SURVEY DRAFT SHORTFOR BMM
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PRESS & MARKETING<br />
86% OF EXHIBITORS WERE PLEASED WITH THE<br />
PR CAMPAIGN (question answered by 92 exhibitors)<br />
91% in 2015, 70% in 2014, 75% in 2013, 44% in 2012, 29% in 2011, 85% in 2010<br />
79% followed Masterpiece on Instagram/Twitter/Facebook<br />
Wallace Chan - We appreciate very much the team, so dynamic, efficient<br />
and friendly. It's a true pleasure to work with you!<br />
Adrian Sassoon - I think the PR needs a little more inspiration from the<br />
exhibitors.<br />
John Mitchell Fine Paintings - It seemed wider than last year's coverage<br />
and we noticed more features in the bigger papers.<br />
Long-Sharp Gallery - I was not "displeased" with the PR. I simply felt<br />
that the editorial coverage was not as good as it had been in previous<br />
years.<br />
Philip Mould & Company - Wasn't enough contact with PR staff at the fair<br />
regarding sales. Little or no coverage produced.<br />
Rolleston - Very good social media coverage
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