br />

later, the mall is set to enter its third<br />

cycle, as it now sits in a state of deep<br />

incubation, empty of anchor tenants<br />

and ready to begin the cycle once again.<br />

This pattern, common to the<br />

development of cities and<br />

organizations, can be found<br />

throughout the history that follows. Understanding the<br />

Natural Cycle helps substantiate why planning driven<br />

from the bottom up is the key to more effectively<br />

avoid unintended consequences, and in so doing, the<br />

cycle serves to help people both recognize the pattern<br />

of inversion and the signal to revitalize and begin<br />

once again.<br />

While Modern domestic architecture is largely seen as a triumph of design, the Modernist urban landscape is generally disliked.<br />

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Testing the Oaklawn Bridge Pasadena’s most famous architects, brothers Henry and Charles<br />

Greene, are seen in 1906 testing their still standing bridge over the Santa Fe (Gold Line) tracks.<br />

CONTENTS<br />

PREFACE INTRO<br />

MY CITY 1916 MAIN ST. 2015 LESSONS


THE “NATURAL” CYCLE OF INCREMENTAL CHANGE: HOW INVERSION WORKS<br />

Robert Crumb draws a familiar transformation. Pasadena of 1916 was focussed on row three as they sought to avoid row four.<br />

<br />

The Greene and Greene Oaklawn Pedestrian Bridge in South Pasadena<br />

<br />

<br />

<br />

<br />

<br />

<br />

8<br />

<br />

<br />

11<br />

12<br />

A Short History of America © Copyright. 1979, 1981 by Robert Crumb. Published by Kitchen Sink Press, No. 2 Swamp Road, Princeton, Wis. 54968<br />

After making the top twelve panels, Robert Crumb later added the three potential futures shown above under the title “What’s Next?”<br />

A revived “My City” process seeks to offer the public more input and involvement.<br />

Your Vision... The Planner’s Vision... The Developer’s Vision...<br />

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The Grand Mix<br />

The Blending of Bottom-Up Visioning and Top-Down Logistics<br />

As Pasadena Mayor Terry Tornek strives to “restore<br />

Pasadena to its rightful position as a model for other<br />

cities to emulate,” this document seeks to trace that<br />

reputation back to its source. F<br />

In Terry Tornek’s mayoral election of 2015, Pasadena’s<br />

former Planning Director pointed out that planning<br />

needs a more “bottom-up” g approach. As that vision<br />

inspired this exploration, it has become a template to<br />

better understand the complicated relationships at play,<br />

encouraging the idea that “My City” can work today.<br />

The top-down and bottom-up metaphor is a useful<br />

way to understand the complexities of planning. The<br />

same idea could easily be insiders and outsiders or<br />

Pasadena’s organization chart which puts citizens on<br />

top, but is basically describing the same idea.<br />

While this exploration promotes a more bottom-up<br />

approach, there is also a need for a top-down approach<br />

in the later, logistical stages of planning.<br />

Abbot Kinney’s Library and Village Improvement<br />

Society (p.16) spent a decade building the essential<br />

bottom-up momentum needed by the top-down efforts<br />

that helped perpetuate that vision into ten libraries.<br />

Dean Damon and the City Beautiful Movement’s<br />

“My City” process was also based on the marriage of<br />

bottom-up vision and top-down logistics, which they<br />

called “beauty” and “order.” i The exemplary results<br />

and cautionary tales of the history that follows are<br />

rooted in either the presence or the lack of this critical<br />

blending of bottom-up and top-down efforts.<br />

The term “Grand Mix,” in turn, is used to describe<br />

this blending of bottom-up vision with the top-down<br />

order needed to execute and sustain the effort. It is<br />

efficient and effective democracy at their best and the<br />

essential key to creating good government.<br />

Part II of this project is an exploration into how<br />

“My City” can be updated for any city today. Using<br />

a project-event-survey-plan approach, “My City” is<br />

designed to “support, not supplant” the existing<br />

process, presenting projects so they may be not<br />

approved, but improved,” as Dean Damon put it. j<br />

This is the story of what made Pasadena a model for<br />

other cities to emulate, how the vision was lost, and<br />

how the public’s rightful place in the process can be<br />

restored using an exemplary approach to realizing an<br />

extraordinary vision that was called “My City.”<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


THE GRAND MIX<br />

THE “GRAND MIX”<br />

OF THE PUBLIC REALM<br />

This description of top-down and<br />

bottom-up planning continue from<br />

this introductory description as<br />

a thread of logic that weaves<br />

through pages 79, 91, 105,<br />

115, 156, & 159.<br />

TOP-DOWN<br />

Top-down entities are<br />

key to maintaining a<br />

civil society and the<br />

repository of the<br />

collective expertise<br />

necessary to carry<br />

out logistical<br />

planning.<br />

TOP-DOWN LOGISTICS<br />

FORM FOLLOWS FUNCTION<br />

POLICY-BASED AND SINGULAR<br />

ORDER<br />

TOP-DOWN<br />

• GOVERNMENT<br />

• POLICY<br />

• BUDGET<br />

• ENFORCEMENT<br />

• INSPECTION<br />

• DEDUCTION<br />

• GLOBAL<br />

• DECREE<br />

BOTTOM-UP<br />

In planning,<br />

bottom-up<br />

approaches use<br />

greater participation<br />

by the public in the<br />

early visioning stages,<br />

focusing on measuring<br />

the ambitions of the people<br />

who will be living in the<br />

world being planned. Bottomup<br />

approaches have a greater<br />

tendency to focus on the process<br />

of creating beauty and making a<br />

civil society one worth living in.<br />

BOTTOM-UP VISION<br />

FORM FOLLOWS PROCESS<br />

NON-LINEAR EXPLORATION BY THE MANY<br />

BOTTOM-UP<br />

• INDIVIDUALS<br />

• VISION<br />

• ECONOMY<br />

• INITIATIVE<br />

• GRASS ROOTS<br />

• EXPLORATION<br />

• LOCALIZED<br />

• CONVERSATION<br />

BEAUTY<br />

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Santa Fe & Hotel Green, c.1900,<br />

located beside the train depot.<br />

A Tally-Ho at Hotel Green, 1890 Walking, horses, mules,<br />

bicycles, trains and trollies were the way from here to there.<br />

A Trip to Mt. Lowe In 1893, a trolley was<br />

extended to the foot of the mountains.<br />

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CONTENTS<br />

GATHERING FLOWERS IN PASADENA, 1893<br />

On July 4, 1893, the Echo Mountain incline railway opened, a<br />

funicular that rose halfway up the mountain and was then followed<br />

by an elaborate mountain trolley trip carved into the canyons,<br />

utilizing elaborate trestles as it journeyed to the Mount Lowe Tavern<br />

over the next ridge. The mountain railway lasted until 1936.<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


Part I: History<br />

Memories of the Golden Age<br />

How Pasadena Embraced Democratized Planning<br />

The Incline, 1893<br />

A funicular rose up<br />

Echo Mountain<br />

Echo Mountain to Mount Lowe<br />

A trolley on trestles crossed the canyons.<br />

The Mount Lowe Tavern Seen here in 1913, the restaurant<br />

and guest rooms operated until 1936.<br />

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Future Rose Bowl<br />

A R R O Y O<br />

Pasadena<br />

Presbyterian<br />

Church<br />

Hotel Maryland<br />

B<br />

Christian<br />

Science<br />

Church<br />

F<br />

A<br />

D<br />

E<br />

C<br />

G<br />

DOBBINS ELEVATED CYCLEWAY<br />

of 1900 was planned from Hotel<br />

Green to LA via the Arroyo Seco.<br />

THE 1890S BICYCLE CRAZE<br />

Bicycles let women be independent.<br />

Bicycle parades were also popular.<br />

DOBBINS ON HIS CYLEWAY, 1903.<br />

Cars were first sold in bicycle shops.<br />

This photo tells the change to come.<br />

THE 1908 MODEL-T FORD<br />

Ford’s Model-T initiated the<br />

age of the automobile.<br />

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Greene & Greene’s<br />

Duncan Iwrin House<br />

of 1908<br />

CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


Raymond Hotel<br />

The image below comes from this area.<br />

Colorado Street Bridge<br />

S E C O<br />

Holly St. Bridge<br />

A History of Pasadena’s 1916<br />

Caltech<br />

(Throop)<br />

moved here<br />

Raymond and<br />

Colorado<br />

Home-Made City Planning Exhibit<br />

Clunes Theater (now Gap)<br />

here<br />

This is Pasadena as the young city was coming of age as a municipality in 1914.<br />

