Logoworld_Web_Pages

N. 10 

SEP 2016 

welcome to our world 

DPA BRAZIL 

MARCEL DE BARROS 

TALKS ABOUT 

THE BRAZILIAN MARKET 

S a v e t h e d a t e 

24NOVEMBER2016 

P O L L I N AT I O N DAY | C A S C A I S | P O RT U G A L 

MARCEL DE BOTTON 

A MAN COMMITTED 

TO SUSTAINABILITY 

AND TO A BETTER WORLD 

YOGGI 

MEET THE NEW 

YOGGI BOTTLE 

THE CARLYLE GROUP 

IS PART OF THE FAMILY 

Multitasking 

IN A 

MULTINATIONAL 

COMPANY 

WHEN FLEXIBILITY IS THE NAME OF THE GAME 

QUAH CHEE KEONG, REGIONAL CONTROLLER FOR SOUTH EAST ASIA, 

TELLS US HOW HE ADAPTS TO NEW CHALLENGES

LISA HILLBURN 

Corporate HR Director Worldwide

WELCOME TO 

LOGOWORLD 2016 

My name is Lisa Hillburn and I would like to introduce you 

to LOGOWORLD: Logoplaste’s annual magazine – designed 

for our external audience of contacts & stakeholders. 

LOGOWORLD is the perfect channel to help you understand 

what it is like on the inside of a Company 

that hardly ever sleeps. 

Back in 2008, we launched our first Logoworld, the flagship 

of our communication channels at the time and after 

9 issues, we decided it was due a complete makeover 

in terms of look & feel. We wanted something that 

graphically portrays who we are, what we do and how we 

do it, across the world, so here is our revamped version. 

As a multicultural Company, present in 16 countries 

and 3 continents, we make it our business to take care 

of our teams in all their daily endeavors, to ensure every 

day is a good day at Logoplaste. 

In this issue we talk to the CEO of DPA in Brazil, we get 

to know a little more about our President, Marcel de Botton, 

give you an insight into our facts & figures, talk about 

our team’s experiences, and give an overview of our Plants. 

I would like to take this opportunity to thank our fantastic 

editorial team in Corporate HR –Vera Pires, Magda Merali 

& Sílvia Alves who make this happen. 

We hope you enjoy and your feedback is always welcome! 

Lisa Hillburn 

Corporate HR Director Worldwide 

LOGOWORLD profile 

Logoworld is an annual magazine. 

Published by Logoplaste’s Corporate Human Resources Department 

Issue nº 10 / 2016 

Design & Layouts Blink Ideas, Portugal 

Printing by Formato S.A. Portugal 

Copies printed: 500 

Cover page 

Quah Chee Keong 

Regional Controller for Logoplaste South East Asia 

© 2016 Logoplaste Consultores Técnicos, S.A. All rights reserved. 

Contents may not be reprinted or electronically distributed 

without written permission from the publishers. 

Contact: communication@logoplaste.com

EDITORIAL 


Regional Controller 

South East Asia 


Regional Controller South East Asia 

With Logoplaste, in South East Asia, for the last 3 years, Quah Chee 

Keong – Regional Controller, is a multitasking person with a diverse 

background and an enormous capacity do adapt to new challenges. 

We asked Quah to tell us a little about his work. 

Come and meet an extremely organized man. 

6 75 LOGOWORLD 2016

Multitasking in 

a Multinational 

Company 

When flexibility 

is the name of the game 

What I do 

“As a Regional Controller, I take care of administration, 

legal and procedure matters, finance, human resources 

and accounting. I also communicate with outsourcers, 

consultants, lawyers, auditors, local authorities such 

as customs and tax officers. Communication needs to flow 

smoothly among all parties, to avoid any misunderstanding. 

Furthermore, with close interaction with the local team 

at the plants, I actively make sure that they are motivated 

and create good energy throughout the team. 

Time management is the key to doing it all and doing 

it well. Planning, discipline and focus are also very important, 

especially when you work on several different tasks 

at the same time and you have deadlines to meet. 

Another trick I use to organize my schedule is to plan my 

trips one or two months in advance, so I can prioritize 

tasks effectively. Of course, when you travel it means 

that sometimes your days are long so that you get 

everything done on time. 

The Logoplaste way 

All this is easier than it sounds. Logoplaste gives me full 

autonomy to make my own decisions. Being responsible 

and having responsibility, gives you the advantage of time – 

which is precious especially with long time zone differences. 

My colleagues 

and me 

My relationship with my co-workers is very close. 

I am a people-oriented manager, open and transparent. 

Although when the situation requires result-driven action, 

then I actively cooperate and involve the team to deliver 

the best and fastest result. 

I have always tried to balance between relationship 

and result-orientation. The book “The 7 Habits of Highly 

Effective People” written by Stephen Convey, has been 

guiding me “effectively” on relationship management. 

What I most enjoy 

The things that I like to do most at Logoplaste, besides 

doing my assigned tasks, is meeting new people from various 

countries and backgrounds, be it colleagues, suppliers, 

consultants, customers. This allows me to know more about 

their cultures, their experiences and stories, that most 

of the time impress me. 

Solid advice 

Work hard, learn as much as 

you can and do not be calculative 

on works assigned by your line 

manager or colleagues. Always 

stay hungry to learn and do 

not stay in your comfort zone. 

Challenge yourself constantly 

to move to the next level, as the 

human will is unlimited.”

INDEX 

EDITORIAL 

PARTNERS 

trust & loyalty 

16 

DPA 

04 

MB 

20 

LUCOZADE RIBENA 

SUNTORY SAYS IT ALL 

IN ONE SENTENCE 

WHO IS THE MAN 

BEHIND LOGOPLASTE? 

22 

LIGHTWEIGHT 

CONTAINERS 

OPENS US KEG 

PRODUCTION LINE 

ONE STEP AHEAD 

360º solutions 

10 

26 

AWARDS ACROSS 

THE GROUP 

32 

PHBOTTLE 

33 

NATURE INSPIRED 

MANUFACTURING EVENT 

34 

PREVENT RESIN 

PELLET LOSS 

36 

A BRAND TO MIRROR 

PERFORMANCE 

8 9 LOGOWORLD 2016

LOGOWORLD 

world’s best product 

48 



50 

FOCUS GROUPS IN IBERIA 

52 

54 

CHANGING NAMES 

YOGGI 

COMPANY 

SNAPSHOT 

SOCIAL RESPONSIBILITY 

100% commitment 

56 

CORPORATE TELEVISION 

WORLDWIDE - LOGOTV 

76 

40 

WHAT DOES IT MEAN 

TO BE DIFFERENT, 

AS YOU GROW OLDER? 

57 

CATÓLICA 

PLANT DIRECTORY 

all around 

44 

45 

CANADA HELPS OUT 

LOCAL COMMUNITIES 

BY DONATING BOTTLES 

WOMEN’S DAY IN BRAZIL 

58 

ECOVADIS 

60 LOGOWORLD 

INTERNS 

64 

65 

FRANCE 

MEXICO 

NETHERLANDS 

POLAND 

45 

THANKSGIVING 

FEELS DIFFERENT 

66 

PORTUGAL 

70 

SPAIN 

71 

UKRAINE 

UK 

72 

UK 

73 

USA 

75 

VIETNAM

WE HAVE 

OPENED 

OUR 

WORLD

WHO’S THE MAN 


MARCEL DE BOTTON 

A man committed to sustainability and to a better world 

What is today a multinational operation, started in 1976 as a one-man show. That man, Marcel 

de Botton, is today a leader in European Recycling Policies and Logoplaste’s Chairman. 

“ Nothing, not anything, can be 

done without enormous persistence, 

without effort, without team work, 

without listening to those who work 

with us. Encouraging and motivating 

your team is much more than 

rewarding, it is fundamental for 

the success of all.” 

Marcel de Botton 

Minho University, 2011 

Marcel de Botton has always led a double life, dedicated to both the production of rigid plastic 

packaging and recycling. 

