Over The Air Engine Control Module Market


Over The Air Engine

Control Module Market

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Report Description

Over The Air Engine (OTA) Control module is a recently developed concept in the field of

Engine and Powertrain Control. Commonly known as ECU/PCM, which controls various

engine and vehicle operation parameters such as fuel mixture, ignition timing, emissions

monitoring, and fuel pump operation, engine cooling, ABS controls, etc. in automobiles. The

Heavy & Light Commercial vehicles are early adopters of this technology where the OEMs

themselves have imbibed their self-designed OTA control module in the vehicles. In 2015,

Navistar Inc. became the first heavy commercial vehicle manufacturer to endorse the OTA

control module in its International Trucks fleet. Over The Air Engine control module operates

through a remote-controlled process where the PCM is Wi-Fi enabled. The software

component of the module or system consists of a Graphic User Interface (GUI) which enables

to visualize the control parameters. Periodic updates are sent to the device controller via

cloud server, while the device controller being Wi-Fi enabled receives it.

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Over The Air Engine Control Module Market Segmentation

The OTA Control market can be classified on the basis of interface & connectivity options

such as:


Controller Area Network (CAN)

Local Internet Network (LIN)

Report Description

On the basis of bandwidth usage levels for data communication OTA control market can be

segmented as:



By Vehicle Types the OTA market can be segmented as:

•Passenger Vehicles

•Commercial Vehicles

•Heavy Trucks and Busses

By Sales Channel OTA market can be segmented as:

•Original Equipment Manufacturer (OEM)


Over The Air Engine Control Module Market Dynamics & Trends

Increasing adoption of connected vehicle technologies, active safety systems and vehicle

digitization trends in the automotive industry provide a firm platform for growth of latest

technologies including over the air engine control modules. Stringent regulations concerning

road and pedestrian safety and carbon emissions have provided significant thrust for

development of advanced vehicle control, monitoring and security systems by leading

Report Description

The OTA control module market being a part of Automotive Firmware & Software sector is

finding high acceptance by automotive vehicle OEMs across the globe. Apart from

automobile manufacturers, this product has also found success with vehicle fleet operators.

Significant opportunities exist in aftermarket where replacement of conventional ECU/PCMs

installed per sensor usage is usually accomplished by installing a single unit that integrates all

engine parameter controls & sensors independently and simultaneously. Through this, a

‘digital customer relationship management' program is also managed by the service

providers. This management program helps in efficient follow-up as well as facilitates the

process of providing technical assistance to respective customers at their doorstep. The

Periodic updates of the programming device are done automatically by a remote server

(cloud-based), thus eliminating the time-consuming manual updates and device

configuration time needed for a single vehicle. This has resulted in an opportunity in the

aftermarket segment with the third party equipment and service providers offering

customized updates for the OTA control module.

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Over The Air Engine Control Module market is poised to exhibit a promising double-digit

CAGR in the next ten years as the Automotive Ancillary, Industrial Electronics & Software

Services companies are entering the market for its lucrative scope of business.

Over The Air Engine Control Module Market: Regional Outlook & Key Market Players

Geographically, the Over the Air Engine Control Module industry is primarily based in North

America, followed by Europe, Japan & China regions. The potential market exists across all

Report Description

vehicle segments. Prominent automotive producing countries are expected to be early

adopters of OTA engine control modules owing to technological expertise, established tier-I

and tier-II supply networks and affordability of consumers for such products.

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The major players identified across the value chain are Red Bend Software-Harman, NXP

Semiconductors, Visteon Corporation, Delphi, Pana-Pacific, Innopath, Arynga, Melexis,

Cypress Semiconductor Corporation etc.

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