Middle East and North Africa Frozen Food Market
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<strong>Middle</strong> <strong>East</strong> <strong>and</strong> <strong>North</strong><br />
<strong>Africa</strong> <strong>Frozen</strong> <strong>Food</strong><br />
<strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation <strong>and</strong> Forecast,<br />
2014-2020<br />
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Report Description<br />
<strong>Frozen</strong> food is an excellent alternative to fresh <strong>and</strong> cooked foods. Convenience is the<br />
major factor driving the <strong>Frozen</strong> <strong>Food</strong> <strong>Market</strong>. Other drivers for <strong>Frozen</strong> <strong>Food</strong> market are<br />
increasing disposable income <strong>and</strong> growing number of working women.<br />
On the basis of product type market is segmented into frozen vegetables, frozen meat,<br />
frozen fish, frozen potatoes, frozen meals, frozen soup. On the basis of geography <strong>Frozen</strong><br />
food market is segmented into Egypt, Saudi Arabia, United Arab Emirates, Algeria, Israel,<br />
<strong>and</strong> Iraq<br />
In Egypt frozen food market is expected to show growth owing to the shift in consumers.<br />
Consumption pattern from fresh food to frozen food such as frozen meat. Sales of frozen<br />
meat increased due to the increasing unit prices of fresh meat owing to the increasing<br />
dem<strong>and</strong> of fresh meat <strong>and</strong> comparatively less supply of fresh meat. Another trend in the<br />
frozen food market is exp<strong>and</strong>ing distribution network through supermarkets <strong>and</strong> also<br />
hypermarkets. In Saudi Arabia due to busier lifestyle frozen food market is experiencing<br />
sharp growth. Sunbulah Fine <strong>Food</strong> & Pastries Mfg. launched new variety of puff pastry<br />
named Butter Puff Pastry. Another launch was by National <strong>Food</strong> Co that includes range of<br />
marinated chicken. As there is increase in number of women entering workforce <strong>and</strong><br />
need of convenient food there is rising dem<strong>and</strong> for frozen food. There is growing trend of<br />
consumption of frozen food in Algeriadue the increasing prices of fresh food such as<br />
vegetables <strong>and</strong> sea food. There is growing dem<strong>and</strong> for frozen food especially in frozen<br />
food segment owing to less availability of fresh fish in Algeria.
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In Egypt Cairo Poultry Processing is the leading player in the <strong>Frozen</strong> food market having<br />
healthy market share. Varieties of products such as nuggets, wings, crispy chicken, <strong>and</strong><br />
chicken burgers are offered by the Koki <strong>and</strong> Americana br<strong>and</strong>s of Cairo Poultry<br />
Processing. Cairo Poultry Processing adopted several strategies especially for Koki br<strong>and</strong><br />
such as establishing strong distribution network, wide range of pack sizes <strong>and</strong> wide range<br />
of prices. In Saudi Arabia National <strong>Food</strong> Co. is the leading player. National <strong>Food</strong> Co.<br />
adopted strategies such as heavy expenditure on advert¬¬ising <strong>and</strong> promotion activities.<br />
Another strategy adopted by National <strong>Food</strong> Co. is product expansion such as frozen<br />
poultry that includes marinated chicken breasts that further includes four flavours.<br />
National <strong>Food</strong> Co. also invested heavily in establishing strong distribution network by the<br />
easy availability of frozen food at every retail channels. Cascade Marine LLC is the leading<br />
player in the frozen food market in United Arab Emirates. Cascade Marine LLC is showing<br />
strong growth owing to the strong presence of the company <strong>and</strong> wide distribution<br />
channel in the country. Company also ensures easy accessibility of products in<br />
hypermarkets, supermarkets <strong>and</strong> convenience stores. Company has a broad product<br />
portfolio in different sub-segments such as frozen red meat, frozen poultry, frozen<br />
potatoes <strong>and</strong> frozen fish. Apart from this company also launched various vegetarian<br />
products. Cascade Marine LLC also adopted price differentiation strategy by offering<br />
products at nominal prices focusing high as well as low income consumers. In Algeria<br />
Crustama is the leading player in the frozen food market. Other players in Algeria are
Report Description<br />
Belfrost <strong>and</strong> Simpex Afric. Tnuva <strong>Food</strong> Industries is the major player in the Israel. Tnuva<br />
launched products such as frozen pastries<br />
<strong>Frozen</strong> food market is forecasted to show strong growth in Egypt <strong>and</strong> Saudi Arabia. As<br />
vegetables can replace carbohydrates this increases the growth of <strong>Frozen</strong> <strong>Food</strong> <strong>Market</strong> in<br />
Saudi Arabia. In Saudi Arabia frozen food are more affordable than fresh food <strong>and</strong> also<br />
has low fat content in comparison to the fresh food<br />
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