pc-and-tech-authority
pc-and-tech-authority
pc-and-tech-authority
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MEDIA KIT<br />
2016<br />
TECH ADVICE YOU CAN TRUST
PC & TECH AUTHORITY<br />
PC & Tech Authority was established 18 years ago as<br />
the go-to magazine for <strong>tech</strong> enthusiasts <strong>and</strong> early<br />
adopters. We have the most experienced team<br />
of reviewers in Australia ensuring that whenever<br />
our readers need advice on a product, they turn to<br />
PCTA first.<br />
PCTA magazine covers everything from the latest<br />
smart phone <strong>and</strong> tablets on the market, to in-depth<br />
features on how to up-grade your PC <strong>and</strong> reviews of<br />
the latest games.<br />
PCTA iPad edition is available to buy on iTunes<br />
every month<br />
PCTA website is firmly established in the<br />
Australian market as the leading website for news,<br />
reviews <strong>and</strong> opinion. With over 150,000 unique<br />
visitors Australia wide <strong>and</strong> over 550,000 global<br />
visitors Monthly. We have a vibrant community <strong>and</strong><br />
engaged audience.<br />
iPAD AND WEBSITE<br />
Issue’s 222, 223 <strong>and</strong> Website homepage<br />
MEDIA KIT<br />
2
MAGAZINE READER PROFILE AND STATS<br />
AUDITED MAGAZINE CIRCULATION (Source: EMMA – Enhanced Media Metrics Australia)<br />
127,000 26,000<br />
Australian /<br />
New Zeal<strong>and</strong><br />
Readership<br />
Monthly<br />
PROFILE<br />
AWARDS + ACHIEVEMENTS<br />
Technology enthusiasts - <strong>tech</strong> savvy early adopters,<br />
upgraders <strong>and</strong> gamers<br />
Predominantly professional males, aged 25-55<br />
75% of readers have bought products or services as a<br />
result of reading PCTA<br />
71% of readers have responded to PCTA adverts –<br />
purchasing for themselves or referring to others<br />
Winner of Best Technology Magazine<br />
(Microsoft IT Journo Awards 2012)<br />
Winner of Best Technology Magazine<br />
(Microsoft IT Journo Awards 2013)<br />
Winner of Best Technology Magazine<br />
(Optus IT Journo Awards 2014)<br />
Highly commended for Best Reviewer – Bennett Ring<br />
(MasterCard IT Journo Awards 2016)<br />
MEDIA KIT<br />
3
MAGAZINE SPREADS<br />
MEDIA KIT<br />
4
WEBSITE READER PROFILE AND STATS<br />
<strong>pc</strong><strong>authority</strong>.com.au is one of the most established<br />
<strong>tech</strong>nology <strong>and</strong> gaming sites in Australia. Since we<br />
merged with Atomic in 2012 we now cover news <strong>and</strong><br />
reviews across all sectors including PCs & Laptops,<br />
H<strong>and</strong>helds, Peripherals, Gadgets, Components <strong>and</strong><br />
Gaming, enabling us to target your advertising to<br />
exactly the people who will be most interested in<br />
your product.<br />
73% use PCTA website as a primary<br />
source of <strong>tech</strong> news<br />
550,000 monthly page impressions<br />
(global total)<br />
300,000 monthly page impressions (Australian)<br />
250,000 monthly unique users<br />
24,000 EDM database (27% open rate, 3% CTR)<br />
13,525 Daily Newsletter<br />
17,853 Weekly Newsletter<br />
23,651 Gadgets Newsletter<br />
15,000 Gaming Newsletter<br />
5500 Facebook fans<br />
1000 Twitter followers<br />
NEWSLETTER, EDM <strong>and</strong> WEBSITE<br />
MEDIA KIT<br />
5
MAGAZINE RATES<br />
DISPLAY<br />
Size<br />
Base<br />
3x<br />
6x<br />
Double Page Spread*<br />
Full Page*<br />
Half Page*<br />
7,438<br />
3,795<br />
2,371<br />
6,322<br />
3,225<br />
2,015<br />
5,374<br />
2,741<br />
1,713<br />
* All full pages booked into PC& Tech Authority receive a free full page in the iPAD edition<br />
MARKETPLACE<br />
Size<br />
Base<br />
3x<br />
6x<br />
Double Page Spread<br />
Full Page<br />
Half Page<br />
Quarter Page<br />
3,300<br />
1,760<br />
1,100<br />
715<br />
2,970<br />
1,584<br />
950<br />
660<br />
2,888<br />
1,540<br />
924<br />
605<br />
MARKETPLACE<br />
ISSUE<br />
NUMBER<br />
EDITORIAL<br />
FEATURE<br />
MONTH<br />
MATERIAL<br />
DEADLINE<br />
ON SALE<br />
PCTA # 225 Printer Round Up 9th May 16th June 11th July<br />
PCTA # 226 TBC 14th July 21st July 15th August<br />
PCTA # 227 TBC 11th August 18th August 12th September<br />
PCTA # 228 Education Feature 8th September 15th September 10th October<br />
PCTA # 229 Christmas Gift Guide 13th October 20th October 14th November<br />
PCTA # 230 TBC 10th November 17th November 12th December<br />
Please note that due to public holidays or production changes these dates may move from the regular schedule.<br />
Please confirm them with your account manager or the production team closer to the date.<br />
MEDIA KIT<br />
6
RATES AND SPECS<br />
WEBSITE<br />
