Why RE/MAX?

WHY
RE/MAX?
Discover what more than 110,000 agents around
the world already know.
RE/MAX gives entrepreneurs a place to thrive.
It’s an environment of vast support services,
extensive resources and incredible brand power.
2

THE
POWER
OF
THE
BRAND
RE/MAX agents love the brand.
Place the RE/MAX balloon next to your name
and instantly tap into incredible brand awareness,
trust and reputation. The RE/MAX brand opens
doors to more potential clients – and more
potential business.

17.3
Average
Transactions
Among Large Brokerages
Based on 2016 REAL rends
500 data, citing 2015
transaction sides for the 1,605
largest participating U.S.
brokerages
No.1
In Global
Property
Transactions
Sales leadership by total
residential transaction
sides
>7,000
Offices
Worldwide
As of year-end 2015
No.1
In Brand Name
Awareness
MMR Strategy Group
study of unaided
awareness
RE/MAX
By the
Numbers
£88,481
Average
Commissions
U.S. agents,
as of year-end 2015
110,000
Agents
Worldwide
As of year-end 2015
Over
100
Countries
15.4
Average Years
In Real Estate
U.S. agents,
as of year-end 2015

CHART
TOPPING
NUMBERS
Other companies may talk a big game, but there’s
no denying the numbers. RE/MAX tops the charts
across major metrics – total transactions, brand
awareness and global presence, to name a few.
If you’re looking to join a winning team that
inspires you to do great things, RE/MAX is your
kind of place.
6

RE/MAX vs. THE INDUSTRY
TRANSACTION SIDES PER AGENT
LARGE U.S. BROKERAGES ONLY 1
U.S. RESIDENTIAL
TRANSACTION
SIDES 2
BRAND
AWARENESS IN
OFFICES
COUNTRIES
THE U.S.
4 WORLDWIDE
(UNAIDED) 3
AGENTS
WORLDWIDE
17.3 960,000+ 27.0% 95+ 6,986 104,826
WHAT DO ELITE PRODUCERS
LOVE MOST ABOUT RE/MAX?
10.4
Not
released
0.4% 5 516 6,500
A recent survey revealed:*
1
Brand power/name recognition
9.4 120,919 1.9% 30 2,350 36,800
2
3
Home of the top agents
Independence/freedom
8.7
Not
released
4.0% 1 1,200 42,000
4
Winning environment/culture
8.6 730,128 14.0% 34 3,000 84,800
*From an April 2016 survey of RE/MAX Diamond
Award Club ($1 million GCI), Titan Club ($750K GCI)
and Chairman’s Club ($500K GCI) members.
8.2 411,731 19.7% 63 6,900 101,400
7.0 62,738 1.0% 2 300 10,200
6.8 843,547 8.3% 13 773 133,212
6.3 100,297 1.6% 44 835 18,800
Data is full-year or as of year-end 2015, as applicable. Except as
noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better
Homes and Gardens data is as reported by Realogy Corporation
on SEC 10-K, Annual Report for 2015; Keller Williams, Realty
Executives and Berkshire Hathaway HomeServices data is from
company websites and industry reports.
1
Transaction sides per agent calculated by RE/MAX based on 2016
REAL Trends 500 data, citing 2015 transaction sides for the 1,605
largest participating U.S. brokerages. Coldwell Banker includes
NRT. Berkshire does not include HomeServices of America.
2
Keller Williams reports all transaction sides and does not itemize
U.S. residential transactions.
3
MMR Strategy Group study of unaided awareness among buyers,
sellers, and those planning to buy or sell; asked, when they think
of real estate brands, which ones come to mind?
4
Based on lists of countries claimed at each franchisor’s website,
excluding claimed locations that are not independent countries
(i.e. territories, etc.).
7

#REMAXHUSTLE
Are you looking for the biggest network or the
best one? Other major networks may have more
agents. But productivity rules at RE/MAX.
Check the numbers. RE/MAX is the only one
that can say: Nobody in the world sells more
real estate.*
8
*Based on residential transaction sides

