Your Guide to the 11th Annual WLP Fall Symposium

The 11 TH Annual
WLP FALL SYMPOSIUM
Cracking the
CONFIDENCE
CODE
Your Guide to
the 2016 WLP
Fall Symposium
OCTOBER 6, 2016
8:00AM - 1:30PM
Hilton Tampa Downtown
PRESENTED BY:
VIP RECEPTION
SPONSOR:
MEDIA SPONSORS:
FEATURING
Claire Shipman
Award winning journalist and
New York Times best-selling author
of The Confidence Code

2016 SYMPOSIUM SCHEDULE
7:30 AM
Registration Opens
8:00 - 8:45 AM
Networking Breakfast
8:45 - 9:00 AM
Break/Transition
9:00 - 10:00 AM
Concurrent Sessions
Sessions I, II, III
10:00 - 10:30 AM
Break/Transition
10:30 - 11:30 AM
Concurrent Sessions
Sessions IV, V, VI
11 TH ANNUAL FALL SYMPOSIUM
CRACKING THE
CONFIDENCE CODE
PRESENTED BY:
THURSDAY, OCTOBER 6, 2016
Hilton Tampa Downtown
211 North Tampa Street
Click here for Directions
11:30 AM
Luncheon Seating Begins
12:00 - 1:30 PM
Keynote Presentation
Featuring Claire Shipman
WLP Community Leadership
Award Presentation
Honoring Elaine Shimberg
& Betty Castor
1:45 - 2:30 PM
VIP Reception
(Invitation only)
Sponsored by:
2:45 - 3:30 PM
Student Reception
(Invitation only)
2 11 TH ANNUAL WLP FALL SYMPOSIUM

ABOUT WOMEN IN LEADERSHIP & PHILANTHROPY
Founded in 2005 by a small group of
individuals and a handful of Tampa Bay
area corporations, WLP advanced a
vision shared by noted philanthropist
Carol Morsani and USF System President
Judy Genshaft: creating the first
women’s philanthropic organization in the
Tampa Bay region focused on developing
the intellectual and leadership potential
of women through the promotion of leadership development, mentorship,
philanthropy, community engagement and scholarly excellence. Fast forward
10 years and WLP - now 250+ individual and 18 corporate members strong
- has helped stimulate numerous transformational gifts to benefit the USF
System, and has directly raised over $3 million and deployed almost $1
million in grants, scholarships, and programmatic funding to assist countless
female students, faculty members, and women in the our community – a sign
that USF WLP has been a trailblazer in advancing women's philanthropy, an
area now gaining national exposure.
Over the past decade, WLP has awarded
nearly $600,000 in scholarships and
devoted countless mentoring hours
to over 300 students, and and has
provided research awards to 17 female
faculty members. WLP presents a wide
variety of educational and leadership
development programs annually at all
three USF System institutions and in our
surrounding communities, and has formed formal mentoring partnerships
with USF’s Center for Leadership & Civic Engagement, Office of Veteran
Success, Athletics, Transitional Advising Center, the Honors College, USF
St. Petersburg and USF Sarasota-Manatee. WLP will launch USF’s first
student-led symposium in the spring of 2017, and is also on the forefront of
promoting women in STEM throughout the USF System through strategic
partnerships with the Florida Center for Cybersecurity, USF Health, the
USF STEM Collaborative, the Tampa Innovation Alliance, and the Society of
Women Engineers.
To learn more about how you
can make a difference, visit
USF.EDU/WLP
11 TH ANNUAL WLP FALL SYMPOSIUM 3

2016 SCHEDULE AT A GLANCE
SESSIONS
ROOM LOCATION
8:00 - 8:45 AM
Networking Breakfast Galleria
9:00 - 10:00 AM
Helping Women Lead
Staying Relevant...On Purpose
The Art of Talking About Yourself
Palma Ceia
Esplanade
University Club
10:30 - 11:30 AM
Bridging the Gap, Negotiating Worth
How to Know When to Leave
Failing Fast
Palma Ceia
Esplanade
University Club
12:00 - 1:30 PM
Luncheon with Claire Shipman Bayshore Ballroom
1:45 - 2:30 PM
VIP Reception (Invitation Only) Palma Ceia
2:45 - 3:30 PM
Student Reception Palma Ceia
4 11 TH ANNUAL WLP FALL SYMPOSIUM