Ad Unit<br />
CPM -<br />
TARGETED<br />
CPM -<br />
RUN OF SITE<br />
Size<br />
Leaderboard<br />
MREC<br />
Half Page<br />
Skin Roadblock<br />
Skin<br />
Interstitial<br />
Super Leaderboard<br />
Mobile Banner<br />
Sponsored Links<br />
Online Video<br />
62<br />
70<br />
106<br />
224<br />
166<br />
140<br />
72<br />
52<br />
25<br />
POA<br />
52<br />
60<br />
96<br />
214<br />
156<br />
130<br />
62<br />
42<br />
15<br />
POA<br />
728x90<br />
300x250<br />
300x600<br />
Custom<br />
Custom<br />
640x480<br />
1,000x100<br />
216x36<br />
82x25 logo + 8-10 words<br />
Custom<br />
Newsletter<br />
Subscribers<br />
PER SEND<br />
Weekly<br />
SPONSORSHIP<br />
Size<br />
Daily (x5 sends per week)<br />
Weekly (Fridays)<br />
Gaming (Fridays)<br />
Downloads (Thursdays)<br />
14,000<br />
17,800<br />
15,000<br />
13,000<br />
4,500<br />
2,500<br />
2,500<br />
2,500<br />
460x60 & 82x25<br />
+ 8-10 words<br />
460x60 & 300x250 &<br />
82x25 + 8-10 words<br />
460x60 & 300x250 &<br />
82x25 + 8-10 words<br />
460x60 & 82x25<br />
+ 8-10 words<br />
EDM<br />
Subscribers<br />
PER SEND<br />
CPM/<br />
Total Cost<br />
Size<br />
PC&TA Database<br />
24,000<br />
260/6,370<br />
Custom HTML to fit<br />
template provided<br />
MAGAZINE<br />
INSERTION<br />
(H x W)<br />
TRIM<br />
(H x W)<br />
BLEED<br />
(H x W)<br />
TYPE SAFE<br />
AREA (H x W)<br />
Double Page Spread<br />
Full Page<br />
1/2 Page Horizontal<br />
1/2 Page Vertical<br />
1/3 Page Horizontal<br />
1/3 Page Vertical<br />
1/4 Page Horizontal<br />
1/4 Page Vertical<br />
275 x 410 mm<br />
275 x 205 mm<br />
135 x 205 mm<br />
275 x 100 mm<br />
89 x 205 mm<br />
275 x 66 mm<br />
66 x 205 mm<br />
275 x 49 mm<br />
285 x 420 mm<br />
285 x 215 mm<br />
145 x215 mm<br />
285 x 110 mm<br />
99 x 215 mm<br />
285 x 76 mm<br />
76 x 215 mm<br />
285 x 59 mm<br />
265 x 400 mm<br />
265 x 195 mm<br />
125 x 185 mm<br />
260 x 90 mm<br />
79 x 185 mm<br />
260 x 56 mm<br />
56 x 185 mm<br />
260 x 39 mm<br />
MEDIA KIT<br />
7
ENQUIRIES<br />
ADVERTISING<br />
CAMERON FERRIS<br />
Group Advertising Manager<br />
nextmedia<br />
Building A, Level 6, 207 Pacific Highway<br />
St Leonards, NSW, 2065<br />
SEAN FLETCHER<br />
Account Manager<br />
nextmedia<br />
Building A, Level 6, 207 Pacific Highway<br />
St Leonards, NSW, 2065<br />
T +61 2 9901 6348<br />
F +61 2 9901 6116<br />
M 0405 356 419<br />
cferris@nextmedia.com.au<br />
T + 61 2 9901 6367<br />
M 0402 585 124<br />
sfletcher@nextmedia.com.au<br />
EDITORIAL<br />
BEN MANSILL<br />
Group Editor<br />
nextmedia<br />
DAVID HOLLINGWORTH<br />
Digital Editor<br />
nextmedia<br />
T +61 2 9901 6104<br />
bmansill@nextmedia.com.au<br />
T +61 2 9901 6373<br />
dhollingworth@atomicm<strong>pc</strong>.com.au<br />
GENERAL<br />
WEBSITE<br />
nextmedia<br />
Building A, Level 6, 207 Pacific Highway<br />
St Leonards, NSW, 2065<br />
www.<strong>pc</strong><strong>authority</strong>.com.au<br />
T + 61 2 9901 6100<br />
F + 61 2 9901 6116<br />
FINE PRINT<br />
All Advertising subject to the terms <strong>and</strong> conditions contained on the respective rate cards. All enquires<br />
to: Advertising Department Phone: 02 9901 6100 Fax: 02 9901 6333. Booking Slip must be signed <strong>and</strong><br />
returned to ensure placement of advertising. All production charges will be passed on unless advertising<br />
material is supplied as per rate card specifications. Nextmedia Pty Ltd: ACN No. 128 805 970. The publisher<br />
reserves the right to reject or cancel any advertisement or part thereof. No responsibility accepted for<br />
any loss arising from any error or failure of an advertisement or part thereof. Where material is overdue,<br />
the publisher reserves the right to repeat a previous advertisement or part thereof. Advertisers <strong>and</strong>/or<br />
advertising agencies by lodging material with the publisher, accepts all liability, claims or proceedings<br />
whatsoever arising from the publication of the material. The Cancellation Deadline for advertising is 1 month<br />
prior to Booking Deadline. Cancellation of any booked advertising MUST be in writing <strong>and</strong> received by the<br />
account manager <strong>and</strong>/or Sales Director of nextmedia prior to the cancellation deadline. No cancellations<br />
will be accepted after the cancellation deadline <strong>and</strong> the Publisher reserves the right to repeat the most<br />
recent material or material of the Publishers choice. If a cancellation occurs mid contract the difference<br />
between the contract appearance rate <strong>and</strong> the actual appearance rate card rate will be surcharged.<br />
MEDIA KIT<br />
8
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