Draft 2017 Exhibitor Proposal

GLOBAL PRESS CAMPAIGN &
CONSISTENT SOCIAL MEDIA
In 2016 Sutton PR, our PR agency, actively secured over 70 pieces of
high quality, international and domestic editorial. The quality of these
publications reflects Masterpiece’s international HNWI target market.
• 400 journalists attended Masterpiece London 2016
• International newspapers included: Wall Street Journal, US/Europe/Asia;
NY Observer; FT Weekend, House & Home; FT Weekend, Collecting;
Handelsblatt; Neue Zürcher Zeitung; Welt am Sonntag; International
New York Times
• National newspapers included: Telegraph Luxury; the Saturday Times
and the Saturday Times Magazine; the Sunday Times, Culture; the Daily
Telegraph
• Key trade and consumer publications included: The Art Newspaper, Art
Market; Art Newspaper Online; Apollo; the Art Newspaper, International
Fair Report; the World of Interiors; Harper's Bazaar; and Cultured
• Online and broadcast included: Artnet News; Forbes; Harper's Bazaar
Online; Wallpaper*; CNN Style
The official hashtag, #MPL2016, was seen by a global audience of over
3.5m users over the course of the fair
• Collector and leading taste-maker Manfredi della Gherardesca led our
Instagram Takeover for the Preview Opening, resulting in increased
exposure to a targetted following
• A special early morning opening was organised for 8 influential
Instagrammers from lifestyle, luxury, art, antiques and interiors
backgrounds. Over the course of the fair these posts reached a total of
474.2k followers, gaining 6,095 likes and 117 comments.
CONFIDENTIAL I © MASTERPIECE LONDON