12 13 11 LOGOWORLD 2016

MB

WHO’S THE MAN 


1989 

In 1989 Marcel becomes President 

of “GIR“ Grupo Intersectorial 

da Reciclagem, (Portuguese Intersectorial 

Recycling Group). 

1990 

In 1990 Logplaste’s President assumes 

role of Chairman of “APIP” - Associação 

Portuguesa da Indústria de Plásticos 

(Portuguese Plastic Industry Association), 

representing 298 companies and 

employing 13,000 people. 

1994 

Four years later he is Advisory Board 

Member of ‘CNE - Centro Nacional 

de Embalagem’ (Portuguese National 

Package Center). 

1995 

In 1995, Marcel de Botton is Founder and 

Honorary Chairman of EUPC - European 

Plastics Converters, representing 23,000 

European companies, employing over 

1.000.000 people, converting over 24 

million tons of polymers per year. 

14 15 LOGOWORLD 2016

1999 - 2002 

Founder of “Sociedade Ponto Verde” 

in Portugal is his next project. Between 

1999 and 2002 Marcel is a Board 

Member of Plastval - Valorização 

de Resíduos Plásticos, S.A. One year 

later, Marcel de Botton is Founder 

and Vice President of the Board of PIEP 

– Innovation in Polymers Engineering 

Nucleolus, at Minho University. 

2012 

2012 is marked by the Foundation 

of PETCORE EUROPE, which represents 

all members of the PET supply chain. 

PETCORE EUROPE is a European 

association representing the PET value 

chain, including PET manufacturers 

(CPME), PET converters (EuPC, Forum 

Pet Europe, EuPET), and PET recycling 

entities (EuPR). PET is the most collected 

and recycled plastic material in Europe. 

HONOURS 

Distinguished by the President 

of the Portuguese Republic with: 

/ Insignia of the “Ordem do Mérito 

Industrial” on February 28th of 1994 

/ Insignia of the “Ordem do Infante 

D. Henrique” in January 9th of 2006 

Distinguished by the Universidade 

do Minho with the ’Doutor Honoris 

Causa’ degree in Science and Engineering 

of Polymers and Composites. 

A life time dedicated to a better world. Those who 

have had the opportunity to work with him, say 

that Marcel de Botton faces life with a positive 

attitude, a tight grip and realist management, never 

spending more than is made. His personality has 

been forged by life’s trials and by an innate survival 

instinct. Never looking back and always hopeful 

in the future. Placing his faith in his team has always 

paid off and today the results are visible. 

2014 

Two years later, Marcel de Botton 

is Honorary President of INTERFILEIRAS 

– Portuguese National Association in the 

Recovery, Management and Valorization 

of Packaging Waste. 

2015 

One year later, in 2015, he is Founder 

of WFO – WASTE FREE OCEANS 

PORTUGAL Association, with the 

purpose to solve national issues related 

to waste in oceans and other water 

courses.

01 

PARTNERS 

TRUST & LOYALTY

PARTNERS 

DPA 

Marcel de Barros, CEO of Dairy Partners Americas, 

talks about the Brazilian market 

Marcel de Barros 

Dairy Partners Americas CEO 

Fabio Salik, Logoplaste’s Managing Director in Brazil, asked Marcel 

de Barros, DPA’s CEO, to give a quick view on the chilled dairy/ 

yogurt market, on the challenges Brazil’s industry is up against 

and on how DPA looks into the future. 


01 

LOGOWORLD 

SOCIAL RESPONSABILITY 


PARTNERS 

Can you tell us a little about DPA in Brazil? 

DPA Brazil is a joint venture between Fonterra and Nestlé 

that began operations in Latin America in 2003. In 2014, 

there was a reorganization, with Fonterra taking a 51% 

stake and Nestlé 49%. DPA operates in the chilled dairy 

market in Brazil. 

How does DPA see the yogurt market in 

Brazil? How does it compare to the European 

and North American markets? 

North America and Europe have mature markets in 

terms of consumption per capita, mainly growing through 

innovation. On the other hand, the Brazilian market has 

growth potential in both directions: consumption per 

capita and by innovation. 

What are the main challenges 

when operating in Brazil? 

To operate in Brazil, a company needs to be ready 

to face important challenges, such as dealing with a deficient 

and expensive logistic infrastructure, under qualified work 

force, exchange rate vulnerability, etc. Apart from these, 

the recent political and economic instability is disturbing 

the business environment. However, Brazil is a market with 

tremendous growth opportunities and DPA is betting on it. 

How can Logoplaste help 

with some of these challenges? 

DPA Brazil is entering a strong expansion phase that should 

accelerate in the next few years. We seek partners and 

suppliers that can follow our growth, contributing with 

innovative products and solutions, having an excellent level 

of service at competitive prices; and always maintaining 

the expected quality levels. 

What does DPA seek in its suppliers? 

What are the main attributes? 

To become a DPA supplier in Brazil, a company must 

go through an appraisal process called “Vendor Approval”. 

In this process, it evaluates the quality, the financial 

performance of the supplier, as well as its compliance 

with local legislation, including labor & environment 

laws. Only after the supplier has passed all stages, it is fit 

to do business with DPA. 

In addition, to stay competitive in such a dynamic 

market as the yogurt one, DPA expects its suppliers 

to be world class, constantly bringing innovation into 

their production processes and products, and to be aware 

of consumer trends such as environmental sustainability. 

Suppliers also need to permanently search for cost 

reductions and higher quality. 

PLANT DIRECTORY

The relationship with Logoplaste Brazil 

began in 1997 and has been solid until today. 

What makes a relationship last so long? 

An open and honest dialog between both companies 

is the keystone to the relationship between DPA Brazil 

and Logoplaste. It promotes the fulfillment of both parties’ 

expectations. 

The market is still concentrated on liquid yogurts 

and basic pulps. After the launch of the Greek segment, 

(that DPA Brazil inaugurated in 2012 with NESTLÉ GREGO), 

the market is becoming more dynamic through innovation 

and new launches. Brazilian consumers were waiting 

for better quality yogurts with superior flavor and 

consistency. 

Long lasting partnerships are based on the alignment 

of business strategies, on sharing the same values and 

on conducting business the same way. 

In the next 3 years, we expect to see consumers migrating 

to higher added-value products, such as self-indulging 

and healthier yogurts (lactose free, gluten free, etc). 

Our expectation is to continue this partnership 

with Logoplaste on the long run, as long as the above 

premises hold true. 

Does DPA have other in-house operations? 

What are the advantages of having 

a “through the wall” setup as Araras? 

No, DPA does not have other in-house operations. 

This category is extremely dynamic and requires great speed 

from all elements of the supply chain. An in-house operation 

allows for this dynamism and eliminates transaction costs. 

How does DPA see the future of yogurts? 

What are market perspectives? And product 

tendencies? 

As Brazilians are eating more at home, we will also keep 

focus on the chilled dessert segment, which is still small 

in the country. The launch of CHANDELLE CHANTILLY 

is bringing new consumers to the segment, satisfying 

the demand for a ready to eat dessert that is not only 

convenient but also delicious! 

Considering the economic situation, and the growth 

of channels such as Cash & Carry, we expect to see 

demand evolving to larger formats and multipacks, followed 

by promotions catching consumers’ attention and offering 

better deals and “Value for Money”. 

The chilled dairy market in Brazil still has many growth 

opportunities. Although the category has a high penetration 

rate, the per-capita consumption is low (less than 

7 kilos per person/per year), well below the average 

of neighboring countries. 

Consumption occurs throughout the day, especially between 

meals. It is seen as a healthy and tasty snack, leaving room 

to promote more frequency in the consumption routine. 


01 

PLANT DIREcTORy 

LOGOWORLD 

SOcIAL RESPONSABILITy 


PARTNERS

PARTNERS 

Lucozade Ribena Suntory 

says it all in one sentence 

Inspiration can come from long-term business relationships 

When Satvinder Dhillon, Head of Packaging Development at Lucozade Ribena Suntory, asked 

her team to come up with a sentence to describe their relationship with Logoplaste’s Group, 

the result was unexpected. 

