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AOS Orwell<br />
TM<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
O U T L I N E<br />
AOS Orwell<br />
TM<br />
• 2016 success story(Executive summary)<br />
• 2017 Marketing Objectives<br />
• Digital Road – Map<br />
• Other Key Initiatives<br />
• 2017 Budget Proposal<br />
• Initiative by Suggested Timeline<br />
• Initiative by Corporate/ Division<br />
• 2017 Activity Calendar<br />
• Support Required<br />
• Long Term Strategies<br />
• KPIs for 2017<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
Executive Summary:<br />
2016– Achievements/ Objectives<br />
2016 Success Story<br />
AOS Orwell<br />
TM<br />
Conducted Annual Customer Satisfaction Survey<br />
Increased Engagement with Stakeholders i.e. regulatory bodies, clients,<br />
EMC and OEMs<br />
• Exhibition and Conferences<br />
- Nigerian Content and Exhibition held in Calabar<br />
- SPE Port Harcourt Exhibition<br />
- SPE Exhibition held in Lagos<br />
- Shell NCD Exhibition<br />
Coordinated Facility Visits:<br />
- NAPIMS : Two visits<br />
- SPDC : Two visits<br />
- NCDMB for NCEC<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
2017 Marketing Objectives<br />
AOS Orwell<br />
TM<br />
• Promoting a stronger top of mind<br />
awareness for our brand<br />
• Strengthening public perception of<br />
AOS Orwell as the leading Oilfield<br />
services company in Nigeria<br />
• Deepening the reputation of the<br />
company to play strong in an emerging<br />
Reputation Economy where trust is key<br />
and perception is everything.<br />
• Aligning Communications and<br />
Business Objectives to demonstrate<br />
the value that effective PR can bring<br />
to AOS Orwell<br />
• Gain Brand Acceptance, increase<br />
market share and revenue<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Digital Road - Map<br />
Strategic Next<br />
Steps<br />
Performance<br />
Current Digital<br />
Marketing status<br />
• Website<br />
• Microsite<br />
• Email<br />
Target<br />
Audience<br />
Paid<br />
Marketing<br />
Search<br />
Definition<br />
Objective<br />
Definition • IOCs<br />
• NOCs<br />
• High impact<br />
visibility<br />
• Independents &<br />
Indigenous<br />
• Top of mind<br />
awareness for<br />
• Gencos<br />
the brand<br />
• Discos<br />
• Showcase value • Downstream<br />
proposition<br />
• Increase<br />
revenue<br />
<strong>AOSO</strong> Key Value<br />
Propositions<br />
• Well construction<br />
& Engineering<br />
• Workover<br />
solutions<br />
• Process<br />
management &<br />
automation<br />
• Electrical &<br />
Power<br />
• Equipment &<br />
control systems<br />
• Machining,<br />
pipeline & tubular<br />
• Design a brand<br />
marketing brief<br />
• Set timeline<br />
• Agree proposed<br />
budget<br />
• Appoint a digital<br />
marketing<br />
agency to kick<br />
start a digital<br />
marketing<br />
campaign<br />
Time<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
Digital Road – Map cont…<br />
AOS Orwell<br />
TM<br />
Database<br />
Brand<br />
Thematic<br />
Campaigns<br />
Blogs<br />
Email<br />
Marketing<br />
AOS Orwell<br />
www.aosorwell.com<br />
Mobile<br />
Website<br />
Social<br />
Plugins<br />
Search<br />
Engines<br />
Optimization<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Other Key Initiatives<br />
• Photo Stock images: Facility,<br />
Manpower, Production and Process<br />
Photo (and or video) documentation<br />
• Brand Thematic Campaigns: 180”,<br />
60” and 15” cut-down video and GDN<br />
Ads: GIF & Flash files<br />
• Products Prototypes and Animation:<br />
60”, 45” and 15” cut-down videos<br />
• Existing Website Limitation:<br />
- Opportunity loss, pages have no call<br />
to action, lack of email or Tel No to call<br />
- Lack of absence to analytical data<br />
- No off site/on site Optimization<br />
- Case studies, Partners & Affiliates<br />
not listed<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Other Key Initiatives cont…<br />
• Tactical Ads: GDN, Gmail inmail<br />
ads<br />
• Online & Offline Marketing<br />
and Sales Collateral:<br />
Downloadable and linked<br />
content, Intuitive newsletterslayouts<br />
and processes.<br />
• Product Brochures and<br />
Catalogues<br />
• Promotion of Success<br />
Stories – Website &<br />
Newsletter<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Other Key Initiatives cont…<br />
• Focus on Exhibition: SPE,<br />
NOG, OTC, WIPEC,Shell<br />
NCD, Agip NCD<br />
• Sponsorships and Events<br />
• Exterior Features: Signage<br />
and internal Branding<br />
