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Cover for Bad Debt Losses - Euler Hermes Kreditversicherungs-AG

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You should always<br />

know how well your<br />

customer is doing When customers suddenly fail to pay on time<br />

or at all, the company which suffers the loss<br />

could often have seen it coming a long time<br />

be<strong>for</strong>e – if they had paid attention to the warning<br />

signals. Because there are many indicators<br />

which reveal in advance that a business<br />

partner is moving towards insolvency. Stringent<br />

credit management – meaning the com -<br />

bination of internal analysis of weak points,<br />

in<strong>for</strong>mation on customers’ financial strength<br />

and intensive customer contact – can recognize<br />

these signals. And that makes it an<br />

effective instrument <strong>for</strong> warding off possible<br />

negative knock-on effects <strong>for</strong> your company.<br />

6<br />

Be well-in<strong>for</strong>med from the very start<br />

You should always check a customer’s financial<br />

strength even be<strong>for</strong>e beginning a business<br />

relationship, so that you do not find yourself<br />

in the situation of having to limit the damage<br />

after the goods have been delivered. The results<br />

of such a check can often be surprising – the<br />

big names are often not in such good shape<br />

as you might expect, <strong>for</strong> instance. This type of<br />

credit assessment check can be obtained easily<br />

and quickly by making a credit limit request<br />

to <strong>Euler</strong> <strong>Hermes</strong> Deutschland <strong>AG</strong> (shortened<br />

to <strong>Euler</strong> <strong>Hermes</strong> in the rest of the brochure).<br />

Or alternatively you can order a credit report<br />

from one of the classical business in<strong>for</strong>mation<br />

agencies such as Bürgel. And finally, it is<br />

often best to talk directly to the customer:<br />

what is his view of his current business<br />

situation, who are his competitors?<br />

Stay on the ball<br />

It is just as vital to keep an eye on the business<br />

relationships you already have, since the<br />

economic situation of a company can change<br />

very quickly. With regular credit assessment<br />

checks you can find out why invoices are still<br />

unpaid in specific cases: is a good customer<br />

perhaps temporarily strapped <strong>for</strong> cash? Then<br />

you can offer to defer payment or let him pay<br />

in instalments. Or is he perhaps an unscrupu -<br />

lous debtor merely playing <strong>for</strong> time? If the in -<br />

solvency administrator is knocking on your<br />

customer’s door, it is high time to act, however.

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