NATIONAL FRANCHISES RANKED BY TRANSACTION
SIDES PER AGENT AMONG LARGE U.S. BROKERAGES 1
RE/MAX 17.3
THE TOP 3 SOURCES OF
NEW BUSINESS FOR TOP
PRODUCERS
Realty Executives 10.4
ERA 9.4
Berkshire Hathaway
Home Services
8.7
1
Based on 2016 REAL Trends 500 data, citing 2015 transaction
sides for the 1,605 largest participating U.S. brokerages. Coldwell
Banker includes NRT. Berkshire Hathaway HomeServices does
not include HomeServices of America.
How do the most productive
agents generate business?
Referrals rule.*
1
2
3
Referrals from consumers
Referrals from other agents
Internet leads
Coldwell Banker 8.6
*From an April 2016 survey of RE/MAX Diamond
Award Club ($1 million GCI), Titan Club ($750K GCI)
and Chairman’s Club ($500K GCI) members.
Century 21 8.2
Better Homes
& Gardens
7.0
Keller Williams 6.8
Sotheby’s 6.3
£84,004
2015 average RE/MAX
commissions worldwide
£88,481
2015 average RE/MAX
commissions in the U.S.

REAL
ESTATE IS
GLOBAL.
ARE YOU?
Small market or large, international real
estate happens.
Every day, people relocate overseas,
purchase vacation properties and buy
investment real estate.
With the RE/MAX global network, your
market becomes the entire world. Become
the go-to resource for international referrals
and you can create an entirely new income
stream for your business.

OVERSEAS INSIGHT
International clients buy more
expensive homes, paying an
average of $500K (approx
£384k). The average U.S. home
price is $256K (approx £196k).
Cash sales are the majority for
international clients (55%). 1
1
Source: NAR, 2016 Profile of Home Buying Activity of
International Clients.
60,371
19,819
26,572
potential referral agents in the
United States*
potential referral agents in Canada
(where RE/MAX is No. 1 by far)*
potential referral agents in nearly 100
countries outside the U.S. and Canada*
* As of Q2 2016

LOTS AND
LOTS OF
LEADS
Leads pour in at RE/MAX. Nearly 35,000
leads generated per year.
Through our various routes to market supported
by our systems, technology and industry
standard platforms we collate leads that are then
distributed directly to RE/MAX agents – with no
tacked-on corporate fees.
Since its inception in 2006, LeadStreet has
delivered more than 16 million fee-free leads.
12

GB
LIFE OF A LEAD
remax.co.uk global.remax.com remax.com theremaxcollection.com remaxcommercial.com various uk portals
DATA IS PROCESSED THROUGH
Your office
GENERATING
35,000 pa
LEADS
DELIVED TO RE/MAX AGENTS
REFERRAL FEE-FREE
13

EXCEPTIONAL
EDUCATION
With RE/MAX, you receive more than training and
education; you gain access to complete agent
development.
The all-new, award-winning RE/MAX University® (RU)
features a library of more than 2,500+ videos and
countless opportunities for continual growth.
THE MORE YOU LEARN, THE MORE YOU EARN®
Income averages in 2015:*
Buying Agents (retained) £114,534
New Home Sales Agent £122,037
Residential Sales Agent £124,708
Commercial Specialist £153,052
Luxury Homes Specialist £210,332
* Among RE/MAX Associates holding each designation.
14

INCREDIBLE
EVENTS
There’s nothing like a live event to invigorate your
career. No matter your niche or specialty, there’s
a RE/MAX event designed to fit your needs.
At the heart of it all is the annual RE/MAX R4®
convention. Each year, thousands of RE/MAX
Associates from around the globe gather for an
unforgettable week of networking, education
and entertainment.
15

TECH
THAT
CONNECTS
YOU
With RE/MAX, you have an entire suite of
innovative technology at your fingertips.
It’s all designed to save you time, boost
your business and make your life easier.
remax.co.uk
Enhanced in 2016, the new
remax.co.uk offers consumers
robust home and agent-search
functions combined with an
instant home valuation tool.
The result: more consumeragent
connections.
16