• Retainer ship of a Creative<br />
Boutique & Agency dedicated<br />
to our brand.<br />
• Press /Media Relations:<br />
Publicity<br />
• BTLs: Calendars and<br />
Corporate Gift items<br />
• ATLs: Occasional Newspaper<br />
Ads, Radio,TVC<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
Budget Proposal<br />
AOS Orwell<br />
TM<br />
INITIATIVE INITIATIVE DESCRIPTION 2017 PROPOSAL($)<br />
Website Redesign 6,000<br />
Photo stock Images -<br />
documentation<br />
Online/Off line Marketing<br />
& Sales Collateral -<br />
Downloadable Newsletters<br />
Product Brochures –<br />
Concepts & Execution<br />
5,000<br />
Concepts & Production 1,500<br />
Concepts & Production 10,000<br />
Product Animation Concepts & Execution –<br />
180” 10 products<br />
Brand Thematic<br />
Campaigns: GDN Ads<br />
Exhibition, Sponsorship &<br />
Events<br />
38,000<br />
12 months 12,000<br />
100,000<br />
BTLs: Calendars, Gift items Concept & Production 15,000<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Initiative by Suggested Timeline<br />
INITIATIVE<br />
IMMEDIATE<br />
( 3 MONTH)<br />
WITHIN A YEAR<br />
1 YEAR & ABOVE<br />
Website Upgrade<br />
<br />
Animation<br />
<br />
Sponsorship<br />
<br />
Product Prototype<br />
<br />
Downloadable<br />
Newsletters<br />
<br />
Product Brochures<br />
<br />
Event & Exhibition<br />
<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Initiative by Timeline<br />
INITIATIVE<br />
IMMEDIATE<br />
( 3 MONTHS)<br />
WITHIN 1 YEAR<br />
1 YEAR & ABOVE<br />
Photo stock Images<br />
<br />
Signages<br />
<br />
Product Brochure<br />
<br />
Brand Thematic<br />
Campaign<br />
<br />
ATLs<br />
<br />
BTLs: Calendars<br />
<br />
Tactical Ads<br />
<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Initiative by Division/ Corporate<br />
INITIATIVE CORPORATE DIVISION<br />
Website Upgrade<br />
<br />
Animation<br />
<br />
Sponsorship<br />
<br />
Product Prototype<br />
<br />
Downloadable Newsletters<br />
<br />
Product Brochures<br />
<br />
Event & Exhibition <br />
Corporate Brochure <br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Initiative by Division/ Corporate<br />
INITIATIVE CORPORATE DIVISION<br />
Photo stock Images<br />
Signages<br />
Product Brochure<br />
Brand Thematic<br />
Campaign<br />
ATLs<br />
BTLs: Product Calendars<br />
Tactical Ads: Products<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Requirements<br />
MANPOWER GRADE FUNCTION<br />
Corporate Communication<br />
Manager<br />
Assistant Manager<br />
Newsletters & Press<br />
releases<br />
New Media/ Web Officer Executive Assistant Website & Social Media<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
2017 Activity Calendar<br />
AOS Orwell<br />
TM<br />
CORPORATE PMD WCD OAL/TTNL<br />
Standard Template<br />
- Success Stories<br />
Cut down videos<br />
Of valve shop<br />
Downloadable<br />
intuitive Newsletter<br />
Product stock Images Tactical Ads, GDN Tactical Ads<br />
GDN<br />
Downloadable<br />
intuitive Newsletter<br />
Tactical Ads, GDN<br />
Website redesign Product Brochure Product Brochure Product Brochure<br />
Promotion of Success<br />
stories<br />
On-line Webinar<br />
invite<br />
Email Script: Work<br />
Over solution<br />
Launch of OCTG<br />
Machine<br />
Executive Chats - PR Executive Chat Executive Chat<br />
Corporate brochure<br />
Signages, BTLs, ATLs,<br />
Brand Thematic<br />
Campaign<br />
Launch of<br />
Hoebiger,<br />
Metring Skid,<br />
LVMV shops<br />
Product prototype<br />
On-line Webinar<br />
invite<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
Long Term Strategies - 3 year<br />
• Build internal capacity to<br />
continue to drive down a<br />
Marketing orientation culture<br />
leading to long-term<br />
sustainability of our brand.<br />
• Evolve strategies to earn us<br />
brand loyalty<br />
- loyalty schemes<br />
Produce regular information<br />
bulletin to update customers on<br />
our products and services<br />
Living the Brand<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
KPIs - 2017<br />
• Increase the ranking of website on all the<br />
major search engines by 30%<br />
• Increase brand exposure through online<br />
and offline media channels by 30%<br />
• Increase awareness for our key value<br />
proposition by 30%<br />
• Review, twig and up-date initiatives at<br />
regular interval to achieve above KPIs.<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
AOS Orwell<br />
TM<br />
THANK<br />
YOU<br />
Proudly Indigenous; Delivering World Class Solutions Nov. 2015
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