Qualitative Farmer Economics Study

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Table of Contents STUDY BACKGROUND + METHODOLOGY Objectives, Timeline of Work Completed Landscape Research – Research Framework Fieldwork – Methodology FINDINGS AND OPPORTUNITIES Farmer Perceptions of Success General Findings & Opportunities Personas – Overview, Personas, Adapting Success Strategies for Less Successful Farmers Next Steps and Recommendations World Cocoa Foundation + INSITUM | Qualitative Farmer Economics Study | Confidential 2
Study Background + Methodology World Cocoa Foundation + INSITUM | Qualitative Farmer Economics Study | Confidential 3
Page 1: Qualitative Farmer Economics Study:
Page 5 and 6: STUDY BACKGROUND Timeline of work c
Page 7 and 8: 1 LANDSCAPE + RESEARCH FRAMEWORK La
Page 9 and 10: 2 FIELDWORK + METHODOLOGY 18 observ
Page 11 and 12: 2 FIELDWORK + METHODOLOGY 6 co-crea
Page 13 and 14: Findings and Opportunities World Co
Page 15 and 16: GENERAL FINDINGS FROM ANALYSIS Insi
Page 17 and 18: FARMER OUTLOOK Effective strategies
Page 19 and 20: PRODUCTION FACTORS Successful farme
Page 21 and 22: FARM MANAGEMENT APPROACHES Farming
Page 23 and 24: FINANCE FACTORS Expenses are planne
Page 25 and 26: RISK MANAGEMENT APPROACHES Successf
Page 27 and 28: NEXT GENERATION COCOA APPROACHES Ed
Page 29 and 30: SUCCESSFUL FARMER PERSONAS OVERVIEW
Page 31 and 32: Adapting the resourceful researcher
Page 33 and 34: Adapting the strategic community le
Page 35 and 36: Adapting the nurturing provider’s
Page 37 and 38: Adapting the intuitive thinker’s
Page 39 and 40: Making successul farmers more succe
Page 41 and 42: Making successul farmers more succe
Page 43 and 44: Thank you! INNOVATION THROUGH RESEA
Page 45 and 46: 1 LANDSCAPE + METHODOLOGY Landscape
Page 47 and 48: GENERAL FINDINGS FROM ANALYSIS Spec
Page 49 and 50: GENERAL FINDINGS FROM ANALYSIS Spec

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