Under the leadership of its Board of Trade, the Colorado Street Bridge had just been<br />

completed (top photo, far right), but few other signature landscapes such as the Rose Bowl<br />

or Brookside Park in the Arroyo Seco had been built.<br />

This background photo, taken from the panorama at the top, shows many buildings still<br />

standing today. Throop College (now Caltech) had opened in a building annexed into Hotel<br />

Green in the 1890s. Moving to its current campus in 1910, they opened the West’s first wind<br />

tunnel in 1917 and the first aeronautical design curriculum a year later.<br />

Its new Dean of Engineering, George A. Damon, was also starting to teach courses in the<br />

emerging field of city planning. Together with the City Beautiful Association and Board of<br />

Trade, Dean Damon set about writing Pasadena’s next chapter, an impact that can still be felt<br />

a century later. This is a story of both forgotten origins and reawakened opportunities.<br />

“ M Y C I T Y ” 1 9 1 6 C O N T E N T S<br />

Hotel Green<br />

Caltech began<br />

The Rise of the City Beautiful..........................28<br />

City of Gardens.................................................30<br />

Progressive Republican City............................31<br />

The Four Corners Competition.........................33<br />

Pasadena: “Municipal Triumph”......................34<br />

Hand-Made City................................................36<br />

“Home-Made” City Planning............................38<br />

“The Pasadenay Way” by George Damon.......44<br />

World War I and After.......................................45<br />

George Ellery Hale & the Shifting Vision.........46<br />

“Jubilee”..........................................................49<br />

The Bennett Civic Center Plan ........................50<br />

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Chicago’s Columbian Exposition, 1893 The largest gathering in human history, the fair introduced many to civic planning.<br />

The Rise of the City Beautiful<br />

Chicago’s Colombian Exposition of 1893 marks a<br />

key crossroads in American history. The fair was<br />

the largest gathering in human history to date,<br />

serving as a portal into the rapidly approaching<br />

future. Over 120,000 lights illuminated the defining<br />

inventions of modern life. It was as if Chicago had<br />

switched on the 20th Century and the world poured<br />

in, including much of Pasadena, California. Among<br />

the visitors, a young electrical engineer of 22<br />

named George Damon, both of whom would later<br />

apply the lessons of Chicago to Pasadena.<br />

Of all the exhibits, the city of Chicago itself was<br />

chief among the fair’s attractions. Its rebuilding<br />

after the Great Fire of 1871 produced the first<br />

steel-framed skyscrapers, grand civic architecture,<br />

modern planning and a spirit of progressive<br />

thinking that would usher in a new age.<br />

The fair marked the dawn of the modern age and<br />

the settling of the American frontier. The expo<br />

also marked a pronounced change in the way<br />

people thought about what<br />

a city could be.<br />

The Exposition’s Classical “Beaux Arts” buildings<br />

were aligned on the open space of a grand axis<br />

helping define landscape of the American city for<br />

the next 50 years. Daniel Burnham, chief architect<br />

of the Chicago fair, inspired a “City Beautiful<br />

Movement” that grew nationally, but in few places<br />

more fervently than Pasadena, California.<br />

Where Chicago had become a world-class city,<br />

Pasadena was still striving to exhibit that a city<br />

could be both a cultural destination and a beacon of<br />

the future. To that end, the fair’s great spotlight was<br />

moved to Echo Mountain above Pasadena.<br />

The completion of the Colorado Street Bridge in<br />

1913 marked the end of one era and the crossing<br />

into the next. The new century saw both the<br />

revival of Classical architecture and boundless<br />

feats of engineering, two aspirations that defined<br />

Pasadena’s quest for world-class stature.<br />

San Diego’s Panama-California Exposition<br />

Celebrating the opening of the Panama Canal, the<br />

1915-17 fair was held in San Diego’s Balboa Park.<br />

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MAIN ST. 2015 LESSONS


San Francisco’s “Panama-Pacific International Exposition” of 1915 and the Palace of Fine Arts<br />

Celebrating the opening of the Panama Canal and San Francisco’s resurrection after the 1906 earthquake, the Pan-Pacific fair<br />

was built on the rubble of the destroyed city that filled the edge of the bay and is now called the Marina District. When the fair’s<br />

temporary plaster and burlap buildings were pulled down, the public wanted to save Bernard Maybeck’s magnificent Palace of<br />

Fine Arts. It was saved and then rebuilt in the 1930s and again in the 1960s.<br />

