video 2017 Exhibitor Proposal

EXHIBITING AT
MASTERPIECE LONDON

ABOUT MASTERPIECE
Masterpiece London launched in 2010 with a unique focus on crosscollecting.
Over the past seven years the fair has established itself as the
strongest platform to showcase masterworks with superb provenance
from across every major discipline, making it stand out amongst
international art fairs.
Masterpiece is a multi-faceted and unique in its combination of over
5,000 years’ worth of art history, jewellery, furniture and design. This
fusion of heritage and culture, tradition and the contemporary provides
an unrivalled experience which attracts eminent collectors and ultra high
net worth visitors..
As Masterpiece continues to innovate and grow its reputation both
nationally and internationally we invite you to join us in 2017.
Please watch our 2017 video below.
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

2016 FAIR SUMMARY
• Over £100 million in sales accross collecting categories
• 156 carefully selected world-class exhibitors representing the very
best in art antiques and design
• Approximately 37,000 visitors in 2016 and more than 220,000
visitors over the past seven years
• Over 6,000 Masterpiece Patrons have attended since the Patron
Programme was introduced in 2013 and 2016 saw a 25% increase in
targeted attendance compared to 2014*
• Each year more than 200 leading international museum directors
& curators visit Masterpiece with over half of exhibitors reporting
serious interest from museums
• Global press campaign resulting in high profile coverage in leading
national and international publications
• Over 400 members of the press attended in 2016.
• A wide range of over 100 events during Masterpiece Week
• A highlight of the London summer season taking place alonside key
auctions and top cultural and sporting events
"Masterpiece is a wonderful fair with a very eclectic combination of
antiques, antiquities & design. It has built up a very fine reputation
over the six years of existence... it attracts the most amazing people
internationally. It has become a real destination."
Axel Vervoordt, 2016 Exhibitor
*Our Patrons comprise UHNWI & HNWI nominated by Masterpiece London, our exhibitors,
our Principal Sponsor, the Royal Bank of Canada & other select sponsors.
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

EXCEPTIONAL EXHIBITS AND
WORLD-CLASS EXHIBITORS
With museum quality works for sale across all disciplines Masterpiece
has become the preferred buying platform for both overseas collectors
and London's international high net worth clientele.
There is no 'zoning' at Masterpiece, which means that our exhibitors
benefit from a unique cross collecting arena in which high calibre
international art, antiques and design galleries are placed side by side.
Richard Green
Axel Vervoordt
Dickinson
Offer Waterman
Agnews
Tornabuoni
Dutko
Robilant + Voena
Ariadne Galleries
Thomas Gibson
Fine Art
Cesare Lampronti
David Gill Gallery
Wallace Chan
Alessandra di Castro
Peter Finer
Lowell Libson
Hemmerle
Galerie Chenel
Mazzoleni
Blain|Southern
Amir Mohtashemi
The Fine Art Society
Sam Fogg
Adrian Sassoon
Stephen Ongpin
Charles Ede
Steinitz
Stair Sainty Gallery
Robbig Munich
Safani Gallery
Van Cleef & Arpels
Waterhouse & Dodd
Rupert Wace
Repetto Gallery
Osborne Samuel
Modernity
Blairman
Ronald Phillips
Masterpiece is going from strength to strength; the 2015 edition
delivered the best visitor traffic growth rate among its peers, with
8,900 attending the fair in the first day... the MCH Group that owns
Art Basel should pay attention. Masterpiece operates in a strategic
London market and has been very successful in blending fine art,
design, and antique categories under one roof...”
Skate's Art Fairs Report
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

2016 SALES HIGHLIGHTS
Masterpiece London 2016 saw strong sales across a broad range of
collecting categories, from antiquities to contemporary art. Exhibitors
commented on the international clientele and the high potential for
Masterpiece visitors to buy and become new cleints with whom they
develop long term relationships.
• Over 100 million in sales accross 5,000 years of art history
• 90% of exhibitors reported significant sales with over 1,000 individual
sales at the 2016 fair
• Average of 10.4 sales per exhibitor resulting in an average of
£350,000.00 in business per participant plus a further £250,000.00
anticipated post fair
• Serious interest from leading museums reported by many exhibitors
• Works by Warhol, Kandinsky, Dufy, Henry Moore, Chun Kwang, Paolo
Scheggi, Kenneth Armitage and Castellani purchased at the 2016 fair
• Strong sales of 20th century design from masters including Gio Ponti,
Jacob Bregno, Lalanne, Line Vautrin and Giacommeti
• High level sales of museum quality ancient works of art including a
colossal head of a goddess sold for £1,100,000
• Rare jewels attracted international buyers with seven figure sales of
unique pieces by JAR and Faberge
“Sale reports at Masterpiece...six-figure sales for furniture,
antiquities, contemporary art had been reported by the
weekend.”
Colin Gleadell, The Daily Telegraph, July 2016
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

