Design & Promotions - Why are promotional products so effective (E-Book)

Marketing with promotional items is not a
new trend but it has undergone changes.
Why are
PROMOTIONAL
PRODUCTS
so effective?
Promotional items are an effective
advertising tool and they are instrumental
in improving the brand reputation.
www.Design-Promotions.com

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Why Are Promotional Products So Effective?
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While throwing a casual glance, logo imprinted items are visible almost everywhere in large variety.
Marketing with Promotional Items is not a new trend but the trend has undergone changes. Promotional
items are an effective advertising tool and they are instrumental in improving the brand reputation.
What are the benefits that make promotional items and how they work?
Brand exposure:
Brand exposure is optimum with promotional product but the challenging task is choosing
the product and arranging campaign so that targeted traffic perceive unseen spur in
buying items resulting in increasing brand loyalty. Therefore, it can be well imaginable
that a coffee mug or, tote bag is likely to capture more attention than a magazine
classified.
Connection with regular life:
Items like phone power chargers, stress balls, bags, mouse pads, stylus, pens and t-shirts are
effective promotional products that connect very well with your clients. There are many
more items that can produce this connection depending on the marketing strategy you are
using. That is why it is important to have an expert in the field to answer your questions
and help you pick the right product to achieve your overall marketing goal.
Innovative marketing spin:
Using promotional products gives you the
advantage of being creative and engaging at the
same time. There are new and exciting products
coming out every day that allow for you to impress
your clients with a free gift that generates in them
a reciprocal attitude making them want to do
business with you. Research shows that 52% of the
people that receive a promotional product will do
business with that company.
Enhancing brand awareness:
Better than sending newsletter, with promotional
product you can expect to have repeat purchase.
Distributing usable promotional product as a
membership token may persuade people to join.
These products are best as giveaway prizes,
employee rewards, thank you gift. So in every way
promotional product perks up brand name.

How to use promotional products to get a better ROI on your marketing dollar
The success of field marketing involving promotional products depends largely on the items chosen, as
wrong selection of promotional items can destroy the brand name instead of creating it. Now, there are two
phenomenal mistakes marketers perform while arranging campaign and distributing products. First
distributing promotional items, which hardly reflect any relation with the brand, and second distributing
infertile promotional products, which are having no practical use.
Knowing what product to pick for your marketing requires that you know the
demography to determine the preference of your primary audience. At the
trade show, if you hand out promotional items, which are having no contact
details or a call to action hint, then definitely the promotional product comes
with no value. Giving away cheapest promotional items will largely affect
your brand name making people think negatively about it. Don’t confuse
“cheap” with “inexpensive”. There are many inexpensive promotional
products you can use that reflect quality and trust. This is where the quality of
your logo and the clear message you are conveying is crucial.
But no matter what you choose, it should have some practical usage. You can giveaway budget
items like calendar, stickers, and caps but there your presentation should be different. The
promotional items must carry your details and must not be too fragile to handle. Often, it
happens that in search of too exclusive item we lose track and end in something utterly
irrelevant. This is where an experience consultant can guide you in choosing the best
promotional product for your event or marketing campaign.
The promotional product you chose has to be part of your overall marketing strategy. If you give out a
product with your logo and website address make sure the landing page of that website address reflects the
message you are communicating on the free gift.

What are the best promotional products to use?
In a research done by PPAI Research By Rick Ebel, Glenrich Business
Studies and Saritha Kuruvilla, Manager of Research, when asked to
consider things that likely make promotional products desirable enough
to keep and use, indicated that perceived price is only moderately
important to them.
Most compelling, they said, is the usefulness of the item, an attribute
considered either very important or extremely important by 69% of the
recipients. Other attributes most favored were quality (59%) and
attractiveness (52%).
It is all about advertising, how you promote your brand and distribute
promotional items in this regard. There is no right or wrong choice; it could be
engraved gifts, mouse-pads, coffee mug, bag, key rings and personalized pens or
pricey items like pillow, Power bank for Smart Phones, pen drive, lunch box, or
towels. From the study above we can determine, with the help of an experience
consultant, what are those items that are practical and useful, with the quality
that represents your brand and the attractiveness that makes them want to use it
and share it with others. This combination with a good marketing strategy in place
will produce the results you are looking for.
There are thousands of promotional products that will fit your marketing strategy as you can see at:

Promotional Products vs other type of marketing
Marketing can be expensive and if you don’t learn about the
ROI of different types of advertising you may be spending your
marketing dollars the wrong way without ever finding out
why. More often than not advertisers use up their marketing
budget only to find out that the campaign did not produce any
new clients.
Promotional products offer a better Return On Investment than most other type of
advertising that exist, including TV ads. A good way to compare is by the cost per
impression of a marketing campaign. TV can have a cost per impression as high
as nine times higher than promotional products. TV ads also have the drawback
of requiring a larger amount than the minimum investment that is required to get
started using promotional products. The average cost per impression of most
promotional products is between .002 and .005. Media ads in newspapers,
magazines, and radio spots are also much more expensive.
Promotional products are effective because the same person sees them repeatedly and new ones are coming
in contact with the product as well. Repeated impressions are an important part of creating brand
recognition, and it's less likely that people are going to see a print media advertisement multiple times. A
recent study showed that 84 percent of people remembered the names of advertisers who had given them
promotional items.
Promotional products can potentially save money and increase traffic because they're relatively inexpensive
and they have been proven to bring in customers and increase profits. This combination creates a high ROI.
Research has also shown that many people have more positive views of companies after they send them
promotional products. The majority of people, 52 percent on average, also report that they have done
business with someone after receiving a promotional item from them.
More of statistics can be found in the study done by the Advertising Specialty Institute “Advertising
Specialties Impressions Study: A Cost Analysis of Promotional Products Versus Other Advertising Media”.

What to look for when choosing a supplier of promotional products
Experience and expertise
How long have they been in the market? A stable company is a good choice. They will
have the experience to know the actual products and their quality. They will know
which factories to order from for quality and which ones are closest to you to save on
shipping costs and timing. A good vendor will even be able to acquire items that are not
carried in their catalog.
Do they know YOUR business?
Anybody can sell promotional products and most vendors don't take the time to learn
your actual business. You want to work with a company that understands the line of
business you are in. If your company is real estate, then you want a company that
understands your issues and can provide you with the items and support you need.
Are they dependable?
Your vendor should be able to answer you promptly and be available to help you with
your quotes and questions in a timely manner.
Can they go the extra mile?
Make sure they deal in volume so they can get better prices and they can find items
when nobody else can. They specialize in making the impossible possible for you.
Check out their website
A website with a good design and easy to navigate means they care about the
professionalism and quality of what they offer. Check out the “about us” section. Do
they offer the service you are looking for? Do they have examples of past successes or
achievements?
What else can they do?
Even if you're just looking to buy one item, it's good to know that the vendor you're
working with can handle whatever future needs you may have.
You should always be thinking about tomorrow's needs. Anybody can sell you pencils
with your name on it. But if there is a new item out, you will need a company that is
on the cutting edge and not follower. Your vendor will be representing you with their
products so you need to make sure you are getting the best.

www.Design-Promotions.com
(305) 232-8119
service@design-promotions.com
12333 SW 132nd Court
Miami, FL 33186