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Retail Chronicles Issue 4 (1 to 15 October)

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07<br />

1995<br />

eCom Pioneers: Amazon is<br />

established and sells its first<br />

book.<br />

2007<br />

The drawn of social media:<br />

Facebook reaches 100,000<br />

business pages, allowing<br />

companies <strong>to</strong> attract potential<br />

cus<strong>to</strong>mers and tell about<br />

themselves. These started as<br />

group pages, but a new concept<br />

called company pages is planned.<br />

2013<br />

New Technologies emerge <strong>to</strong> help<br />

retailers collect data: Apple introduces<br />

iBeacon technology, for example, which<br />

can track the presence of a nearby<br />

shopper’s iPhone.

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