BUS 430 Assignment 1 LensCrafters Case Study
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<strong>BUS</strong> <strong>430</strong> <strong>Assignment</strong> 1 <strong>LensCrafters</strong> <strong>Case</strong> <strong>Study</strong><br />
https://hwguiders.com/downloads/bus-<strong>430</strong>-assignment-1-lenscrafters-case-study/<br />
<strong>BUS</strong> <strong>430</strong> <strong>Assignment</strong> 1 <strong>LensCrafters</strong> <strong>Case</strong> <strong>Study</strong><br />
Due Week 4 and worth 250 points<br />
This assignment requires student complete an analysis of the <strong>LensCrafters</strong> case from Chapter 6<br />
of the text.<br />
Write a six to seven (6-7) page paper in which you:<br />
1. Evaluate <strong>LensCrafters</strong>’ operations strategy and explain how the organization seeks to<br />
gain a competitive advantage in terms of sustainability.<br />
2. Analyze how operation management activities affect the customer experience. Select two<br />
(2) operation management challenges and provide the solutions for confronting them.<br />
3. Examine <strong>LensCrafters</strong>’ value chain and evaluate its effectiveness to operations in terms<br />
of quality, value creation, and customer satisfaction.<br />
4. Determine the different types of performance measurements that can be used to measure<br />
<strong>LensCrafters</strong>’ service-delivery system design. Select at least two (2) types that can be<br />
applied and provide justifications for the selection.<br />
5. Examine the different types of technologies applied to <strong>LensCrafters</strong>’ service operations<br />
and evaluate how the technologies strengthen the value chain.<br />
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar<br />
Websites do not qualify as quality resources.<br />
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins<br />
on all sides; citations and references must follow APA or school-specific format. Check<br />
with your professor for any additional instructions.<br />
Include a cover page containing the title of the assignment, the student’s name, the<br />
professor’s name, the course title, and the date. The cover page and the reference page are<br />
not included in the required assignment page length.<br />
The specific course learning outcomes associated with this assignment are:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Apply the concept of operations management.<br />
Compare and contrast the difference between a supply chain and a value chain.<br />
Analyze the types of measures used for decision making.<br />
Analyze the five key competitive priorities and their relationship to operations strategy.<br />
Analyze different types of technology and their role in manufacturing and service<br />
operations.<br />
Use technology and information resources to research issues in operations management.<br />
Write clearly and concisely about operations management using proper writing<br />
mechanics.<br />
Grading for this assignment will be based on answer quality, logic / organization of the paper,<br />
and language and writing skills, using the following rubric.<br />
Points: 250<br />
Criteria<br />
1. Evaluate<br />
Did not<br />
<strong>LensCrafters</strong>’operations<br />
strategy and explain<br />
how the organization<br />
seeks to gain a<br />
competitive advantage<br />
<strong>Assignment</strong> 1: <strong>LensCrafters</strong> <strong>Case</strong> <strong>Study</strong><br />
Meets<br />
Unacceptable<br />
Minimum<br />
Fair<br />
Expectations60-<br />
Below 60% F<br />
70-79% C<br />
69% D<br />
Insufficiently Partially<br />
submit or evaluated evaluated<br />
incompletely <strong>LensCrafters</strong>’ <strong>LensCrafters</strong>’<br />
evaluated operations operations<br />
<strong>LensCrafters</strong>’ strategy; strategy;<br />
operations Insufficiently Partially<br />
Proficient<br />
80-89% B<br />
Satisfactorily<br />
evaluated<br />
<strong>LensCrafters</strong>’<br />
operations<br />
strategy;<br />
Satisfactorily<br />
Exemplary<br />
90-100% A<br />
Thoroughlyevaluated<br />
