MEA Enterprise Software Market
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<strong>MEA</strong> <strong>Enterprise</strong> <strong>Software</strong><br />
<strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation and Forecast,<br />
2014-2020<br />
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Report Description<br />
<strong>Enterprise</strong> software or enterprise application software (EAS) is an application software<br />
used by organizations to conduct their line-of-business operations, such as planning,<br />
human resources, inventory/materials management, business intelligence, purchasing,<br />
manufacturing, finance& accounting, customer relationship management, marketing,<br />
sales&services etc.<strong>Enterprise</strong> applications are usually designed to integrate or interface<br />
with other enterprise applications used within the organization and are deployedin onpremise<br />
data centres or across a variety of networks by a specialized IT development<br />
team, meeting strict requirements for security and administrative management. These<br />
enterprise applications are industry-specific solutions developed commonly as custom inhouse<br />
applications which the information technology department integrates with other<br />
enterprise suites. The main objective of using an enterprise application software is to<br />
improve productivity and efficiency through business logic support functionality and gain<br />
a sustainable competitive advantage.<br />
Some of the drawbacks are high licensing and support cost,flexibility andcustomization<br />
issues and difficulty in migration of existing data. Overlooking these issues, the benefits<br />
of using enterprise application software would actually aid an enterprise in information<br />
sharing, process automation, complete visibility of all important processes across various<br />
departments, reducing information technology complexity and increasing agility.<br />
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Report Description<br />
There is a growing need to capture, organize and exploit the use of big data which can<br />
give internal and external business processes a competitive edge. <strong>Enterprise</strong> mobility<br />
such as the Bring-Your–Own-Device (BYOD) trend to enhance employee flexibility in the<br />
organization across <strong>MEA</strong> has resulted in an increased uptake of enterprise platforms.<br />
Further, analytics and business intelligencehave also become important factors driving<br />
enterprise planning, mainly when it comes to collecting and assessingunstructured data<br />
on enterprise networks, or business related information posted on social networking sites<br />
etc. Another driving factor in the enterprise software market is the shift towards cloud<br />
computing, where an enterprise moves some or its entire infrastructure to the cloud,<br />
reducing total cost ownership (TCO) infrastructure and provisioning time.These<br />
dominating factors are expected to drive the enterprise application software market in<br />
the <strong>MEA</strong> region, in the near future.<br />
The enterprise application software market can be segmented based on: types,<br />
organizational size and verticals. Types of application software includedigital content<br />
creation (DCC), web conferencing,enterprise resource planning (ERP), business<br />
intelligence (BI), enterprise content management (ECM), customer relationship<br />
management (CRM),supply chain management (SCM)and project &portfolio<br />
management (PPM) software.Categories by organizational size include small business,<br />
medium business, enterprises and large enterprises. Verticals include BFSI (banking,<br />
financial services and insurance), manufacturing, telecom, media &entertainment,<br />
transportation, healthcare, energy &utilities, retail, distribution and public sector.<br />
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Report Description<br />
Major players in the <strong>MEA</strong> enterprise software market are Microsoft Corporation,<br />
OracleCorporation, IBMCorporation, SAP, Symantec, EMCCorporation, HP, VMware, CA<br />
Technologies and Salesforce.com. These players adopt strategies that involves partnership and<br />
acquisitions &mergers to create a wide range of their software solution product line. For<br />
example, in 2014, SAP partnered with Etihad Airways, the national airline of the UAE to deploy a<br />
range of enterprise application solutions across its vital business functions including finance,<br />
human resource, procurement &supply management and business intelligence. Besides these<br />
strategies,major players also focus on innovating their enterprise application software products<br />
to offer unique solutions for different industries. For instance, in 2014, SAP announced its<br />
availability of new manufacturing solutions suite which delivers data integration across<br />
enterprise operations and a broadened access to data through mobility.<br />
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