Driven by his experience as an engineer at the Chicago<br />

fair, George A. Damon moved to Pasadena and became<br />

Dean of Engineering at Throop Polytechnic (renamed<br />

the California Institute of Technology in 1919).<br />

In 1914, Dean Damon helped form the Pasadena<br />

City Beautiful Association, which would build on<br />

the momentum of the new Colorado Street Bridge.<br />

“This organization is composed of delegates from fifty<br />

different local societies, and holds monthly meetings<br />

at which projects for making the city “more beautiful”<br />

are discussed,” he wrote.<br />

“Active work is done by committees reporting at these<br />

regular meetings, and considerable constructive work<br />

has been accomplished in<br />

the way of clean-up days,<br />

care of vacant lots, flower<br />

boxes on business blocks,<br />

rubbish collection, refuse<br />

receptacles, removal of<br />

real estate signs, billboard<br />

agitation, ornamental street<br />

lamps, etc.”<br />

Daniel Burnham<br />

With the opening of the Panama Canal and World War<br />

I breaking out in Europe, California became a popular<br />

alternative for vacationing Easterners. Celebrating the<br />

canal’s opening and the rebuilding of San Francisco<br />

after its 1906 earthquake, its Pan-Pacific Exposition of<br />

1915 drew visitors from around the world. Apparently,<br />

its new City Hall left a great impression on visitors<br />

from Pasadena as its architects, Bakewell and Brown,<br />

would later go on to design Pasadena’s City Hall.<br />

But it was the architect of San Diego’s Fair, Bertram<br />

Goodhue, and the Spanish Colonial Revival<br />

architecture of the this simultaneous exposition to<br />

the south that would have the greater influence on<br />

Pasadena as Goodhue designed the Caltech campus<br />

masterplan in 1916. As World<br />

War I drew the United States<br />

closer and closer toward<br />

entering the conflict, both<br />

the two fairs and the thought<br />

of impending war would<br />

energize the City Beautiful<br />

Movement in Pasadena to<br />

“make big plans.”<br />

Dean George A. Damon<br />

Burnham designed<br />

most of Chicago’s<br />

1893 Columbian<br />

Exposition and<br />

inspired a national<br />

movement, including both<br />

the City Beautiful Association<br />

of Pasadena as well as<br />

the Exposition’s Electrical<br />

Engineer George Damon, who<br />

featured his famous quote (right)<br />

in the “Possibilities” section of<br />

their 1915 “Pasadena Plan.”<br />

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BRIDGE<br />

THE ARROYO SECO<br />

ORANGE GROVE AVE<br />

ELKS<br />

CLUB<br />

COLORADO BLVD.<br />

CARMELITA GARDENS<br />

Carmelita: The Birth of the Norton Simon<br />

New Years 1930 (see pages 16, 45, 50 & 94).<br />

Flowers Year Round<br />

Busch gardens 1933<br />

The Birth of Bush Gardens<br />

Busch gardens opened to the public in 1906.<br />

City of Gardens<br />

In stark contrast to cities settled by<br />

clearing trees, Southern California<br />

was relatively barren before its<br />

new migrants arrived. With key<br />

exceptions such as the seasonal<br />

Arroyo Seco or the occasional<br />

ancient oak or sycamore tree, there<br />

was little water, and consequently<br />

few trees or vegetation.<br />

In 1865, Benjamin Eaton designed<br />

a way of collecting water from the<br />

Arroyo Seco at a narrowing he<br />

named Devil’s Gate, three years<br />

before he had helped create a new<br />

water system for Los Angeles.<br />

Though his son Fred is long credited<br />

with being the mastermind behind<br />

Mulholland and the 1913 LA<br />

Aqueduct to the Owens Valley,<br />

the idea may have come from the<br />

pioneering work of his father.<br />

The “Horticultural Court” (below) at the<br />

“My City” Exhibit of 1916 in support of a<br />

Horticultural Hall in the new Civic Center.<br />

The Batchelder Fountain (above) at<br />

the Horticultural Court of the “My City”<br />

Exhibit was also featured in the brochure<br />

of its host, Pasadena’s Board of Trade.<br />

See also pages 36, 39, 46, 65, 67.<br />

With water, the land was sold to a<br />

group of Indiana settlers in 1874<br />

who planted citrus orchards and<br />

elaborate gardens in the 1880s.<br />

The Enlightenment’s notion of<br />

“tending one’s own garden” and<br />

questing for a better way brought<br />

the scientific study of botany and<br />

horticulture into the exotic gardens<br />

of this once barren land.<br />

In Pasadena’s temperate climate,<br />

the garden proved an idyllic<br />

outdoor living room for social<br />

gatherings. With 90 varieties of<br />

trees, Carmelita Gardens was both<br />

Pasadena’s first great garden and a<br />

famed cultural nexus (p. 16, 45, & 50).<br />

In 1924, the last 13 acres were<br />

acquired for a park, museum and<br />

school of art and design, now known<br />

as the Norton Simon Museum.<br />

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CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


Progressive Republican City<br />

There is a Natural Cycle in the<br />

life of cities and organizations in<br />

which continual transformation<br />

leads to a type of inversion (p. 20).<br />

This document explores examples<br />

throughout, though perhaps<br />

none as striking as California’s<br />

Progressive Republicans of 1909-<br />

1917 and what they accomplished.<br />

As the Enlightenment of the 1700s<br />

met the Industrial Revolution of<br />

the 1800s, it culminated in the<br />

Civil War of 1861-1865. Children<br />

of Civil War era Republicans were<br />

also reform-minded and often<br />

more liberal than the Democratic<br />

party’s Southern flank, which still<br />

had many former Confederates of<br />

the Civil War (aka the Dixiecrats).<br />

By the time of the Chicago Fair<br />

of 1893, municipal corruption and<br />

urban squalor brought scientific<br />

study of government, education,<br />

business, religion and medicine,<br />

which in turn resulted in new<br />

government reforms and more<br />

direct forms of democracy.<br />

Though the Progressive era<br />

itself spanned the spectrum of<br />

political parties from Democrats<br />

to Socialists, the Progressive<br />

Party itself was an offshoot of<br />

the Republican Party of 1912.<br />

The Republicans took to reform<br />

with the “Bull-Moose” fervor of<br />

President Theodore Roosevelt.<br />

Progressive Governor of<br />

California, Hiram Johnson—later<br />

Republican Senator—was among<br />

the strongest Progressive reformers<br />

of this period. His achievements<br />

are described in the articles on the<br />

following page.<br />

As Progressives acted most effectively<br />

at the state and local levels, few cities<br />

took to its reform spirit more fervently<br />

than Pasadena. In the 1912 presidential<br />

election, Pasadena’s Republican<br />

majority gave 40-to-1 support for<br />

Theodore Roosevelt’s platform of<br />

conservation and prosperity for all.<br />

Though Roosevelt did not prevail,<br />

Governor Johnson introduced the<br />

referendum, recall, initiative, workers’<br />

compensation, direct democracy and<br />

a Progressive reputation to California<br />

government that persists to this day.<br />

Due largely to this progressive spirit,<br />

Pasadena municipalized water and<br />

power (p.34), created a city owned<br />

farm that fed employees (p.35), a<br />

Council-Manager system, (p.77), and<br />

the rare municipal Health Department,<br />

all of which contributed to its lasting<br />

reputation as a model city.<br />

THE CALIFORNIA OUTLOOK was published between 1911 and 1920 by the former chairman of the California Republican Party,<br />

a close ally of both Republican Governor Hiram Johnson and Republican President Theodore Roosevelt. When the party split in<br />

1912 into two factions—one led by William Howard Taft and the other led by President Roosevelt—the reformers led by Roosevelt<br />

and Johnson were known as the Progressives. The articles below and on the following page are from 1914 issues of the magazine.<br />

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The unabridged version of these articles can be<br />