MUSEUM PRESENCE
Masterpiece London places an emphasis on presenting museum-quality
works which ensures that the fair is attended by representatives from
the most respected cultural institutions around the world.
Over 200 museum curators and directors attended in 2016 including
delegates from:
British Museum
The Courtauld Gallery
National Gallery
Fitzwilliam Museum
Hermitage Foundation
J. P. Getty Museum
Metropolitan Museum of Art
Rienzi Museum
Minneapolis Institute of Art
Musée des Arts Décoratifs
The Groeningemuseum
New Orleans Museum of Art
Museum of Fine Arts, Houston
Toronto Museum of Art
Museum of Fine Arts, Boston
Peabody Essex Museum
Royal Academy of Arts
Pallant House
LACMA
Royal Collection
Serpentine Gallery
Rijksmuseum
Art Institute of Chicago
Sir John Soane's Museum
Louvre
TATE
Indianapolis Museum of Art
Sainsbury Centre
National Portrait Gallery
Victoria & Albert Museum
Yale Center for British Art
Wallace Collection
The fair continues to go from strength to strength with more
and better quality visitors each year. It is clearly now a fixture
on the summer circuit. There was a real art buzz in town during
Masterpiece.
Rupert Wace Ancient Art, 2016 Exhibitor
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

GLOBAL PRESS CAMPAIGN
In 2016 Sutton PR, our PR agency, actively secured over 70 pieces of
high quality, international and domestic editorial. The quality of these
publications reflects Masterpiece’s international HNWI target market.
• 400 journalists attended Masterpiece London 2016
• International newspapers included: Wall Street Journal, US/Europe/Asia;
NY Observer; FT Weekend, House & Home; FT Weekend, Collecting;
Handelsblatt; Neue Zürcher Zeitung; Welt am Sonntag; International
New York Times
• National newspapers included: Telegraph Luxury; the Saturday Times
and the Saturday Times Magazine; the Sunday Times, Culture; the Daily
Telegraph
• Key trade and consumer publications included: The Art Newspaper, Art
Market; Art Newspaper Online; Apollo; the Art Newspaper, International
Fair Report; the World of Interiors; Harper's Bazaar; and Cultured
• Online and broadcast included: Artnet News; Forbes; Harper's Bazaar
Online; Wallpaper*; CNN Style
The official hashtag, #MPL2016, was seen by a global audience of over
3.5m users over the course of the fair
“This fair does not shine out of sheer luxury, as with
many other fairs, but because here are exhibitors chosen
very carefully to celebrate an art market of the very first
order.”
Philipp Meier, Neue Zürcher Zeitung, July 2016
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

SPONSORS & PARTNERS
Over the course of six years Masterpiece London has carefully established
relationships with Sponsors and Partners that both expand the reach of
the fair and draw new and diverse audiences to the event.
Masterpiece's partnerships provide exhibitors with the opportunity to
meet influential companies and institutions and engage with audiences
from a variety of sectors.
PRINCIPAL SPONSOR
ARCHITECTURAL DIGEST
QUINTESSENTIALLY LIFESTYLE
STEINWAY
BILLIONAIRE.COM
PERRIER-JOUET CHAMPAGNE
SAVILLS
CLARIDGES
THE WORLD OF INTERIORS
JLT
THE METROPOLITAN MUSEUM
OF ART
THE ROBB REPORT
URBAN CAPRICE
HARPERS BAZAAR
ZAHA HADID STUDIO
GENTLEMAN'S JOURNAL
MAYFAIR TIMES
FACTUM FOUNDATION
FALCOLN FINE ART
CHILDREN IN CRISIS
THE CONNAUGHT
WALLACE COLLECTION
APOLLO
COURTAULD