“ While you may not have a great marriage without 

a partnership. We have proven that you can certainly 

have a great partnership without a marriage! ” 

This is how one member of the LRS Packaging Team described the past 3 years working with 

Chris Clarke, UK R&D Manager Logoplaste Innovation Lab and his team. 

On March 9th 2016, both companies got together in Coleford for a Technical Meeting. 

Logoplaste presented the results of the 6-month study which has used different oxygen scavenger materials. 

A cross learning and information share to support future decision-making on packaging development. 


01 


LOGOWORLD 



PARTNERS 

Logoplaste Innovation Lab 

Susana Garcia | Raw Material Consultant 

Luis Barros | Laboratory Technician 

Joana Silva | INOV Contacto Trainee 

Chris Clarke | UK R&D Manager 

Lucozade Ribena Suntory 

Yann Maurice | Packaging Director, 

SBFE and Centre of Excellence 

Leonie Watson | SBFE, Stability Group Manager 

Paul Jones | Analytical Scientist 

Louise Durham | Analytical Scientist 

Bridgitte Davies | Micro Biologist 

Alison Nyman | Packaging development / 

Baseball Project Manager

PARTNERS 

Lightweight Containers 

opens US keg 

production line 


01 

PARTNERS 

L 

ightweight Containers BV is the 

company behind the KeyKeg and 

UniKeg brands. These unique lightweight kegs combine 

groundbreaking R&D and advanced production methods 

with a clear understanding of what the customers need. 

The result is two complete families of one-way kegs 

that stand out in the market due to their innovation, quality, 

convenience, safety and sustainability. 

In May, Lightweight Containers issued a press release 

explaining the start-up: 

“Lightweight Containers has started up a new production line 

to make KeyKeg Slimlines and UniKegs. The new line 

is in Joliet, Illinois (US). The fully automated computer and 

robot-driven line can produce the entire Slimline and UniKeg 

series depending on demand. Logoplaste supports and oversees 

the line’s daily production. 

With the new line, Lightweight Containers is preparing 

for the rapid growth it anticipates in the United States. Anita 

Veenendaal, CCO of Lightweight Containers, says, “In the last 

six years, our worldwide sales have grown by more than 40% 

a year. A production line in the US will en-able us to respond 

to the growing demand more quickly and flexibly. We also know 

that there’s broad support from the American society for setting 

up a factory there, since we’re contributing to the US economy.” 

Concentration on R&D, sales, and marketing 

The new plant was designed in close collaboration 

with the manufacturing specialist Logoplaste. Logoplaste 

takes care of organizing the line’s daily production. 

Jan Veenendaal CEO of Light-weight Containers has this 

to say about this partnership: “Working with Logoplaste 

is enabling us to grow faster in the US, as well as to concentrate 

more on R&D, sales, and marketing. Logoplaste is a highly professional 

production partner who completely shares our views 

on quality and continuity. The new production line is a logical 

consequence of our strategy of producing as closely as possible 

to our customers.” 

The same language 

David Batey, Regional Commercial Director for Logoplaste 

NCEE: “Logoplaste and Lightweight Containers are both 

ambitious, successful family firms and we speak the same 

language. Besides that Lightweight Containers knows the ins 

and outs of both the production line and the manufacturing 

process through and through. Because of this we were able to 

round off the preparations quickly, professionally and successfully. 

The start of the fully automated production line went well 

and we’re now producing at full capacity.” 

Lightweight Containers is well known for the one-way 20- 

and 30-liter KeyKeg. The family-owned company, market 

leader in high-quality one-way kegs, develops, produces, and 

sells the KeyKeg and guarantees the continuity and quality 

of the KeyKeg concept. 

This revolutionary and successful one-way keg develops 

and leads the market for one-way kegs and is available 

in 10, 20- and 30-liter versions. Breweries, wineries and 

other beverage companies prefer and use KeyKegs all over 

the world, as they are especially suited for carbonated 

and still beverages. 

KeyKegs are currently sold to clients in more than 

52 countries. KeyKegs are produced in Germany, 

the Netherlands and the US. Further expansion of 

production plants is planned. 

Logoplaste Joliet is excited with this challenge and happy 

to be a part of the production of this innovative, 

sustainable concept. 

PLANT DIRECTORY LOGOWORLD SOCIAL RESPONSABILITY ONE STEP AHEAD 

“Logoplaste is a highly professional 

production partner who completely 

shares our views on quality 

and continuity.”


02 


360º solutions


AWARDS ACROSS THE GROUP 

July 2016 

LOGOPLASTE 

received the 

SUSTAINABILITY 

EXCELLENCE AWARD 

SC Johnson was pleased to announce that Logoplaste was 

the recipient of its 2016 Sustainability Excellence Award. 

Logoplaste received the Sustainability Excellence Award 

for helping SC Johnson pioneer the first 100 percent postconsumer 

recycled Windex® bottle, providing a win for the 

company, a win for consumers and a win for the environment. 

Winners were announced at the 2nd Annual Top Supplier 

Award ceremony on June 30th, 2016, during an SC Johnson 

supplier recognition event in Chicago. The event celebrated 

critical suppliers that contributed to the company’s growth 

and underscored the company’s commitment to quality 

and innovation. “We are thrilled to celebrate these world-class 

suppliers who contribute so much to SC Johnson’s success,” said 

Kelly M. Semrau, Senior Vice President - Global Corporate Affairs, 

Communication and Sustainability. “Congratulations to all the 

award winners not only for operational excellence and the many 

product innovations they’ve supported, but on delivering beyond 

expectations.” 

Logoplaste’s Team and Filipe de Botton were honored 

to receive the award. “It is an honor to, once again (and 

on a row!), be part of the awards ceremony as a winning 

supplier. Logoplaste strives to meet Partner expectations, 

especially when it comes to protecting the environment. 

We are all very happy to be a part of this 100% postconsumer 

recycled project and will keep on delivering on a 

daily basis our engagement with SC Johnson.” 


PARTNERS 

02 


MAY 2016 

Ecover 

Ocean Bottle 

wins Green Good 

Design Award 2016 

Logoplaste Innovation Lab with the Ecover Ocean bottle 

project just won the Green Good Design Award 2016 

in the packaging category. 

Architecture, landscape architecture, urban planning 

projects, product, packaging, and graphic designs from over 

20 nations were awarded with Green GOOD DESIGN 2016, 

representing the world’s most important manufacturers 

and design firms. This also includes the leading FORTUNE 

500 corporations that are forwarding a new emphasis on a 

more sustainable design and environment worldwide. 

The original GOOD DESIGN founded in Chicago in 1950 

remains the oldest and most important Awards Program 

worldwide. 

For 2016 Green GOOD DESIGN, the Chicago Athenaeum 

received hundreds of submissions from around the world. 

Members of The European Center’s International Advisory 

Committee - worldwide leaders in the design industry - served 

as the jury and selected over 100 products, programs, people, 

environmental planning, and architecture as outstanding 

examples of Green Design from 22 nations. 


LOGOWORLD 


This is the 8th year The Chicago Athenaeum institution 

has developed this very specialized edition of the original 

GOOD DESIGN program. 

Green GOOD DESIGN identifies and emphasizes the 

world’s most important examples of sustainable design 

and to develop a public awareness program to the general 

public about which global companies are doing the best job 

ecological and sustainable design for our world environments.

March 2016 

Logoplaste 

São Cristóvão 

wins an Ipiranga 

Award 

Logoplaste São Cristóvão, Brazil, wins Best Service 

Level award at an Ipiranga’s event. 

The award was included in the MAIS Ipiranga 

Supplier Program, where vendors are rated 

in the following categories: Technical Quality, 

Commercial Relationship and Service Level. 

