Sweet and Savoury Spreads Market Value Share, Supply Demand, share and Value Chain 2014-2020

BRICS Sweet and
Savoury Spreads
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014 – 2020
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Report Description
Sweet and savoury spread includes Jams, Honey, Chocolate spreads, Marmalade, Bovril and other products.
Some drivers are growing health awareness, increasing demand for convenience food and perceiving spreads
as an indispensable ingredient used in food stuff. Increasing popularity of cereals, declining sales of bread
and rising cost of raw materials such as fruits, sugar and cocoa are the restraints in the sweet and savoury
spread market.
Sweet and savoury spread market in India and China is expected to show double digit growth with a healthy
CAGR.
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On the basis of type sweet and savoury spread market is segmented into Honey, Jam and preserves, Nut and
seed based spreads, Chocolate spread, Yeast based spreads. On the basis of region sweet and savoury
spreads market is segmented into North America, Asia Pacific, Europa and Rest of the world.
Spread market in Brazil is highly fragmented owing to the presence of various regional players. Hindustan
Unilever Limited launched various spreads such as Bread spread, Kissan creamy spreads. Some other spreads
are mayonnaise based spreads that includes flavours such as classic mayonnaise, tomato twist and cheesy
garlic. Kissan also added products such as Fruit Kick Spreads and fruity sweet spreads that were targeted at
calorie conscious teenagers. In Russia changing lifestyle, busy schedule and shortage of time for making
home-made preserves, storage issues promotes the usage of readymade spreads. In Russia manufacturers
offer wide range of preserves and jams which is not feasible to be made at home. In China Frutarom set up
new manufacturing unit in Shanghai in order to capture various opportunities in savoury sector

Report Description
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Key players in the Indian spread market are Dabur India Limited, Unilever, Good food group A/S Presently
Kiviks Markmav Indústria Alimentícia Ltd is the leading player in the Brazil that constantly launches new
flavours such as Mulberry, Blueberry, and Blackcurrant. Some other versions are Ginger, Lemon and Mango
chutney. Sweet and savoury market is highly consolidated as various acquisitions are there in the industry
such as Hindustan Unilever limited acquired Kissan from the United Breweries Group. In Russia Ferrero is the
leading player in the sweet and savoury spread industry. Nutella is the renowned brand of Ferrero. Despite
of having only one well-known brand company has strong position in the market due to the strong
distribution network, aggressive marketing activities and prominent role of Nutella in chocolate spread
market. Ratibor is major player in the jams and preserve market in Russia. Recently Hindustan Unilever
decided to separate its spread business into standalone business in order to boost the sale of spread brands
such as Flora. Sweet and savoury spreads market in Brazil is expected to show growth with low CAGR owing
to the changing preferences of the customers for other spread products such as cheese spreads
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