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Part One The Intangibles Semantics Syntactics Pragmatics Discipline Appropriateness Ambiguity Design is One Visual Power Intellectual Elegance Timelessness Responsibility Equity 8
Page 1 and 2: THE VIGNELLI CANON
Page 4: We thank our friend Sheila Hicks fo
Page 10: Semantics 10 I have always said tha
Page 14: Pragmatics Whatever we do, if not u
Page 18: Appropriateness The notion of appro
Page 22: Design Is One The office of the Cas
Page 26: Intellectual Elegance We often talk
Page 30: Responsibility In graphic design th
Page 34: Part Two The Tangibles Paper Sizes
Page 38: a designer is fully aware of the pr
Page 42: 2x4 Grid 5x4 Grid 3x6 Grid 6x6 Grid
Page 46: column. The letter will then start
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Page 54: Typefaces The Basic Ones 54 The adv
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Flush Left, Centered, Justified Mos
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Salotti Fissi o con Letto Stoccolma
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Scale The notion of scale is an ess
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Color Most of the time we use color
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Identity and Diversity The notion o
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A collection of experiences Very ea
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