<strong>LensCrafters</strong>’<br />
operations strategy;<br />
Thoroughlyexplained<br />
how the organization<br />
seeks to gain a
in terms of<br />
sustainability.Weight:<br />
15%<br />
2. Analyze how<br />
operation management<br />
activities affect the<br />
customer experience.<br />
Select two (2) operation<br />
management challenges<br />
and provide the<br />
solutions for<br />
confronting them.<br />
Weight: 20%<br />
3. Examine<br />
<strong>LensCrafters</strong>’ value<br />
chain and evaluate its<br />
effectiveness to<br />
operations in terms of<br />
quality, value creation,<br />
and customer<br />
satisfaction.Weight:<br />
15%<br />
strategy; Did<br />
not submit or<br />
incompletely<br />
explained<br />
how the<br />
organization<br />
seeks to gain<br />
a competitive<br />
advantage in<br />
terms of<br />
sustainability.<br />
Did not<br />
submit or<br />
incompletely<br />
analyzed how<br />
operation<br />
management<br />
activities<br />
affect the<br />
customer<br />
experience.<br />
Did not<br />
submit or<br />
incompletely<br />
selected two<br />
(2) operation<br />
management<br />
challenges;<br />
Did not<br />
submit or<br />
incompletely<br />
provided the<br />
solutions for<br />
confronting<br />
them.<br />
Did not<br />
submit or<br />
incompletely<br />
examined<br />
<strong>LensCrafters</strong>’<br />
value chain;<br />
Did not<br />
submit or<br />
incompletely<br />
evaluated its<br />
effectiveness<br />
explained how<br />
the organization<br />
seeks to gain a<br />
competitive<br />
advantage in<br />
terms of<br />
sustainability.<br />
Insufficiently<br />
analyzed how<br />
operation<br />
management<br />
activities affect<br />
the customer<br />
experience.<br />
Insufficiently<br />
selected two (2)<br />
operation<br />
management<br />
challenges;<br />
Insufficiently<br />
provided the<br />
solutions for<br />
confronting<br />
them.<br />
Insufficiently<br />
examined<br />
<strong>LensCrafters</strong>’<br />
value chain;<br />
Insufficiently<br />
evaluated its<br />
effectiveness to<br />
operations in<br />
terms of quality,<br />
value creation,<br />
and customer<br />
explained<br />
how the<br />
organization<br />
explained<br />
how the<br />
organization<br />
competitive<br />
advantage in terms of<br />
sustainability.<br />
seeks to gain seeks to gain<br />
a competitive a competitive<br />
advantage in<br />
terms of<br />
advantage in<br />
terms of<br />
sustainability. sustainability.<br />
Partially<br />
analyzed how<br />
operation<br />
management<br />
activities<br />
affect the<br />
customer<br />
experience.<br />
Partially<br />
selected two<br />
(2) operation<br />
management<br />
challenges;<br />
Partially<br />
provided the<br />
solutions for<br />
confronting<br />
them.<br />
Partially<br />
examined<br />
<strong>LensCrafters</strong>’<br />
value chain;<br />
Partially<br />
evaluated its<br />
effectiveness<br />
to operations<br />
in terms of<br />
quality, value<br />
creation, and<br />
Satisfactorily<br />
analyzed how<br />
operation<br />
management<br />
activities<br />
affect the<br />
customer<br />
experience.<br />
Satisfactorily<br />
selected two<br />
(2) operation<br />
management<br />
challenges;<br />
Satisfactorily<br />
provided the<br />
solutions for<br />
confronting<br />
them.<br />
Satisfactorily<br />
examined<br />
<strong>LensCrafters</strong>’<br />
value chain;<br />
Satisfactorily<br />
evaluated its<br />
effectiveness<br />
to operations<br />
in terms of<br />
quality, value<br />
creation, and<br />
Thoroughly analyzed<br />
how operation<br />
management<br />
activities affect the<br />
customer experience.<br />
Thoroughly selected<br />
two (2) operation<br />
management<br />
challenges;<br />
Thoroughly provided<br />
the solutions for<br />
confronting them.<br />
Thoroughly<br />
examined<br />
<strong>LensCrafters</strong>’ value<br />
chain; Thoroughly<br />
evaluated its<br />
effectiveness to<br />
operations in terms<br />
of quality, value<br />
creation, and<br />
customer<br />
satisfaction.
