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Thought Leaders Corner<br />
transactions volumes in The Network. Users are really<br />
incorporating mobile apps into the daily ebb and flow<br />
of their lives. Mobile banking apps, for example, are<br />
a key way for users to log in to their account, check<br />
balances and transfer money on the move. Some<br />
users are logging in almost daily. Many users are<br />
now mobile only, reflecting just how reliant we are<br />
on mobile devices. Mobile security must be front of<br />
mind; attacks are steadily rising and businesses must<br />
be prepared for these to increase further.<br />
Rebekah Moody<br />
Although fraudsters may talk a convincing story,<br />
there are always glitches in how they transact that<br />
sets them apart from the real user. The ThreatMetrix<br />
Digital Identity Network analyzes the myriad<br />
connections between a user’s devices, locations and<br />
anonymized personal information as they transact<br />
online. This builds a unique and trusted digital<br />
identity that fraudsters can’t fake. Leveraging the<br />
power of digital identities to establish trusted user<br />
behavior is the best way to authenticate user identity<br />
and pinpoint behavior that deviates from the norm.<br />
This is combined with global threat intelligence about<br />
known fraudsters and botnet participation to deliver<br />
robust fraud prevention.<br />
Rebekah Moody brings 12 years of marketing expertise<br />
to ThreatMetrix, with a proven track record of delivering<br />
strategic multi-channel campaigns. At ThreatMetrix she is<br />
part of the core Product Marketing team, driving thought<br />
leadership, sales enablement, product positioning<br />
and messaging. She has penned numerous thought<br />
leadership articles and whitepapers that demonstrate<br />
her clear, strategic thinking.<br />
ThreatMetrix®, The Digital Identity Company, is the market-leading cloud solution for authenticating digital personas and transactions<br />
on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through<br />
the ThreatMetrix® Digital Identity Network, ThreatMetrix secures businesses and end users against account takeover, payment<br />
fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer<br />
experience, reduced friction, revenue gain, and lower fraud and operational costs. The ThreatMetrix solution is deployed across a<br />
variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.<br />
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