Over The Air Engine Control Module Market

Over The Air Engine
Control Module Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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Report Description
Over The Air Engine (OTA) Control module is a recently developed concept in the field of
Engine and Powertrain Control. Commonly known as ECU/PCM, which controls various
engine and vehicle operation parameters such as fuel mixture, ignition timing, emissions
monitoring, and fuel pump operation, engine cooling, ABS controls, etc. in automobiles. The
Heavy & Light Commercial vehicles are early adopters of this technology where the OEMs
themselves have imbibed their self-designed OTA control module in the vehicles. In 2015,
Navistar Inc. became the first heavy commercial vehicle manufacturer to endorse the OTA
control module in its International Trucks fleet. Over The Air Engine control module operates
through a remote-controlled process where the PCM is Wi-Fi enabled. The software
component of the module or system consists of a Graphic User Interface (GUI) which enables
to visualize the control parameters. Periodic updates are sent to the device controller via
cloud server, while the device controller being Wi-Fi enabled receives it.
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Over The Air Engine Control Module Market Segmentation
The OTA Control market can be classified on the basis of interface & connectivity options
such as:
Ethernet
Controller Area Network (CAN)
Local Internet Network (LIN)

Report Description
On the basis of bandwidth usage levels for data communication OTA control market can be
segmented as:
•Low-speed
•High-speed
By Vehicle Types the OTA market can be segmented as:
•Passenger Vehicles
•Commercial Vehicles
•Heavy Trucks and Busses
By Sales Channel OTA market can be segmented as:
•Original Equipment Manufacturer (OEM)
•Aftermarket
Over The Air Engine Control Module Market Dynamics & Trends
Increasing adoption of connected vehicle technologies, active safety systems and vehicle
digitization trends in the automotive industry provide a firm platform for growth of latest
technologies including over the air engine control modules. Stringent regulations concerning
road and pedestrian safety and carbon emissions have provided significant thrust for
development of advanced vehicle control, monitoring and security systems by leading

Report Description
The OTA control module market being a part of Automotive Firmware & Software sector is
finding high acceptance by automotive vehicle OEMs across the globe. Apart from
automobile manufacturers, this product has also found success with vehicle fleet operators.
Significant opportunities exist in aftermarket where replacement of conventional ECU/PCMs
installed per sensor usage is usually accomplished by installing a single unit that integrates all
engine parameter controls & sensors independently and simultaneously. Through this, a
‘digital customer relationship management' program is also managed by the service
providers. This management program helps in efficient follow-up as well as facilitates the
process of providing technical assistance to respective customers at their doorstep. The
Periodic updates of the programming device are done automatically by a remote server
(cloud-based), thus eliminating the time-consuming manual updates and device
configuration time needed for a single vehicle. This has resulted in an opportunity in the
aftermarket segment with the third party equipment and service providers offering
customized updates for the OTA control module.
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Over The Air Engine Control Module market is poised to exhibit a promising double-digit
CAGR in the next ten years as the Automotive Ancillary, Industrial Electronics & Software
Services companies are entering the market for its lucrative scope of business.
Over The Air Engine Control Module Market: Regional Outlook & Key Market Players
Geographically, the Over the Air Engine Control Module industry is primarily based in North
America, followed by Europe, Japan & China regions. The potential market exists across all

Report Description
vehicle segments. Prominent automotive producing countries are expected to be early
adopters of OTA engine control modules owing to technological expertise, established tier-I
and tier-II supply networks and affordability of consumers for such products.
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The major players identified across the value chain are Red Bend Software-Harman, NXP
Semiconductors, Visteon Corporation, Delphi, Pana-Pacific, Innopath, Arynga, Melexis,
Cypress Semiconductor Corporation etc.

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