found at: pasadenapassages.org/outlook.pdf<br />

In the pdf version, headlines link to each article.<br />

“THE CALIFORNIA OUTLOOK”<br />

Continuing from the caption on previous page.<br />

Right: Child Labor and Southern Antipathy<br />

It is easy to forget that looking back to the Civil<br />

War from the 1910s occurred with the same<br />

space of time that people look back to the 1960s<br />

today. The GOP was still the party of Lincoln.<br />

African-Americans were almost universally<br />

Republicans and the South was a solidly<br />

Democratic. The Progressive Republicans<br />

continued the tradition of social and economic<br />

reform. They were trust busters who regulated<br />

big business. Their loss of the presidential<br />

election of 1912 led to more restrictive racial<br />

segregating of the US Army by Democratic<br />

President Woodrow Wilson and the Dixiecrats.<br />

Left: Before World War I had a Name<br />

This article explains the then recent unfolding<br />

of what is now referred to as World War I.<br />

PRO-REGULATION Progressive<br />

Republicans promoted the sensible<br />

regulation of business.<br />

THE ACCOMPLISHMENTS OF CALIFORNIA’S<br />

PROGRESSIVE REPUBLICANS<br />

1) “Kicking out the Southern Pacific Railroad”<br />

by reducing their political influence.<br />

2) Direct election of US Senators.<br />

3) The Referendum: A citizen vote on an issue.<br />

4) The Recall: A vote to remove from office.<br />

5) The Initiative: A vote bypassing legislators.<br />

6) Worker’s Compensation: State run insurance<br />

7) Increased regulation of big business.<br />

8) “Good Government” Initiatives<br />

“GOOD GOVERNMENT: PROTECT IT”<br />

After Progressive Republicans failed<br />

to split from the GOP, they dropped<br />

the phrase Progressive and many of<br />

it’s reform-minded advocates formed<br />

the“Good Government League,” which<br />

entered a float in Pasadena’s Rose Parade<br />

of 1950 showing bipartisan cooperation<br />

between donkey and elephant.<br />

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MAIN ST. 2015 LESSONS


Paul R. Williams<br />

Article from “The California Outlook” magazine,<br />

November 14, 1914; page 15.<br />

The Four Corners Competition: First Prize<br />

The City Beautiful Association’s participatory<br />

approach of gathering as many ideas as<br />

possible was inaugurated by the 1914<br />

“Four Corners Competition,” which sought<br />

solutions for intersections then at the edges<br />

of Pasadena. Despite the prevailing attitudes<br />

towards class, race, religion and wealth, a<br />

young man of 20 from South-Central Los<br />

Angeles named Paul Williams entered the<br />

blind competition, presenting his vision for<br />

how Pasadena should plan and develop,<br />

winning First Place over established firms.<br />

Williams designed a hierarchy of pedestrian<br />

spaces set concentrically around the<br />

intersection—from a curbside sidewalk to an<br />

offstreet arcade— and back passage market<br />

stalls providing refuge from the bustle of<br />

the street. Including a post office, firehouse,<br />

civic clubhouse, theater, park, and library;<br />

Williams’ design, the Star News wrote, would<br />

“increase the value of surrounding property to<br />

a much greater degree than if the community<br />

was left to establish its own individual form of<br />

development.”<br />

The young Paul Williams was not only<br />

handsomely rewarded for his efforts, he went<br />

on to become among the most prolific and<br />

famed architects of the region and the first<br />

African-American member of the American<br />

Institute of Architects.<br />

Architect of both the rich and famous, housing<br />

and government, this largely forgotten<br />

beginning to architect Paul Williams’ career<br />

is also among the lost stories of the years that<br />

followed the Colorado Street Bridge.<br />

Pasadena Mansion LA County Courthouse Architect of the Rich and Famous (Sinatra) Beverly Hills Hotel LAX Theme Building<br />

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“What Happened in Pasadena: the Story of a Municipal Triumph”<br />

From an October 1909 article about Pasadena published in 20th Century Magazine by Francis Marshall Elliott, this abridged article<br />

chronicles how a strong municipal structure was critical to the development of the modern city. Through the words of Mayors<br />

Waterhouse and Earley, the article shows how the direct democracy approach of the Progressive Era changed the way people thought<br />

about what a city could accomplish (including the mixed blessing of eminent domain) and the City of Pasadena’s forgotten 500-acre<br />

farm that is seen in the photo at the bottom of the opposite page. The full article can be found at: pasadenapassages.org/pasadena1909.pdf<br />

“The stage-setting in this instance was<br />

Pasadena, California, one of the most<br />

beautiful residential cities of the New<br />

World. It has a population of about thirty<br />

thousand. It is known the land over as a<br />

city of millionaires and has more beautiful<br />

homes and more home-owners than<br />

any city of like population in America.<br />

A large percentage of its people are<br />

retired capitalists and have come hither<br />

from almost every section to spend their<br />

declining years in this wonderful garden<br />

spot where the sun is ever shining and<br />

flowers bloom perpetually. More than<br />

one hundred and fifty men in the city<br />

are reputed to be worth a million dollars<br />

or more; while a large proportion of<br />

the population are persons in more than<br />

comfortable circumstances. Less than<br />

one hundred families dwell in flats, and<br />

there are no slums, no manufacturing<br />

enterprises and no tenement sections.<br />

It is preeminently a city of wealth and<br />

culture, and by all preconceived notions<br />

of economists, Pasadena should be one of<br />

the most conservative and undemocratic<br />

communities in the land; yet as a matter<br />

of fact this city rejoices in, perhaps, the<br />

most fundamentally democratic municipal<br />

charter to be found in the world—a<br />

charter which provides that the city shall<br />

have the power:—<br />

“To purchase, receive, have, hold, lease,<br />

use, and enjoy, property of every kind and<br />

description, both within and without the<br />

limits of the city. and control and dispose<br />

of the same for the common benefit.<br />

It furthermore specifically provides that<br />

the city shall have the power:—<br />

“To construct and maintain water<br />

works, pipes, pipe lines, aqueducts and<br />

hydrants for supplying the city and its<br />

inhabitants with water and the right to<br />

supply water to persons who live without<br />

the city.<br />

“To construct and maintain gas and<br />

electric works for supplying the city and<br />

its inhabitants with light, heat and power.<br />

“To construct and maintain works for<br />

supplying the city and its inhabitants with<br />

telephonic and telegraphic service.<br />

“To construct and maintain and<br />

operate street railways and other means<br />

of conveyance, together with all rolling<br />

stock, power houses, equipment,<br />

appliances, and apparatus necessary and<br />

proper in the operation, management and<br />

control of the same.”<br />

Pasadena Electric Light & Power Co. 1900<br />

Sixteen years later, the “My City” Exhibit was<br />

held here at 34 S. Raymond Avenue. Then, 63<br />

years later, the Espresso Bar was found in the<br />

back alley. See also pages 39, 42 and 66.<br />

“Having thus provided that the<br />

municipality might primarily establish<br />

itself in any line of business deemed by<br />

the citizens to be for the public weal. the<br />

framers of the charter, evidently fearing<br />

that they inadvertently overlooked some<br />

point of vantage where some individual<br />

or corporation was already established in<br />

some line which the community might<br />

consider to be to the collective advantage<br />

to own, rather than await the otherwise<br />

slow process of establishing and building<br />

up, in competition with said established<br />

enterprises, or else in a spirit of sheer<br />

democratic abandon, provided in Section<br />

23 of Article 3, that the city should have<br />

the power:-<br />

“To exercise the right of eminent<br />

domain for the purpose of acquiring real<br />

and personal property of every kind,<br />

necessary or convenient for the use of said<br />

city or its inhabitants.”<br />

Now these radical and progressive<br />

sections of the most radical and<br />

democratic city charter in America<br />

were not forced upon a reluctant and<br />

protesting community by a coterie of<br />

socialistic agitators, but were evolved by<br />

a charter commission composed of staid<br />

business men and retired capitalists, and<br />

they were submitted to and adopted by<br />

an overwhelming’ majority vote of the<br />

wealthy, staid and conservative home<br />

owners of Pasadena. In addition to the<br />

provisions above quoted, looking to the<br />

economic protection of the citizens of<br />

Pasadena, this remarkable document<br />

embodies the practical political safeguards<br />

of popular government—the Initiative,<br />

Referendum and Right of Recall, by<br />

which the citizens reserve to themselves<br />

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CONTENTS<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


