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MODERN MASTERPIECES

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MUSIC<br />

TO YOUR<br />

EARS<br />

Thanks to SMARTPHONES, WI-FI and STREAMING, audio has<br />

become UBIQUITOUS, yet HIGH-QUALITY SOUND has remained stubbornly<br />

inaccessible to all but a sub-culture of TECHNOPHILES. Until now...<br />

WORDS by KEN KESSLER<br />

THIS PAGE AND OPPOSITE<br />

Linn Series 5 530 system<br />

in Timorous Beasties<br />

Grand Blotch damask print,<br />

£12,350; YAR Audio,<br />

from £172,000<br />

From a knowledge of wines to what shoes<br />

to buy, from the finest fountain pen or<br />

wristwatch to the most exclusive resorts, the<br />

average consumer’s understanding of luxury<br />

has increased to the point where it is arcane<br />

only in its pricing.<br />

Only one sector bucks the trend: audio.<br />

The lowest common denominator always<br />

grabs the biggest market share – just as<br />

tabloid newspapers outsell the big-words<br />

broadsheets, so inferior headphones, speakers<br />

and wireless components trump complexity.<br />

However, the higher end of the industry<br />

is gradually changing.<br />

Encouraged by the custom-installation<br />

market and the ease of set-up and operation<br />

thanks to apps, wi-fi and Bluetooth, serious<br />

component-makers have addressed all the<br />

concerns that keep their superlative wares out<br />

of elegant homes. The days of ugly, box-type<br />

speakers or laboratory-look electronics are<br />

over, these items having been replaced by<br />

hardware an owner would happily show off.<br />

Domestic acceptance of luxury audio has<br />

been aided by a generation of sophisticated<br />

installers such as Ideaworks and Cornflake,<br />

which are creating listening rooms and home<br />

cinemas in which everything is integrated<br />

and the usage has been simplified and<br />

personalised. In 2016, the music lover is<br />

more likely to operate his or her hi-fi system<br />

with a tablet or smartphone than with a<br />

conventional hand-held remote control.<br />

While the dominant brands are still the<br />

plastic merchants who sell mediocre gear<br />

based on price, their success guaranteed by<br />

huge advertising budgets, they can no longer<br />

claim the sole ease of use that plug-and-play<br />

technology offers. The most sophisticated<br />

amplifiers in the world – previously the<br />

province of hard-core audiophiles prone to<br />

technobabble – have been made streamingfriendly.<br />

Even the enthusiast with a wall<br />

full of vinyl is now likely to have a MacBook<br />

Air or Samsung tablet hooked up to the<br />

system for listening to Deezer, KKbox,<br />

Rhapsody, Songza, Tidal, Spotify, Amazon<br />

music, Pandora or internet radio.<br />

Combining all this are home-automation<br />

systems from the likes of Crestron, which<br />

makes products that deal with the controls<br />

actually used by the client. Behind that<br />

attractive, intuitive app screen, and of no<br />

concern to the user, are the on/off and timer<br />

26 Private View<br />

2016 27

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