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Digital Banking Manifesto The End of Banks?

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14<br />

DIGITAL BANKING MANIFESTO: THE END OF BANKS?<br />

V. <strong>Digital</strong> Customer Segment<br />

<strong>Digital</strong> banks have several natural constituencies in both developed and, especially,<br />

developing economies 8 :<br />

• Pr<strong>of</strong>essional consumers with at least an undergraduate college education;<br />

• <strong>Digital</strong>ly educated middle upper-mass and mass-affluent pr<strong>of</strong>essional and managerial<br />

consumers;<br />

• <strong>Digital</strong>ly savvy Gen Y (students and young pr<strong>of</strong>essionals in their 20s to 30s) digitalbanking<br />

natives, who are exceedingly digitally savvy. <strong>The</strong>y will form the foundation <strong>of</strong><br />

the customer base for the digital bank;<br />

• SMEs that go mainstream using a digital banking platform designed for their needs;<br />

potentially banking 45 million underbanked or unbanked SMEs globally 9 .<br />

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