Mayor William Waterhouse<br />

1905–1907<br />

Mayor Thomas J. Earley<br />

1907–1911<br />

the power to initiate desired legislation, to<br />

veto undesired legislation, and to recall or<br />

discharge unfaithful or incompetent city<br />

officials or employees.<br />

Having thus established themselves<br />

in this model and modern citadel of<br />

municipal democracy,. the citizens of<br />

Pasadena were in a position to enjoy the<br />

legitimate benefits to be derived from<br />

natural monopolies—benefits which<br />

in various cities throughout the United<br />

States have, during the last half century,<br />

made scores of multimillionaires at the<br />

expense of the health of the citizens and<br />

the purity of municipal government.<br />

“The question of municipal ownership<br />

of a lighting plant was not an issue<br />

in my first campaign,” said ‘William<br />

Waterhouse, known to all Southern<br />

California as the father of municipal<br />

ownership in Pasadena, and who was<br />

elected mayor of the city in the spring<br />

of 1905; “but the issue at stake was the<br />

municipal ownership of the city’s water<br />

supply, and the entire administration,<br />

including the city council, was elected on<br />

a platform embodying this proposition.<br />

“Soon after assuming office, I became<br />

satisfied that the water question was not<br />

the only one demanding consideration.<br />

The city was paying an exorbitant price<br />

for the lighting of her streets and public<br />

buildings, and the service rendered was<br />

about as bad as could be imagined. I<br />

started an investigation and in a very<br />

short time accumulated evidence to<br />

prove that the city was being defrauded.<br />

…We were utterly unable to bring the<br />

corporation to terms, and we finally held<br />

up the lighting bills. The corporation<br />

brought suit to collect, and though the<br />

suits are still pending, the city has won<br />

in every court to date. …The threat of<br />

the private company to leave the city in<br />

darkness brought matters to a crisis. “I<br />

called the council together and submitted<br />

my plans to them;— with, the result that<br />

a resolution was introduced and passed,<br />

submitting to a vote of the electors<br />

a proposition to vote a bond issue of<br />

$125,000 for the purpose of establishing a<br />

municipal lighting plant for Pasadena.<br />

“This action of the council was like a<br />

thunderbolt from a clear sky. It electrified<br />

the people and it brought into action<br />

at once all the deterrent force of the<br />

powerful electric company and its allied<br />

corporate interests. The battle was bitterly<br />

fought. Every newspaper in the city<br />

opposed municipal ownership. Within<br />

twenty-four hours after the <strong>introduction</strong><br />

of the resolution in the council I<br />

received a call from the president of<br />

the lighting corporation, who advanced<br />

every argument, from ‘patriotism’<br />

to the ‘interests of the poor widows<br />

and orphans’ who owned stock in his<br />

company, in a vain effort to convince me<br />

of the error of my way as a public official;<br />

to all of which I turned a deaf ear.<br />

“Finally the day of election dawned<br />

and the battle raged until the last vote<br />

was polled. When the votes were counted<br />

the city had won by the necessary twothirds<br />

majority and had just seven votes<br />

to spare. This victory, however, was but<br />

the beginning of the struggle. Suits were<br />

instituted by the private corporation,<br />

which are still pending, attacking the<br />

city’s right to engage in municipal<br />

lighting. The bonds were refused by<br />

every local financial institution and were<br />

finally purchased by private parties.<br />

Every obstruction that could be devised<br />

by a great corporation in dire distress<br />

was thrown in the way of the municipal<br />

undertaking. Necessary supplies were<br />

delayed, construction work impeded,<br />

and in the midst of the building of the<br />

plant the municipal election came on.<br />

The struggle was even more bitter than<br />

that over the bond issue. My opponent,<br />

though the candidate of the opponents of<br />

municipal ownership, ran upon a platform<br />

as zealous in its advocacy of municipal<br />

ownership as the one upon which I<br />

stood. My defeat was accomplished by<br />

means and methods upon which it is<br />

unnecessary at this time to comment, but<br />

the significant and satisfactory feature of<br />

the election to me was, that, no difference<br />

who gained the day, the municipal<br />

ownership education of the people<br />

was complete, and with the Initiative,<br />

Referendum and Right of Recall in their<br />

hands, no administration would dare<br />

defeat the work so well begun.”<br />

“I was not a convert to municipal<br />

ownership when elected, though making<br />

my race for the office upon a platform<br />

demanding it,” confessed Mayor Thomas<br />

J. Earley, banker and capitalist, who<br />

succeeded Mayor Waterhouse, and who<br />

is the present mayor of Pasadena; “but<br />

I put myself in the position of a juror,<br />

who, having an opinion in the case, was<br />

nevertheless open to conviction and my<br />

nearly two years in office has absolutely<br />

convinced me that municipal ownership<br />

is not only a success but from every<br />

standpoint desirable.”<br />

“During my two years’ administration,<br />

we have held two bond elections, voting<br />

money to improve and complete our<br />

plant. That the issue is popular with the<br />

public is best evidenced by their vote.<br />

“The first two bond issues, plus<br />

$53,332, used from the city’s General<br />

Fund, enabled us to complete our plant<br />

and light the city in every department.<br />

We also found that we had considerable<br />

energy to spare and in answer to a general<br />

demand we entered the commercial<br />

field, as an experiment. So great was our<br />

success in this venture and so satisfactory<br />

to the public, that the latest bond issue<br />

for increasing our plant to care for all<br />

commercial business offered, carried<br />

by the astonishing vote of 7 to I. Yes,<br />

municipal ownership in Pasadena is a<br />

pronounced and an unqualified success.”<br />

The City of Pasadena also owned a<br />

500-acre farm that utilized sewage<br />

and table-scraps to make fertilizer<br />

and grow crops to feed municipal<br />

departments.<br />

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Motto of Judson Studios,<br />

where USC’s College<br />

of Fine Arts<br />

began in 1911.<br />

Charles Lummis built<br />

his home,“El Alisal,”<br />

1897-1910. It is open<br />

today as an Arroyo<br />

Seco landmark.<br />

Ernest Batchelder<br />

is among the most<br />

beloved craftsmen of<br />

the Arroyo Seco. His<br />

architectural tilework is a<br />

cherished feature in homes<br />

and buildings throughout<br />

the US, including the<br />

Horticultural Court<br />

of “My City” and the<br />

Pasadena Playhouse. He<br />

also helped establish the<br />

Pasadena Art Institute at<br />

Carmelita Gardens.<br />

See also pages 30, 39,<br />

46, 65, and 67.<br />

Home-Made City<br />

The Arroyo Seco is an 11-mile canyon that runs from the San Gabriel<br />

Mountains, north of Pasadena, down to the Los Angeles River. It was<br />

beside this boulder strewn canyon that Pasadena was founded in 1874.<br />

Among its bungalows of 1900 there grew an Arroyo Culture of artisans<br />

and architects who built their low-slung homes of brick, boulders and<br />

wood, drawing inspiration from the Craftsman style of architecture,<br />

with its Japanese and Swiss influences. By 1910, Pasadena artisans were<br />

producing some of the finest works of the Arts and Crafts Movement.<br />

This Arroyo culture also worked to preserve the canyon as part of a<br />

larger park system that would create a contiguous green-belt from<br />

the San Gabriel mountains to Elysian and Griffith Park and on to the<br />

ocean, from “the mountains to the sea.”<br />

The Arroyo Culture’s reverence for the hand-made also reflected a<br />

larger impulse in Pasadena for self-reliance. To that end, local schools<br />

immersed students in a first class education in the manual arts, creating<br />

professional facilities for woodworking, metalsmithing, drafting and<br />

printing. Between 1900 and the late 1980s, the education provided<br />

to Pasadena children in hand-made craft, the hammer and saw, the<br />

printing press, designing and constructing, and above all else, the<br />

confidence to initiate projects on their own and take matters in hand.<br />

The excerpt on the following page, from “Pasadena Kindergartens:<br />

1901-1919,” and a chapter titled “Construction Works With Wood”<br />

tells of this effort:“This year we introduced construction work with<br />

The Greene Brothers<br />

were influenced by the<br />

Japanese pavilion of<br />

the 1893 Chicago fair.<br />

Among the most revered<br />

architects of the Arts<br />

& Crafts Movement,<br />

their 1909 Gamble<br />

House (bottom), is a<br />

masterpiece open for<br />

public tours.<br />

William Lees Judson<br />

Judson Studios is<br />

where USC’s school of<br />

Fine Arts was started<br />

in 1911 and still<br />

produces leaded glass<br />

on the Arroyo Seco to<br />

this day.<br />

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wood. We secured a load of lumber, odd scraps, from the<br />

