Street Surfing

presents

BRAND INTRODUCTION
• Y a l l a T o y s M i d d l e E a s t p r e s e n t s S t r e e t
S u r f i n g – a w e l l r e n o w n e d g l o b a l p l a y e r f o r
o u t d o o r w h e e l e d g o o d s
• S t r e e t S u r f i n g c r e a t e d a n d i n t r o d u c e d t h e
c a s t e r b o a r d c o n c e p t , w i t h t h e l a u n c h o f
T h e W a v e i n 2 0 0 5 w h i c h l e a d t o c r e a t i o n o f
t h e W a v e b o a r d c a t e g o r y
• Y a l l a T o y s M i d d l e E a s t a i m s t o p r o v i d e
o f f e r s t h a t s t a n d o u t a n d c o m b i n e r a t i o s o f
v a l u e f o r m o n e y t h a t a r e u n b e a t a b l e i n t h e
m a r k e t . W e a i m t o s e t a n e w s t a n d a r d o f
q u a l i t y p r o d u c t s w i t h h i g h l y c o m p e t i t i v e
p r i c e p o i n t s .
• Y a l l a T o y s M i d d l e E a s t l o o k s a t p r o m o t i n g
n e w l i f e s t y l e c o n c e p t s f o r t h o s e w h o e n j o y
s k a t i n g a n d e n c o u r a g e n e w w a y s t o e n j o y
s k a t i n g a s a s p o r t a n d a r e c r e a t i o n a l
a c t i v i t y .

BRAND IMAGERY
- T R E N D Y
- A D V E N T U R O U S
- E X C I T I N G

RANGE
C A S T E R B O A R D S
S C O O T E R S
S K A T E B O A R D S
P L A S T I C S K A T E B O A R D S

C A S T E R B O A R D S
WAVE RIDER
ABSTRAKT
What once seemed impossible has now been
done: casterboarding meets skateboarding.
The first wooden deck board has just arrived. It’s
lighter, faster and unique. Riders can shred like never
before, performing better tricks with these new
boards.
PRODUCT FEATURES
• Dimensions: 34”x8.9”
• 7 plies of Canadian maple
• Spray Grip for maximum traction
• Alloy two-piece 360° caster
• Alloy casted torsion bar housing
• Wheels: 78mm / ABEC 7

C A S T E R B O A R D S
WAVE ORIGINAL
IBIZA
The one and only Wave Original continues to
bring the same smooth riding and easy carving
into casterboarding. Have fun cruising and
performing a variety of tricks with the first
casterboard ever made.
PRODUCT FEATURES
• Dimensions: 33.9”x9”
• Deck plate graphics on decks
• Grip pattern built in for top traction
• 360°casters
• Wheels: 78mm / ABEC 7

C A S T E R B O A R D S
WAVE LX
KUSTRUKTIV
The Wave LX opened a new door for casterboarding
performance.
This lightweight and sleek board with its black deck,
printed grip tape and ABEC-7 bearings makes the
Wave LX a great board for tricks to ride at any skate
park.
PRODUCT FEATURES
• Dimensions: 34”x9.1”
• Lighter design for tricks
• Printed grip tape on decks
• Grip pattern built in for added traction
• 360° casters
• Wheels: 78mm / ABEC 7

SCOOTERS
STUNT SCOOTER TORPEDO
ARMOUR
TPRGRIPS
S
The Topedo Stunt Scooter is a robust freestyle
aluminium scooter, built to perform great tricks at
the skate park.
The 6061 aluminum handlebar offers maximum
strength with the lightest weight.
The wheels are a high grip polyurethane on an
aluminium core to provide the very best in style and
performance.
100MM
ALUMINIUM
CORE
WHEELS
PRODUCT FEATURES
• 19”x3.9” 6061 aluminium deck
• TPR grips
• Triple clamp
• BMX Y Style Handle Bar
• Wheels: 100mm aluminium core / 85A / ABEC 7
• Performance brake

SCOOTERS
STUNT SCOOTER TRICKSTER
AXIS
Kids will want to jump, carve and whip around on
this amazing and affordable scooter.
Trickster is designed for fun and great for beginners.
It is durable and offers a welded T-bar, steel fork,
and a deck with heat-treated aluminium for extra
strength.
PRODUCT FEATURES
• 17”x3.7” reinforced aluminium deck
• Graphic grip tape
• Foam grips
• Heavy-duty brake
• Wheels: 100mm

PLASTIC BOARDS
ORIGINAL BEACH BOARD
OCEAN BREEZE
The one and only Original Beach Board is still
around!
With its unique design, trendy looks and marble
decorated wheels.
The Beach Board series is both fun and cool to ride.
Take one of these along in your backpack and have
a lot of fun.
PRODUCT FEATURES
• Dimensions: 22.5”x6.3”
• PP traction pattern deck
• Wheelbase: 10.6”
• Embossed aluminium 3.25’’ trucks
• Wheels: Colourful 60x45mm / Square lip / ABEC 7

PLASTIC BOARDS
POP BOARD
POPSI YELLOW
Street Surfing’s limited edition Pop Art skateboards
are exclusive, unique and cool to ride.
With vintage trendy looks, this series is a tribute to the
1950’s Pop Art, which revolutionized traditional fine
art by including imagery from popular culture.
PRODUCT FEATURES
• Dimensions: 21.6”x6.1”
• High definition printed deck
• Wheelbase: 13.3”
• Printed aluminium 3.25’’ trucks
• Wheels: 60x45mm / Square lip / ABEC 7

POS DISPLAY
AIM : To create a live experience through
reflective POS designs and concepts that
attracts an individual to experience the
brand and creates a desire to be part of it
INSTORE POS DISPLAYS :
- End of Gondolas
- Instore visuals
- Themed FSD Units

MARKETING PLAN
PLANOGRAM
Instore Instore POS step 1
Social Media
Interactive
Collaterals
Facebook
Instagram
YouTube
Twitter
Competitions
Sponsorship
Emailers
Flyers
step 2
Step 3
Step 4

UPCOMING PRODUCTS
WAVE RIDER
SIGNATURE
TRADEMARK ZEBRA FRAGMENTS
WAVE ORIGINAL
RADIANCE
CURVASTIC
POLY GONE
SPACE TRACK
CROSSING
WAVE LX
INKREDIBLE STEPS ACHTUNG
GROUND PLAY

UPCOMING PRODUCTS
ROAD SCOOTER URBAN
SERIES XPS
ROAD SCOOTER
CITY KICKER
PRODUCT FEATURES
PRODUCT FEATURES
TPR GRIPS
HEAVY-DUTY
REAR BRAKE
•21.7’’ reinforced aluminium deck
•Non-skid grip tape surface
•TPR grips
•Kickstand
•2 bolt clamp
•Aluminium handlebar and down tube
•Adjustable handlebar with high quality
rubber grips
•Adjustable high quality strap for
transport
•Heavy-duty rear brake
•Front wheel fender
•Wheels: 205mm
•17.5”x5.4” flex maple wood
deck
•Non-skid grip tape surface
•1 bolt Clamp
•Aluminium adjustable
handlebar with molded
grips
•Foldable for easy storage
•Wheels: 145mm
FLEX MAPLE
WOOD DECK

T H A N K Y O U