FLOOR MAP
II
ESPLANADE
IV
CORRIDOR
EXIT
CONVENTION
REGISTRATION DESK
GALLERIA B
EXIT
II
BAYSHORE BALLROOM
VI
IV
I
I
I
ADMINISTRATION OFFICES
Bridge To
Tampa City Center
SERVICE
PALMA CEIA BALLROOM
GALLERIA A
KEY
meeting/Conference rooms
amenities
CHANNELSIDE 2
YBOR
HYDE
PARK CHANNELSIDE 1
Escalator to 1st Floor
211 Restaurant &
Guest Registration
SERVICE
ATRIUM
GARRISON
II
III
SERVICE
Esplanade Suite
Palma Ceia Ballroom
ESPLANADE FOYER
Bayshore Ballroom
ESPLANADE SUITE
III
Networking Breakfast
V
II
III
IV
III
VII
EXIT
SERVICE SERVICE
Freight Elevator
to Street
I
11 TH ANNUAL WLP FALL SYMPOSIUM 5

ABOUT CLAIRE SHIPMAN
Claire Shipman is an Emmy, Peabody and DuPont award-winning
television journalist and regular contributor to Good Morning
America and other national broadcasts for ABC News. She
joined the morning broadcast in May of 2001 and is based in the
network’s Washington, D.C., bureau. Prior to joining ABC News
in 2001, Shipman served as White House correspondent for
NBC News where she regularly reported on presidential policy
and politics for NBC Nightly News and TODAY. Before moving
to NBC News, Shipman worked at CNN for a decade.
She is the co-author, with Katty Kay, of two New York Times
bestsellers: Womenomics: Work Less, Achieve More, Live
Better (2009) which addresses how women's management
style is ideally suited for the 21st century business world
as it produces more profitable companies with happier
employees, and The Confidence Code: The Art and
Science of Self-Assurance---and What Women Need
to Know (April, 2014), an informative and practical guide
to understanding the importance of confidence—and
learning how to achieve it—for women of all ages and at
all stages of their career and life.
2016 SYMPOSIUM SPONSORS
PRESENTED BY:
VIP RECEPTION SPONSOR:
MEDIA SPONSORS:
CONCURRENT SESSION SPONSORS:
NETWORKING BREAKFAST SPONSOR:
Jane Morgan
STUDENT RECEPTION SPONSOR:
Pamela Muma
6 11 TH ANNUAL WLP FALL SYMPOSIUM

FREQUENTLY ASKED QUESTIONS
What does my ticket include?
Your ticket allows you to attend the full day of events, including the
networking breakfast, concurrent sessions and the luncheon.
How many seats are at each table?
Each table will seat 10.
Where do I park?
Downtown parking can be tricky but we have outlined a few garages
(click here) that we’d recommend. Carpooling is recommended.
Who do I contact if I have guests that can no longer attend?
Please contact Kristi Laribee at klaribee@usf.edu or 813.974.9894 with all
changes to your event guest list. Changes can be made up to 48 hours in
advance of the event.
OVERVIEW OF THE DAY & MENU
The Symposium Program offers a total of 6 exciting Concurrent Sessions
(3 sessions from 9:00 - 10:00 a.m. and another 3 offered from 10:30 - 11:30 a.m.)
Two of the three sessions will be held in the event space at the Hilton, and
one of the three will be held in the University Club , located on the 38th floor
of the PNC Bank building (directly adjacent to the Hilton).
Seating for these sessions is on a first-come-first-serve basis. We
encourage you to “read up” on the session topics that are being offered so
that you can determine which sessions you plan to attend.
Menu
• Coffee, pastries, and fruit will be served during the morning networking
reception.
• Lunch will include a gourmet salad of grilled chicken over fresh greens,
red peppers, grape tomatoes, dried cranberries, hard-boiled egg,
gorgonzola cheese with a choice of balsamic vinaigrette or basil ranch
served on the side. A piece of chocolate layer cake or cheesecake will be
offered for dessert.
• Please inform us if you have specific dietary restrictions that you require
accommodation for by September 30, 2016. If received by
this date, we will be happy to accommodate your request.
JOIN THE SOCIAL MEDIA CONVERSATION!
Post pictures and tweets of your Symposium
experience by using our special hashtag: #WLPSYMP
/USFWomenInLeadershipPhilanthrophy
@USFWLP
11 TH ANNUAL WLP FALL SYMPOSIUM 7