Logoplaste São Cristóvão reached an impressive 

mark of 100% OTIF (on time in full deliveries) during 

the whole year of 2015. 

February 2016 

Logoplaste 

Innovation 

Lab wins Gold 

at the German 

Design Awards 

The iconic bottle ECOVER wins the prestigious Gold 

award at the German Design Awards 2016. 

Present to receive the trophy were Logoplaste 

Innovation Lab members: Helder Almeida, Head 

of Project, and Carlos Rego, Designer Coordinator. 

The Jury’s statement on the project summarizes 

the basic ideas that were taken into consideration 

when creating ECOVER: 

“Ecover Ocean bottle is the first bottle manufactured out 

of recycled plastic to include 10 % ocean plastic waste. 

The form of the bottle is the result of rigorously applying 

the skeleton design principles of microorganisms in nature. 

With the help of bionics, this design was able to reduce 

the material usage by 20 % in comparison to conventional 

plastic bottles – with the same level of stability 

and functionality. The Ecover Ocean bottle is an excellent, 

sustainable product that deals with the problem of plastic 

waste in the ocean and brings the topics of recycling 

and sustainability to a higher level. An exemplary solution.” 


PARTNERS 

02 


November 2015 

Logoplaste 

wins 2 nd place at 

the SAP Quality 

Awards 

Logoplaste’s SAP Project “Treasury Management System 

including Bank Communication Management” won Silver 

in the category of “Fast Delivery” projects. 

Representing Logoplaste was Rui Marques (SAP 

Project Manager) and Isabel Machado (Corporate Cash 

Manager). The project had the participation of Stratesys, 

partner specialized in SAP. 

The new solution optimizes the management of 

Corporate Treasury in 18 countries. Key projects aspects 

are: immediate access to balance in each bank account, 

faster access to real time and quality information, 

improvement in standardization across the department, 

85% increase in processes automation, and increased 

control and saving in bank commissions. 

October 2015 

Ribena 1,5 Lt 

bottle wins 

the Horners 

Bottlemakers 

Award 2015 

The ceremony took place at the Worshipful Horners 

Annual Banquet and there to receive the prize was Chris 

Clarke, Logoplaste Innovation Lab, and Head of Lucozade 

Ribena Suntory Packaging Development, Satvinder Dhillon. 

This award recognizes innovation in the field of plastic 

bottles, and is organized in association with the British 

Plastic Federation. 


LOGOWORLD 

PLANT DIRECTORY


PARTNERS 

02 

LOGOWORLD 



October 2015 

UK Plastic Industry Awards 2015 

Logoplaste UK, was the winner of the Best Environmental or Energy Efficiency Program of the Year. 

The event took place at the London Hilton on Park Lane with more the 500 people present. 

PLANT DIRECTORY


PHBOTTLE 

PHBottle Project keeps rolling 

pedro lopes 

Project Manager 

Logoplaste Innovation Lab is part of a Consortium brought together to develop 

a bottle, where the raw material is entirely made from fruit wastewater. 

On April 18th in Brussels, Maria Eugenia Zacarias and Pedro Lopes participated 

in a workshop, where Pedro presented “PHB: Opportunities for Rigid Packaging.” 

PHBottle, funded by the European Commission, aims to develop a biodegradable 

material (PHB, polyhydroxybutyrate) by fermentation of food industry byproducts 

(juice processing wastewater). This is where the raw material 

will come from.Logoplaste Innovation Lab will design the bottle and study 

the PHB conditions for both injection stretch blow moulding and extrusion 

blow moulding. The team will also be responsible of the industrial validation. 

A daring innovative concept and a challenge for all involved. 


PARTNERS 

Nature inspired 

manufacturing event 

02 



LOGOWORLD 


On December 2015, Carlos Rego, Designer Coordinator at Logoplaste Innovation 

Lab, was invited to as speaker and to participate in a discussion panel at the Nature 

Inspired Manufacturing Workshop organized by the University of Cambridge 

and Heriot Watt University. This event consisted of ten lectures from diverse fields 

of Biomimetics, from plants biomechanics applied to the build of cars frameworks 

and aeronautics, natural vision systems applied to the design of a new generation 

of groundbreaking microprocessors, natural perception and learning principles 

applied to robotics and AI, natural surgery processes… and many other amazing 

subjects. Carlos Rego talked about the integration of Biomimicry Methodology 

in a business innovation process to gain a competitive edge. Logoplaste Innovation 

Lab was the only company present related with packaging development.


Prevent Resin Pellet Loss 

It’s all about cleaning the seas 

ZERO % 

LOSS 

IMAGEM OCEANO 

36 37 35 LOGOWORLD 2016

PARTNERS 

02 


B 

ack in 2009, Operation Clean Sweep 

was set up to tackle unintentional spills 

from the plastics industry which is one of the sources 

of plastic pellets in the oceans. 

“We have all experienced 

the potential for a small quantity 

of plastic pellets that can end up 

on the floor at any point during 

the plastic manufacturing process; 

pellets can fall to the floor from 

process, during cleaning 

of equipment or, in most cases 

at the time of delivery either from 

bags into bins or from the tanker 

delivery into our silos. These pellets 

then can find their way into drains 

and they make their way into 

the waste water systems, the risk 

of getting into the ocean increases 

and subsequently into the food chain.” 

This year, a study to Quantity Pellet Emissions in the UK has 

been produced by Eunomia on behalf of the environmental 

charity Fidra. The report estimates plastic pellet loss 

at 0.001% to 0.01% of pellets handled by the processor. 

This estimate is based on reviewing existing studies 

on pellet loss. 

To tackle this important issue, British Plastics Federation 

challenged its associates by inviting plastic industry 

companies to reduce the loss of pellets to the environment. 

Although procedures were already in place to avoid spills 

and pellet loss in Logoplaste’s plants, Stephen Mancey* 

embraced the challenge and committed to ZERO% loss not 

only for the United Kingdom, but for all the NCEE Region. 

The main objective of plastic industries is to protect 

the environment by having zero pellets entering the water 

systems and eventually the sea. 

*Logoplaste’s Managing Director for NCEE – North, Central and Eastern Europe 


LOGOWORLD 

PLANT DIRECTORY


A BRAND TO MIRROR 

PERFORMANCE 

Logoplaste Innovation Lab has a new image 

We go behind the scenes to find out how Logoplaste’s 

Innovation Lab new rebrand came to be. Design & Biomimicry 

Manager, Carlos Rego, tells us how this change came about. 


PARTNERS 

02 


L 

ogoplaste Innovation Lab, part of the 

Logoplaste Group, felt that their current 

logo was not portraying what the company is today. 

It has matured with time, and gained more experience 

in the development of innovative packaging solutions that 

answer to Partners’ most challenging and complex requests. 

The company’s success is based on their 360 degree view 

of the package development process. All the variables 

of the innovation process are answered, human and 

technical factors are taken into consideration, as well 

as economic, environmental and social. 

The symbol, as whole, represents the 4 axis of the 

innovation process, always present in the development 

of any packaging, making the product relevant, feasible, 

viable and sustainable. 

Each curve is a variable: Human, Technical, Economic and 

Sustainability. The waves portray Logoplaste’s Innovation 

Lab flexibility and adaptation to new challenges and 

contexts. 

“Life” has a triple meaning: 

• Our solutions improve the quality of life of those who 

use them 

• Our solutions are more reliable 

• Our solutions are more sustainable 

The new brand was developed by the Design team over 

the past year and half, a well thought out process, matured 

overtime. 

On Logoplaste Innovation Lab 

An independent division of 

Logoplaste Group exclusively 

dedicated to the research 

and development of the most 

Desirable, Feasible, Viable and 

Sustainable Packaging solutions. 


LOGOWORLD 


The outer circle shows the company’s globality, supported 

by the European and United States hubs. 