Pasadena Lumber Company. The boys in the grades were<br />

making’ toys at that time, discarded scraps were added to<br />

our bin. The children revelled in this material and put it to<br />

many uses; hammers, saws, and nails were quickly made<br />

acquainted with this pile of wood scraps. The children had<br />

free scope to make anything they chose.<br />

Both groups of children spent two periods each week in the<br />

sloyd room. All the articles made which we considered really<br />

good were honored by being painted, or stained. One of the<br />

first things to be constructed was a horse and wagon. This<br />

suggestion came to the child because of a discarded horse’s<br />

head. The following day the horse and wagon were improved<br />

upon. The man on the horse was removed and placed in the<br />

wagon. The first table constructed was made of a flat board<br />

and four long nails for legs. ‘The next day the table received<br />

wooden pillars for supports.<br />

Following are some of the articles made: chairs, tables,<br />

carts, airships, guns, a church with cross. slides and ladders<br />

combined, window rod cross, T-square, tooth brush, bookrack,<br />

benches all sizes, and settees.”<br />

Pasadena’s first-class education in the manual arts was not<br />

once or twice a week, but an everyday education in both<br />

junior high and high schools, producing generations of adults<br />

who were not only great at fixing things, but who also honed<br />

their problem solving skills in the process. As adults they were<br />

more inclined to have what is sometimes called “agency,” that<br />

term of the Enlightenment that described the capacity of people<br />

to act independently and make their own decisions.<br />

With the advent of the computer age, manual arts were phased<br />

out of Pasadena schools in the 1990s. Though there are slim<br />

exceptions—an elective weekly class or the laudable efforts of<br />

non-profits such as Side Street Projects, which attempts to fill<br />

that gap with a mobile workshop. These efforts, however, do<br />

not replace what was once accomplished by a full manual arts<br />

program. Rather than find a problem for every solution, this<br />

can-do spirit of finding a solution for every problem is just what<br />

is lacking and so greatly needed today.<br />

The Rose Parade Inspired by Pasadena’s pioneering aeronautic<br />

community, this 1908 entry demonstrates the increasingly<br />

imaginative craft work put into its New Year’s Day “floats.”<br />

“Floral Peace Dove” Pasadena’s Rose Parade gave local groups the<br />

chance to make their own hand-made float. The“Floral Peace Dove” built<br />

by the Pasadena Negro Taxpayers Association in 1916, also served as a<br />

visual reminder that all people in Pasadena paid taxes to support the new<br />

pool at Brookside Park that had opened in 1914 and all<br />

were entitled to equal access, which was finally<br />

granted in 1947.<br />

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The Civic Center Vision: This conceptual sketch for a Civic Center is from “Pasadena Plan” of 1915 and Dean Damon’s “Hammer and Roses”<br />

talk given to the Pasadena Woman’s Civic League (which can be found at pasadenapassages.org/pasadenaplan.pdf). Before World War I, the extension<br />

of Library Park (now Memorial Park) was seen as the logical location for a new Civic Center. However, it required either moving or burying<br />

the Santa Fe tracks which would take another 80 years to accomplish. In 2016 the “pedestrian promenade” they envisioned will finally proceed.<br />

“Home-Made” City Planning<br />

Between the completion of the<br />

Colorado Street Bridge in 1913 and<br />

US entry into World War I in 1917,<br />

the City Beautiful Association invited<br />

“city planning suggestions, and as a<br />

result more than one hundred<br />

separate ideas were submitted, both<br />

by individuals and by the allied<br />

organizations.”<br />

Competitions were held to beautify<br />

empty lots, a “Four Corners<br />

Competition” (p.33) was held to<br />

generate new ideas for the design of<br />

major intersections and finally they<br />

organized an exhibit called “My City.”<br />

With the larger themes of Progressive<br />

politics, the Arts & Crafts Movement,<br />

“In all the history of<br />

municipal endeavor<br />

along these lines,<br />

probably there never was<br />

an exhibit approximating<br />

the one at present here…<br />

to obtain the<br />

co-operation of citizens<br />

in choosing the best out<br />

of the good; in deciding<br />

what shall be done first,<br />

and of proving to them<br />

that it is within<br />

their power to do<br />

anything they please.”<br />

Henry James<br />

Pasadena Star-News<br />

March 3, 1916<br />

and World War I in Europe, the City<br />

Beautiful Association’s uniquely<br />

democratic approach to building<br />

momentum by polling visitors to the “My<br />

City” Exhibit explicitly designed to build<br />

support for a Civic Center bond measure<br />

that would eventually follow.<br />

The exhibit presented both an in-depth<br />

history and pointed critique of the city.<br />

A “We Protest Corner” (also called the<br />

“slam corner”) invited critical debate.<br />

As outlined in the article abridged on the<br />

next five pages, Dean Damon’s approach<br />

of connecting the patterns of the past with<br />

a frank assessment of the present was<br />

the key to building a common vision for<br />

Pasadena’s future.<br />

The Planning Association’s “Pasadena Plan” of 1915 called for two new streets parallel to the main thoroughfare of Colorado Street, what<br />

is now Union Street and Green Street. Calling for the removal of the Santa Fe (Gold Line) tracks, the commuter rail line on what is now<br />

Arroyo Parkway that ended at Colorado would be the site of new Civic Center (center). The preservation of the Arroyo Seco to the west<br />

was also studied.<br />

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CONTENTS<br />

CALTECH<br />

PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS


MEMORIAL PARK<br />

The following<br />

four pages are<br />

abridged excerpts<br />

reprinted from<br />

a 1916 article<br />

written by George<br />

Damon, Dean<br />

of Engineering at<br />

Caltech (when it<br />

was still known<br />

as Throop),<br />

on creating<br />

a “Pasadena<br />

Plan.”<br />

See pasadena<br />

passages.org/<br />

homemade.pdf<br />

for an unabridged<br />

copy of Dean<br />

Damon’s original<br />

article along with<br />

other articles he<br />

wrote, and news<br />

articles from local<br />

papers about the<br />

exhibit.<br />

Pasadena’s First Horticultural Hall<br />

The “Horticultural Court” of 1916 included a Batchelder<br />

Fountain. From 1979 thru 1994, this alley was known as<br />

the Espresso Bar. See also pages 30, 36, 46, 65 and 67.<br />

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“The atmosphere<br />

here is that of<br />

planning a future<br />

home to which<br />

everyone who is<br />

to live in it has<br />

an opportunity<br />

for contributing<br />

something.…<br />

This expression<br />

of public opinion<br />

is the crux of the<br />

whole exhibit.”<br />

Dean George A. Damon<br />

1916<br />

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CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


“LAND VALUE ‘TOPOGRAPHY’ ”<br />

Dean Damon writes: “A map showing land values throughout the<br />

city is, perhaps, the most unique feature of this part of the exhibit.<br />

Round pegs were made on a scale of an inch in height representing<br />

$40 and these upright sticks were placed in the middle of each<br />

block on the map and show graphically the value per front foot<br />

of lots at that point. The highest peg is in the center of the city,<br />

where values run $1,000 per front foot, and the pegs are in the<br />

outlying districts, where values are appraised as low as $10 per<br />

front foot. The results of this device for showing the relative<br />

values of real estate throughout the city are striking and<br />

satisfying, and no one <strong>single</strong> feature of the entire exhibit is<br />

attracting more favorable comment. The idea of the map is<br />

at once apparent and the reason for the difference in values<br />

of the various sections of the city is a subject constantly and<br />

intelligently discussed. As a means of arousing a genuine<br />

and widespread interest in real city planning, this map has<br />

been a great success.”<br />

“MY CITY” BALLOTS<br />

Two ballots invited attendees to<br />

order their priorities (below). Inspired by<br />

Daniel Burham’s famous quote (p.29), one ballot<br />

focused on “Beautiful” and the other “Orderly.”<br />

Tabulation over the months indicated that the sentiment of<br />

the first month remained consistent over time.<br />

“PASADENA<br />

PLAN”<br />

Dean Damon’s<br />

City Planning talk at the<br />

Pasadena Woman’s Civic<br />

League (below, right) is excerpted<br />

on the next page and can also be found<br />

at pasadenapassages.org/pasadenaplan.pdf<br />

The “My City” Exhibit Grounded in the financial<br />

practicalities fitting of its Board of Trade sponsor, this<br />

display mapped land values.<br />

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The above list is from “Pasadena Plan” 1915, Dean Damon’s “Hammer and Roses” talk given to the Pasadena<br />

Woman’s Civic League, which can be found at pasadenapassages.org/pasadenaplan.pdf<br />

CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


In 1916,<br />

the City<br />

Beautiful<br />

Association,<br />

Women’s Civic League,<br />

Caltech (Throop), and<br />

Board of Trade set up this “My<br />

City” public planning exhibit at 34<br />

S. Raymond Ave, (site of the Espresso<br />

Bar). Much of the planning of Pasadena’s<br />

growth of the 1920s was inspired by the process<br />

surrounding the exhibit.<br />

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“The Pasadena Way”<br />

Dean George A.<br />

Damon<br />

The Birth of the<br />

Planning<br />

Profession<br />

Until the 1910s, the<br />

profession of City<br />

Planning was part of<br />

the general practice<br />

of architecture,<br />

engineering and<br />

building. In 1909,<br />

when the first US<br />

National Conference<br />

on City Planning<br />

was held, the<br />

idea that planning<br />

was a separate<br />

profession was not<br />

apparent. By 1916,<br />

a journal called<br />

“The City Plan” was<br />

created to publish<br />

its proceedings.<br />

Opening the<br />

conference that<br />

year was Dean<br />

Damon’s lecture,<br />

“How to Get Started<br />

in City Planning the<br />

Pasadena Way,”<br />

which set the<br />

tone, helping cities<br />

become acquainted<br />

with the idea of<br />

planning. Another<br />

article marked the<br />

first college courses<br />

in City Planning.<br />

A common expression<br />

in the local dialogue,<br />

used to describe a<br />

high degree of public<br />

involvement. This<br />

1916 article may well<br />

be the first use of<br />

the phrase, which is<br />

inscribed unattributed<br />

outside the Pasadena’s<br />

Planning<br />

Department<br />

Building.<br />

Article An unabridged<br />

copy of Dean Damon’s<br />

article can be found at:<br />

pasadenapassages.org/<br />

damon_how_to_get_started.pdf<br />

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CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


“The Very Heart of the City’s Design”<br />

By June of 1916 it was clear that US entry into World<br />

War I was near. Dean Damon helped lead a group<br />

of engineers from Throop, which would soon<br />

change its name to Caltech, volunteering<br />

their skills to the US Army. The school’s<br />

famed astronomer George Ellery<br />

Hale also organized the National<br />

Research Council to support<br />

military research.<br />

Writing in 1917, Dean<br />

Damon reports how,<br />

through “My City,”<br />

they first determined<br />

“Pasadena is particularly interested in the possibilities<br />

of a civic center.” It was “My City” that refined the<br />

vision so that “its program for civic improvements<br />

includes nearly all of the elements which go to make up<br />

the very heart of the city’s design. The exact location<br />

of this center, its size, its arrangement and its style of<br />

architectural treatment are details to which the city<br />

will, very shortly, address itself.” a<br />

The WWI Memorial Flagpole and traffic circle at<br />

Colorado Blvd and Orange Grove Avenue was later moved<br />

to the back corner. Designed by Bertram Goodhue, the<br />

architect of the Caltech campus, “in memory of 1917-1918.” .<br />

A century after “My City” the lesson of the<br />

participatory process generated by Dean Damon<br />

and Pasadena’s City Beautiful Movement is clear:<br />

gathering solutions and building community vision<br />

is essential to bottom-up momentum. This is what<br />

brought Pasadena together, measured its ambitions,<br />

the financial stability of the city and served to<br />

determine the scope, the scale and the public desire<br />

to “make big plans.”<br />

Carmelita Gardens: Exhibits and Lectures<br />

With World War I serving as intermission, the<br />

planning efforts put on hold began to bear fruit after<br />

the war, resulting in civic buildings constructed in<br />

the 1920s and ‘30s have been the pride of Pasadena<br />

to this day.<br />

After World War I, the Roaring 1920s marked<br />

a time of blending old world and new. Despite<br />

the arrival of the automobile, the importance<br />

of engineering and technology was superseded,<br />

by the horror of chemical and modern military<br />

warfare. Science also brought prestige and<br />

in 1923 a Nobel Prize for Caltech’s famed<br />

physicist Robert Millikan. Nonetheless, even<br />

as Caltech increasingly emphasized science<br />

over technology, its campus of Spanish<br />

Mediterranean buildings created a<br />

romantic blend of rich historic detailing<br />

Carmelita Gardens, seen here in the<br />

background. Known today as the<br />

Nortan Simon Museum, this park<br />

and gardens is also discussed on<br />

the following page and on pages<br />

16, 30, 46, 50 and 96.<br />

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PREFACE INTRO MY CITY 1916 MAIN ST. 2015 LESSONS<br />

Pasadena’s Planning<br />

Commission requested<br />

that architects Bakewell<br />

and Brown change<br />

the belfry to a dome.<br />

Otherwise the design<br />

is the same as it<br />

stands today.<br />

continued…<br />

and references to the symbols of science that its<br />

later modern architecture failed to achieve with a<br />

more obvious technological aesthetic. In the last two<br />

decades, the cycle of change has come full circle as<br />

Caltech has revitalized these recurring themes in its<br />

campus architecture that began a century ago.<br />

In the 1920s, George Damon continued his civic<br />

planning efforts at Carmelita Gardens (seen in the<br />

photo above and behind the flagpole on the previous<br />

page). The vision of Carmelita Gardens and the Art<br />

Museum that began with Jeanne and Ezra Carr in the<br />

1880s (p.16) continued in 1924 as George Damon<br />

shifted his planning efforts towards building an art<br />

museum. As he describes in the article to the left and<br />

on the following page, Camelita would serve as one<br />

anchor of the emerging Civic Center. With the aim of<br />

transforming Jeanne Carr’s original gardens into a civic<br />

space for concerts, public symposiums, exhibits and<br />

the Pasadena Art Institute, Carmelita hosted the city’s<br />

Jubilee of 1924 with George Damon leading the effort.<br />

Carmelita continued until the early 1970s when a new<br />

museum was finally built. With its patrons disagreeing<br />

about its focus in Modern Art and the lack of stronger<br />

top-down civic leadership, the Pasadena Art Museum<br />

was privatized in 1974 and is known around the world<br />

today as the Norton Simon Museum of Art.


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George Ellory Hale’s Campaign<br />

In 1922, Caltech astronomer George Ellory Hale<br />

took the lead a in getting the City Board to start hiring<br />

architects. “To make a city attractive,” he urged,<br />

“is to make it prosperous,” quoting architect Willis<br />

Polk. With a new municipal Planning Commission<br />

created in April, 1922, the firm of Bennett, Parsons<br />

and Frost was hired to create a plan for Pasadena.<br />

As the successors of Daniel Burnham, who had<br />

inspired Pasadena to “make big plans” a generation<br />

before, the Bennett plan was narrowed to a City Hall,<br />

Library, and Auditorium. The museum at Carmelita<br />

would be handled separately. Though there would be<br />

no Horticultural Hall, the Civic Center was designed<br />

with ample land set aside as public gardens and open<br />

space, a plan voters enthusiastically approved with<br />

a $3.5 million bond in 1923 and a supplemental<br />

initiative approved by voters the following year.<br />

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George Ellery Hale<br />

The famed Caltech astronomer<br />

led the effort to hire Bennett’s<br />

fi rm to plan a civic center.<br />

Edward H. Bennett<br />

Beaux-Arts trained, his<br />

Civic Center Plan of 1923-<br />

25 is still used today.


