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PCM Vol.2 - Issue 5

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Thought Leaders Corner<br />

transactions volumes in The Network. Users are really<br />

incorporating mobile apps into the daily ebb and flow<br />

of their lives. Mobile banking apps, for example, are<br />

a key way for users to log in to their account, check<br />

balances and transfer money on the move. Some<br />

users are logging in almost daily. Many users are<br />

now mobile only, reflecting just how reliant we are<br />

on mobile devices. Mobile security must be front of<br />

mind; attacks are steadily rising and businesses must<br />

be prepared for these to increase further.<br />

Rebekah Moody<br />

Although fraudsters may talk a convincing story,<br />

there are always glitches in how they transact that<br />

sets them apart from the real user. The ThreatMetrix<br />

Digital Identity Network analyzes the myriad<br />

connections between a user’s devices, locations and<br />

anonymized personal information as they transact<br />

online. This builds a unique and trusted digital<br />

identity that fraudsters can’t fake. Leveraging the<br />

power of digital identities to establish trusted user<br />

behavior is the best way to authenticate user identity<br />

and pinpoint behavior that deviates from the norm.<br />

This is combined with global threat intelligence about<br />

known fraudsters and botnet participation to deliver<br />

robust fraud prevention.<br />

Rebekah Moody brings 12 years of marketing expertise<br />

to ThreatMetrix, with a proven track record of delivering<br />

strategic multi-channel campaigns. At ThreatMetrix she is<br />

part of the core Product Marketing team, driving thought<br />

leadership, sales enablement, product positioning<br />

and messaging. She has penned numerous thought<br />

leadership articles and whitepapers that demonstrate<br />

her clear, strategic thinking.<br />

ThreatMetrix®, The Digital Identity Company, is the market-leading cloud solution for authenticating digital personas and transactions<br />

on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through<br />

the ThreatMetrix® Digital Identity Network, ThreatMetrix secures businesses and end users against account takeover, payment<br />

fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer<br />

experience, reduced friction, revenue gain, and lower fraud and operational costs. The ThreatMetrix solution is deployed across a<br />

variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.<br />

007

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