4. Determine the<br />
different types of<br />
performance<br />
measurements that can<br />
be used to measure<br />
<strong>LensCrafters</strong>’ servicedelivery<br />
system design.<br />
Select at least two (2)<br />
types that can be<br />
applied and provide<br />
justifications for the<br />
selection.Weight: 20%<br />
5. Examine the different<br />
types of technologies<br />
applied to <strong>LensCrafters</strong>’<br />
service operations and<br />
evaluate how the<br />
technologies strengthen<br />
the value chain.Weight:<br />
15%<br />
to operations<br />
in terms of<br />
quality, value<br />
creation, and<br />
customer<br />
satisfaction.<br />
Did not<br />
submit or<br />
incompletely<br />
determined<br />
the different<br />
types of<br />
performance<br />
measurements<br />
that can be<br />
used to<br />
measure<br />
<strong>LensCrafters</strong>’<br />
servicedelivery<br />
system<br />
design. Did<br />
not submit or<br />
incompletely<br />
selected at<br />
least two (2)<br />
types that can<br />
be applied;<br />
Did not<br />
submit or<br />
incompletely<br />
provided<br />
justifications<br />
for the<br />
selection.<br />
Did not<br />
submit or<br />
incompletely<br />
examined the<br />
different types<br />
of<br />
technologies<br />
applied to<br />
<strong>LensCrafters</strong>’<br />
service<br />
operations;<br />
satisfaction.<br />
Insufficiently<br />
determined the<br />
different types of<br />
performance<br />
measurements<br />
that can be used<br />
to measure<br />
<strong>LensCrafters</strong>’<br />
service-delivery<br />
system design.<br />
Insufficiently<br />
selected at least<br />
two (2) types<br />
that can be<br />
applied;<br />
Insufficiently<br />
provided<br />
justifications for<br />
the selection.<br />
Insufficiently<br />
examined the<br />
different types of<br />
technologies<br />
applied to<br />
<strong>LensCrafters</strong>’<br />
service<br />
operations;<br />
Insufficiently<br />
evaluated how<br />
the technologies<br />
customer<br />
satisfaction.<br />
Partially<br />
determined<br />
the different<br />
types of<br />
performance<br />
measurements<br />
that can be<br />
used to<br />
measure<br />
<strong>LensCrafters</strong>’<br />
servicedelivery<br />
system<br />
design.<br />
Partially<br />
selected at<br />
least two (2)<br />
types that can<br />
be applied;<br />
Partially<br />
provided<br />
justifications<br />
for the<br />
selection.<br />
Partially<br />
examined the<br />
different<br />
types of<br />
technologies<br />
applied to<br />
<strong>LensCrafters</strong>’<br />
service<br />
operations;<br />
Partially<br />
evaluated<br />
customer<br />
satisfaction.<br />
Satisfactorily<br />
determined<br />
the different<br />
types of<br />
performance<br />
Thoroughly<br />
measurements determined the<br />
that can be<br />
used to<br />
measure<br />
<strong>LensCrafters</strong>’<br />
servicedelivery<br />
system<br />
design.<br />
Satisfactorily<br />
selected at<br />
least two (2)<br />
types that can<br />
be applied;<br />
Satisfactorily<br />
provided<br />
justifications<br />
for the<br />
selection.<br />
Satisfactorily<br />
examined the<br />
different<br />
types of<br />
technologies<br />
applied to<br />
<strong>LensCrafters</strong>’<br />
service<br />
operations;<br />
Satisfactorily<br />
evaluated<br />
different types of<br />
performance<br />
measurements that<br />
can be used to<br />
measure<br />
<strong>LensCrafters</strong>’<br />
service-delivery<br />
system design.<br />
Thoroughly selected<br />
at least two (2) types<br />
that can be applied;<br />
Thoroughly provided<br />
justifications for the<br />
selection.<br />
Thoroughly<br />
examined the<br />
different types of<br />
technologies applied<br />
to <strong>LensCrafters</strong>’<br />
service operations;<br />
Thoroughly<br />
evaluated how the<br />
technologies<br />
strengthen the value<br />
chain.
6. 3 referencesWeight:<br />
5%<br />
7. Clarity,writing<br />
mechanics, and<br />
formatting<br />
requirementsWeight:<br />
10%<br />
Did not strengthen the<br />
submit or value chain.<br />
incompletely<br />
evaluated how<br />
the<br />
technologies<br />
strengthen the<br />
value chain.<br />
No references<br />
provided<br />
More than 8<br />
errors present<br />
Does not meet<br />
the required<br />
number of<br />
references; all<br />
references poor<br />
quality choices.<br />
7-8 errors<br />
present<br />
how the how the<br />
technologies technologies<br />
strengthen the strengthen the<br />
value chain. value chain.<br />
Does not<br />
meet the<br />
required<br />
number of<br />
references;<br />
some<br />
references<br />
poor quality<br />
choices.<br />
5-6 errors<br />
present<br />
Meets number<br />
of required Exceeds number of<br />
references; all required references;<br />
references all references high<br />
high quality quality choices.<br />
choices.<br />
3-4 errors<br />
present<br />
0-2 errors present
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