3 colours are used. Carlos Rego tells us what they represent 

and also explains the new slogan, “Packaging Solutions 

for Life”: 

• Orange – vibrant, creativity, ability to overcome our own 

limits 

• Dark grey – elegance, maturity, responsibility and discipline 

• Light brown – friendship, honesty, sincerity and authenticity


03 


100% commitment


What does it mean 

to be , 

as you grow older? 

Making a difference… 

…can go a long way into the future. 

The transition from adolescence into adulthood 

faces young people with new situations and 

difficult choices. Young people with special 

needs have the same aspirations to being an 

“adult” as anyone else, yet their options are 

often limited, and they need more support to 

reach their goals. 

For most young adults with special needs, 

graduating from high school brings them into a 

“no man’s land” of care provision, as specialized 

support is no longer provided, making most 

of the vocational training and employment 

opportunities unreachable. 

Although there are no official statistics, within 

the population served by CADIn many young 

adults are in this situation. They lead extremely 

secluded lives without a meaningful life-project 

and few prospects for the future. Moreover, the 

overwhelming majority of these young adults go 

on living with their parents, with very restricted 

social networks and little contact with their 

age-peers. 

At CADIn we have been creating and 

implementing projects for these youngsters 

since 2005. 



PARTNERS 

03 


LOGOWORLD 

SOCIAL RESPONSABILITY


WORK EMPOWERMENT 

One of the first special projects created by CADIn is aimed at 

promoting socio-professional integration amongst youngsters 

with high-functioning Autism Spectrum Disorders (ASD) or 

Asperger’s Syndrome. Many people with Autism or Asperger’s 

Syndrome achieve academic success, but struggle to find and 

maintain work, because of their deficit in communication and 

social skills. CADIn’s team works in two fronts to promote 

sustainable employment for them: 

Helping young adults meet the needs of the labor market, 

through training in soft skills, job hunting and strategies for 

success in the workplace 

Helping employers, as well as co-workers, embrace 

neurodiversity, through training focused on the characteristics 

of workers with ASD and workplace management 

SUCCESS CASE 

Nuno is one of CADIn’s long time clients, 

and a success story. Nuno had a previous 

job experience at a service station 

and finally found professional satisfaction, 

and integration, as an Administrative 

Assistant in the Department of Human 

Resources of Sport Lisboa e Benfica. 

Nuno and his workplace tutoR 



PARTNERS 

STEP BY STEP, HAND IN HAND 

“A Par e Passo” is an idiomatic expression that conveys of the many people whose lives CADIn, its corporate 

the idea of walking “in pairs” and “step by step”. partners and volunteers, are helping to improve. 

This was the name chosen for yet another project, CADIn’s 

befriending & mentoring program for young adults living The fact is everyone is unique, so let us embrace people’s 

with neurodevelopmental disorders and other mental differences and give them a chance to live a meaningful 

health problems. 

and fulfilling life. 

This project aims to fight isolation and to promote inclusion 

For more information on CADIn please visit www.cadin.net. 

of young adults with special needs through the support 

Logoplaste’s Social Responsibility Program is fully devoted 

of volunteer befrienders & mentors. 

to CADIn. 

In Pairs - each volunteer will work directly with 

a beneficiary, offering support and guidance 

03 

PLANT DIRECTORY LOGOWORLD SOCIAL RESPONSABILITY 

Step by step - supported by this relationship, 

beneficiaries take small steps to get out of their isolation, 

become more active, socialize, pick up old 

hobbies and discover new ones, as well as look 

for training and employment opportunities 

Mónica, one of the volunteers has been a befriender 

to M. for 6 months. In their meetings they have gone 

out for walks, visits to museums and challenged their fears 

at a treetop adventure park. These are but two examples 

Can you make 

a difference 

in someone’s life? 

M. & Mónica (volunteer)


CANADA HELPS OUT 

LOCAL COMMUNITIES 

BY DONATING 

milk 

Always alert to what they can do for their community, Logoplaste Edmonton and Logoplaste Burnaby, 

both contributed with bottles to help children build igloos. 

Logoplaste Edmonton donated the milk jugs to a Boys and Girls Club in WETASKIWIN ALBERTA. 

The Club runs a day care center that looks after local children. They also work very closely with social 

services providing care for disadvantaged children and children who have been taken into care. 

Logoplaste Burnaby got 437 bottles together so that COMOX VALLEY CHAMBE OF COMMERCE 

could build an igloo for the children. 

The igloo was built to be part of one of the children’s activities during the Winterjam festival 

that is held every January in the Comox valley. This festival is a 31-day multi-venue music, entertainment, 

food and winter sports spectacular. 

Igloo construction took 12 hours and provided tons of fun for the kids. 

milk 

437 

12 1 

igloo 

of fun 

Both results were amazing: 

perfect constructions for happy children! 



PARTNERS 

03 

On March 8th Logoplaste Brazil paid tribute 

to all female employees, by celebrating INTER- 

NATIONAL WOMEN’S DAY in a special way. 

In all plants across the country, for every shift, women were presented 

with chocolates, making it an unforgettable day for all, as they were not 

expecting it. THE HR TEAM WAS VERY HAPPY WITH THE RESULT. 


LOGOWORLD 

THANKSGIVING feels DIFFERENT 

Doing good for others, in an efficient way… 

NOVEMBER 2015 


/ 

Each year, in November, just before the THANKSGIVING 

HOLIDAY, Logoplaste Plainfield, Chicago, Racine, Logoplaste 

Innovation Lab and Logoplaste Headquarters collect food 

for a local Food Pantry. 

This year, a team of 13, put together 69 boxes in 35 minutes! 

Since it was so efficient, the next hour was spent sorting 

donated food. 

The project involves not only the donation, but also working 

for a couple of hours putting together the holiday gift boxes 

for families in need. 

It is a great challenge for the team to map out the most 

efficient process flow to building the gift boxes with the goal 

of beating the time record from the prior year. 

/ 

13 

69 35


04 

LOGOWORLD 

world’s best product

LOGOWORLD 



Logoplaste and The Carlyle Group addressing the HQ team 

The Carlyle Group agrees to partner with current shareholders 

of Logoplaste. The investment will foster further growth and fuel 

international expansion in US and Europe. 



PARTNERS 

O 

n June 27th 2016 The Carlyle Group 

issued the following press release, creating 

a milestone in Logoplaste’s 

history: 

The Carlyle Group (Nasdaq: CG) announced that it has 

reached a partnership agreement with the family-owned 

business Logoplaste Group (Logoplaste) to support the 

continued growth of the Company. The agreement will 

reinforce the financial strength of Logoplaste and increase 

its investment capacity. 

Capital for this investment will come from Carlyle Europe 

Partners IV (CEP IV), a European upper-mid-market buyout 

fund. The transaction is expected to close in the third 

quarter of 2016, subject to customary closing requirements 

and regulatory approvals. 

Logoplaste is a global designer and manufacturer of valueadded 

rigid plastic packaging solutions to a wide range 

of blue-chip clients, with its origin and roots in Portugal. 

Celebrating its 40th anniversary this year, the company 

reported sales in 2015 of €468 million and employs 2,000 

people in 16 countries across 4 continents. 

Filipe de Botton, Co-CEO of Logoplaste said: “We are 

delighted to partner with The Carlyle Group to support Logoplaste’s 

global growth plans. The combination of Carlyle’s global presence, 

experience in our markets and financial strength will help 

us to take advantage of the exciting opportunities available to us. 

We are proud of our strong reputation and entrepreneurial 

culture, of our 2,000 colleagues who have helped to build the 

company, and of our commitment to serving our global partners. 

We look forward, with the support of our new partner, Carlyle, 

to further building on these foundations.” 

Alexandre Relvas, Co-CEO of Logoplaste commented: 

“Logoplaste’s management 

team has been impressed with 

Carlyle’s partnership approach. 