websites
remax.co.uk
The one stop shop for
Buyer and Sellers
Popular estate agency
website which recieves
over 1.5 million* page
views per annum.
*Date from Google Analytics
global.remax.com
Connecting People and
Properties Around the World
This global portal features
RE/MAX listings around the
world displayed 41 languages
and 48 currencies - translating
into incredible exposure and
referral oppurtunities for
agents.
theremaxcollection.com
Luxury Online
This specialized site
provides an elegant and
stylish display of elite home
listing, reaching affluent
customers around the world.
remaxcommercial.com
A BETTER WAY in
Commercial Real Estate
With more than a
quarter million
commercial properties
remaxcommercial.com
features more inventory
than any other commercial
brokerage network website.
THE
TECH
SUITE
You can access powerful lead management
systems, refer clients to agents and offices
around the world, create professional
marketing pieces, earn certifications and
much, much more.
We at RE/MAX know that technology will
never replace a Sales Associate, but Sales
Associates that uses technology will replace
those who don’t.
17

EVERYONE
KNOWS
YOUR
NAME
The new RE/MAX ad campaign That’s the sign
of a RE/MAX agent® showcases the dedication,
professionalism and hard work of RE/MAX agents.
It’s just the latest in a string of successful
campaigns that have helped establish RE/MAX as
the No. 1 name in real estate.**
As a result, buyers and sellers know about RE/MAX
– and you – long before they’re ready to move.
* MMR Strategy Group study of unaided awareness
18

KEY MARKETING MOVES
When you merge a powerful global
brand with great personal marketing,
you create something special.
1
2
3
4
Include valuable, relevant
information in your marketing.
Create and share original content,
confirming your expertise.
In social media, focus on the
platforms you care about most.
Be genuine. All the time.
From “5 Areas You Can’t Afford to Overlook,” from ABOVE,
the RE/MAX magazine

THE
RE/MAX
COLLECTION
Success in the luxury-home market requires a
specific approach and a certain finesse.
With an elegant look and distinctive brand,
The RE/MAX Collection® positions you as the luxury
expert in your market – and around the globe.
Resources such as a dedicated website, distinctive
signage, and ad programs with global publications
provide invaluable assistance in promoting your
luxury properties to millions of qualified buyers.

Fine Homes & Luxury Properties
theremaxcollection.com
Earn the Luxury Home Specialist designation
through the RE/MAX University® and the
RE/MAX London Academy
Market yourself and your listings
with the distinctive branding of
The RE/MAX Collection®
Enjoy worldwide listing syndication on
websites including theremaxcollection.com
and global.remax.com
Network with other luxury professionals at
The RE/MAX Collection Luxury
Forum, held annually
21

RE/MAX
COMMERCIAL
With thousands of clients served and billions of dollars in
transactions, RE/MAX Commercial® is one of the industry’s
most notable commercial networks.
RE/MAX Commercial Practitioners have access to
industry-leading tools, training and resources – along with
the extensive reach of the global RE/MAX referral network.
And it’s all backed by the power and resources of one of
the most recognized brands in residential real estate.

A Better Way in Commercial Real Estate
remaxcommercial.com
Ranked as one of the Top 25 Commercial
Real Estate Brokerage Networks by
National Real Estate Investor magazine
RE/MAX closed more than $11 billion USD
in commercial sales and lease volume from
more than 24,000 transactions in 2015
Commercial-specific education at annual
events and through RE/MAX University
All product groups represented – industrial,
land, hospitality, multi-family, etc.
23

CULTURE
OF CARING
RE/MAX agents are all about helping others and
it doesn’t end with home sales.
Through the Miracle Home and Miracle Property
programs, you can easily make a donation to
your local Children’s Miracle Network Hospital
after each closed transaction. This way, you – and
your clients – play a role in helping sick children
get better.
To date, RE/MAX agents have donated more
than £112.7 million to help kids.
24

DOING GOOD IS
GOOD BUSINESS
Here’s why:
1
2
3
4
People want to do business with
professionals who care.
You generate consistent, positive
visibility in the community.
You meet great folks who turn
into clients.
You truly help people, which is
always a good thing.
Source: Inc. Magazine

global.remax.com
A WORLD OF LEADS

franchise.remax.co.uk
©2016 RE/MAX, GB. Each RE/MAX office
is independently owned and operated.
RE/MAX London
83-85 Rochester Row
London SW1P 1LJ
t 020 3142 7288
e franchise@remax.co.uk