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The relationship with Logoplaste Brazil
began in 1997 and has been solid until today.
What makes a relationship last so long?
An open and honest dialog between both companies
is the keystone to the relationship between DPA Brazil
and Logoplaste. It promotes the fulfillment of both parties’
expectations.
The market is still concentrated on liquid yogurts
and basic pulps. After the launch of the Greek segment,
(that DPA Brazil inaugurated in 2012 with NESTLÉ GREGO),
the market is becoming more dynamic through innovation
and new launches. Brazilian consumers were waiting
for better quality yogurts with superior flavor and
consistency.
Long lasting partnerships are based on the alignment
of business strategies, on sharing the same values and
on conducting business the same way.
In the next 3 years, we expect to see consumers migrating
to higher added-value products, such as self-indulging
and healthier yogurts (lactose free, gluten free, etc).
Our expectation is to continue this partnership
with Logoplaste on the long run, as long as the above
premises hold true.
Does DPA have other in-house operations?
What are the advantages of having
a “through the wall” setup as Araras?
No, DPA does not have other in-house operations.
This category is extremely dynamic and requires great speed
from all elements of the supply chain. An in-house operation
allows for this dynamism and eliminates transaction costs.
How does DPA see the future of yogurts?
What are market perspectives? And product
tendencies?
As Brazilians are eating more at home, we will also keep
focus on the chilled dessert segment, which is still small
in the country. The launch of CHANDELLE CHANTILLY
is bringing new consumers to the segment, satisfying
the demand for a ready to eat dessert that is not only
convenient but also delicious!
Considering the economic situation, and the growth
of channels such as Cash & Carry, we expect to see
demand evolving to larger formats and multipacks, followed
by promotions catching consumers’ attention and offering
better deals and “Value for Money”.
The chilled dairy market in Brazil still has many growth
opportunities. Although the category has a high penetration
rate, the per-capita consumption is low (less than
7 kilos per person/per year), well below the average
of neighboring countries.
Consumption occurs throughout the day, especially between
meals. It is seen as a healthy and tasty snack, leaving room
to promote more frequency in the consumption routine.
20 21 LOGOWORLD 2016