As the company celebrates its 

40th anniversary, Logoplaste looks 

forward to a brighter future which 

will bring exciting opportunities 

to our colleagues and partners. “ 

Alex Wagenberg, Managing Director, The Carlyle Group said: 

“Logoplaste is globally renowned for innovation and customer 

service due to the commitment of its global team of talented 

managers and employees. The company holds a strong position in 

a growing sector, and is also well positioned for future expansion 

due to its innovative R&D capabilities, efficient operating model, 

and partnership with longstanding blue chip customers. We look 

forward to working with Filipe, Alexandre and all the management 

team to further develop the company, using the expertise Carlyle 

has in helping to grow international businesses, along with our 

strong experience in opening new global markets for leading 

European-based packaging companies.” 

Credit Suisse and PLMJ advised Logoplaste and its 

shareholders. Barclays and Linklaters served as advisors to 

The Carlyle Group for the transaction. 


04 

PLANT DIRECTORY LOGOWORLD

LOGOWORLD 

FOCUS GROUPS IN IBERIA 

Focus Groups in Iberia: 22 plants spread out in 580.000 km² 




PARTNERS 

04 

LOGOWORLD 

F 

ocus Group meetings are an important part 

of Logoplaste’s DNA, for it is where teams 

have a chance to express their ideas and concerns. 

Each meeting, anywhere around the world, has employees as 

well as HR representatives. Meetings are informal, but every 

word counts. 

Iberia shares the same HR Team, 5 dedicated professionals 

that have the largest plant concentration in the world to take 

care of. 

When it comes to planning their route, Iberian HR divides into 

groups and starts assigning plants. 

/ 

/ 

/ 

/ 

Iberia HR TEAM 

In meetings, the teams 

show similar characteristics 

Since the majority either belong 

to Logoplaste’s origin or to the first 

internationalization phase, they can analyze 

the before and after along the company’s 

timeline 

Project the future, what are the next steps 

yet stay focused on the here and now 

Have tremendous work experience they 

are eager to share with others 

Get involved in all aspects of the meeting 


As time goes by, HR has found that the two countries are not 

so different as one would initially think. 

/ 

Speak out from the heart 

Keeping the region happy, focused and productive. 

That is the Iberian’s HR objective.

LOGOWORLD 

CHANGING NAMES 

Same team, same commitment to excellence, 

just a different name 

This year two Corporate Departments, seeded at Headquarters in Cascais, underwent a name 

changes to better portray what they do and who they do it for. 

CPA 

= 

PCM 

Contracts and Project Analysis 

Pricing and Contract Management 

x 

CPA - Contracts and Project Analysis, 

has, after careful consideration, decided 

to change their name to PCM – Pricing 

and Contract Management. 

Why this change of name, well-established 

within Logoplaste? 

The reason is simple. It was noted, over time, 

in meetings with Partners that the previous 

designation, CPA, did not lead to the immediate 

understating of the department’s scope. 

And at times, it created a certain confusion. 

As a Customer oriented department, PCM 

changed their name to avoid uncertainty 

and doubt. The team remains the same, 

as well as does the commitment level and effort 

towards internal and external clients. 

Only the name changed. 


PARTNERS 

LPM 

= 

APM 

Logoplaste Performance Management 

Audits and Performance Management 

x 



04 

LOGOWORLD 

Internal Audits, an important part of daily life 

at the plants 

The Logoplaste Performance Management (LPM) 

was created in 2008 to address issues regarding 

industrial performance. At the time the department 

comprised essentially of managing the industrial KPI 

system and initiated the preferred supplier initiative. 

Since the departments inception, the team has 

initiated and participated in many group projects while 

broadening its responsibilities and today, the team 

concentrates its effort on three key focus areas: 

Industrial Performance – monitoring the performance 

evolution of all plants and provide a platform to 

permit effective benchmarking. 

Asset Conservation – promoting effective asset 

conservation by implementing tools (SAP-PM) and 

developing methodologies to permit the good 

management of all maintenance and repair activities 

at the plants. 

Internal Audits – measuring compliance against 

corporate processes (logistics), evaluating the 

effectiveness of controls and validating the 

reliability of the SAP against physical counts 

and other documented evidences 

The internal audits are taking on an increasingly 

import role in the organization because these 

interventions not only measure and guarantee 

corporate compliance, but also afford the plants 

the opportunity to share and learn “best practices”, 

ensure that they have a good understanding of group 

language (terminologies and concepts) and align 

their day-to-day routines, procedures and processes 

in their continuous strive to be “best in class”. 

This year LPM decided to change its name to APM 

(Audits and Performance Management) to better 

characterizing the department’s mission/objective. 

Same team, same responsibilities, just a different name. 

PLANT DIRECTORY

LOGOWORLD 

Yoggi 

Meet the new Yoggi bottle 

The bottle that wants to inspire Portuguese 

to see the positive side of life’s little daily problems. 




PARTNERS 

NEW! 

#Élíquido! 

04 

Y 

oggi, leading Portuguese brand for liquid 

yogurt, just announced its new bottle, 

with a strong campaign focused on social media. Aligned 

with the brand’s strategy and values, Yoggi handles 

the little daily problems with humor, under the new 

signature “#Élíquido!”, which means “#It’s liquid!” 

The project for the new bottle started in 2014, 

at Logoplaste’s Innovation Lab CAD Department, 

as a project to optimize weight. At the time Yoggi, 

was restructuring its communication strategy. It was a great 

opportunity to modernize the package’s Design Language, 

making it more distinctive, unique and relevant for both 

the brand and its consumers. 

Lactalis accepted the challenge and Logoplaste’s Innovation 

Lab Design team presented 3 proposals for the redesign. 

To give the brand a “fresher” look, nothing better than 

the Refresh proposal to be chosen and developed until 

the industrial production phase, and of course, presentation 

to the market. 

The solutions found by Logoplaste Innovation Lab allowed 

a weight reduction from 11 to 9 grams in each produced unit. 

The reduction in raw material also encompassed 

the bottle’s sleeve – the label. Around 70 million bottles 

are produced a year, estimating a reduction in raw material 

of about 18%, which translated into about 140 tons. 

For 30 years in the Portuguese market, “Yoggi continues 

to grow and innovate. As market leader in this segment, 

it is crucial to accompany the latest trends and be close 

to our target audience” refers Nathalie Julia, Lactalis Nestlé, 

Group Marketing Manager. 

“The new bottle is out 

with a modern and appealing 

design, keeping Yoggi’s signature 

and quality taste. In the back, 

we innovated with over 200 

positive as well as creative 

sentences, that will inspire 

and surprise teenagers.” 

LOGOWORLD 

PLANT DIRECTORY

LOGOWORLD 

CORPORATE TELEVISION 

WORLDWIDE 

Is it worth it? 

Last year Logoplaste’s Internal Communications 

Department had a big challenge: to launch a corporate 

television program for the plants. 

Why television? Because is it an appealing way to 

transmit information. 

Broadcasted news looks good, information is short and 

straight to the point, strong images and exciting movies 

grab people’s attention. Content can be divided into 

programs, making it easy to organize the loop. 

The objective was to deliver not only a global 

messages worldwide, but also to provide plants with 

a new channel for their plant specific information. 

As a multinational company, Logoplaste wanted 

to create more involvement with all its team, sharing 

the same corporate message at the same time. 

One year later the results are very good. Employees 

enjoy the new channel and are always up to date 

on what is going on worldwide. 

A universal corporate TV project, with a centralized 

back office, is powerful solution making it very easy 

to manage and update. Logoplaste has 12 official 

languages and broadcasts are localized for each country, 

but the message is always the same. 

On top of the corporate loop, plants can upload their 

specific information which serves a double purpose. 

On the one hand, this content is relevant to the 

teams at that plant, so it makes the channel even more 

useful. On the other hand, people pay more attention 

to the global, corporate, information as they know 

the broadcast also contains content that is relevant 

to their day-to-day work. 


PARTNERS 

Católica 

Back to School 


Following last year’s success, 2015 saw a new session of The Logoplaste International Series at the renowned Católica 

University in Lisbon. Tailored courses and hard work for the group, but it paid off and everyone found the contents useful 

and the teachers captivating. Another feature of this course is the innate team-building component: “meeting people from 

other geographies, whom which we work almost every day”. 