WLP AWARD RECIPIENTS
WLP celebrates visionary leaders and philanthropists
throughout the community doing extraordinary things to
make Tampa Bay a better place for women to live and work.
Through our WLP Community Leadership and Lifetime
Achievement Awards, we showcase individual excellence in
leadership as demonstrated by outstanding initiative, impact
of work, and inspiration to others.
ELAINE SHIMBERG
2016 Recipient
COMMUNITY LEADERSHIP AWARD
Awarded annually, the WLP Community
Leadership Award showcases individual
excellence in leadership as demonstrated
by outstanding initiative, impact of work,
and inspiration to others.
PAST RECIPIENTS
2015 — Pam Iorio
2014 — Elizabeth Fowler
2013 — Barbara Sparks McGlinchy
2012 — Susan W. Leisner
2011 — Was not awarded
2010 — Mona Jain, MD, Ph.D.
2009 — Was not awarded
2008 — Carol D. Morsani
2008 — Pamela S. Muma
2007 — Dr. Kay Glasser
LIFETIME ACHIEVEMENT AWARD
HON. BETTY CASTOR
2016 Recipient
The WLP Community Leadership Lifetime
Achievement Award is presented on a
special basis to an outstanding leader
whose life’s work has demonstrably
improved our communities and has
contributed to the advancement of women.
PAST RECIPIENTS
2015 — Jan Platt
2014 — Lee Leavengood
2013 — Louise Lykes Ferguson
8 11 TH ANNUAL WLP FALL SYMPOSIUM

9:15 - 10:15 AM
CONCURRENT SESSIONS
Helping Women Lead, Achieve & Take Their Place at the Table Palma Ceia
A 2012 report by the Credit Suisse Research Institute, Gender Diversity and Corporate
Performance, showed that businesses are more successful with women in the boardroom.
Following a 2012 study of 2,400 companies globally, the Institute found that net income growth
over the past six years averaged 14 percent in companies with women directors, eclipsing their
counterparts without female board members, which posted only 10 percent growth. Catalyst, a
research group focused on women’s advancement to senior leadership, found that Fortune 500
companies with more women directors outperformed those with fewer women board members on
a broad range of financial indicators. So why does half the population constitute only 17 percent of
the representation on Fortune 500 corporate boards? Join us as we convene a solutions oriented
conversation on this topic, helping you identify the core competencies necessary for successful
board leadership, and determine the best path to attaining appointment to a corporate board seat.
PANELISTS: Marie Tomassi, Managing Shareholder, Trenam Law
Gail Auerbach, Senior Vice President of Human Resources, Masonite
Jessica Blume, Director, Publix Super Markets Inc.
Alex Sink, Former Chief Financial Officer, State of Florida
Jennifer Steans, President and CEO, Financial Investments Corporation
Staying Relevant...On Purpose Esplanade
The cyclical nature of women’s lives means that we are constantly
going through a series of transitions physically and mentally. Yet PRESENTED BY:
while Americans now live stronger and healthier lives, and more and
more women are embracing transition, aging still carries negative
connotation. Our culture is constantly promoting anti-aging products
and cosmetic procedures to present the possibility of looking
youthful in order to feel good about ourselves. Why do we need to
look young to feel good? Why not learn to embrace who we are, even
the physical imperfections? Rather than focusing on the appearance
aspect of aging, this session will explore how daily doses of fun can
improve brain functioning and memory, boost physical and emotional health and enhance social
connection – all of which allow us to enjoy life at any age. Participants will walk away from this
session with a lot of laughs and also practical takeaways for a light-hearted approach to remain
youthful in mind/body and spirit and to tackle the 50+ transition by thriving and not just surviving.
PANELISTS: Bevan Gray-Rogel, President & Founder, Encore of Tampa Bay
Patricia M. Fuller, Ph.D., Director, Wellness Engineering, Baldwin Krystyn
Sherman Partners
Jules Lewis Gibson, President, FUSE Media + Marketing
Elana Schrader, M.D., Chief Medical Officer, Florida Blue
The Art of Talking About Yourself University Club
PRESENTED BY:
Whether you are trying to ace a job interview, sign a new client or
land a promotion, it is critical to sell yourself. Professionals often
fall into the trap of regurgitating bullets about their past jobs
instead of sharing the value they can offer as a result of their
experiences. Bringing together a diverse group of powerhouse
women, this interactive session will share best practices and lessons learned from experts
around branding, talking about yourself and selling yourself.
PANELISTS: Lauren Key, Vice President of Marketing, Florida Hospital West Florida Region
Claire Lessinger, Director of Special Events, Tampa Bay Sports Commission
Deiah Riley, Anchor, ABC Action News
Kathleen Shanahan, Chair, Ground Work Solutions, Inc.
11 TH ANNUAL WLP FALL SYMPOSIUM 9