George and Harriet Damon’s Christmas Card<br />

“Waiting for you at the garden gate.”<br />

Courtesy of Susan Phelan and the Damon’s grandchildren.<br />

Pasadena’s Commencement of High Schools at the Rose Bowl 1928<br />

Until 2012, Pasadena’s High Schools graduated at the Rose Bowl.<br />

After desegregation and the defunding of schools after Proposition-13,<br />

many withdrew their children from Pasadena’s public schools.<br />

The Rose Bowl Myron Hunt was the architect<br />

of Pasadena’s Central Library, Huntington’s<br />

home, hotel and hospital, Occidental College,<br />

and the Rose Bowl, which was envisioned the<br />

decade before, surveyed at “My City” and<br />

designed in 1921. The original 1924 stadium<br />

was open to the landscape of the Arroyo Seco.<br />

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Pasadena Playhouse<br />

Founded in 1916, the<br />

Community Playhouse’s<br />

new Spanish Colonial<br />

Revival theater by local<br />

artist and architect<br />

Elmer Grey includes<br />

work by artist Alson S.<br />

Clark.<br />

The Pasadena<br />

Athletic Club<br />

opened at Green and<br />

Los Robles in 1925<br />

Grace Nicholson Bldg<br />

Another singular<br />

vision that would be<br />

enjoyed by many, this<br />

gallery later became<br />

the Pasadena Museum<br />

and is now USC’s<br />

Pacific Asia Museum.<br />

“To Make the City Attractive is to Make it Prosperous”<br />

Jubilee<br />

From One to Many: the People who Set the Ball in Motion<br />

The 1924 celebration of Pasadena’s 50th year was a cornerstone of the<br />

most admired decade in Pasadena history. The label “Golden Age” may<br />

obscure its larger origins, however. Just as the ribbon-cutting of one mayor is<br />

usually based on the planning of the previous, it is the preceding decade that<br />

defines the major landscapes and buildings in most modern cities. With the<br />

decade surrounding 1924 serving as a focal point, the momentum of pent-up<br />

aspirations from before World War I paid rich dividends in the decade and<br />

century that followed.<br />

The general pattern is one of a blending of bottom-up vision with top-down<br />

logistics, the vision energized by many. Gilmor Brown was an actor who<br />

envisioned a community theater in 1916. As the dream was shared in a<br />

temporary space, locals energized the dream and the Pasadena Community<br />

Playhouse opened on El Molino in 1924.<br />

Grace Nicholson repeats the pattern. Her shop featured Native American<br />

handiwork in the 1910s and she dreamed of an elaborate Chinese temple<br />

set around a courtyard with rooms for art galleries, classes, lectures and<br />

meetings. At the height of American fascination with exotic culture, her<br />

dream was finally realized in 1925 when her illustrations were translated by<br />

architect Sylvanus Marston. Today her vision is USC’s landmark Pacific Asia<br />

Museum.<br />

For whatever closed qualities Pasadena would have as a society in the 1920s<br />

when Jackie Robinson’s family moved to a racially segregated Pasadena,<br />

the physical expression of its best moments of architecture and planning<br />

were often characterized by a quality of openness. From the repeating open<br />

arch to the open-ended original Rose Bowl, to the courtyards and arcades of<br />

City Hall, this quality was reflected in the best of its participatory planning<br />

movement of 1913-1917 that was called the City Beautiful, a momentum that<br />

would only be retained as long as the city stayed faithful to the vision.<br />

Star News (JJ. Blick)<br />

The merging of two<br />

newspapers in 1916<br />

led to the Star News<br />

building of 1925. Its<br />

radio towers were later<br />

used by underground<br />

station KPPC, which led<br />

to KROQ. Many local<br />

children got their first<br />

job delivering the Star<br />

News by bicycle.<br />

Eclectic Architecture<br />

mixed Classical, Moorish,<br />

Mayan, Spanish Baroque<br />

and Rococo.<br />

The Arcade Building<br />

Marston, Van Pelt &<br />

Maybury, 1927<br />

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The Edward Herbert Bennett<br />

Civic Center Masterplan<br />

CARMELITA GARDENS,<br />

THE PASADENA ART INSTITUTE &<br />

THE NORTON SIMON MUSEUM<br />

Once Pasadena’s most elaborate<br />

garden, Carmelita Gardens was<br />

a cultural nexus. Residing guests<br />

included John Muir, who worked the<br />

42-acre garden, Ralph Waldo Emerson<br />

and Helen Hunt Jackson (who wrote<br />

part of Ramona there). There was<br />

also a horticulture school for women.<br />

Gifted to the city for the Pasadena Art<br />

Institute, nearly half was lost to the<br />

134 freeway. The last 9.5 acres became<br />

the Norton Simon Museum.<br />

Edward Herbert Bennett (1874–1954) might best be known for his coauthorship<br />

of the 1909 Plan of Chicago with Daniel Burnham, who planned<br />

the Columbian Exposition of 1893. Educated at the École des Beaux-Arts,<br />

Bennett’s plan for Pasadena’s Civic Center was funded with a $3.5 million<br />

bond in 1923. Aligning with the existing Post Office and YWCA, Bennett<br />

created two grand axes with City Hall in the middle. Nine architecture firms<br />

were invited to submit a design for a city hall, library and auditorium, and<br />

then the Planning Commission awarded a commission to the best of each.<br />

Pasadena’s City Hall was designed by Bakewell and Brown (San Francisco<br />

City Hall). Blending the Classical and Mediterranean Revival styles of<br />

16th-century Italian architect Andrea Palladio, its open courtyards and<br />

arcades would serve as both the symbolic and physical embodiment of open<br />

government as well as a prime example of Beaux Arts architecture.<br />

PASADENA YWCA: 1920-22<br />

Designed by the first woman to attend<br />

the world’s preeminent school of<br />

architecture in Paris, the École des<br />

Beaux-Arts, Julia Morgan’s simple<br />

courtyard arrangement and Spanish<br />

tiled roofs preceded the Civic Center,<br />

helping site its two axes together with<br />

the also existent Post Office.<br />

CARMELITA GARDENS,<br />

(NORTON SIMON MUSEUM)<br />

PASADENA POST OFFICE: 1914<br />

Designed by Oscar Wendworth<br />

before the Civic Center, the elegant<br />

Post Office is still in use today.<br />

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NOTE: The Green is added to the original plan to highlight open spaces.<br />

Central Park was not originally differentiated. All white labels have also been added.<br />

CONTENTS PREFACE INTRO MY CITY 1916<br />

MAIN ST. 2015 LESSONS


Central Library was designed by the local firm of Hunt and<br />

Chambers, its stately facade leading to an intimate forecourt entry<br />

and then a grand hall. Construction began in 1925, which is carved<br />

in Roman numerals over its entrance, and dedicated in 1927. In<br />

1984 and 1990 renovations aided by the Pasadena Public Library<br />

Foundation improved the old metal stacks and added a rear entrance.<br />

Pasadena’s Civic Auditorium was designed by George Edwin<br />

Bergstrom (who had been John Parkinson’s partner), Cyril Bennett<br />

(who designed the Pasadena Playhouse with Elmer Gray) and Fitch<br />

Haskell (Glen Arm Power Plant with Bennett). The stately Italian<br />

Renaissance-style auditorium anchors the now reopened civic center<br />

axis that had been blocked by the Plaza Pasadena mall.<br />

CENTRAL LIBRARY, 1925-1927<br />

By Myron Hunt (Rose Bowl, Occidental College,<br />

Huntington Hotel, Library) & H.C. Chambers.<br />

Though Pasadena’s City Beautiful Association ceased to exist after<br />

World War I and the phrase City Beautiful was no longer being<br />

used, the City Beautiful Movement that took place before the war<br />

is credited with producing the vision and momentum needed to<br />

accomplish such an outstanding and landmark vision.<br />

See, also, page 94.<br />

MEMORIAL PARK<br />

PASADENA CITY HALL: 1925-27<br />

Designed by Bakewell and Brown, architects of<br />

San Francisco’s Beaux Arts City Hall, its open<br />

courtyards are symbolic of open government and<br />

among the finest civic spaces anywhere.<br />

PASADENA CIVIC AUDITORUM: 1931 Bergstrom,<br />

Bennett, and Haskell’s auditorium included a 3,029<br />

seat main theater, a ballroom and exhibit hall.<br />

From the Pasadena Symphony to the Emmys it is<br />

among the leading landmark venues in the state.<br />

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