Participants’ thoughts on the course: 

/ Facilitators were very good, showing great expertise in their areas 

/ Group interactions and practical role play where an important component 

/ The training stimulated a simple concept “learn to listen and learn to understand” 

04 

LOGOWORLD 

PLANT DIRECTORY

LOGOWORLD 

Ecovadis 

Why Ecovadis? 



PARTNERS 

E 

covadis: what does it do, for who and how: 

“EcoVadis’ Corporate Social Responsibility 

(CSR) Assessments help companies to monitor 

environmental, ethical, and social practices of suppliers 

and business partners across 150 purchasing categories, 

110 countries and 21 CSR indicators. 

Over 130 industry leaders such as Verizon, Merck, Coca 

Cola Enterprises, Heineken, Johnson & Johnson, L’Oreal, 

Renault-Nissan, ING Bank, and Nokia use EcoVadis 

to reduce risk, drive innovation and foster transparency 

and trust among over 25,000 trading partners.” 

It basically gives a clear picture, for both the supplier 

and the buyer, of how the company is doing in terms 

of sustainability and corporate social responsibility. 

Logoplaste has enrolled with Ecovadis and in the last 

2 years improvements have been reported. Ecovadis helps 

in measuring what is being done as well as how it is being 

done. 

Ecovadis also serves as a challenger do to better and more. 

To improve the environmental performance In 2015, 

Logoplaste launched a worldwide campaign asking 

employees to take even more care when using water. 

Water saving awareness embraced both the workplace 

and home. 


04 

PLANT DIRECTORY LOGOWORLD 

In today’s competitive market it is essential to know exactly 

where you stand and where do you want to go regarding 

these two fundamental areas. 

/ 

/ 

/ 

/ 

/ 

/ 

/ 

/ 

/ 

ECOVADIS METHODOLOGY COVERS 21 CRITERIA ACROSS THE 4 THEMES: 

ENVIRONMENT 

Energy consumption 

Water 

Biodiversity 

Local pollution 

Materials, chemicals & Waste 

Air emissions 

Green house gases 

Product use / End of life 

Costumer health & Safety 

/ 

/ 

/ 

/ 

/ 

/ 

/ 

/ 

social 

Health & Safety 

Working conditions 

Labor relations 

Career management 

Child & Forced labor 

Freedom of association 

Non discrimination 

Fundamental human rights 

ethics 

/ Corruption & Bribery 

/ Anti-competitive practices 

/ Fair marketing 

supply chain 

/ Environment 

/ Labor practices & Human rights

LOGOWORLD 

2016 Summer Internships at 

Logoplaste Headquarters 

Corporate Finance has 2 interns 


C 

orporate Finance Department hosted 

2 interns for their Summer 

Internships: a 1 st year Business Management 

student and a MBA graduate. The experience each 

is getting will shape their future career decisions. 

Sofia Meneses, Corporate Finance Director, believes 

it is not only important, but a responsibility, to help 

young adults as they prepare for their professional life. 

PARTNERS 


Let’s meet the interns... 

Country: Portugal, Cascais | Location: Headquarters | Hosting Department: Corporate Finance 

Internship Coach: Sofia Meneses, Director of Corporate Finance 

Intern: Manuel Lourenço 

Age: 32 

Status: taking 1 year of from work at 

Montepio Bank (since 2009) 

School: The Lisbon MBA International 

2016 – MBA Nova+Católica 

Course: MBA 

Intern: Mariana Sousa 

Age: 19 

Status: 1st year student 

School: Católica Lisbon SBE (CLSBE) 

Course: Business Management 


04 

LOGOWORLD 

One of the MBA requirements is for students to internship. 

Manuel Lourenço chose Logoplaste, he applied and was 

accepted. With an exclusive background in Banking, this 

internship will help Manuel have contact, on the one hand, 

with business and industrial side of Logoplaste, and on the 

other, with the bank-company dynamics, from a client’s 

point of view. 

So, we asked Manuel how is the Summer Internship going 

on different levels… 

• On a work level – “Luck was on my side, as I started my 

internship in a time when Logoplaste is about to undergo a 

major transformation in its capital structure. Change phases are 

always intense processes, great learning opportunities” 

• Team integration – “I was well received. The company is 

opened minded and informal, but at the same time strict and 

professional” 

• Personally – “I feel at home at Logoplaste. I have support to 

perform my tasks and structure from my superiors” 

• Impact on MBA studies – “Until the end of the MBA, 

students can choose their courses. This internship will help me 

pick in a productive and conscious way” 

Manuel believes this internship is essential for his last 

semester, helping him decided which elective courses to 

choose, where he wants to focus his efforts, and what he 

would like to do in the near future. 

Mariana is enrolled in the CLSBE Mentoring Program and 

her Mentor happens to be Filipe de Botton, Logoplaste’s 

Co-CEO, so it was a natural that her Summer Internship 

be at Logoplaste. 

A Summer Internship is always short, but it gives students 

hands-on-the-job experience. Currently Mariana is working 

on bank contracts and SAP. 

Mariana likes being here: “The work environment is really good 

and everyone is kind as well as professional. I like what I am 

doing and have learnt a lot, by shadowing and by doing.” 

As a 1st Year Management Student, Mariana finds that 

practical knowledge is important and well looked upon. She 

also likes to see how you apply in real life, what you have 

learned in the classroom. This experience will encourage 

to study harder, as she has seen it is useful in the near 

future. 

On a persona level Mariana tell us: “It has been a challenge 

to come to work during vacation time, but it is worth it. This 

internship is making me grow as a person and as a professional.” 

PLANT DIRECTORY



all around 

05

LOGOWORLD 



PARTNERS 

05 

PLANT DIRECTORY


PORTUGAL 

CASCAIS HQ 

All 4 YOUth 

Helping the next generation by 

providing tools to jump start 

their career. 

Logoplaste is part of the Alliance for Youth, a Nestlé 

initiative to help young adults enter the employment 

market. The program provides them with tools so they 

can prepare a cv and a cover letter, create their profile on 

Linked In, look for a job in a pro-active and smart manner, 

as well as handle themselves in an interview. 

In June, Logoplaste HQ hosted Nestlé, and the other 

companies, for a work session in Cascais. Participating 

companies included Sonae, Graphicsleader, Vodafone, The 

Navigator Company, BPI Bank and BA Vidro. 



PARTNERS 

PORTUGAL 

CASCAIS HQ 

Jacksonville University 

visits Headquarters 


LOGOWORLD 

05 

Jacksonville University’s Executive MBA students, USA, 

went on an European field trip. Their agenda included 

a visit to Logoplaste and Logoplaste Innovation Lab’s 

headquarters in Cascais. 

The team was enthusiastic about their guided 

tour, especially on the presentations about work 

methodology, project and customer management. 

When we asked them for a group photo, they were 

very well prepared, for they even brought their school 

banner. 

PLANT DIRECTORY


PORTUGAL 

MEALHADA 

Who is the best in TotaL 

Productive Maintenance? 

Logoplaste Mealhada, Portugal, is a plant with Total 

Productive Maintenance project running for the past few 

years. 

Every year the plant pays tribute to an employee 

as a way to: 

Vitor has been with Logoplaste for 19 years. Through 

time he has held different positions. Today he is part 

of the Maintenance Team. 

/ Recognize extraordinary work a person did throughout 

the year, in various areas within the plant 

Encourage and distinguish employees efforts during 

the year 

/ Motivate by interlinking the team with the plants 

objectives 

In 2015 the Certificate for Excellence, rewarding 

pristine performance and full collaboration in TPM, 

was given to Vitor Alves. 

