redrow-plc-annual-report-2016

48 Redrow plc Annual Report 2016
STRATEGIC
REPORT
GOVERNANCE
REPORT
FINANCIAL
STATEMENTS
SHAREHOLDER
INFORMATION
49
CONNECTING PEOPLE
WITH HOMES
A representation of the
St Andrew’s Park development, Halling, Kent
CREATING HIGH QUALITY HOMES THAT APPEAL TO A BROAD RANGE
OF BUYERS IS KEY TO ENSURING THAT NEW DEVELOPMENTS FLOURISH
AND BECOME SUSTAINABLE COMMUNITIES
CUSTOMERS ENJOYING THE REDROW WAY OF
LIVING AT ST ANDREW’S PARK, HALLING, KENT
STRATEGIC REPORT
CONNECTING PEOPLE WITH HOMES
Our development at St Andrew’s Park was launched three
years ago in Halling, a mid-sized village in the North Downs
area of Kent. Situated near to the River Medway and set
against a scenic backdrop of chalk cliffs and the ‘Blue Lake’,
this flagship project has transformed a former cement works
into a highly desirable place to live.
Before we could start building, the brownfield site required
extensive remediation work. In keeping with Redrow’s
environmental policies, all materials salvaged from this
process, including crushed concrete and metal, were either
reused or recycled off site.
Today, St Andrew’s Park offers everything from two bedroom
apartments to substantial family homes, located on a carefully
designed development that takes full advantage of its
outstanding landscape and ecology.
Our carefully considered approach to placemaking has helped
to integrate the development with its beautiful surroundings
and the existing community. Footpaths are currently being
installed to link our homes with the lake and wildlife areas
and new playgrounds and football pitches are planned to
help bring the residents together and encourage a community
spirit. In addition, a footbridge will be built to connect with
the local village, providing access to shops, a pub and
local activities.
The consideration to detail that has gone into St Andrew’s
Park has not gone unnoticed and c60% of the planned 385
homes on the development have already been sold. Buyers
include a mix of first-time buyers, young professionals,
growing families and right sizers. The development has also
attracted buy-to-let investors looking for properties within
commutable distance of London.
From an unsightly shell of a cement works to a vibrant
community offering a great quality of life, St Andrew’s Park
is a great example of what can be achieved through
responsible redevelopment of Britain’s brownfield sites.
Sustainability elements on the development
Pond feature
An attenuation pond will be situated to the east of the
development. This pond will be used to filter sediment
from surface water before being discharged directly to
the River Medway.
Wildlife area
Biodiversity enhancements on the development centre
on the wildlife area around the existing blue lake which
is formed with woodland, herb-rich wet grassland,
colonising vegetation and reed beds.
Playground
There will be a children’s play area to the south of the
development which will consist of a climbing structure,
cradle nest, jumping disk, carousels, rotating beam,
balancing blocks and timber balancing beams.
Other sustainability features include:
• Energy efficient lighting in all homes and LED lights
in street lighting columns
• Bicycle racks available to some properties either in
cycle stores (for apartments) or within a shed or garage
• Recycling bins provided by Medway Council
• PV Solar panels
• Good public transport links
• Considerate Constructor Site
• Good proportion of Affordable homes
FIRST-TIME BUYERS
YOUNG
PROFESSIONALS
GROWING FAMILIES
MOVING UP
RIGHT SIZERS
BUY-TO-LET
INVESTORS
Chloe and Matt
Setting up home
Read more on page 50
Melanie and Seyi
Moving out of London
Read more on page 50
Karen and Terry
A bigger home needed
Read more on page 50
Grace and Jon
Moving to be nearer
family and friends
Read more on page 51
Mike and Linda
Wanted a detached home
Read more on page 51
Dr Nadeem
A shrewd investment
Read more on page 51