Kiev UCC C. Russell
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Less Pleasure, More Relapse<br />
• The absence of pleasure from the products and<br />
methods we approve for deterring harmful<br />
drug use is often what causes these methods to<br />
fail to deter individuals’ resumption of<br />
pleasurable but harmful drug use.<br />
• Better rationalise change by offering people<br />
alternatives to harmful substances/behaviours<br />
that yield as much or more pleasure than the<br />
harmful substance.
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