CONCURRENT SESSIONS
10:30 - 11:30 AM
Strategies to Bridge the Gap, Own Your Value and PRESENTED BY:
Negotiate Your Worth Palma Ceia
When women are empowered to lead and given the tools and
support to do so, they make choices that change history. Why is
it then that women are not compensated to reflect our power?
Why it is that even in today’s age, U.S. women make 77 cents
for every dollar a man takes home, on average? Attendees will hear from senior executives from
leading area companies who are taking concrete and public steps to address these issues and
also share tools to help you become a powerful and confident asker. By sharing today’s most
successful negotiation strategies, you will learn how to monetize your strengths and potential and
own your value – not only in your paycheck, but by the position you hold.
PANELISTS:
Linda Simmons, President/CEO, R.R. Simmons
Ruth Duncan Bell, Senior Vice President, Public Affairs, LifeLink Foundation
Juliann Nichols, CEO, Focus On YOU Strategy
Nancy Schneid, President, Nancy Schneid, LLC Consulting
Failing Fast University Club
There's a common trait shared by many successful people: they act quickly, even if they may fail.
Before you begin to set in motion a series of actions – a project which may fail or succeed, faster
or slower, sooner or later – you already have in mind some kind of outcome – the effect – that
you’re aiming for. It could be a financial one, a stakeholder one, a process one, a people one. With
that in mind, there are going to be a range of causes that may or may not result in that effect.
With a vision in place, you can set objectives. Along with those objectives, you can establish
measures of success (measures of failure?) with associated targets, to help guide the actions/
initiatives. Supporting the why/what/how, you’ll now determine who/when/where – very tactical
things. So, failing faster is really just a current colloquialism for the same thing. In the end, though,
all its saying is: try. If it doesn’t work out, you’ve probably learned either a lot of good things for
the next attempt or a decision to focus on something else. It’s nothing to be ashamed of.
PANELISTS: Penny Parks, Owner, Links Financial LLC
Karen Buesing, Partner, Akerman LLP
Valeri Marks, President & CEO, Medical Technology Associates, Inc.
Taryn Morgan, Assistant Director, IMG Academy
How to Know When to Leave Esplanade
Most of us have done it—stayed in a job, a marriage, or a volunteer leadership role so long
we started getting complacent, or worse. Then there's the reverse problem—leaving too
early and ending up with something that isn't what we hoped for. Knowing when to leave is
a tricky business. We often hear, "Before you jump out of one boat, you’d better make sure
the other one floats." Sometimes opportunities seem like a great fit at first, but when you
start spotting leaks, you're already standing on deck with the water pooling swiftly around
your ankles. This panel will share their stories and help you to identify key signs to look for
so you know when a move you're considering is the right one to make at the right time.
PANELISTS: Holly Tomlin, Principal, Tomlin St Cyr Real Estate Services
Emily Benham, CEO, Nonprofit Leadership Center of Tampa Bay
Esther Marshall, Vice President, Community and Economic Development
Manager, Fifth Third Bank
Suzanne McCormick, President & CEO, United Way Suncoast
10 11 TH ANNUAL WLP FALL SYMPOSIUM