Jorge Valentim e Vítor Alves 

Vitor won because: 

/ 

/ 

/ 

/ 

He actively participated in the improvement of the plant’s overall performance 

He always shared his knowledge with everyone who was interested to learn 

He shows a committed level on a daily basis, learning, growing and improving 

He reinvests what he has learned into the plant so that both, Vitor and Logoplaste, grow side by side 




PARTNERS 

PORTUGAL 

Guarda 

Logoplaste Guarda, long 

lasting tradition 

João Adaixo from Logoplaste Guarda has worked 

for Logoplaste since January 1st 1977 making him 

our longest serving employee. 

PORTUGAL 

Santa Iria 

Directly from 

the Partner… 

“Logoplaste is quite 

reliable and flexible, 

embracing in a committed, 

speedy and professional way 

all innovation and continuous 

improvement projects”. 

Miguel Mira 

Procurement & Planning Director – Portugal 

LOGOWORLD 

05 

PLANT DIRECTORY


SPAIN 

Guadalajara 

Logoplaste Guadalajara 

certified in Energy 

Management System – 

ISO 50001 

Congratulations are in order for Guadalajara as the 

plant, integrated as a member of Lactalis Nestlé 

team, receives the ISO 500001 certification. 

The factory announced at the end of last year 

that they would be pursing this certification focused 

on efficient use of energy. 

SPAIN 

Vilches 

Unexpected visit 

by a motorcycle gang 

Logoplaste Vilches, in Spain, had a surprise visit 

from Sin Riders – a motor cycle gang, whose motto 

is “on the road with alcohol free bear”. 

They came to the plant and spent some time learning 

all about Stretch Blow Molding production. 

Amazement came when they saw how a pre-form 

becomes a bottle. A different day for Sin Rides 

and for the Vilches team as well. 




PARTNERS 

UKRAINE 

Commemorating 7 years 

of existence 

Logoplaste Ukraine had its 7th year anniversary last 

January 13th and decided to celebrate combining 

a training and a party. 

The 8 hour training was focused on “Effective 

teamwork and Corporate values” and afterwards 

there was a party where the dance floor was 

rocking. 

UK 

LEEDS 

Leeds Completes Personal 

Development Program 

All the Leeds’ Team Leaders and 2 Senior 

Engineers successfully completed the Personal 

Development Program, endorsed by ILM. 

The program was developed specifically for 

Logoplaste. The objective was to assist teams 

in their current role to achieve objectives. 

It also provided management skills as a foundation 

for personal development. The program was 

structured into 3 modules, 2 days each, representing 

direct, practical and development exercises: 

Module One 

Leadership Skills 

Module Two 

People Skills 

Module Three 

Management Skills 

LOGOWORLD 

05 

PLANT DIRECTORY


UK 

UK Annual Focus 

Group Meeting 

Focus Meetings have a pivotal role in hearing 

what the plants have to say. 

the slopes, ensuring the vehicle reached the finishing line 

in one piece. Finally, they had fun tubing down the slops 

and bumping into each other. 

Annual Focus Meeting is also a way to say “thank you” 

to all participants, not only for their time but for the 

commitment in helping to build a stronger community 

within Logoplaste employees. 

In these sessions feedback is given to Human Resources, 

and actions points from previous meetings are followed up. 

In the UK, Focus Group Members get together 

once a year with 2 purposes: 

/ For team building – where people from different 

plants have a chance to meet and build stronger 

relationships, as well as compete in various 

challenges, where fun and skills are required 

For brainstorm session – where important 

/ topics, such as Welfare and Facilities, 

Communication, Structure of Focus Group 

Meetings, are analyzed and discussed, 

planning the upcoming year 

This year the gathering took place in center of the UK 

(Milton Keynes), on March 1st and 2nd. 

The first day-full of Team Building activities,was 

lots of fun. The 20 members were split into 

4 groups and the team leaders were asked to wear 

funny costumes. They had wacky races competitions, 

teams had to build a sledge and race it down 



PARTNERS 

USA 

KANSAS 

Kansas working 

for its team 

Logoplaste Kansas has a challenge when it comes 

to finding skilled labor in industrial technical areas 

to grow their staff. The plant will use a State 

Program to educate current skilled personnel 

to face current needs. It will also be used to put 

in place a succession plan. 

This program is supported by the State of Missouri 

as an incentive for progression and growth 

for citizens who live and work in the State. 

Kick off day: May 17th onsite at the College. 

The team is very excited with this opportunity 

to learn and grow. 

A quick rundown on the projects features: 

Partner: Metropolitan Community College 

Program: Customized Training Program for 

Skilled Employees in Industrial Maintenance which 

includes maintenance, process, team leaders 

and back up for those roles 

The curriculum is specific to the Kansas plant. 

It focuses on areas such as: electric, hydraulic, 

pneumatic and mechanics with special focus 

in utilities and main equipment 

8-10 

Duration: 8 to 10 weeks of classroom training 

as well as additional hands on training in lab at the 

college as well as onsite training at the plant 

LOGOWORLD SOCIAL RESPONSABILITY 

05 


Workload: Tuesdays and Thursdays for 4 hours 

Participants: 20 people, divided into 2 groups


PARTNERS 


VIETNAM 

Audits not to the plant, but 

the kitchen 

In Vietnam, Authorities require, after one year, a Food 

Hygiene and Safety inspection to all in-house canteens. 

As it has been a year since Logoplaste VN has had their 

new canteen working, an audit was conducted with 

complete compliance result. All was clear. To celebrate 

this occasion the canteen supplier, Aden, gave the team 

a special full-course meal. 

Recognizing the importance of eating well at work, giving 

our team the best experience and healthy meal every day 

is one of our important goals. 

An internal survey was conducted to find out 

what employees think of the service and the food. 

The results show that the team is happy with the 

meal and service, with the acceptance percentage 

from 72% up to 96%. The survey also reveals 

the aspects for improvement, which 

the plant team are working on with Aden, to make 

sure all the employees have a great experience 

at the canteen every day. 

LOGOWORLD SOCIAL RESPONSABILITY 

05 

PLANT DIRECTORY

COMPANY SNAPSHOT 

NICELY PACKED INFORMATION

COMPANY SNAPSHOT 

NEW ON THE MAP 

USA 

JOLIET 

USA’s new Plant, Joliet, only 

20 minutes away from 

Logoplaste’s Headquarters. 

Joliet partners with KeyKeg – 

which specializes in light weight 

beer containers that require 

an intricate assembly process. 

PUDLISZKI 

Logoplaste Pudliszki, located 

in the Western part of Poland, 

is a ‘Through the Wall’ plant 

catering to Pudliszki 

Ketchup. It was inaugurated 

at the end of 2015. 

Poland

Chicago for 

Joliet

Poland for 

Pudliszki

2016 

TRANSLATED INTO NUMBERS 

THE 1 ST SEMESTER 

1.945 TOTAL 

HEAD COUNT 

sta r 

t e r s 

457 

NEW 

MEN 

81% 

VS 

WOMEN 

19% 

AVERAGE AGE 

38 YEARS OLD 

EMPLOYEE CLIMATE SURVEY 2016 RESULTS 

75% 

GOOD AND 

EXCELLENT RESPONSES 

OVERALL EMPLOYMENT 

SATISFACTION 

76,7% 

I RECEIVE PERSONAL 

SATISFACTION 

FROM DOING 

A GOOD JOB 

78,5% 

I HAVE A GOOD 

WORKING 

RELATIONSHIP WITH 

MY CO-WORKERS

12 

SPOKEN 

LANGUAGES 

37 

NATIONALITIES 

3 CONTINENTS 16 COUNTRIES 

23 

CURRENCIES 

8 DIFFERENT 

TIME ZONES 

+40ºC 

-40ºC 

TEMPERATURE FROM 

36 

NUMBER OF 

PARTNERS 

59 

NUMBER OF 

PLANTS 

76% 

THROUGH 

THE WALL 

15% NEAR BY 

9% OFF SITE

KEEP UP WITH WHAT WE ARE DOING 

BY VISITING OUR WEBSITE 

www.logoplaste.com

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