BUS 620 Week 6 Final Paper
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<strong>BUS</strong> <strong>620</strong> <strong>Week</strong> 6 <strong>Final</strong> <strong>Paper</strong><br />
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Develop a marketing plan for the successful development,<br />
commercialization and introduction of any product of your<br />
choice in the market place. You are required to:<br />
(1) analyze the general business situation in detail,<br />
including organizational strengths and weaknesses,<br />
environmental opportunities and threats, industry trends,<br />
and direct and indirect competition. Based upon your<br />
situation analysis, you will<br />
(2) develop an organizational mission and forecast<br />
performance goals. Based upon your objectives, you will<br />
(3) create a marketing strategy. Based upon your<br />
strategy, you will<br />
(a) segment and target potential customers. Based upon<br />
your customer targets, you will<br />
(b) choose an appropriate and integrated marketing mix,<br />
including: products and services, pricing, promotion and<br />
advertising, distribution and location, and other elements<br />
of the marketing program – the summary and specific<br />
recommendations for the execution of the plan.<br />
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