RUST magazine: Rust#16

Touratech’s director of sales and marketing,
Martin Wickert, is rightfully proud of this new
project, ‘Adventure Country Tracks’ (ACT).
With the European adventure motorcycling
segment ever expanding there’s been a
widening disparity between that growth and
the availability of first class adventure riding
opportunities. The dream is The Big Ride,
where you close-up the house, give up the
job and set off around the world on a vast
voyage of discovery. But for the majority of
us that’s just not possible, family and work
commitments keep us tethered. That’s where
the ACT concept comes to the rescue – a
genuine adventurous ride achievable within
the timeframe of a fortnight’s annual leave.