EXTENSIVE EVENTS PROGRAMME
Masterpiece carefully selects partnerships that enhance the client
experience, develop international awareness of the fair and draw new
collecting audiences. This year Masterpiece held over 100 events within
the course of eight days. Events were varied and included the following
highlights:
• Patron & Curator Evening offering top tier clients an exclusive first
view of the fair prior to the Preview
• 20 events hosted by clients of the Royal Bank of Canada, attended
by approximately 690 guests
• A dinner at Le Caprice for a group of 20 guests from the
Metropolitan Museum of Art in New York and lecute hosted by the
European Sculpture and Decorative Arts Department
• The Children in Crisis private dinner and auction, which raised over
£250,000 for the charity
• The British Fashion Council, Fashion Trust reception and panel
discussion for 120 guests
• Two days of Perrier-Jouët, Chivas Regal and Bompas & Parr tastings
in the Lecture Theatre, designed by Katharine Pooley Ltd.
• Gentleman's Journal cocktail event on the Perrier-Jouët Champagne
Terrace, attended by 250 guests
• Champagne receptions by a range of partners including Uniqa,
Savills, AON Private, the Wallace Collection
• Private tours for collectors and high profile guests
• Daily exhibitor talks and highlight tours
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

LONDON DURING MASTERPIECE
Masterpiece sits within the extensive grounds of the historic Royal
Hospital Chelsea, at the heart of the Royal Borough of Kensington and
Chelsea.
July sees more multi-millionaires visit (defined as having over $10M+)
London than any other month. * This is due, in part, to the influx of
corporate and private buyers from over 75 countries, drawn to the global
auction houses' major evening sales in June and July, as well as sporting
and cultural events, such as Wimbledon and Ascot and other art fairs
that coincide with Masterpiece London. As a result, Masterpiece London
2016 welcomed the most international audience to date.
• Premier auctions in June and July include: Impressionist, Modern,
Contemporary and Old Master Paintings; Russian Art and Chinese Art;
Important Jewellery & Watches and Private Collection sales
• Other art fairs and events in the capital in June include: London Art
Week; Art Antiques London; Olympia International Art & Antiques Fair;
Brown's London Art Weekend
• Sporting events include: Royal Ascot; Wimbledon; Polo in the Park;
Goodwood Festival of Speed
"Masterpiece is a young and dynamic and fast growing fair. We invited
many Chinese collectors and art lovers from the Chinese communities
in London. They all appreciated very much visiting the fair and some
came several times to visit all the stands. We are confident we will
have more Chinese visitors next year."
Wallace Chan (new 2016 exhibitor)
CONFIDENTIAL I © MASTERPIECE LONDON
* Source: Knight Frank Wealth Report
Royal Bank of Canada Lounge, 2016
CONFIDENTIAL I © MASTERPIECE LONDON

EXHIBITOR BENEFITS
Masterpiece London works hard to deliver a positive experience for each
exhibitor, the team strives to maximise your commercial opportunities
and promotional exposure with...
üü
A dedicated page on masterpiecefair.com with complimentary,
unlimited stock listings
üü
Listing in the Masterpiece magazine, print run: 30,000 and
opportunity to purchase a half price full page advert
üü
10 Patron Packs, admit two (value: £500 per pack), unlimited
entry, exclusive benefits and early access for Patron Card Holders
üü
Generous allocation of Preview Day invitations, admit two
(value: £200 per ticket)
üü
Unlimited general admission invitations to invite clients, admit
two (value: £56 per ticket)
üü
Opportunity to feature in the 2016 advertising campaign, if
appropriate
üü
Regular contact with PR and Marketing team to ensure experience
of exhibiting at Masterpiece London 2016 is maximised
üü
Inclusion in a highlights press release announcing XXX's
participation in Masterpiece London 2016
üü
Inclusion in an email shot promoting XXX to Masterpiece
exhibitors, partners and public databases
üü
Press coverage where appropriate in both the UK and international
print and online media and social media promotion
üü
Introductions to sponsors and partners where appropriate to
assist with the creation of further alliances
ü ü Opportunity to host talks, be part of partner tours and discussions
and discount rate on event spaces
CONFIDENTIAL I © MASTERPIECE LONDON
CONFIDENTIAL I © MASTERPIECE LONDON

BECOME A PART OF MASTERPIECE
We are currently accepting applications for Masterpiece 2017 and
will begin to allocate stands in the next few weeks.
The 2017 edition of Masterpiece will take place from 28 June-5 July
2016 and we would like to invite you to exhibit with us. We would
be very pleased to present you with stand options and answer any
questions you may have about the fair.
For more information please contact:
Natalie Laverack
Exhibitor Manager
+44 (0)20 7499 7470
natalie.laverack@masterpiecefair.com